3 Amazing Must-Read Tips for Brides-to-Be

The weather in Austin was a little damp, but the vibe at the Simon G. Jewelry Happy Hour at Create & Cultivate SXSW was on fire. In part because of the dynamic energy of the room and the gorgeous jewels on display. But also, we had a S’mores bar y’all.

Allure editor-in-chief, Michelle Lee and Jessy Fofana of La Rue PR were in FULL convo mode, chatting everything fashion and business, but also bonded over their mutual love of  beloved NYC nail salon Paintbox. Taking the weather into consideration, both NY-based ladies smartly paired their smashing outfits with chic sneakers.

Founder of May Designs Mica May, Ashely Rose of Sugar & Cloth, and local designer Claire Zinnecker, who designed the Simon G. custom booth at the conference, couldn’t stop taking Boomerangs. Mamrie Hart, Hannah Hart and Grace Helberg cheersed their delicious custom Crown Royal cocktails. Guests were given three signature cocktail choices: To Rye For, SXSW Deluxe, and Vanilla So Smooth. (Recipes here.)

Austin-based fashion blogger Olivia Watson of Livvyland marveled at the sparkles. Jessy and Claire also couldn’t stop trying on the gorgeous jewelry that was on display.

But the toast of the evening was digital darling Jenn Im and her new (!!) finacé Ben who chatted with Simon G.’s  VP of Marketing and Communication, Brooke Brinkman about their upcoming nuptials. Brinkman, a wealth of knowledge when it comes to tying the knot, shared everything in her wedding wheelhouse. She’s a pro at picking wedding venues. Jenn was beyond excited to soak it all in. And now Brooke’s sharing with us!

Below are three of her best tips for brides-to-be.


Is there a place that holds sentimental value for you as a couple or your family?  If not, perhaps there is a place that appeals to your style and personality.  The location of your wedding will hold significance for the rest of your life, so it is important to choose something that is special or can be special for years to come. If there is not a place that appeals to your personality or holds sentimental value, then we would recommend you choose based on ease of travel for you and your guests.   


Obviously you want to choose a venue that will accommodate your guest list, but size shouldn't be the only criteria you consider.  While size is important, you don't want it to be too small and feel tight or to large and feel empty, you also want to make sure the venue allows you to host the event of your dreams.  The venue should fit your personality and style...if you want to have live music, make sure the venue you select will accommodate that desire.  If you want to work with a caterer you absolutely love, ensure the venue will allow for outside catering.  How about decor...do you want to transform the space or are you looking for a space that can stand on its own?  You also want to consider whether or not you want to have your ceremony and reception in the same place and if you choose separate locations, ensure they aren't too far from one another.


Traditionally, the bride receives a gift of jewelry from her groom to commemorate their wedding day.  Often the gift is earrings or a necklace that can be worn on the day of the wedding.  When choosing jewelry to complete your wedding day look, it is important to choose pieces that truly compliment the look but don't overpower. The pieces chosen should fit the style you are looking to achieve be it modern, classic or vintage and we would also recommend choosing pieces that can be worn many times over, providing a reminder of your special day for years to come.  Stud earrings and drop pendants are always a safe choice, as are tennis and bangle bracelets. A piece of jewelry with a sapphire is also a nice way to achieve your something blue should you be looking to exercise wedding traditions.  You likely will want to stay away from any rings, as your engagement and wedding ring should be the star of the show.