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‘I Lost My Brand and the Rights to My Name—Here are 6 Tips for Naming a Company After Yourself if You Plan on Going Into Business With Someone Else’

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Lauded designer and entrepreneur Cheval is no stranger to resilience and reinvention. When the former wedding dress designer, previously known as Hayley Paige Gutman, signed an employer agreement with a bridal retailer in 2011, she never thought that nearly a decade later, she would find herself in a legal battle over the rights to her name and trade.

At the age of 25, the Say Yes to the Dress alum was offered a head designer position for a wedding dress collection that would share her personal name. Having been offered her dream job, she signed a long-term contract without legal counsel and granted her former employer the rights to use her name (Hayley Paige) as a trademark for the collection. It wasn’t until years later when she tried to renegotiate the terms of the contract that the legality of it all would come to a head. The negotiations ultimately turned into her former employer suing her in federal court over ownership rights—and they won. 

“I lost the rights to my name in any business or commerce or even to publicly identify, as well as my right to work in my chosen trade for a five-year period,” says Cheval on the latest episode of WorkParty. She also lost the rights to her social media account, which had over one million followers. “I’ve really had to reassess and come up with a new perspective on life and identity and who I am through all of this.” 

Since then, the designer has legally changed her name and embarked on a journey to rebuild. In 2022, she launched She Is Cheval, a women’s shoe brand incorporating whimsy and ultra-femme details for which she is long beloved. She also founded A Girl Who You Might Know Foundation, which provides resources and legal support for young designers, creatives, and entrepreneurs navigating the contracting process to help them learn their rights under the law. 

Contrary to what you may expect, Cheval still supports the idea of using your own name in your company's branding. “So much of branding is about identity and that is how you can separate yourself from very diluted industries,” she says, “but it’s important to know how to protect yourself.” 

Here, the designer maps out six important tips for negotiating contracts for those looking to name a business after themselves (and also bring on other partners or investors).

1. If you have the means, hire a lawyer to review all contracts

They have the knowledge and expertise to interpret the terms of an agreement and understand the implications of these terms down the line. 

2. Know how to protect yourself and how to position it so that everyone can win

A business is a business at the end of the day and it’s important to make sure your needs are met. Come prepared with data/backup to support the value of your terms. Know what your hardline is in advance, what you could compromise on, and how you will respond if your non-negotiables aren’t met. For additional resources on how to protect yourself, visit Cheval's foundation here.

3. Whatever is being said technically means nothing—it should be in a contract

Everything should be in writing. Don’t assume that anything that’s agreed on verbally or seems mutually understood is legally going to stand up in court.

4. Don’t be afraid to ask questions and have tough conversations up front

The negotiation period is the time to be transparent with any concerns and lay everything out on the table. If you wait until later, there will be no obligation to ensure your needs are met. 

5. Learn how you fight and negotiate early on, whether it’s in business or relationships

Know your strengths, address areas of improvement, and figure out how you’re going to respond in different scenarios before going into negotiations.

6. If you have a gut feeling that something is wrong, it’s okay to walk away

Think about how many potential opportunities there could be out there with other partners who wouldn’t make you feel uneasy. Combat the notion that if you don’t take the deal, you’ll never have another opportunity. Listen to your intuition.

Tune into the latest episode of WorkParty with Jaclyn Johnson for more on prevailing through tough career moments, important negotiation tactics, and candid conversations on rebuilding your identity both professionally and personally.

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Julie Bowen on Creating a Brand That Attracts Both Moms and Teens

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When actress Julie Bowen started chatting with former Condé Nast exec and fellow mom Jill Biren three years ago, the pair bonded over a comical, yet relatable truth: Their tween boys were starting to stink. Bowen—otherwise known as everyone’s favorite TV mom who plays Claire Dunphy on 11 seasons of Modern Family for which she scored two Emmy Awards—found that her twin boys, now 14, and eldest son,16, were using various body care products, yet “coming out of the bathroom dirtier than when they went in,” she shares on the latest episode of WorkParty. 

For Bowen, the lack of products on the market for her boys that focus on natural ingredients, while offering a light, fresh fragrance, felt like a white space. She points to the overwhelming scent of napalm and unfavorable chemical ingredients that comprise some popular men’s care products today (which she chooses not to name), and cheekily adds that they “basically promise sex and money” in their marketing campaigns. To fill this hole in the market, Bowen and Biren decided to create a product line of their own.

Today, the concept has evolved into JB Skrub (aptly named for the founders’ initials), a vegan, cruelty-free body wash and skin-care brand for pre-teens and teens. Launched in January 2023 without any outside investors, the company offers a range of body spray, body wash, moisturizer, face wash, and facial toner pads. For the founders, creating the right product was only half the battle; the second biggest focus was ideating a dual marketing strategy that could attract both moms (“the ones with the wallets,” she says) and the kids who are the target consumers.

“[For moms], we wanted to make sure the products were clean and botanical, and dermatologist and pediatrician approved. We wanted the kids to see the bottle and say, ‘That’s cool. I want that,’” says Bowen. The result is fun, vibrant packaging that certainly stands out on the shelves in bright orange, blue, green, and yellow. (It’s also sustainably focused and made from post-consumer recycled plastic.) Even the text catches one’s attention with Bowen’s homegrown motto that reads: “Pits, Nuts, and Butts”—a candid reminder she would give her own sons before taking a shower. The informative humor speaks to both teens and moms.

Of course, having the backing of a big-name Hollywood star brings brand recognition in and of itself, and certainly helps in creating a customer base on social media (Bowen currently has 1.7 million Instagram followers). On the advice of her unofficial focus group—her sons—the brand has also turned to TikTok to attract Gen Z. TikTok has established itself among one of the top online platforms for U.S. teens, ages 13 to 17, according to a recent report from Pew Research Center.

“Through trial and error, we discovered that kids don’t like something that feels really expensive or that’s trying to sell them something. They want something that feels really organic—like me standing there with a sign talking to Harry Styles will get 10 million views, and that was just for funsies. Luckily, for marketing, there is trial and error. We see what hits,” says Bowen.

Tune into Bowen’s episode of WorkParty for more intel on the trials and errors of product creation and marketing, building community and engagement on social media, and future plans for the brand. (Hint: They have Target and Sephora in mind.)

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3 Content Creators Share How To Land Partnerships With Brands You Love

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Whether you’re exploring the world of being a content creator or you’re already committed to the journey, you’re likely aiming for dream partnerships with brands you love. But it's not all that easy to land them. 

Sure some partnerships are handed out easily, but how much do you believe in those brands? Are you even passionate about what they have to offer? Those are some questions you should be asking yourself before taking on a brand partnership. And if there's a brand you love, a little hard work on your end may just get you the deal.

Here are three content creators from different fields sharing their take on how to land partnerships with brands you love. They know the ropes of creating paid brand deals and they’re dishing it out just for you.

1. Grace Atwood, Lifestyle Content Creator

Gone are the days when creating a perfectly curated grid is the expectation. Most of us want to discover people who feel relatable and real, like Grace Atwood, a lifestyle content creator that has amassed 182,000 followers on Instagram alone by sharing her life and the things that she loves.

Back when Grace started her blog in 2010, it took three years until she landed her first partnership: a campaign with Ugg. “They had me judge a contest (where my blog readers would design and upload their Ugg boots), go to their studio to film a video, and do a couple blog posts. I think I was paid $300. It was so much work but I was over the moon excited. I saved half for taxes and spent the other half on nice sunglasses.” Grace may be landing partnerships with much higher brand investments now, but it took years to get her pricing just right.

Here’s her advice for new content creators: “Start by joining an affiliate platform like LTK or Shopstyle and watch the data like a hawk. The numbers will tell you what your audience likes ... Do more of whatever it is that works. Data is everything in this industry; it's not just about creating pretty photos and videos, you have to be able to back it up with numbers. Use the numbers to build case studies and create a media kit.”

2. Martina Bartolozzi, Travel Content Creator

Meet Martina Bartolozzi, an Italian-American content creator who helps foodies spend their money and time wisely when visiting Italy. She does this by creating custom Thatch maps with chosen recommendations based on personal preferences. It took a while for her to gain traction as she was exploring her niche, but once she found her path, it was only a few months until she received her first paid partnership request.

Martina has a few pointers that she hopes will help you land your first partnership:

  • Focus on building and maintaining a trusting community by offering tons of free, useful content consistently.

  • Keep learning! Continuously invest in developing your skills to be able to provide your best products and services.

  • Only pitch to and only accept collabs with brands that you believe in, and those that offer products and services that you would also use.

  • When pitching, do your research, be concise, and focus on explaining what advantages you can offer to the brand and how your interests are aligned.

  • You don’t wait to have “x” number of followers to start pitching, practice with smaller brands, or better yet, with businesses that already follow you.

3. Cahner Olson, Hyper-Local Content Creator in Omaha

Being a content creator can happen in your own backyard, as Cahner Olson of Omaha Places has proven in a very short amount of time. Omaha Places niche is super informative, engaging content that encourages Omaha residents to go out and explore their own city. 

Reflecting on the timeline of getting local brand deals in Omaha, Cahner approached collaborations for free products or services in her early days of having just 500 followers. Though it was a slow increase in the beginning, she eventually hit it big time.

“The first 6 months I didn't make any income from it. My first paid collab came at month six and was for $60. In month seven I made $140. Month eight was $150, and then month nine it started blowing up and I made ~$2,000. It's been a pretty upward trajectory from there. I was constantly reaching out to brands and pitching myself in the beginning, but as the account has grown and become more well-known in the community, companies are now coming to me first which is pretty cool.”

About the author: Emily Steele is a creative entrepreneur who has built several successful companies and events with the intention of supporting small business owners. Her latest endeavor is supporting communities through hyper-local content creators with her company hummingbirds. Emily loves seeing women in business succeed; connect with her over at www.emilyasteele.com.

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Understanding the Metaverse And Your Part In The Inclusive Internet

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My vision for an inclusive internet is two-fold. First, it will drive more equal access to the discovery of information. Second, it will celebrate every human’s uniqueness. 

A more equal society benefits everyone, not just those who have been systematically oppressed. The same can be said for our digital society which is now so intricately linked to “real” world events. When I think of an inclusive internet, I see digital products taking proactive (and not reactive) measures to look after the people on their platform. I see algorithmic bias as a top priority, and not a factor that further drives inequity. In the inclusive internet, I see a place with more ownership of our experiences and control over what we’re influenced by. It’s a place where moderation tools do not further victimize people. 

You’ve likely heard the buzz around the metaverse lately. The metaverse presents an interesting lens for us to consider what an inclusive internet could look like because it’s still in the beginning stages. If the last 15 years have proved anything, it’s that we can no longer afford to be naive when it comes to building new spaces for humans to connect. 

For those interested in the hype around the “metaverse,” but aren’t sure where to start – don’t worry. Even though the term took to the masses when Facebook rebranded itself as Meta, it was a term first coined by Neal Stephenson in his 1992 sci-fi novel, Snow Crash. The novel depicted the metaverse as a 3D virtual world where people walk around as avatars and interact with each other, and computer-generated characters. This depiction has framed what a lot of technologists, venture capitalists, and entrepreneurs are thinking when they picture “the metaverse.” If you’re thinking, “How did I miss all of this?” — fear not because metaverse doesn’t actually exist yet (only fragments of it do).

It also won’t be some sci-fi futuristic land that results in none of us interacting IRL. My vision for it is purely additive versus an alternate reality to our daily lives. The reason I’m mentioning any of this is that the metaverse is an evolution of our understanding of the potential capabilities of the internet. As with any evolution, this provides an opportunity for reflection. 

So, if the dawn of a new type of internet is upon us, how can you play a part in making it inclusive? 

1. Advocate for better moderation tools.

Consent should be built into all features across any platform. This should not be an afterthought or a list of terms and conditions that no one reads. Digital privacy commonly affects women, similar to how physical privacy affects women in our real world, and the tools needed to prevent harassment and enable consent do not currently exist in a meaningful way online. While there will always be bad actors, existing platform moderation tools have often been reactive. As it stands, the status quo for report/block tools looks a lot like someone telling me to “walk in well-lit areas” and “don’t wear short skirts.” These tools are inherently biased (They’re mostly made by men.), and not protective enough. They further place the burden on the victim to protect themselves, and they rarely hold the harasser accountable. 

There's a huge opportunity for technology to do better here. As we build these new platforms in the metaverse (three-dimensional or otherwise), it is important to consistently advocate and demand better moderation tools. If you want to get more involved, check out the Center for Humane Technology. 

2. Find your people.

Social platforms have become too big and too broad. While platforms like Facebook and Instagram became known as social gathering spaces, they are now marketplaces for small businesses to launch and advertise products to millions. Platforms shouldn’t make you work to find the things you want to read in favor of their own monetization strategies. Be more intentional with how you spend your time, find platforms for all the different interest areas you have, and hang out with people in those places.

3. Be wary of sensationalist content. 

Algorithms favor “hot takes.” The content you see on your Twitter feed is typically sensationalist content that drives more views, and when there are more views, Twitter gets more ad dollars. Are you caught in the hype? Do you find yourself negatively impacted by the content you’re viewing? Does the content you’re reading seem wildly speculative? Stop yourself! 

Platforms that contribute to an inclusive internet will better align their financial models with their user base instead of monetizing off said users. For example, it is possible that platforms in “the metaverse” can create business models via tokens that provide monetary incentives for sharing higher-quality content. This will hopefully create more aligned financial models that benefit both the platform and humans on the platform.

4. Embrace your uniqueness. 

Algorithms are as biased as the people who build them. The inclusive internet has the opportunity to not celebrate everyone looking exactly the same. Due to many platforms’ focus on photo-sharing, algorithms have forced us to present ourselves in a very unnatural way that doesn’t celebrate our individuality at all. To share “successful” content on the platform requires you to bow to the algorithm being pushed to people who already elected to follow you. Look to engage with platforms that go below the surface level, platforms that focus on everything apart from your appearance – like your unique knowledge, stories, or experiences.

5. Share your shadow.

Life online is a partial representation of the people we actually are. As a result, we ignore the darker sides of life in favor of “social peacocking.” Play a part in defining the inclusive internet by questioning the content you’re sharing, and practice being more authentic with what you share. Our move towards the metaverse could enable this more successfully, especially with the emergence of digital identities. 

Remember: Being yourself is one of the most powerful things you can do online. Don’t ignore the less sunny side of life; it's what makes you human. 


About the Expert: Emma Bates is the Co-Founder and CEO of Diem, a social networking platform created for women. The social media alternative is a search engine powered by an incentivized community of female & non-binary knowledge-sharers.

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Tips to Building Your Brand's Personality Online in 2022

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One of the main ways as a brand that you can differentiate yourself from your competitors is by developing your unique brand personality. Often described as a set of characteristics that shape the way new and existing customers feel about a brand, your brand personality should be consistently executed through every single communication touchpoint. Think about how your brand behaves, what it looks like and what it says.

With increasing channels of online communication, many companies have found it difficult to align all their messaging with their defined brand personality consistently. In 2022, it will be more important than ever to make sure that your unique brand personas shine through so that you can genuinely connect with your audience.

Would you have dinner with your brand?

Think about your brand as a real person. Is your brand the kind of person that you would invite over for dinner? If your answer is no, it might be time to go back to the drawing board to redefine your brand personality. And if your answer is yes, think about if your customers would also be friends with your brand. Find out what your customers value in their friendships and how you would communicate with them.

At Elevate My Brand, we have noticed that some companies really miss the mark when it comes to maintaining their brand personality on their social channels, for example. Here are some tips that will help you maintain a strong brand personality online.

#1 Find Your Friends

No, we’re not talking about the iPhone app. In order to build an effective brand personality, you must put your audience first. This means you will need to get to know your target segments on a personal level. Find out their opinions, their attitudes and their interests. Your main goal while developing your brand personality should be to align with your customer’s preferences. We encourage our clients to personify their primary, secondary and tertiary audiences. These hypotheses, especially in the early days of building a brand persona, should be tested and iterated on throughout the lifespan of the brand. It is the most efficient way to ensure that whatever messaging is created for a campaign will resonate. If your business is new (or you want to change or redefine your segments), your goal should be to really get to know your audience. The best way to do that? Ask! Whether this is a digital survey or social poll, try to ask nuance questions that will help you datafy even the most creative conversation.

For example, if you are trying to determine if one of your brand’s top qualities should be sophistication, pose questions to see if your customers actually value that quality in your brand. One way to phrase this question would be: What qualities are most important to you for our brand, and then offer a multiple choice response. That will allow you to move forward with confidence knowing you are communicating appropriately based on real-time consumer feedback. That’s extremely powerful and is what builds brand loyalty.

#2 Craft a Moral Code

Once you learn about your audience, you should align their values with your marketing campaigns. In 2022, consumers will be more inclined to purchase from brands that speak to their beliefs. In fact, 61% of consumers want retailers to take a stance on social justice issues. After you find out what social justice issues your customers care the most about, match those with the social impact that is authentic to your brand. But be careful, consumers are smarter than ever and can sniff out BS performative campaigns like a bloodhound. Don’t be that brand. We believe corporate social responsibility should be table stakes for a brand these days but it must be 100% real.

Whether your brand reposts content online that aligns with your brand personality or creates original content and campaigns, it’s important that you act on these beliefs. In other words, you can’t just talk the talk. Whether you show your brand values by educating your employees or donating to a cause, it’s important to back your words with actions. Be transformative not performative.

#3 Be Social

After you figure out what and how your brand communicates your values, determine where your brand is sharing. Don’t try to be everything to everyone. That’s a recipe for a marketing disaster. You should only use the social platforms where your target audience is and double down there. For example, if you have a supply chain company, there is real reason to sign up for TikTok unless that’s really where your audience is and you think your brand can create good consistent content there. But, as long as you’re using the platforms that your audience uses and that also aligns with your brand’s personality, your social channels should thrive.

Another consideration are the native tools that your chosen social media platforms offer. For instance, if you have a younger target market and you want to increase engagement on Instagram Stories, think about the different ways that you can use the stickers available to help portray your brand’s unique personality. If you’re using the poll sticker, would your brand ask silly questions or would your brand ask more serious questions? Are you using emojis? R u using abbreviations? Take time to think about the ways each of your brand’s online interactions characterize your brand’s personality and create a guide that would appeal to your audience in the new year.

There is truly no wrong brand personality as long as it does no harm and attracts the customers that you are looking for. After all, 95% of consumer purchasing decisions are based on feelings instead of logic, which is all the more reason for you to do your best to make sure that your brand personality feels “right” to the right people.

Taking the time to do the research and planning that will help build your brand personality might seem daunting with the impending new year. If you need support, Elevate My Brand is currently offering Digital Mindmap sessions that can help frame your brand personality for 2022. Contact us here to set up a meeting today!

"Your main goal while developing your brand personality should be to align with your customer’s preferences."

About the author: With a J.D./M.B.A. from Rutgers University, Laurel Mintz has created an agency serving both startups and blue chip global brands like Facebook, Verizon Digital Media Group, PAW Patrol and Zendesk. Laurel sits on the Board of Directors for NFTE (Network For Teaching Entrepreneurship), the Women Founders Network, and the UCLA Restaurant Conference. She is a mentor for The Women's Global Leaders Initiative and advises LAVA (Los Angeles Venture Association). Her published work can be found in Entrepreneur, USA Today, The American Marketing Association and C-Suite Quarterly Magazine. Laurel and the agency have recently won the W3 Silver Award for the PAW Patrol Road Patrol Campaign, the 2017 Patrick Soon-Shiong Innovation Award, the LABJ Women in Business Award, Comerica and LA Lakers' Women's Business Award, amongst others.

Featured image: Color Joy Stock

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4 Important Things to Consider Before Starting a Social Impact Brand

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Starting a Social Impact Brand is incredibly exciting and extremely satisfying. It is a great way to educate consumers about important social issues, while also serving as a solution to the problem through your service. Neococo was founded on a mission to create job opportunities for women refugees resettling in the United States. Our for-profit model allows us to continue hiring more women, and our forward integration plan promises the opportunity for growth within our team. Our vision is to create a place where women feel empowered at every level. From creating our designs, to hand embroidering each piece, to the purchase and styling of our products, we believe that the power of the “Neococo woman” is part of every stitch.

#1 Impact First

As a Social Enterprise, impact always comes first. Obviously! As an entrepreneur, you must be able to wear many hats. Sometimes you must be ready to act as a risk-taker, problem solver, or an innovator, all while keeping the mission in your mind even when making hard decisions. We want our products to serve as messengers on refugee rights and the feminine experience, and for the artwork to drive conversations around these issues. Sales of our products not only create equitable job opportunities for the women on our team, they also inspire our consumers to shop consciously so that every dollar spent has meaning. We are delighted to be even just a small (but growing) part of a shifting market culture, where conversations on sustainability and wage equality have driven companies to keep production local and scale; thus increasing more job opportunities and economic growth.

#2 Collaborate (Reach Out Globally)

Merging your efforts with external partners and organizations that align with your mission is a great way to accelerate your impact and drive momentum. Nonprofits especially, are always working on a grassroots level and their involvement on and off the field helps strengthen advocacy voices. Collaborations also create dynamic and cross industry teams forward towards a common goal, ultimately driving even more growth and innovation. For example, our collaboration with the International Rescue Committee during World Refugee Day was a great way for our Neococo team to give back to current refugees. This was especially meaningful because it gave a chance for our current team members to give back directly to those who are currently going through the experience of passing through resettlement camps from around the world. Additionally, partnerships with Influencers and other brands increase brand awareness and foster sustainable growth.

#3 Rally People Around You

When it comes to the modality of social impact, it is truly the work and support of the people around you that matters the most. An entrepreneur can have the ideas and the leadership to rally the team forward, but if there is no community alongside to help make it a reality, there is no scalable impact. A strong community of people who share your vision can help build long term prosperity. To scale successfully and produce consistent results requires a coordinated and cooperative effort from multiple people.

#4 Create Your Own Roadmap For Success 

My favorite part about being a business owner is developing our own company culture. Companies with traditional workplace cultures are often bureaucratic and working in such an environment means structured communication, central authority and decision-making leaving little scope for growth. At Neococo we believe that goals can be met with a flexible work schedule. Investing in our team and encouraging a collaborative work environment ensures success based on the “triple bottom line” (people, planet and profit), and serves both our team (the people benefiting socially) and customers (the people buying). Achieving a healthy work/life balance is an attainable goal in which your team and businesses alike will see rewards. When your team is  balanced and happy, they are more productive, take fewer sick days, and are more likely to stay in their jobs. This is especially important when it comes to creating long term job opportunities for populations at risk. 

We believe that womankind radiates beauty and strength. Through hand embroidery, the women of Neococo are able to re-energize the timeless craft and honor the art of the female form. A purchase at Neococo is a gesture of feminine unity — contributing to equity, financial freedom, and hope for refugee women.

About the Author: I started my career in as a Fashion Stylist right out of college and worked my way up as an Independent Costume Designer for films and advertising. It was the most enjoyable experience working in India, where textile design and access to cottage industries allowed me to totally immerse myself in the process. With over 10 years of work experience, I moved to New York and studied Fashion at Parsons, The New School. After graduating I continued to work as a Fashion Stylist. I also found purpose through volunteering my weekends with local refugee groups. As I developed meaningful relationships with the women, I learned about some of the biggest challenges facing refugees including secure housing, adjusting to a different culture, finding a job, surviving on food stamps, and learning a foreign language. This led me to start Neococo in the Fall of 2017.

Featured image: Color Joy Stock

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Brand DNA: Why It’s Important and How to Define (and Stay True to!) Yours

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ABOUT THE EPISODE

Your brand DNA is the heart of your identity as a business. 

It establishes your mission and values, makes you unique from your competitors, and gives your customers a reason to choose to buy from you over your rivals.

And if anyone knows how to define a brand’s DNA, it’s Lauren Alexander.

The co-founder and creative director for the clothing line LNA launched the brand in 2006 when she was just 22 years old—with no college education and no experience in the fashion industry.

And 16 years later, it’s clear that she’s found success by staying true to her original vision: to create elevated basics that don’t look or feel “basic” at all. (A feat in an industry predicated on trends!)

In this episode, we chat about how she’s stayed true to her brand’s DNA, avoided pressure to give into fleeting trends, and what the future holds for LNA and the fashion industry at large.

EPISODE TOPICS

  • How a simple white T-shirt served as the catalyst and inspiration behind the LNA we know today

  • What it took to source manufacturers, develop fabrics, and launch the perfect line of elevated basics

  • How LNA's brand DNA was established from the very beginning

  • Why LNA pivoted to a DTC model after 13 years of wholesale only, and how they continue to grow

  • Pivoting from Wholesale to Direct-to-Consumer business model and how to maintain both

  • Utilizing influencer marketing to find brand advocates that truly embody your voice

  • The rise of social trends, and the importance of creating timeless staples

  • What kind of mindset is needed to turn your idea into action

  • The future of LNA and their expansion into more categories

RESOURCES

  • To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789)


LISTEN TO THE EPISODE