5 Negotiation Strategies You Can Use Today

At some point in your career, you’re going to have to negotiate. Whether you’re asking for a raise, starting a new job, selling a product, or hiring your first employee, these five negotiation tips make it easier to close the deal.


Go in to your negotiation with as much background knowledge as possible. This means you have to do your research! If you have a meeting with your boss about a raise, investigate what others in your position are earning in your company and in the market. If you’re negotiating a sale price, know the market for that particular product and know how much others are selling it for.

Likewise, know what you’re bringing to the table. Anticipate some of the more challenging issues that may arise and know how you’re going to handle them. Practice tip - put yourself in the other side’s shoes – what would they want to know? What concerns might they have?


People sometimes use a “bottom line” to gauge when they are willing to walk away from a negotiation. The better practice is to use a flexible bottom line. Things can change during the negotiation – new facts pop up, new options are on the table, or you realize that the bottom line you established before is simply unrealistic. Being flexible enables you to consider all of the possibilities before deciding it’s time to walk away. 

Things can change mid-negotiation. Having a flexible bottom line is more important than a bottom line. 

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There are two “types” of negotiation: distributive aka positional, and integrative aka interest-based. Positional is a win-lose mentality – there is one pizza and we are splitting it. Interest-based is a win-win mentality – there is one pizza and we are enlarging it.

The key in interest-based negotiation is identifying the other side’s interests. The easiest way to do this is to simply ask, “Why?” 

For example, two little girls are having a fight over an orange. Both girls take the position that they want the whole orange. If their mom cuts the orange in half and gives ½ to each little girl, she would be using a distributive approach. But the mom decides to ask each little girl why she wants the whole orange. Girl A tells the mom that she just loves oranges and she wants to eat it. Girl B says she wants the orange peel to use in baking some cookies. The mom gives the whole orange to Girl A, Girl B gets the whole orange peel, and both girls are happy.

By simply asking the girls “why” they wanted the orange, the mom was able to ascertain each girl’s respective interests and realize that their interests did not conflict. 

"Try using questions and strategic silence to figure out the other side’s underlying interests."

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After you’ve figured out the other side’s interests, brainstorm ideas and encourage the other side to do the same. Don’t immediately throw any of the ideas out. Instead, after both sides have come up with every possible solution, go through each one and talk about why an idea is satisfactory or not satisfactory. Use your flexible bottom line and your intentions to evaluate the ideas, but remember to be open minded.


Sometimes parties reach an impasse – and that’s ok. But don’t flip out on the other side and jeopardize all of the time and work you’ve put into this, and even worse, jeopardize your relationship with the other side. Separate the people from the problem. Take a break and resume, if possible, when both parties have had time to cool off. Always be gracious and take the high road. Professionalism ensures a win-win in the long run.