Advice Arianna Schioldager Advice Arianna Schioldager

5 Super Inspiring Women Share Their Need-to-Read Mottos

Purely positive and kickass. 

photo credit: We the People

Are you looking for a some weekend inspo to help you kickass at business and life? We rounded up five our favorite ladies' mottos and words to live by.  

TONI KO, Founder NYX & Perverse 

Starting a business as a 25-year old minority female without any experience running a company was a huge risk in itself. My life motto has always been, “Go big or go home,” closely followed by “do or die.” A lot of the time, I just go for it! I purposely put myself in situations that force me to face my fears, and by doing so, I’m forced to deal with the repercussions, the founder told Career Contessa. 

My father always said he wanted to raise his children “Spartan Style,” where only the strongest survive. He definitely succeeded. I am an extremely mentally and emotionally strong woman who isn’t afraid to take risks. I truly believe that taking risks is the only way to grow as an individual. 

MAYA ANGELOU, POET 

I love to see a young girl go out and grab the world by the lapels. Life’s a bitch. You’ve got to go out and kick ass.

TINA FEY, WRITER, ACTRESS, PRODUCER

“When faced with sexism or ageism or lookism or even really aggressive Buddhism, ask yourself the following question: ‘Is this person in between me and what I want to do?’ If the answer is no, ignore it and move on. Your energy is better used doing your work and outpacing people that way. Then, when you’re in charge, don’t hire the people who were jerky to you.” via Bossypants

GRETCHEN CARLON, former FOX NEWS ANCHOR

The lesson in the dream isn’t whether our fight to get to the top is for something big or small. It’s to realize that a good, happy life isn’t just handed to us. We need to work for it. We need to strap on the heavy bags and take the first step forward in the long journey up the mountain. Yes, we’ll all sweat, complain and wish we were somewhere else (maybe on that beach in Nice…). But we’ll also develop the strength to say: “I’ll make it to the top — no matter what.” via Motto 

JANET MOCK, AUTHOR

"For me, it’s always been Maya Angelou. Her work, her memoirs, have always been building blocks for me. She’s also been a blueprint to go out and say that #1: My life story is worthy of being heard, #2: I can write it myself, I don’t have to give it to someone else, and #3: There’s more than one book about my life experiences and yes, you can be a memoirist and you can do it in a literary form that is also accessible. She was super important to me." via Medium 

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The One Design Hurdle That’s Got 66% of Millennials Down

Big City dwellers, this one’s for you. 

 

As active participants of social media, we are frequently bombarded with images of perfect-looking homes that feel so far out of reach. Perfect herringbone hardwood floors, custom fireplaces, antique crown molding, it’s all beautifully overwhelming because we want what we can’t have. 

With roughly one-third of millennials certified home-owners, renting is an unavoidable epidemic that most of us are dealing with (or suffering through… well, at least we’re in this together). 

One of the biggest woes about renting is the inability to make any drastic design decisions. Whether it’s updating appliances, new light fixtures, or the biggest of them all….. carpet *gasp*. We dislike carpet just as much as the next renter, but sometimes we’re stuck with it.  And what do bosses like us do when we’re stuck? We work through it, because we’re bad ass like that. 

To help you tackle this major design woe, we tapped three “cool-girl” interior designers for their tips on how to design around that dingy carpet (without compromising your style). 

 

Meet The Designers

Claire Zinnecker,  of Claire Zinnecker Design, a boutique interior design group based in Austin, TX. 

Kirsten Grove, the leading lady behind Simply Grove,  a creative outlet turned full-time interior design business. 

Ginny MacDonald, a designer and stylist, based in LA (though, she hails originally from England) whose extensive work can be seen here

 

LESSON ONE: Rugs are Your Friend

CZ: Layering the space with a bright patterned area rug will take away from your carpet woes. The color and texture draws the attention to it and pulls together the space. You won't even notice the carpet.

KG: When you are using throw rugs on carpet, try layering them to create a textured look that will take away from the first layer of carpet. You can play off of the color of the carpet by incorporating it in the colors of the rug.

GM: If the carpet has a crazy pattern to it then go for something solid and tonal that works with the colours in the carpet. If the carpet is light and neutral then you have the option to overlay something bright and colourful or go with something more tonal (i.e if you have cream carpet, you could overlay a sisal or jute in a slightly darker tone, this would also give more texture). Not all rugs work on top of carpet though. Low pile rugs don't sit well on top of thicker pile carpet and end up moving around so try to use a rug and a carpet with the same pile thickness and it should stay snug. You could also use a rug pad or carpet tape to make it stick even better.

 

photo by @simplygrove

LESSON TWO: Pull Focus To The Walls

CZ: Distract with paint. Adding paint as an accent wall or even a pop of color on the ceiling can change the feel of the entire space. It creates a fun distraction and gives your space personality. 

KG: Carpet can easily disappear when you focus on other aspects of the room. Creating a gallery wall with a variety of colors and textures can force the eye up instead of down.

GM: As well as adding a rug to your space you could also paint the walls in a brighter tone so that it helps to detract away from the carpet. A lot of rentals are painted in the contractors fave "swiss coffee" but painting it in a white or neutral grey will help a space feel more fresh and happy.

photo by @chrislovesjulia

LESSON THREE: Add Surrounding Textures

CZ: Bringing in textures through rugs, blankets, natural wood, etc. makes your home feel cozy and fresh. The carpet will practically disappear when you liven it up with a variety of textures.

GM:  Layer accent furniture on top of the carpet like fun colourful poufs, baskets for extra blankets and planters. This not only hides the hideous rug but also brings some life, texture and layering to a room.

 

Are there other design roadblocks you are experiencing as a renter? Let us know in the comments below!

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How To Channel Your Inner Spiritual Biz Goddess

She's ready to go. 

photo by @crwnmag

This post originally appeared on BlogSociety
Written by Lisa Lynn Adams

When you are starting out being a mother, blogger and/or entrepreneur it can be overwhelming trying to find balance, especially when you are just starting out. While trying to find your groove, the learning curve can be steep. However, rest assured once you arrive, you'll feel a tremendous sense of peace, have gained a wealth of knowledge and knowhow and be able to look back with great pride over your creations.

Even with a background in business, learning the online world is a whole different ball game. Have patience with yourself. Self-love, self-care and self-acceptance are 3 of the most vital elements to success. There will be mountains to conquer and lessons to learn along the way. This too shall pass. Where you are is exactly where you are meant to be. Starting out on the journey of following your life purpose can be scary, so I wanted to outline some key tips and tricks I've learned along the way to help you accomplish the juggling act with ease, so you only drop one ball, rather than ALL.

Acknowledge that clarity is a rarity when you are starting out. You may begin in one place and end up somewhere completely different; only to realize where you end up is exactly where you are meant to be. The universe will use whatever it needs in order to get the ball rolling, to help you act out of faith, rather than fear. This is the beauty of knowing your big picture dreams, creating a plan, yet leaving room for what will be, to be. Accepting that you will be guided to where you are needed, in order to serve others in the most auspicious of ways. You need to have the perfect mixture of faith, trust and strategic PLANNING. If you combine these 3 elements you are surely creating a recipe for success.

At this point you will start to gain more clarity, as though the veil of uncertainty has been lifted from your eyes. You are starting to hear the call more clearly. You are staring straight at your spiritual destiny, gaining momentum and direction, starting to see the bigger picture and the steps that need to be taken. This is the moment to lock down your planning; this is my favourite part after the whole process, the moment of realization of the grand picture. At this point it's time to implement your DESTINY map, outlining each step needed to be taken in order to reach your big picture goals. With research, strategy and faith, carefully detail the very things you need to accomplish in order to get there. Break each step down into smaller steps needed and mark it with a destiny date, placing this on the wall and into your planner. At the beginning of each quarter create a vision board, include your financial projections for the quarter as well and the things that are needed in order to manifest and reach your target. Include pictures and words to best describe the smaller steps that need to be taken, adding as much detail as possible. This will help you gain clarity and visually see what you need to accomplish through the next 4 months. The more you add to your vision board to more successful you will be.

Each morning set aside time to meditate, visualizing your dreams coming true, as well as seeing the steps needed in order to move your vision forward. Then take some time to do some SOULwriting, knowing that whatever comes to you will serve a higher purpose, helping you along. Your struggles will become clearer and you will begin to see solutions to your once obstacles, so they can become opportunities. Then it’s time to check your planner for meetings, clients, content creation and any other elements you may need to include, then input the times you can move onto your destiny map and measure your progress. The measuring part is often skipped, however this imperative in order to know where you are and where you are going. Also creating a learning list is important as well. Growth is constant, so we need to continually invest time in ourselves to gain the wisdom and knowledge we need for advancement. Remember, everything happens one step at a time, don't get overwhelmed with the big picture, just focus on the smaller aspects that need to be performed as you go.

Create a soul contract with yourself, vowing to fulfill your daily practice to accomplish the things you have set out to do.

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Create a soul contract with yourself, vowing to fulfill your daily practice to accomplish the things you have set out to do. It is not only your responsibility to yourself, but also to the world, as your life purpose is vitally important to the growth of our planet. Include a commitment to meditation, a “to do” list; or as I like to call them a "To Love & Create” list, as well as creation (we have come to the planet to create - so taking the time each day in order to create content or specific projects needed to fulfill your dreams is an vital step), making sure you take time for your family and self-care as well. These are your daily commitments. If you find yourself feeling frustrated, switch to a different task with a timer (you can use your phone or an app for this), close down distractions and ensure you are slotting time restrictions in order to fulfill each one.

Set aside 3 meditation breaks, as well as intermittent tech breaks (stretch, yoga or go for a walk). Also including Biz Success Affirmations can be very helpful. Even when it comes to time management, one I find very helpful is to repeat, & time is on my side; whenever I'm on a pressing time restraint. This helps to combat the stress and begin working with time, rather than against it. Focus on a specific affirmation that speaks to you daily, once in the morning, once in the afternoon and right before bed. I allow mornings to focus on gaining wisdom, insight and direction. I use my afternoon meditation to unwind, gaining clarity and focus. I use my before bed meditation to dream, manifest and visualize my big picture goals coming true and believing without a shadow of a doubt, that they will! You will find out what works best for you, however you need to take the time to PLAN! :)

Keep in mind you can never plan for everything, or even carve a set path out in stone to living a truly inspired life. Living an inspired life happens by being patient with yourself, expressing love for what you're doing, loving yourself along the way and enjoying the journey not only the destination. Don't forget to laugh daily, love always and dance often. Take the time to create a DESTINY map to guide you along, however, sometimes you need to ride the waves you are given and soul surf your way to success! You truly deserve all of your dreams and desires coming into fruition, never give up, you'll get there.

Shining is your spiritual destiny. Stop playing small and go after your dreams, the time to rise up and SHINE is now! The world needs your light now, more than ever.

Lisa Lynn Adams is a Tony Robbins certified strategic intervention/performance coach, yoga teacher with a degree in social work and business. Author of two books and a highly sough-after Spiritual Success Coach, due to her uniqueness in the field and her wide areas of expertise.

Lisa brings years of business, online marketing and real estate investing experience. She is a passionate prosperity mentor to women helping them create successful and largely profitable businesses. She knew at a young age after witnessing both her parents take their last breath before her eyes, that she had an important mission on this earth and that was helping others see the potential in their pain, overcome obstacles to awaken to their life purpose. Turning it into prosperity, she teaches her students that abundance is our birthright, achievable and POSSIBLE! Lisa is always been a creative genius with a knack for marketing with a million and one innovative ideas, she came to realize that many of those ideas weren't for her, but for the women she was working with to profit from. Many call her the divine mother and nurturing doula to women's DREAMS! You can find Lisa on Facebook or Twitter.

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The 5 Key Blogger Takeaways from Our First Style Summit

The 5 keys you need to know to create a strong blog and brand. 

What a 2017 it’s been for us at C&C! And it’s only January.

Last week alone, we launched our first ever Create & Cultivate 100 list, and then hopped on a plane to Florida for our very first Create & Cultivate Style Summit at The Colonnade Outlets at Sawgrass Mills.

If you couldn't make it to Fort Lauderdale and missed out on Saturday’s Style Summit (and the amazing florals thanks to Designs by Darenda), we’ve culled some of the best tips from our amazing panelists. From how to utilize your Instagram feed as a business medium, to creating a brand and a business as an influencer, to diving into doing fashion full time.

IF YOU WANT TO BLOG FULL TIME, YOU HAVE TO GIVE IT TIME.

Contrary to what the outside world may think, blogging= not so simple. You don’t get 100K followers overnight, and brands don’t come running to partner with you because you own a blog.

Although they have established large followings, many of the bloggers from Saturday, including Stephanie Hill of The Style Bungalow, Nikole Powers of In High Demand, and Symphani Soto are still looking to grow their followings.

And getting to where they are has taken considerable time. “You have to give it time and invest the time and energy in creating good content and creating a great brand,” says Stephanie. “It doesn’t come easy.”

USE YOUR REAL WORLD EXPERIENCE AND APPLY IT TO YOUR OWN BUSINESS

Blogging full time may be a dream job for many, but for many influencers it started as a side hustle. Use this to your advantage. How?

For those starting out, a rule of thumb to follow is to absorb as much knowledge as possible, which seems obvious, but success is in the details. Pay careful attention to how your current role might help inform your business strategies as a blogger. Also be sure to cultivate relationships and don’t burn bridges.

“The industry is very small,” says Kristen Leahy of Fancy Things Blog. “I’ve applied my knowledge I’ve learned in the PR industry to running my blog, and the connections I’ve made have helped me grow my blog as well.”

Gorgeous florals by Designs by Darenda. 

ALIGN WITH PARTNERSHIPS THAT MAKE SENSE FOR YOUR BRAND

Making money. At the end of the day, that’s also what blogging is about. And when you’re first getting started it’s very tempting to say “yes” to dollars. Forget outfits, you need to pay rent.

However, when you’re building a brand, you want to make sure that you are committing to a collaboration that will help your brand in the end. “When working with a brand, you have to think whether they’re going to help or hurt your brand,” says Nikole Powers.

Also, it’s not all about the money. Keep in mind that you’re also creating brand that is a reflection of who you are. “If you become a blogger just to make a lot of money,” says Stephanie Hill, “this gig is not for you.”

In short: “Don’t be a sellout,” says Natalie Suarez, who took a moment in between dropping knowledge to hit the Sideshow Booth with sister Dylana (see below) and snap a few shots.  

INVEST TIME IN MAKING A MEDIA KIT

While your website and your social media channels serve as an archive for all the amazing content that you have created, when you’re looking to grow your brand and establish a professional presence, you have to invest time in creating a media kit.

All the girls on panel this weekend have created their own media kits, whether they made it from scratch or bought a template on Etsy to help them start. And it’s also not rocket science if you feel intimidated by creating one.

“My media kit is simple and states the facts. Report impressive numbers, add beautiful imagery that you already have on your blog, and showcase notable collabs,” says Stephanie Hill. “Also, make it as easy as possible for brands and potential collaborators to read your deck. They don’t have time to read essays.”

Natalie and Dylana Suarez in the Sideshow Booth. 

BUILD CONTENT TO YOUR OWN STANDARDS, NOT ANYONE ELSE’S, AND STAY TRUE TO YOURSELF

Last, but certainly not least, the one key to creating a brand as an influencer is to make sure that you’re creating YOUR OWN BRAND. Blogging is a very competitive field, to say the least, so you have to make sure that your content is able to stand out and not blend into what everyone else is doing.

“Don’t build your content to live up to everyone else’s standard. Do you,” says Kristin Clark of Living In Color Print. If you tune out of what everyone else is doing, you can create amazing content on your own. “Be inspired by others, but always make sure you are always doing you,” as Nikole Powers would say.

What were your favorite takeaways from Create & Cultivate Style Summit this weekend? Let us know below!

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3 Steps to Hone Your Professional Speaking Skills

Just as you wouldn’t talk to your grandmother exactly as you talk to your friends, the same goes for your professional life.

 “Well, you see, ummm, I just think that if we were to…”

Do you ever sound like this? Unsure of yourself and hesitant when you try to communicate in a professional setting? When you begin your career it can be tough to find your voice as a young professional. Conversing confidently in our personal lives is an accomplishment in and of itself, never mind the added pressure of the boardroom!

As a young woman starting out in the workforce, I have made my fair share of mistakes when communicating and have identified areas to improve. However, I’ve also found methods that work to speak in a voice that is true to you. Keeping these suggestions in mind will help you to grow and develop your style so you can best present yourself throughout your career.  

THINK ABOUT YOUR EVERYDAY LIFE

While communicating in a professional setting is certainly different than an everyday chat, this is where the root of your voice is found. Being a professional does not mean that you have to give up your signature sense of humor or your penchant for using words like “penchant”. In fact, when you tune into your natural tendencies you can better communicate your ideas and make connections because you are not preoccupied with what you think you should be saying.

KEEP YOUR AUDIENCE IN MIND

Just as you wouldn’t talk to your grandmother exactly as you talk to your friends, the same goes for your professional life. As young career women transitioning to the working world we have to get our bearings and understand the difference between a talk by the water cooler and a strategy session with management. Although it may seem obvious, we have to avoid being too familiar too quickly.

I learned this lesson when I first entered a new position and was going through training with my team. The extensive time we spent together allowed us to become comfortable and build a lighthearted rapport. When I interacted with my supervisor I was inclined to make jokes and behave as I had with my coworkers. After seeing his taken aback reaction, however, I realized that while it was perfectly acceptable to speak that way with my team, it was not an appropriate way to communicate with my supervisor. You have to look at the foundation you have laid with someone and should generally be more formal if you are unsure.

DON’T LET YOUR AGE DISSUADE YOU

As we are just starting out in our careers it can be difficult and downright nerve-wracking to voice our opinions and take a metaphorical and literal seat at the table. After all, we are new to the game, doing our best to build positive relationships, and don’t want to be the young person who said the “wrong” thing. What we must realize is that we were hired (or are making it as entrepreneurs for all of my self-starters out there!) for a reason: because we have experiences and skills that make us valuable and enable us to contribute productively to our organization. It is up to us to believe this and to act accordingly.

When you are struck with thoughts like, “I’m too young/inexperienced/new to the field for my comments to be valued,” it is essential to reframe your mindset. Appreciate that your fresh eyes and different life experience will bring up points that may not otherwise have been realized. Additionally, if you speak in a clear and concise manner I can promise you that the focus will be on your ideas, not your age.

When I was recently meeting with a manager in my organization (who I admire and aspire to be like) and her entire team, I was hesitant to make suggestions and speak up. I feared that if I said something that wasn’t well received in front of these senior leaders I would look bad and my qualifications would be questioned. However, I decided that the alternative of keeping quiet and missing an opportunity to add value would be far worse. When I shared my idea it was met with enthusiasm and I ended up taking a larger role on the project because of it. While every instance will not work out in this way (believe me, I’ve had my fair share of ideas that have been passed over), it is better to believe in yourself and speak up than to let your age be a deterrent.

If we want to be established and effective professionals, we must be true to ourselves, mindful of any situation we are in, and confident (never cocky!) in our abilities.

* * *

How do you foster a mindset that allows you to professionally contribute? What tips do you have for other women they define their voice?

This piece originally appeared on Career Contessa.    

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Get Psyched: 5 Female Entrepreneurs Share Their Mantras

Last week when we were watching the VMAs, one moment stood out to us more than any others—and no, it wasn't one of Miley's outfits. Instead, it was when Demo Lovato told herself "I am enough" right before going on stage. We've all had those moments where we need a little extra encouragement, which was why it was so refreshing to see that huge pop stars have them, too. In solidarity with Demi, we tapped five of our favorite female entrepreneurs to tell us what they tell themselves when the going gets rough.

Last week when we were watching the VMAs, one moment stood out to us more than any others—and no, it wasn't one of Miley's outfits. Instead, it was when Demo Lovato told herself "I am enough" right before going on stage for her rockstar performance. We've all had those moments—where we need a little extra encouragement—which was why it was so refreshing to see that huge pop stars have them, too. In solidarity with Demi, we tapped five of our favorite female entrepreneurs to tell us what they tell themselves when the going gets rough.

"Find the beauty."

I work on so many different projects and in so many different fields that I had to learn early in life to make every single thing around me beautiful. 

Veronica Valencia, The Design Hunters 

"Be appreciative."

Everyday I always remind myself to show appreciation to everyone I interact with, whether it's someone who works for me or someone I take a meeting with. Showing a kindness and especially gratitude always goes such a long way. Making someone feel good about an accomplishment definitely adds positivity to an ordinary day! 

Julianne Goldmark, Co-Founcer Emi-Jay, Inc. 

"You don't get ahead by playing it safe."

Take risks, but be ready to live with the repercussions as plans do backfire. Innovation means it's never been done before. Of course you have no idea what you're doing, just don't let anyone else know. 

Rachel Tipograph, Founder & CEO MikMak 

"I love you."

It’s one of the only things that puts it all in perspective for me. At the end of the day (or beginning or middle), if I can say “I love you” to myself and mean in it, nothing else really matters.

Emily Greener, Co-Founder/CEO I Am That Girl

"Life is all about taking risks, and how boring would it be to live a life where you weren't doing things that terrified you and took you way out of your element?" 

This is what I tell myself when I'm psyching myself up for a big project, TV appearance or speaking engagement. Then it's pretty easy to remember why I do what I do, no matter how many freakin' butterflies I have in my stomach. 

Jordan, The Balanced Blonde

Do you have a mantra you love? Share it in the comment section below!

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Quotation Marks: Create & Cultivate CHI

Our team is still buzzing from all the energy, creativity, and general great advice we collected at #createcultivateCHI. The photos are in, so are some fun videos, and we've rounded up a few of our (and your!) favorite takeaways from the conference below. Feel free to repost, share, create, and cultivate! 

Our team is still buzzing from all the energy, creativity, and general great advice we collected at #createcultivateCHI. The photos are in, so are some fun videos, and we've rounded up a few of our (and your!) favorite takeaways from the conference below. Feel free to repost, share, create, and cultivate! 

Make sure you're signed up for our newsletter to be the first to know about our next date + location (we're announcing it verrry soon)! Can't wait to do it again.

emily greener create cultivate.jpg

 

How was your day at #createcultivateCHI? We love hearing from you and rounded up some of your posts below. Keep 'em coming!

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Work Notes: Textile Designer Ellisha Alexina

While restoring hand-painted silk scarves for Boston's Isabella Stewart Gardener Museum, Ellisha Alexina was inspire to turned her fascination with art, fabrics, and history, into a full-fledged textile business. 


After experimenting with the effects of layering watercolors and natural plant dyes on textiles, Ellisha developed her own mixed media process that blends screen-printing and hand-painting, winning over clients like Johnny Depp and garnering critical success—all before her 30th birthday. Here, the 26-year-old shows us her studios and shares her notes on making it work.

Textile designer Ellisha Alexina in her studio

Textile designer Ellisha Alexina in her studio

While restoring hand-painted silk scarves for Boston's Isabella Stewart Gardener Museum, Ellisha Alexina was inspire to turned her fascination with art, fabrics, and history, into a full-fledged textile business. 

After experimenting with the effects of layering watercolors and natural plant dyes on textiles, Ellisha developed her own mixed media process that blends screen-printing and hand-painting, winning over clients like Johnny Depp and garnering critical success—all before her 30th birthday. Here, the 26-year-old shows us her studios and shares her notes on making it work. —JM

 

On getting started

I launched my first textile collection in Fall 2013. I have always had an inclination toward textiles, design, and working with my hands. It was my final year in college when I discovered a way to print fabric by hand painting on silkscreens, and became drawn to the technique.

After college, I opened my studio in Easthampton, Massachusetts. Mentorship was essential in the beginning stages and I found a great one in Peter Fasano. When building my studio, we would meet and discuss the industry, inspiration, and the handmade process of textiles, and Peter introduced me to other designers in the trade which was extremely helpful.

 

On her breakout moment

Having the first collection accepted into the Holland & Sherry New York showroom has been one of the most rewarding experiences so far. I loved their showroom and remember calling them directly and managed to schedule a meeting to show my work. It was so nerve wracking, since I knew they'd never heard of me! At the meeting, I could tell they were really intrigued, and about a week later I received an email saying the brand had been accepted for representation. That moment was groundbreaking for the company, and me personally.

 

Inside Ellisha's studio

Inside Ellisha's studio

On Challenges

Balancing the business needs along with the creative side has been the most challenging experience so far. I am always wanting to create new designs, new methods, and new fabrics—that's what I'm drawn to as an artist. I find myself always asking two questions: "what's next?" and "how?" I think a lot about evolving the brand, but I also realize that rapid growth in the beginning stages isn't actually always what's best.

 

On Lessons Learned

I have learned about the importance of discipline, keeping focus, and having a clear vision to build a solid foundation. With that said, I just launched my second collection in May, which I'm very excited about. I have been exploring product design as well as a collection of wallpaper. While I can't wait to see where this all goes, I'm constantly reminding myself to take note of the beauty of daily achievements. It can be easy to lose sight of when you're always thinking ahead.

 

“take note of the beauty of daily achievements...it’s easy to lose sight when you’re always looking ahead.”

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Advice to others getting into the textile business

My best advice is to keep true to your perspective. There is a world of prints, colors, patterns, scale, and decisions out there. Don't let what other people have done alter your style. Your vision is the most important to keep while creating a fabric collection. Inspiration and an understanding of trends is important, but you need to find a way to use those only as a tool to help you create and not let them overpower your originality as a designer.

 

On her process

The most natural aspect of design to me is creating movement within the pattern. When developing a print, I often start with a blank piece of drawing paper and black pen. I use my inspiration and references to guide the style of the print I am creating. While looking at my references, I create a simple black and white drawing. I do this over and over, rhythmically, until I have achieved something that bounces to the eye. Adding color to the print and choosing color stories takes me a lot of time. Part of me thinks it is because I gravitate toward neutral colors, so adding too much saturation changes my vision of the print. I have to set strict deadlines for these kinds of decisions, otherwise I would never choose!

 

On what's next

Very recently, I've gone back to my original paintings from my first collection, Mendel, and began experimenting with them for an Archive Collection of wallpaper prints. The original colors of these paintings are harmonious with gemstone tones, which is exciting and new to the brand. I have also been traveling to antique trunk shows and finding vintage chairs to reupholster, which is leading the way to the beginnings of an e-commerce store.

 

On age in business

My age has impacted my business in a few different ways. Undoubtedly, being a young designer allows me to come into this field with a vision that has not been colored by opinions from the industry. I love coming out with new prints and working with designers because I do not have any preconceived limits on what is or is not possible. That might sound risky, but to me that is so exciting! On the other end, being young can also give people the idea that they can walk all over you because of your inexperience. So my advice there is: stay confident, and do your research. Those people who treat you negatively because of your age aren't people you want to be doing business with. Know your market, and let your age serve as part of the development of the brand.

Follow Ellisha on Instagram for everyday inspiration and view her line at ellishaalexina.com

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Digital Jenay Ross Digital Jenay Ross

5 Instagrams For Minimalist Inspiration

We may be the firsts to jump at bursts of color and a maximalist approach, but sometimes — especially in a tiny 1x1 Instagram — less can be way more. If you want to know the trick to having a beautifully curated Instagram feed, it's minimalism and a few basic principals of design. A focal point, negative space, and a splash of one or two colors (or no colors at all if that's more your style), with no more than two subjects in your photo, and you're well on your way to more double-taps. 

Screenshot 2015-08-05 13.54.07.png

We may be the firsts to jump at bursts of color and a maximalist approach, but sometimes — especially in a tiny 1x1 Instagram — less can be way more. If you want to know the trick to having a beautifully curated Instagram feed, it's minimalism and a few basic principals of design. A focal point, negative space, and a splash of one or two colors (or no colors at all if that's more your style), with no more than two subjects in your photo, and you're well on your way to more double-taps. 

We've learned this from a few of our favorite 'grammers that display their creativity via carefully composed feeds. If you want to see who to take tips from when adding a little bit more of creative direction to your photos, take some cues from a few of these pros below. Get inspired, Incororating a few elements of design, then mix it in with your own personal style. —PC

1. Kastor + Pollux

Bianca Venerayan and Dani Roche have made a name for themselves with their particular brand of minimalism, satire, and cheekiness. You may initially hit follow for their amazing design and creative direction, but you definitely stay for the LOLs. Safe to say this Toronto duo is killing it, so if you're not following them already, do yourself a favor. 

2. Tania Debono of The Writing

NYC-based typographer Tania Debono's minimal script is one of the most recognizable on Instagram. She makes you want to pick up that Krink marker and start practicing your own skills. Not only does her feed showcase her amazing lettering, but the entire black and white theme makes for a beautifully cohesive scroll.

3. Chloe Larkin

If you were to look over Chloe Larkin's Instagram feed, you'd might be surprised to learn that this New Zealand blogger is a only 16 years young. But like Aaliyah said: age ain't nothing but a number. Her maturity is reflected in her carefully curated and composed feed (read: perfect flat lays) that gives us inspiration for days.

4. Vanessa Cesario of The Brunette Salad

On the hunt for the perfect black and white minimalist feed? Vanessa Cesario has nailed it. It's hard to find anything that isn't black in white on this monochromatic Instagram, but we're not mad at it. It's like a visual palate cleanser. Check it out for yourself and get ready to fall in love. 

5. AesthetNIK

This is the perfect case study in "less is more." The more negative space in each photo, the more breathing room you create in your overall feed, resulting in a holistic view that looks beautifully composed. That is exactly what Nik has done with his Instagram, making it one of the most refreshing and soothing scrolls.

 

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Q+A, Profiles Jenay Ross Q+A, Profiles Jenay Ross

Create, Cultivate, Do: Jaclyn Johnson

We're natural born creators and cultivators, which means we're always on the move. Doing what we love, doing what we need to get to that next step, and doing what we can to help others.

That's why when Sara Haile, creator of People Who Do reached out to collaborate on a series celebrating those "who do," we were totally game. And who better to kick off the Create, Cultivate, & Do series than our very own founder Jaclyn Johnson? Get some insight into her thought process and philosophies on life, work, and #createcultivate!

We're natural born creators and cultivators, which means we're always on the move. Doing what we love, doing what we need to get to that next step, and doing what we can to help others.

That's why when Sara Haile, creator of People Who Do reached out to collaborate on a series celebrating those "who do," we were totally game. And who better to kick off the Create, Cultivate, & Do series than our very own founder Jaclyn Johnson? Get some insight into her thought process and philosophies on life, work, and #createcultivate! —PC 

 

People Who Do: Jaclyn Johnson

by Sara Haile

 

Name: Jaclyn Johnson

Occupations, affiliations, and projects:
Founder of (No Subject) and Creator of Create & Cultivate

People Who Do focuses on those who excel at moving forward throughout their passions in life, why is it important to you to “do”?:
I am big fan of starting by starting—I think way too many people get hung up on the details and psych themselves out of whatever it is they are looking to pursue. I say go, and do.

"...people get hung up on the details and psych themselves out of whatever they're looking to pursue. I say go, and do."

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To date, what accomplishments (of any kind) are you most proud of?
Definitely being part of Forbes 30 under 30 Class of 2015. That has been amazing.

#1 motivating mantra to get through tough moments:
It’s all temporary. I can get really stressed over client work or a fire we need to put out but the reality is they're all temporary things that aren’t nearly as important as health, family, and friends.

What’s your favorite thing you’ve learned so far this year?
Hard work pays off. 

What’s your favorite lesson you’ve ever learned, ever?
Definitely learned it the hard way, but: get it in writing.

What's your go-to song to put you in a better mood?
My music tastes are always changing but right now I have the new Jamie xx on repeat.

Favorite method for logging any kind of inspiration:
I absolutely love Pinterest! It’s a vault of visual inspiration.

You lead amazingly creative and forward-thinking projects that focus on the digital space. What’s the biggest thrill that you get from them? 
Definitely seeing our clients succeed—we really put our heart and soul into campaigns so when they are successful it’s truly a thrill.

Top 5 people you would invite to a dinner party:
Joan Rivers
Hillary Clinton
Nicole Richie
Oprah
and Ryan Gosling because, why not?

3 words that you want to be remembered by:
Successful. Humble. Loved. 

What’s the next goal?
We are really growing the Create & Cultivate brand this year so that is our focus and so far it’s been a real blast! 

By "do-ing," you create your own unique legacy. How do you want your legacy to be remembered?
Of course with style and grace, but I hope people remember me as a connector and someone who brought people together, whether over a cool project or a beautiful dinner. I really enjoy bridging the gaps and bringing people closer. 

"I hope people remember me as a connector, someone who brought people together."

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What are some of the ways that you relieve stress?  

Exercise—it’s truly my therapy! I always try to make room for a hike or a spin class.

What is one thing that is so satisfying in your career that you wouldn't be able to do if you had chosen another career path?  
I get to make my vision come to life—it’s so satisfying to dream something up and then actually see in real life. 

What advice would you give to someone who's trying to follow in your career path?
Ah! I would say foster your relationships. No one really teaches that to you in college, but your relationships are truly the key to success.

See more (and more of Jaclyn) at People Who Do. And stayed tuned for more from PWD on C+C in the coming weeks. 

 

Creative since the 80s, Sara always saw the importance of pursuing creative ideas of any kind. People Who Do stems from an awareness of the importance to create and move forward and a deep appreciation for those show up, excel at their craft, all while creating infectious, creative energy to push others towards their goals as well. As a proponent of those who excel at their craft, someone who thrives off the passion of others, and a freelance photographer, People Who Do was just waiting to happen.

 

 

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The Conference JACKIE JOHNSON The Conference JACKIE JOHNSON

From the Founder: How to Make the Most of Your C+C Experience

OMG, #createcultivateCHI is just a few weeks away...

And while our team puts the final pieces together for conference, I want to take a minute to get you all in a C+C state of mind! Each time, I learn more about what to expect and what to bring to the table, which I want to share with you (whether you're coming for the first time or the fifth)!

Create + Cultivate founder Jaclyn Johnson by Grant Legan

Create + Cultivate founder Jaclyn Johnson by Grant Legan

OMG, #createcultivateCHI is just a few weeks away...

And while our team puts the final pieces together for conference, I want to take a minute to get you all in a C+C state of mind! Each time, I learn more about what to expect and what to bring to the table, which I want to share with you (whether you're coming for the first time or the fifth)! — Jaclyn

1. Be Open

Conferences can feel intimidating. You don't know who is going to be there, what to expect, or what you want out of it. My advice is: be open to everything! The Create + Cultivate community is one of kindness, support, and enthusiasm. You'll quickly find out that everyone is very open about where they are and what they're looking for (in life and work), and will be totally down to buddy up for the day! We have seen so many friendships blossom from the conference, so be open to whatever it may bring.

3. Take Advantage

There is a lot to do on-site! We have a beauty lounge with OPI nail treatments, NuFACE mini facials, a Glam App beauty bar, and pop-up shops from TopshopHavenlyWhitney EveMira FitnessSimple Skincare, and Lulu & Georgia—so get ready! While you’ll be busy with panels and workshops, there’s still plenty of free time to mix, mingle, and shop! Maximize the experience and take advantage of it all.

2. Get Prepped

Bring your business cards, charge your Mophie, pack a pair of flats, and wear your game face! Most importantly, bring your questions! We have Q+As after each panel so you’ll have your chance to get your questions answered by the experts! The better questions, the better the panel. Don’t be afraid to get specific. We’ll supply the rest: from notebooks and pens so you can jot it all down, to Gevalia coffee and Daily Greens juice to give you an extra boost throughout the day.

4. Get Social

We have a happy hour for attendees the night before that we highly recommend attending! It's a great way to meet fellow attendees in a calmer setting before the festivities begin! Also, gear up your social media from Snapchat to Instagram—there will be tons of content to capture so get ready to hashtag #createcultivateCHI so we can all follow along.

5. Go For It

Be bold and get outside your comfort zone—approach that person you have been dying to meet and ask them your burning questions! We want you to get the most from your C+C experience but that starts with you! Myself and my team will be all over to answer any questions and if you see me, PLEASE introduce yourself! I love meeting our attendees and hearing all of your amazing stories! It's one of the things I look forward to most, so I'll be bummed if you don't say hi!

 

Follow @jaclynrjohnson for more dispatch from C+C and beyond!

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Digital Jenay Ross Digital Jenay Ross

Making the Most Out of Pinterest

Just thinking of the word “Pinterest” elicits a mental moodboard of hosting hacks, dreamlike bridal showers, recipes for the perfect chocolate chip cookies, and DIY projects that elevate any standard living space to Apartment Therapy status. As we enter the age of the “buy it” button, these once distant, aspirational products and lifestyle brands have become that much closer (read: one click away).

My personal insufficiencies in the DIY and party planning departments aside, Pinterest is making huge strides. The social network is valued at $3.8 billion, and is becoming a smarter investment for brands, pending they commit to maximizing the platform’s functionality and strengths.

Below is a quick list of Pinterest hacks to help jumpstart new Pinterest community growth and lay the foundation for monetization.

How to Hack Your Presence & Make the Most out of Pinterest 

by Dana Kelly

 

Just thinking of the word “Pinterest” elicits a mental moodboard of hosting hacks, dreamlike bridal showers, recipes for the perfect chocolate chip cookies, and DIY projects that elevate any standard living space to Apartment Therapy status. As we enter the age of the “buy it” button, these once distant, aspirational products and lifestyle brands have become that much closer (read: one click away).

My personal insufficiencies in the DIY and party planning departments aside, Pinterest is making huge strides. The social network is valued at $3.8 billion, and is becoming a smarter investment for brands, pending they commit to maximizing the platform’s functionality and strengths.

Below is a quick list of Pinterest hacks to help jumpstart new Pinterest community growth and lay the foundation for monetization.

 

Content Creation

Pinterest content plays by its own set of visual rules. Did you know that vertically oriented visuals go viral at a higher rate than horizontally oriented visuals? Or that showing a person’s entire face often restricts an image from going viral? Are you up to date on the functionality nuances of hashtags on Pinterest? While these details can seem arduous, creating and sticking to a design and copy style guide will help your pins work harder with Pinterest’s Smart Feed. Staying up to date on high performing pins and content best practices can lend itself to platform growth and increased content exposure by means of the visuals themselves.

 

Content Cadence

Pinterest demands more content than other platforms, and relies heavily on both original and crowd-sourced assets. Per Pinterest best practices, brands see the most success by pinning at least 5 times every day. The platform’s algorithm encourages daily brand publishing, and that’s a lot of content! If you’re pinning a range of visual content at least 5x a day, every day, that’s 1,825 pins minimum in one year. For many companies, this is not a feasible commitment to one small piece of the business. The short-term solution? Start slow, test, and scale up. Consider starting with 15 pins a week, and slowly build up your target audience. At 15 pins a week, that’s 780 pins for the year. When considering production, identify how many pieces of original content you can create in order to meet your goals. A good benchmark that is the oft thrown around ‘80/20 rule’ or, in other words, create conversation about your brand in 20% of your posts, and dedicate the other 80% to genuinely engaging content for your consumers.

"if you're pinning content 5x a day, every day, that’s 1,825 pins minimum in one year." 

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The Ecosystem

The majority of Pinterest content is pinned from across the World Wide Web. You know - blogs, editorial sites, shopping hubs, etc., rather than uploaded directly. This is an indicator that Pinterest should be represented across your brand’s digital footprint. Making your website’s content pinnable is a crucial first step, and verifying your Pinterest account with your website allows for much more detailed analytics and conversion analysis. Employing Rich Pins, which are pins that contain more detailed information than a standard pin, should absolutely be built into your ecosystem if your brand or blog falls into one of the following categories: app, movie, recipe, article, product, or place. You can learn more about implementing these free tools on Pinterest’s Business hub.

 

The Community 

This should not come as a shock, but interacting with the Pinterest community at large is the only way to truly understand your demographic and their content aesthetics. Like, comment, repin, and follow away! You’ll create a more meaningful user experience for yourself and your potential consumers.

 

Content Distribution

Content creation and engaging with your community are the fundamentals, but how do you get new eyeballs on your content? You’ve spent a lot of time and effort on these assets! You deserve some validation! Building distribution tactics into your overall Pinterest strategy will ensure that your content gets the visibility you’re looking for. Working with influencers to curate and host group boards around moments or occasions is an extremely effective way at achieving organic growth and impressions, as well as providing the added value of more original brand content. Pinterest also has a range of new promoted pin options and more traditional media buying capabilities if you are looking for more guaranteed results and hard data.

 

If e-commerce is an extension of your business, it’s time to consider Pinterest. It’s the digital DIY cult we all deserve, even if you've been hesitant to dive in.

 

Follow @createcultivate on Pinterest. We just got started, so we're taking Dana's advice to heart! 

 

Dana Kelly is a content strategist by trade and subscribes to the notion that life, lifestyle, and the left coast are what matter most. The California native spends most of her days at Mistress, and has a deep love for words, wine, and great in-flight entertainment.



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Lifestyle Jenay Ross Lifestyle Jenay Ross

T.G.I.F: Making Room for Leisure

We all combine work and pleasure, and these days our “work lives” can overlap almost entirely with our “social lives," forming one big blur of activity. And that’s okay, if we are willing to make pleasure our business as much as we turn business into pleasure. 

We know sometimes it can be all hustle and no flow. Rachel Mae Furman is Create & Cultivate's resident Leisure Expert, founder of Smoke & Honey, and our go-to girl for tips on cocktails, parties, and the art of entertaining. She'll regularly be serving up the best ways to mix and little business with pleasure.

Making Room for Leisure

by Rachel Mae Furman

 

Like many in the world of Marketing, Events, & PR, I’ve spent the last decade or so building and strategizing brands. My strategy has always been to think of each brand as a personality. What would it wear? What music would it listen to? Where would it hang out after work? From there I can see the entire lifestyle, demographic, and market, and a clear vision begins to take shape. It’s like the brand and I were dating, exploring the city and figuring out our scene together. 

We all combine work and pleasure, and these days our “work lives” can overlap almost entirely with our “social lives," forming one big blur of activity. And that’s okay, if we are willing to make pleasure our business as much as we let work into our personal lives. 

 

"be willing to make pleasure your business as much as you let work into your personal life"

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Here’s what I mean. In my days of building brands, there was a standard formula we would follow. First, we’d build a "Brand Plan" assessing and defining the brand values and essence. Then, we’d decide on a strategy for the direction we wanted to go in that year. Do we continue to hit the same market? Branch out to a new one? Infiltrate a new scene whilst not alienating the current one?

Next, we’d create programming that aligned with those goals, plot an execution plan, figure out the logistics, and then work on “selling it in” and getting everyone on board. 

So that got me thinking: why don't we make “Brand Plans” for our social lives? Let’s be honest, how many times have we sacrificed our personal to-do lists because we were too busy doing our work to-do list? We have made a habit of tossing our pleasure aside for work, and our personal lives suffer because of it. In my opinion, this is not a healthy lifestyle choice.

Now, what I’m suggesting is not that we make our social lives a chore, or forgo work altogether, but a suggestion that we think ahead and plan ahead, making it a priority to kill it at leisure as much as we kill it at business. At the end of the day, we'd probably end up getting better work done as a result of a little more "me" time. 

And I think that starts with a Personal Brand Plan, or a “Leisure Strategy,” if you will. Here’s a guide to help you start:

 

What are your Personal Leisure Values this year? 

Career goals aside, what are you into? What are you all about? Are you geeking-out on? A new hobby? Loving the home-body life? Feeling super social? In creative-introverted-hibernation mode? Live music? Nature? Check in with how you're feeling and what's most important to you. It's easy to lose track of.  

 

What is your Leisure Strategy?

Based on the values above, what do you want to do more of? If you’ve been hibernating lately, is this a year of getting out more? If you’ve been a social butterfly, would you like to spend more time relaxing? If you’ve just redecorated your home, do you want to have people over more?

 

What is your Leisure Programming? 

Okay, so you know what direction you want to go in. Now what are some tangible ideas to make that happen? If you want to entertain more, how about a weekly brunch at your place, and a seasonal BBQ in your yard? If you need more R&R, why not commit to a monthly “staycation” or book a day at the spa? A few outdoor music festivals? Trivia Nights at your local bar? 

 

What’s the Leisure Execution Plan?

Now that you know what you want to do: put it in writing. Put it on the calendar. Make the To-Do list. You know you would meticulously plan if it was for a client, so why not do it for your personal life? If you can put some recurring leisure time on the calendar, or invite some friends in on it to hold you accountable, you're far more likely to stick to it.

 

Sell it in. 

Time to get everyone on board and excited about your plans. Make a fun Paperless Post invite, tell friends to Save the Date, and build some anticipation. Or if your plan is less social and more “you time,” announce it on a social network, get excited about it yourself. Whatever the plan, get the word out and it will start feeling real. You might even encourage someone else to do the same.

 

My whole point is that you need to plan for leisure in order to invite more of it into your life. It's the entire thesis behind my lifestyle business Smoke & Honey, and it's treating me well. Make it a priority, not something to get around to if you can muster up an energy left after tending to work. We all know that your business will flow better if you’re happy, and your work will be on point if your leisure is on point. So, what’s your plan?

 

Rachel Mae Furman is a self-proclaimed “Leisure Expert" on a quest to elevate moments, create occasions and curate experiences at any given moment. She has spent the last decade traveling the country scouring the back roads and small towns of America for inspiration, then jet-setting from city to city on the corporate dime, building booze brands in the liquor business. Inspired by her Grandmom Doris to be the perfect little hostess, Rachel is known for whipping out a mason jar Old Fashioned from her purse just when you need it. Her blog Smoke & Honey celebrates the art of leisure, from cocktails to entertaining, style to homemaking. Follow her @rachelmaefurman



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Profiles Jenay Ross Profiles Jenay Ross

BFFs in Business: Show Me Your Mumu

Proving that necessity is the mother of invention, design duo and best friends Cammy Hebert and Cologne Schmidt, both 29, of Show Me Your Mumu reinvented the classic mumu after a weekend vacation in Miami. The rest is modern fashion history wrapped in their eclectic brand that has been embraced by celebs like Jessica Alba, Kate Hudson, and Beyoncé.

BFFs in Business: Cammy (left) and Cologne (right) of Show Me Your Mumu

BFFs in Business: Cammy (left) and Cologne (right) of Show Me Your Mumu

#Femships have been making headlines lately. From Beyoncé and Nicki, to Tina and Amy, to Taylor Swift and her bevy of BFFs (#squadgoals), it's a term coined in celebration of female friendships in life and sometimes, in business. 

Proving that necessity is the mother of invention, design duo and best friends Cammy Hebert and Cologne Schmidt, both 29, of Show Me Your Mumu reinvented the classic mumu after a weekend vacation in Miami. The rest is modern fashion history wrapped in their eclectic brand that has been embraced by celebs like Jessica Alba, Kate Hudson, and Beyoncé. Show Me Your Mumu is loved by women everywhere who can find it online and in more than 300 stores nationwide.

We chatted with Cammy and Cologne about the ins and out of business and friendship, and how they make their #femship work (literally).

 

Name: Cammy Hebert & Cologne Schmidt

Trade: Co-founders of Show Me Your Mumu

Location: Venice Beach and Vernon, CA

 

So-called "femships," aka female friends run businesses together, are having a moment. How has your friendship given you a business edge?   

Cologne: We started this business as friends, and we're lucky that we still are best friends and work together so well! Usually people advise not to go into business with your best friend, but we have been very lucky. Our relationship is more like sisters now—we have been through a lot together. The Mumu lifestyle is all about girlfriends and having fun, so were have been able to translate that lifestyle to our customer. We also each bring different vibes and styles to the table, rounding out the Mumu line and aesthetic. 

"we started this business as friends and we're lucky that we still are."

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How do you think your business would be different working solo?  

Cologne: Having a business partner makes the whole process so much more fun and emotionally manageable. Cammy and I go through all the highs and lows together—we get to cry and we get to celebrate together. When problems arise, we can help each other solve them. We also manage different channels of the business, so we can split up some of the workload and teams we manage. The creative part, which we both love, we get to do together and bring our unique vibes to each collection.

 

How was the transition of working for companies like Calvin Klein, to packing your bags to LA and starting your own business?

Cammy: We laugh because starting your own business is kind of like having a baby. You care about them so much, they are nonstop work, and you will do anything for them—including staying up all night. Working for yourself is very challenging, but also very rewarding. It involves a lot more emotion and work, but we would never change it. We love our baby, Mumu!

 

Show Me Your Mumu is a very female-powered business. Who are the women that inspire you?

Cologne: We have both learned a lot from our moms. My mom is a very strong lady, who always taught me to speak up, work hard, and be and be myself. We have 3 women on our board who we work closely with—Liz, Cammy’s mom Teresa, and Janet. They are amazing women who inspire us and make us better women and #girlbosses.

"always be honest and vocal with each other. it will help in the long run."

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What would be your best advice to someone who wants to start a business with their friend?  

Cammy: Make sure that you can see it working longterm. Think about all of the situations you will have to go through and imagine how you'd handle them together. It is so much fun to work with a friend, but it can also be strenuous on some friendships, so it is not for everyone! If you do choose it, make sure to always be honest and vocal with each other. It will help you in the long run. Also, have fun with it! Running a business with your bud is a blast!

Thanks, girls! 

Shop the line and follow @showmeyourmumu on Instagram for tons of color and goodness daily!

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The Conference, Profiles Jenay Ross The Conference, Profiles Jenay Ross

Meet the Speaker: Gaby Dalkin of What's Gaby Cooking?

 

Name Gaby Dalkin (@whatsgabycookin)


Trade Chef, Food Blogger, & Globetrotter at What's Gaby Cooking?


Panel Mastering Food Photography: The Ins and Outs of the Perfectly Posed Shot

Name Gaby Dalkin (@whatsgabycookin)
Trade Chef, Food Blogger, & Globetrotter at What's Gaby Cooking?
Panel Mastering Food Photography: The Ins & Outs of the Perfectly Posed Shot

What's Gaby Cooking? is all about living the California Girl life no matter where you actually live! That means a life where it's always sunny, where smart healthy choices for lunch happily exist with Slutty Brownies for dessert, and where there's always room for guacamole. The California Girl life also means hitting the road now and again for new adventures, and exploring the world through food.

Get your tickets here to catch Gaby live in conversation at #CreateCultivateCHI on Aug 15th!  

 

What’s at the top of your to-do list today? 

Planning my upcoming trip to Germany! I'm heading there in September to explore the food scene and I can't wait. I've been a handful of times but it was back when I was the pickiest eater on the planet, so I'm excited to do some research and find the best places to grab a bite and a pint! 

 

Which of your recipes would you suggest to the totally amateur—but hopeful—foodie?

I say start with a pizza! It's approachable because it's something we are all familiar with but you can jazz it up and really get your inner foodie on! This Corn Cilantro Jalapeno Pizza is currently rocking my world. And it's great because you can make it with chorizo if you're a meat eater, or keep it vegetarian and use soy-rizo if that's more your speed! From there—sky's the limit! Keep experimenting and getting crafty as you become more and more comfortable in the kitchen. 

 

Now that it’s officially cherry season, what are you adding to your dessert menu? 

Cherries never quite make it to dessert for me because I eat them by the pound straight from the farmers market—I'm obsessed! But, if I showed a little self restraint then it would for sure be a cherry pie! 

 

You’re the ultimate California Girl, but any food/restaurants you’re looking forward to in Chicago?

OMG where do I even start. I'm flying in early specifically to eat at some fab restaurants. Nando's Peri-Peri is this incredible South African chicken restaurant that just features epic chicken with various dipping sauces—I'm in! I love Girl & The Goat, Piccolo Sogno, The Publican, and Taxim, too! 

 

What’s the last interweb rabbit hole you went down? 

Yesterday I spent an inordinate amount of time researching the best patio dining in Los Angeles. Literally two hours of Google searches and image searches to figure out where the heck I should host my husbands 30th birthday dinner. Because not only does it have to be delicious, but I need to make sure it's Instagram friendly too! 

 

What tools and/or apps are essential to your work? 

I live by my TeuxDeux app. It's a giant to-do list that keeps me organized and you can move things around easily if your schedule changes. Slack is my lifeline when it comes to web work. The What's Gaby Cooking team is mostly based in Los Angeles and Slack lets us work remotely, stay connected, and share docs really easily. I also love Buffer, which allows me to schedule content ahead of time as I do quite a bit of traveling for work and I'm not always at my desk! 

 

Which part of your business comes the most naturally to you? What skills have you had to work overtime to develop? 

I'm a people person, so I love getting creative with my clients and coming up with awesome ideas or getting out there and networking with fellow influencers and publishers! As my business has become more successful, I've had to work on developing a thicker skin. It's just business and I needed to learn not to take things so personally! 

 

Who do you go to for advice (in life, work, and/or food)? I'm so lucky to be surrounded by an incredible network of people. I talk to my mom like five times a day and she's always in the know about what's going on in my business, so I bounce ideas off of her all the time. My husband works in the industry too, so he's always quick to help out when I need advice. And my best friend is Matt Armendariz (@mattarmendariz).  He's a blogger and photographer extraordinaire. We talk shop all the time!

Get your tickets here to catch Gaby live in conversation at #CreateCultivateCHI on Aug 15th!  

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