How This CEO Is Saving the Planet, One Vintage Dress at a Time

Shilla Kim-Parker wants you to save money—and the planet. That’s why she started Thrilling, an online marketplace for vintage and secondhand clothing stores. Shilla saw a disconnect between her favorite shops and the shopping method that best fits her lifestyle, so she filled the void herself.

Here, Shilla shares how she made her dream a reality, how Thrilling is working to better the planet, and the advice she has for other women of color in business.

How did you come up with the idea of Thrilling, and how did you transform that idea into a reality?

The goal of Thrilling is to make secondhand shopping more popular, modern, accessible, and most importantly - more of a habit for more people.

Secondhand shopping has always been near and dear to my heart. Not only is it a treasure hunt, but growing up in a household with limited means, it was a great way to find unique and fantastic clothes at a great value. It’s also one of the best ways to reduce your environmental impact and support local business owners. Win-win-win.

As I’ve gotten older - I’m now a working mom, with a toddler at home and a baby due in just a couple weeks - I no longer have the time to shop in this way.

Secondhand shopping is about the journey, it’s a fun afternoon or weekend activity - but I found that I no longer could dedicate the time to sift through racks. I yearned for a way to shop these stores from the palm of my hand, in the few spare moments I have between meetings or on the couch post kids’ bedtime. And that’s how the idea of Thrilling was born.

Tell us a bit about how your business model works. How does Thrilling support small businesses?

There are more secondhand stores in the US than there are Starbucks and McDonalds, combined. These stores are mostly run by women, who are typically the sole breadwinner for their families. All together they do about $15 billion in sales, but 95% of these sales are completely offline.

The thing that makes secondhand shopping so much fun - the fact that every item is unique - makes it extremely difficult for e-commerce. The amount of work involved is huge, which is why most of the current e-commerce platforms don’t work for these store owners. And yet, these store owners feel enormous pressure to go online, as relying on local foot traffic for business no longer pays the bills.

That’s where Thrilling comes in. We do all the tech and logistics for these store owners and put whatever items they want online. We create a custom page for them on our site, which they use that page as their website. Now they can finally sell to customers across the country or around the world.

What are the environmental implications of your company?

It can take up to 1,000 gallons of water to make a single item of clothing. New apparel production is a leading contributor to pollution, and Americans wear clothes on average 7 times before throwing them in the trash. Worse, clothes are not easily biodegradable.

Buying an item of clothing secondhand reduces its waste impact by nearly 75 percent. In this day and age, when the environmental issues facing our planet is an urgent crisis, shopping secondhand is a fantastic way to do our part.

“I am black, I am the daughter of a Korean immigrant, I am a mom, I am pregnant, I am mid-career. Needless to say, Silicon Valley did not know what to make of me!”

What advice do you have for other women of color looking to start businesses of their own?

I am black, I am the daughter of a Korean immigrant, I am a mom, I am pregnant, I am (was) mid-career. Needless to say, Silicon Valley did not know what to make of me!

For my fellow women of color - Perseverance! Many people will tell you “no" or “you can’t.” The standards you’ll have to meet will be higher. There are institutional barriers in place that will prevent you from getting funding as easily as others.

But keep fighting. We need you. Our society needs your leadership, our community needs your representation, our economy needs your businesses.

The real problem is that people from underrepresented backgrounds face greater risk in starting a business - usually we don’t have the same family resources, the same networks, the same access to capital others do.

So my real advice is for those in positions of power - be a part of the solution, be an agent of change. And especially help women of color in the very earliest phase of their company/idea building process.

What are you most proud of within your work at Thrilling?

Giving back is built into our ethos. And we are proud to incorporate community service and outreach whenever and wherever we can.

As an example, we are delighted to be partnering with Goodwill Southern California on “best of Goodwill” collections that will be sold exclusively on our site. The first collection goes on sale March 15th, and it is curated by Ali Mandelkorn, Janelle Monae’s genius stylist. The majority of the proceeds go towards Goodwill SoCal’s incredible workforce development programs, in particular job training and assistance for the homeless.

What’s next for Thrilling?

We have been (happily!) overwhelmed by the response and demand from local vintage and secondhand store owners, from across the states and even as far away as Japan and Sweden. So we will continue to quickly ramp up the number of store partners we work with and the number of cities that we operate in.

We are also working on some fun and innovative partnerships with artists, celebrities, and designers - stay tuned for more on that front this spring!

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How This Former Model Became Premium Denim’s First Female Founder

Paige Adams-Geller knows a thing or two about fashion—but she knows even more about how to run a business. A former model, Paige founded PAIGE, a denim and lifestyle fashion company,15 years ago—and she’s been sharing her journey as a woman in fashion and entrepreneurship ever since.

Below, Paige shares the best advice she’s been given, her hopes for the fashion industry, and how your business can leave a mark on the world.

What does it mean to you to be the first female founder in premium denim?

I am honored and proud to be the first female founder in the premium denim world! It means so much to me. I feel I have always been a risk taker, and when my heart is passionate about something I give it 1000 percent.  I also believe being a pioneer is part of my spirit. I’m a small town girl from Wasilla, Alaska and feel like I have been able to pave the way and set an example for other women and young girls who have big dreams – showing them that all things are possible.  There are no limitations and no mountains they can’t climb!

What has been your proudest moment since starting PAIGE?

My proudest moment since starting PAIGE was when we reached a level of success where I was able to have a platform to use my voice. I have had the ability to help others through sharing my personal stories of overcoming adversity. It has also been a pleasure of mine helping others within the company reach their own personal and professional goals in the business.  

What is one thing you wish more people knew or understood about the fashion industry?

I wish more people understood how tough the fashion industry is. It moves so fast, and it is so competitive. It takes a lot of hard work and discipline to be successful and stay successful.  It’s not all about events, parties, and playing dress up. Don’t get me wrong... it is fun! But to be successful you have to take it very seriously.

“It is important to protect your brand and keep a clear eye on the voice of what you stand for.”

What is the best piece of advice you’ve ever been given? What’s the best piece of advice you have to give to young entrepreneurs?

The best piece of advice I have been given is to stay true to what I believe in and to keep my eye on the big picture. Slow and steady wins the race. I’ve never wanted PAIGE to be a one hit wonder. I want PAIGE to be an iconic lifestyle brand that is here for years to come.  

The best advice I have for young entrepreneurs is to leave a legacy. It is important when you have a brand, to protect your brand and keep a clear eye on the voice of what you stand for. You can’t be everything to everyone.

You’ve been very open about your sexual assault story, and PAIGE is involved in multiple philanthropies. Do you believe all businesses have a responsibility to give back in some way?

Absolutely! I believe that businesses need to pay it forward.  I have worked hard to get where I am, but I would not be here without the help of others.  The Rape Foundation gave me my voice back. And when I found my voice I was strong enough to start a brand where I could empower others and create a safe work environment.  That is very important to me. With that being said, I also want to be able to give back what I can to my heroes.

PAIGE is almost 15 years old! How has the brand—and your own style—evolved over the years?

I can’t believe I have a teenager! Hahaha. We gave birth to PAIGE 15 years ago, and so much has changed and evolved.  The brand started out as just denim for women and has evolved into a full California lifestyle brand for men and women – and last Fall we launched women’s shoes! As much as the brand as evolved, my personal style hasn’t changed much – it’s always been feminine and sexy with a little bit of edge. Whether I’m wearing denim or a dress... I love pairing them with a leather jacket and a sexy boot or shoe. If one thing has changed, it would be that I wear sneakers or flatter boots more than I used to! I like to walk around the cities we travel to for work so I’m not in stilettos as much!

What’s one thing you hope will change about the fashion industry in the future?

I hope the fashion industry will change with people going back to the enjoyment of visiting stores more!  Even though I embrace and love online shopping, I still need to get out and see and feel and touch clothing and shoes!  I also hope inclusivity is not a trend and that women and men of all shapes and sizes will always know that they have an equal place in fashion.  

What’s your go-to outfit when you want to feel your most confident?

When I want to feel confident, I wear black jeans, a silk georgette blouse, a leather jacket, and boots with edgy hardware details.

What and/or who inspires you?

I’m inspired by people who take risks and who are authentic and vulnerable.  

What’s next for PAIGE?

I’m a dreamer and continue to dream beyond what is the obvious of today! I see no boundaries in our future. I want to continue creating and enjoy the adventure!

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5 CEOs Who Look Exactly Like Their Companies

You know that old saying, dogs look like their owners. Well the same applies to companies and their founders. 

And why wouldn't they? These women live, eat, breathe their companies. It's only natural their brands would be natural extensions. The great news is, there is NO one "look" that says business owner anymore. You can look like anything and be anything. 

Jen Gotch, ban.do 

Jen Gotch, the front woman of the poppy and playful ban.do ("serious about fun,") is exactly what you'd expect.  With Starbucks collabs and a loyal following, she's tapped into fun in a whole new way. We can't even imagine what her suitcase looks like when she packs. 

Ariel Kaye, Parachute Home 

photo credit: Lianna Tarantin for Sakara Life  

Parachute sheets give you a reason to make your bed in the morning and an even better one to crawl into bed at night. They're unfussy but chic, just like the company's founder Ariel Kaye. “I launched Parachute online with the intention of bringing the brand offline at some point, too.” With the recently opened Parachute Hotel in Venice, CA, the company is providing another opportunity for the community to engage. There's also the new Portland location and the recently added baby line. It's all almost too dreamy to be true. 

Justina Blakeney, The Jungalow

Bold with color and mixing and matching patterns, the beautiful brain and founder behind the Jungalow brand is every bit live out loud as her co. Her environment is lush. Full of color, vibrant patterns and plants; it’s a design style that says no to minimalism. In a way, it’s a multi-hustle of its own.  And with a New York Times bestseller, The New Bohemians (which, she wrote and shot in less than three months), a Sunset Magazine cover, a booming design business and blog, a tot at home, five employees at her office space, and plenty more in the works, Justina has reached a point where she gets her gig. “Having a lot going on at one time really suits my personality,” she's told us.

Joy Cho, Oh Joy!

photo credit: Joy Cho for Glamour Mag. 

There's no way we could put this list together without the founder and creative director of the playful and inspiring Oh Joy! Launched in 2005 as a graphic design studio the color and design maven now has collabs with majors like Target, has authored three books, and consulted for hundreds of companies around the world.  

Ellen Bennett, Hedley & Bennett 

She revolutionized chef garb and she's often donned in bright, colors. But don't get her playful approach to her wardrobe confused with her aprons. These are badass aprons from a badass CEO. She didn't want mundane. She didn't want stale. So she did it her way and now Ellen and her #apronsquad are taking over kitchens everywhere. 

Arianna Schioldager is Editor-in-Chief at Create & Cultivate. You can follow her @ariannawrotethis. 

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Tina Wells Started a Company in Her Teens, Today It's an Award-Winning Agency

When you start your company at 16, there’s a decent chance you won't be doing the same thing by the time you graduate high school, let alone two decades later. Yet Tina Wells, founder of Buzz Marketing Group, defied that decent chance and remains CEO, founder and captain of the marketing company she started in her teens.

It wasn’t her intention. She didn’t set out to run a company. Rather, the goal was to be a fashion writer, ideally at a Hearst publication. “Seventeen was the dream,” she says.

“Never in a million years did I think I’d run a company or that twenty years later I’d be doing the same thing.” Like the start of many companies, her foray into marketing came from a place a need. As a fashion and beauty loving teen with five younger siblings she knew her parents weren't going to be able to buy her the newest trends. "My parents," she says, "were working their butts off to get us into private school and I knew I needed to come up with a way to make money. That's all it was. I figured out that I could review product and then wear it." 

It is a resourcefulness that followed her through high school graduation, into college, and helped her grow BuzzMG's buzzSpotters-- a network of trendspotters that was cast to be a research network. It's a group of those in-the-know "and now and always looking around the next corner."  In the beginning the buzzSpotters consisted of Tina and her ten friends.  “I remember when we got to 200 people I thought it was too much," she says. There are now 37,000 people worldwide. "Consumers know what they want and want to be part of the process," she says. “That’s something I recognized as a 16 year old. I knew that if my friends and I wanted to be a part of the process of a company making something for us, then other people had to want it too."

"Consumers know what they want and want to be part of the process."

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It's a thought that has paid off. It was during Tina's freshman year at Hood University when someone said to her, “I just paid someone $25,000 to do market research and what you’ve done is ten times better.”

It was perfect timing. When this conversation occurred Tina was taking an Intro to Business class with the head of the Business Department. She went to visit that professor during office hours and told her what she’d been up to the last two years. That professor told Tina to take independent study with her to figure out how to make it a viable business. She did. “That was the launch pad,” she says. “It wasn’t me saying, ‘I have a great idea for a business,’ rather I was being told I was doing something really interesting that could be a business.”

Today, Buzz Marketing Group is an award-winning media communications agency that focuses on Millennials, moms, and multicultural consumers. They deliver data and strategies that drive the marketing approach for clients. “I’ve been doing this so long,” Tina says, “that back when I started it was youth marketing. There weren’t Millennials and there certainly wasn’t the idea of Millennial marketing.”

"So long," gives Tina and her team a certain edge-- even though the technologic landscape around her has moved seismically. “I still reference the business plan I developed with my professor 18 years ago,” she explains. In addition to running her company Tina is the current Academic Director of Wharton's Leadership in the Business World program and is teaching a summer program based on the principles set forth in that business plan. "The basics of building a business are still the same." she says. Adding, "You still need to answer those ten questions every business owner has to answer." (Check back, we'll be sharing those next week!)  

What has changed are the tools. She jokes that if she had launched her business now she would have scaled in three months “Technology tools empower us to be better at our jobs every day.” It's technology that allows Buzz to survey people in their network better and provide better results for clients. 

“Technology has the ability to do the unbelievable, but my business is built in a very brick-and-mortar way," a foundation she insists has the ability to withstand any tech wave or crunch. "I realized early on build a great business and let the tools empower you. But don’t be so focussed on creating a business for a particular tool."

"Build a great business and let the tools empower you."

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BuzzMG is built in a way that's evergreen-- they are, says Tina, "research first, not creative first, and we're very honest with our clients about that." They develop marketing strategies based on data from consumers of all ages and internally develop original research for the client. "We’ll go to our network of buzzSpotters, conduct an internal survey, and go back to the client with an audit of where their brand is, where it need to be, and what we will do to get to achieve that goal.”

"Because we’re research driven we never go into any situation assuming how a conversation is going to go." It also helps Buzz create campaigns that are likewise evergreen. One of the things Buzz is known for are their lists. They help build the inspiring Levo100 List, which was first released in 2015 and is still being shared today. They worked with American Eagle Outfitters on the aerie beauty and body line, leveraging their proprietary database of influencers to create and educate a curated in-market ambassador program of over 150 ambassadors in every state with an aerie store. Upon re-launch, aerie performed 500% better than projected, generating over $250 million in sales for AE. 

It’s an approach Tina believes (and has the results to prove it) gives her a great advantage because her team is always looking at what the consumer will tell them. "We make decisions by looking at all sides. Culture is changing, it’s moving so quickly-- how we’ve survived for twenty years is by sticking to the solid principles of marketing."

“I never want to get caught in hype.” she says. “There are people who say 'this is dead,' 'that is dead,' 'blogging is dead', 'influencer is dead.' 'No.' I’ve said to clients, 'Print is not dead, bad print is dead.' And it should be."

"Print is not dead, bad print is dead. And it should be."

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“A great brand is always a great brand," she says. "It’s just the tools that change.”

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Kelly Ripa Is Not a Diva For Taking the Week Off

We've all found ourselves in tricky work situations. An unexpected firing. A demotion. A bad performance review when you were expecting a glowing one. When your boss hires outside talent for the job you were gunning for. (But you were promised they promoted from within!!) 

It's always "difficult" to process (read as: fire alarms, bells ringing, hot body, time moving differently and slow) when a bomb gets dropped on you in the office. But these kinds of situations don't only happy to lower-level employees. Even the top dogs get "blindsided." 

Case in point: Kelly Ripa. Last week after Tuesday's taping of Live! With Kelly and Michael, the longtime host was called into a meeting where she was told her co-host, Michael Strahan would be leaving to take a full-time role at Good Morning America. The next day Ripa was not on set when Strahan announced his departure alongside Ripa's stand-in, Ana Gasteyer of Saturday Night Live fame. And that's when the media went ham on Ripa, who was labeled as a "diva" for taking the rest of the week off. 

“She is acting like a child, a diva and hurting her reputation with this sort of behavior,” a source told the Daily News. “It makes her look bad and makes all the horrible rumors about her bad attitude off camera seem true.” But is diva the right word? Not exactly, but we'll split hairs over that another time.  

Voice of reason, Oprah, came to Ripa’s defense, telling Entertainment Tonight: “Blindsided is never good. I don’t know who’s in charge, but somebody should’ve said, ‘This is gonna happen.’ You shouldn’t have to read it in the paper. Ever.”

1. HAVE THE INITIAL EMOTIONAL RESPONSE SOLO

It's OK if you get emotional about office politics. Robots and machines haven't replaced us in all capacities after all. And while we don't think you necessarily have to step outside to cry, if you are going to have an emotional response, it's best to do outside the presence of your co-workers or boss. No matter what, it looks unprofessional to have a fit-- even if it's justified. This is the time to phone a friend. (Or if you're in a position like Kelly, take a few days off-- a luxury we understand is not available to all.) And then approach the situation with a cool head. 

2. TRY TO SEE IT FROM BOTH SIDES OF THE TABLE 

You're mad as hell. We get it. For Ripa, this was the second time in her career similar events occurred. In 2011 Regis Philbin also informed Ripa of his departure 20 minutes before announcing it live on air. It's not great to feel so disrespected in the workplace, especially when you are clearly dedicated to your job. However, if and when possible, think about the possible reasons as to why the blindsiding occurred. It may help alleviate some of the anger, and actually motivate you to do better. 

3. SET A MEETING AND ASK SOME QUESTIONS 

If you don't know how you're doing, ASK. If, instead of promoting from within, your company brought in outside talent-- ASK WHY. Instead of brooding in the corner with your headphones on and talking smack at the Nepresso machine, set a meeting and ask specifics. Your boss has expectations of you, but that doesn't mean you aren't allowed to have expectations from the company-- especially if they were discussed as options upon hiring.

"Your boss has expectations of you, but that doesn't mean you aren't allowed to have expectations of them."

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You can't always know when it's going to rain, but you can always have an umbrella in your trunk. The more prepared you are, the better your chances of dodging the droplets. 

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This Designer's Boss Encouraged Her to Leave Her Job

Client Z to the E to the N. 

Multi-hyphenate Amber Lewis of Amber Interiors is interior design #goals. Have you seen her #shelfie game? Or the way she mix and matches patterns? She didn't always think she'd be a business owner. 

It was a former boss who encouraged her to break out on her own, and from that point she didn't look back. Currently, she has more ideas than time-- and is in the midst of designing her dream home-- so what else can she take on? Plenty. 

There’s no such thing as perfect in the beginning (or middle) of launching your business. When you decided to launch Amber Interiors where were you in life? What was going on?

I was fortunate enough to have an amazing job working with a really gifted interior designer for a few years. When my husband and I had our daughter and bought our first house at 28 years old, I decided to start my blog as a way to share the process of our remodel. I thought I had some semi-decent content and thought it would be fun to at least start the blog and share with family and friends. We definitely didn't have a lot of money, so we tackled a lot of the projects on our own and I was a bit of a DIY fanatic. I am not sure if it had to do with luck, timing, or what, but I got some attention from a few really big bloggers, and what felt like overnight, my name started to get out there a little. My old boss picked up on my enthusiasm for all things design and was kind enough to tell me she thought it was time I went out on my own. The rest is history. I was definitely scared and didn’t feel “prepared” but I was laser focused on making something happen…even though I wasn't quite sure what that was and was kinda “winging-it” for a while. 

Why was then the right time? 

I don’t know, but when I lost my job, that kinda catapulted me to do something bigger. I was a "work from home" mom, so I would literally be feeding my little and commenting on blogs, and when she would nap or go to sleep at night I would stay up for hours blogging, pintresting, and creating my business. It felt like I was on autopilot for a while just making small steps forward in a direction where I would have a couple clients, or start to get noticed for my style etc. I didn't know it was the right time, I was just moving forward, and doing what I could, when I could. I basically had no clue, I just had an insane drive and a lot of blind faith. 

I basically had no clue, I just had an insane drive and a lot of blind faith. 

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From day one, what were you thinking about that you’re still thinking about now? What has been a through-line in your business? 

I have always thought, "What’s next?" Social media and Pinterest is mostly a blessing, but it can be aggravating, especially in the beginning. I think because there is so much saturation now, it's really hard to determine where an idea or design style originates from. I remember feeling so stoked to have my work out there in the world and feeling like it was so unique to me, and then I would go on Instagram or Pinterest and see someone completely do the exact same thing after me and watch commenters congratulate them on their talent etc. In the beginning it bummed me out, because I was like, “hey thats MY IDEA” but then I just started telling myself it was an amazing compliment to have someone like what you did so much they wanted to re-create it themselves. Now I always strive to do “what’s next” and do better than my last job and the spotlight of social media forces you to push the envelope with each project. 

[Related content: How to Handle Competition In a Creative Field.]

"The spotlight of social media forces you to push the envelope with each project." 

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How do you differentiate yourself as a designer?

I don’t think there is a definitive answer to this, however I hope I have established my style and brand enough that it can be recognized as my work. I think maybe the use of patterns and how I mix styles in almost every project I do differentiates me to other designers. I can take a big box sofa, and make it look unique with fabrics and pillows etc. I love to mix, thats my jam!

For new designers, what do you think is more valuable? School or experience? You did a little of both. 

90% experience and 10% school. I never mastered CAD, so I have to rely on my team to do computer drawn technical drawings for me, which can suck when I think faster than I can draw. So I say, go to school and learn CAD and Photoshop, and the usual stuff like excel etc. and then get yourself a job! Even if you're just getting coffee for a design firm for a while, thats OK as long as you immerse yourself around creative people and absorb everything you can. I learned way more in the field working for a designer than I ever did in school. 

What’s your favorite part about being a designer?

EVERYTHING. I swear I LOVE my job so much, I pinch myself that I get to make a living doing what I love. It’s always changing, and I get to be creative in so many different ways. I would not work so hard if I didn't truly enjoy every single second of it. Even the crappy days aren’t so bad.

What’s one aspect of the business you would change if you could?

Budgets! Haha!!!! No but actually, budgets suck but they are part of the job. So I tolerate the challenge, but work on managing clients' expectations with what their budgets can realistically do for them. I don’t know if I would change anything, but I hope to get to a place where I can be extremely selective with the projects I work on. Unfortunately, I have to pay the bills, but I am so lucky to have such rad roster of clients so far!

Client Z to the E to the N.

Sometimes as an entrepreneur your biggest strength is also your largest challenge. Would you say this is true for you and what would that be?

I feel a great expectation to do something different with each project. Unfortunately, some clients want you to just do what you did last time and don’t want to do much different than what they have already seen. That can be such a challenge because like I said….I am always thinking “Whats next?”!! As a business owner with multiple employees, I need to make sure I look out for the growth of the business, as well as balance what pays the bills with jobs that are super fun, but maybe a little less money. Those are usually the ones I am most fond of in the end! 

You opened Shoppe, Amber Interiors last year. How are you feeling about the move into a physical location?

It’s so great! I have heard so many horror stories about retail locations and opening an actual brick and mortar, but knock wood, my husband (also my biz partner) and I love it and have had some really positive feedback. We feel like we are a part of the local community but also are proud of going for it and throwing caution to the wind! We kept asking ourselves “whats the worst that can happen” and so we feel good about the big jump. As crazy as this sounds we haven't even been opened a year and are already expanding and making it larger! Again, I pinch myself daily….but we are just going for it!  

Do you think it’s important for your business to have an offline shop?

Totally! We have tons of items in store that are not online. There are lots of vintage pieces, and higher end antique rugs, that I think need to be touched and seen in person rather than on a computer screen. Plus we have some vignettes in the store and have an amazing sales team to help you pull pillow combos, or pick the perfect accessories and rugs. 

So, now we have to ask "What’s next?"

Oh, my favorite question! Well I am writing a book, and developing a product line to sell in the Shoppe. I am also designing and starting to build our dream house, which I am so flipping excited about! At the moment I have more ideas than time, so I am trying to work smart on my passion projects and seizing the growth opportunities available to me now. At the moment the future looks bright!

Arianna Schioldager is Create & Cultivate's editorial director. You can find her on IG @ariannawrotethis and more about her on this site she never updates www.ariannawrotethis.com