How This Founder Raised A Total of $67 Million For Her Company

Susan Tynan, founder and CEO, Framebridge 

Jaclyn Johnson, founder and CEO of Create & Cultivate and Susan Tynan, founder and CEO of Framebridge first met at Create & Cultivate DTLA right before they hopped on stage together. But they vibed immediately. 

There are commonalities that bond entrepreneurs and startup founders. A deep understanding of the hard work, sleepless nights, and putting it all on the line. So the two decided to have real-talk and share it—because that's what we at C&C are all about. 

Since their initial conversation, Framebridge has managed to raise an additional $30 million of funding. This brings Framebridge's total raised to $67 million after the company recently closed a Series C round of funding. 

Create & Cultivate: As a female CEO, what was the process like for raising a round of $30M for the company?

Susan Tynan: Now that we have a real business, what we've built speaks for itself. We raised $30M because we built a business that consumers love. Every nuanced detail we sweat creating this business translates to successful fundraising. Some people might be able to raise based on swagger, but we did because we built something fundamentally good.

Do you have any advice for women who plan on meeting with investors for their business?

Susan: Yes! Paint the big picture. Women have a tendency to be really credible about what we can achieve in the near term. Make sure you're presenting how big of an idea your business and your conviction in leading it.

Learn more business tips from Susan & Jaclyn below.

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JACKIE: I like to jump right into things. I think most entrepreneurs do. So can we talk founder-to-founder for a moment about the hard moments? The ones where you know you need to pivot, but you have no idea what direction to turn? What do you do in those instances?

SUSAN: You can turn to a lot of people for advice - and I do - but, at the end of the day, the hardest decisions are yours alone. It's important for me to anchor myself in the basics of the business and review, "Why did I found Framebridge? What are we providing customers? How can we keep getting better? What type of organization did we want to build?" I work through most issues by reviewing the fundamentals. Then the answer usually emerges. And I SoulCycle! A 45 minute loud-music workout sorts out a lot for me, too.

JACKIE: Totally. Everyone always talks about needing to answer the ‘WHY,’ in a simple but compelling way. Sort of like an elevator pitch to yourself. It’s definitely not easy in the moments when you can’t answer that.

SUSAN: What are some other big challenges of running your own company that took you by surprise? Was there one big piece of advice you wish you had earlier?

JACKIE: There were SO many. Everyone warns you, this will take over your life and you will work harder than you’ve ever worked before, and there’s a part of you that doesn’t believe it entirely. And maybe if you did believe it, you would never do it. I imagine that’s how people feel about their first kid. Lack of sleep and nonstop travel are both tremendously challenging. So is feeling like no one will ever care as much as you do— and the truth is, they won’t.

I wish someone had told me to get everything in writing. And I mean everything. You live and learn and sometimes that means losing money because you thought spit and a handshake were binding. Newsflash: They’re definitely not.

JACKIE: What was the most surprising part of starting a business for you?

SUSAN: I was surprised by how many people thought I was nuts to try. I left a great salary and a career that looked pretty linear. But what if it doesn't work? So, what? The truth is, I cannot imagine a way I could have grown more personally than by starting this business.

"I left a great salary and a career that looked pretty linear. But what if it doesn't work? So, what?"

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JACKIE: What was the hardest?

SUSAN: The hardest time - by far - was the period just before we launched. We had raised some money and we had made some big bets - on a warehouse, on our custom packaging, on our site design. And, yet, we didn't have customers! That felt terrifying. Now, everything is based on what we know our customers want. It's much easier, at least psychologically. What has been harder than you expected? What has been easier?

JACKIE: We've never raised money and that’s been both a blessing and a stressor. We’re not beholden to investors, but that also means I’m responsible for making this thing work. Me? I have a company and employees and this amazing community of women who turn to us for career advice… that’s the best feeling, it’s also the scariest.

Jackie (center) and Susan (far right) on panel at CreateCultivateDTLA. 

JACKIE: Let’s shift for a minute from scary to fun. Because this world is fun. You have an idea. The idea starts to take shape, becomes a business, and before you know it, that one idea has snowballed into something HUGE. What was the moment like for you when Framebridge went from idea to reality?

SUSAN: So, the truth is we have no time for reflection. I try to force reflection on other team members so I have a chance to reflect too. Just this week I made Tessa, our Creative Director, take a moment and say - "We're shooting a TV ad - in real life!!"  And, on Cyber Monday last year, we blew away our sales projections and we all went out together. I'll always remember that night, being with that group, and celebrating together. What was your turning point or moment that made you decide to take your idea and turn it into a real business?

JACKIE: I looked around and I didn’t see want I needed. That’s where almost all entrepreneurship is birthed from. I was running (No Subject) and felt a little lost, a little confused by all the moving parts of business, especially those where I was a novice. I started Create & Cultivate as a side project. The response was so overwhelming that I knew it was going to be something big, IF, and this is the big IF, I was willing to commit. Things don’t blow up because they stay a side hustle. If you expect people to get something out of your business, service, whatever it is, you need to be willing to put your heart into it. You can half-heart a side hustle, sure, but if you give it your whole heart, you give yourself the opportunity to create something bigger.  

I think that’s also so important to point out. Committing to your idea gives you the opportunity, it doesn’t mean you will succeed. No matter how hard you work. That’s advice I wish I had early on too and I think is important for our community to understand.

"Committing to your idea gives you the opportunity, it doesn’t mean you will succeed. No matter how hard you work."

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SUSAN: In a short amount of time you have managed to create an unbelievable community of likeminded women from all over the world. For some young entrepreneurs it can be intimidating to network - any advice on making connections that last?

JACKIE: I think it’s intimidating to network because of the feeling of impostor syndrome. The feeling that you don’t belong or you haven’t earned your seat at the table. That comes and goes in waves. Make connections last by believing that you have something important to say and that people want to listen. But also, make sure you’re adding to conversations. That will keep you top of mind. Everyone has impostor syndrome. At least all of the female founders I’ve spoken with and the ones who move through fear are the ones that move the needle and make connections last. 

SUSAN: Well, for sure, I relate on impostor syndrome and the isolation of being a founder. It's weird because you signed yourself up for it, but then you have so much responsibility and no one to turn to. Framebridge employs 120+ people (including 100 more seasonal employees) and they are able to take trips and buy houses and grow their families because of Framebridge. That's incredible.

JACKIE: Speaking of seats at the table, how do you feel when you walk into a boardroom or a huge meeting? Do you feel influential? Powerful? Like you’ve earned your chair?

SUSAN: Good question! I've gotten so much better at these meetings. I'm talking about my business and I know the most about this business and I truly, deeply believe in it. So, it's easier to be confident. And I always play pump up music before I go in (Lose Yourself, Eminem and the mellower Adventure of a Lifetime, Coldplay). And, cheesy, but true, I always do a power pose or two in the elevator.

JACKIE: Cheesy is necessary sometimes. We love a good AM jam around here. And power pose is strong. That’s something that produces actual results. I love a good pep talk too. 

Framebridge at CreateCultivateDTLA

JACKIE: So we do a lot of “real” talk at C&C because it’s important for women to know they aren’t alone, but it’s also important for them to know about the exciting and "everything is possible" side of owning a business. What are the good moments for you? What makes it all worth it?

SUSAN: Customer stories get me choked up. Because I dreamed that if we built this, people would frame special items and they do - things that make them proud or happy or make their friend laugh. I truly get a kick out of each customer who thinks of a creative thing to frame.

JACKIE: I know, I get inspired by conference attendees and women we meet through our platform. That was the whole point—to create a strong social network of women helping each other. There's no feeling quite like it. Speaking of social what do you think is the future of social? Where is it heading?

SUSAN: Well, I think the coolest thing about social is that it self-polices. You have to produce good content. I think that will continue to be the case and maybe even get more competitive. It's very cool that it's not like you can blast out your message without providing something in return —you have to actually earn your following!

"The coolest thing about social is that it self polices. You have to produce good content."

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JACKIE: I also feel like you have to earn your team. It's not easy to create a solid, well-oiled unit. How did you go about assembling your team? Do you have any hiring advice?

SUSAN: I knew the first members of my team from other companies. So, we liked and respected each other and we're loyal to one another and we have fun. And, now, I try to recruit people who want to work really hard and have a lot of fun. I've realized we only have room for people genuinely excited by what we're doing and people willing to roll up their sleeves. It's tough to interview for those qualities, but we're getting better at teasing it out.

SUSAN: What are your thoughts on hiring friends and family? Do you recommend keeping business separate from your personal life?

JACKIE: Yes, separate. It’s hard to be a boss and a friend. It’s hard to be a friend and employee. There are exceptions of course and every team is different, but instead of making employees out of friends and family, you should hire employees and make a family out of your team.

"Instead of making employees out of friends and family, you should hire employees and make a family out of your team."

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How to Interrupt a Co-Worker the Polite Way

Written by:  Casey Erin

The unfortunate phenomenon of men interrupting women has been getting a lot of press lately.

Whether it’s Senator Kamala Harris being interrupted twice on the congressional floor this past June, or the Facebook Live post that went viral and made #LetLizSpeak a rallying cry, or the recent New York Times article about this epidemic: the constant interruptions women face while trying to speak need to stop.

This concept is not new-- nor is it strictly political. Who can forget when Kanye stormed the stage and hijacked Taylor Swift’s acceptance speech at the 2009 MTV Awards? It was the “Imma let you finish” heard round the world. (Yes, that really was 8 years ago.) 

As vocal coaches who help people create a deeper understanding of what effective communication really looks like (and train women to use their voice as a powerful tool for expression and connection), my co-founder Julie and I are confronted with this daily request from women, at Vital Voice:

“How do I avoid being interrupted - and how can I jump in when I need to?”

There is a lot of advice out there for women on how to use your voice (some good, some . . . not so good), so we’d like to offer our perspective as voice and communication coaches, honed through both our own experiences and our clients’.  Here is our advice on how to manage interruptions to ensure they are not getting in the way of your career, development or even your emotional health.

We’ve broken it down into 3 distinct parts: 1- understanding your own situation better; 2- solid tactics for stopping the interruptions; 3- the added bonus of how to interrupt when it’s called for.   

How to analyze the situation

It helps to try and understand where this interruption is coming from. Can you read the other person’s motive in interrupting you?  Different styles require different reactions -- which is why, as a voice coach, I hate most “tips and tricks” articles or blanket statements about how women should talk. There is WAY too much nuance in communication for one-size-fits all solutions!

1) Status/Power - One of the ways in which actors analyze a theatrical scene is to look at the status differences between the characters.  Who is in charge here?  How do people interact with that person?  Are the people in the meeting nervous or at ease? Perhaps feeling like they need to suck up?  Are people interrupting others to display their own power or demonstrate dominance?

"There is WAY too much nuance in communication for one-size-fits all solutions!"

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2) Habit/Personality - Full disclosure: I myself am known as an interrupter. In my case, it mostly comes from growing up in an enthusiastic, talkative, extroverted family where interruptions and parenthetical comments and cross conversations are the norm. I have worked very hard to be more conscious of these habits, but I still mess up. (It’s nothing personal!) If you are dealing with a “benevolent/oblivious interrupter” like me, just keep plowing - or consider speaking with us in private to tell us how you feel. We'll get the hint, and likely be more embarrassed that we interrupted you than upset that you interrupted us back.  And if you’re an interrupter, put some extra brain cells toward making sure YOU are not the elephant in the room!

3) Culture/Unconscious Bias -  As has been repeatedly documented (such as in that NY Times piece), “manterrupting” is a very real and pervasive phenomenon.  In addition, we’re dealing with a culture of impossible double-binds for women when they DO manage to get a word in: we’re often told “don’t be too aggressive but don’t be too soft either!  Don’t be too emotional, but for heaven’s sake, no one likes an ice queen!” Kamala Harris was “hysterical.” Hillary Clinton was “shrill.” Elizabeth Warren was given a warning . . . you get the picture.  We could unpack this stuff all day long, but it’s out there, and it affects both how you are seen and heard, and how people respond to you.  We need an awareness of the possible consequences -- good and bad -- for standing up for yourself and others, and the bravery to handle it.  

I do believe very strongly that the MORE women speak up, stand out, and call out interruptions, the easier it becomes for others to do so and the more we have to examine the cultural factors that cause this in the first place.  We’re making unconscious bias conscious so that we can change it!  So here are a few strategies to help you:

How to handle being interrupted:

1) The direct response: “I wasn't quite finished with my point - (dive back in).”  How you deliver this depends on what kind of interrupter you are dealing with.  If the interruption is coming from a place of enthusiasm or obliviousness, humor and pleasantness is your friend.  (And ladies, I’m NOT telling you to smile, but here is where a genuine, unforced smile can actually go a long way.) However, if you are dealing with a bully who will only respond to an equal show of force, it’s time to marshal your inner badass and say it simply and directly.  

"The MORE women speak up, stand out, and call out interruptions, the easier it becomes for others to do so."

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2) The compliment and recover:  'Great point! Now (back to what you were saying)'  This falls into the category of “gender judo” for me - people expect women to be pleasant and nurturing?  Sure, you can give them a taste of that!

3) The team approach “Amy - it seems like you have more to say on that. (Ask related question)”  If you are uncomfortable intervening on your own behalf, sometimes the best way to practice is to help someone else who is being interrupted! The women in Obama’s White House found this wing woman approach to be an effective tactic, both when being interrupted or when they needed to reinforce and amplify the point that a friend made in the room. Here’s how it works: When one woman made a good point, another woman would repeat it, and give credit to the originator. This technique -- which they dubbed “amplification” -- made an idea harder to ignore or steal. Recruit a partner in the room to do this for you, and do it for a colleague.

4) The empathetic approach - Here’s how it works: “I hear what you’re saying, Steve.” (Give some reiteration of his point - then finish your statement.) Sometimes the quickest way to turn an interrupter into an ally, or to disarm a bully, is to make them feel seen and heard.

5) The boss approach - “We'll get to that/your idea/your point in a second. (Continue yourself, or throw to the person who had been interrupted.)” This one is for when you are facilitating the meeting. Not only are you EXPECTED to be in control here, you can help create the kind of meeting culture that you want to see in the world!

How to interrupt if you must:

There are certain office cultures where you are expected to be a dynamic part of the conversation, and there are certain teams where the only way you'll get a word in is by diving in headfirst.

The most important part of ALL of the following scripts is physicality and breath: Practice letting yourself really sit in your chair.  Our standard advice to clients is “let your butt be big” - seriously, it works. Make a deliberate postural shift to draw attention to yourself (in theater we call this “pulling focus”), take a full inhale (not the little catch breath we sometimes take when we want to jump in), and speak on the exhale with energy and confidence.  It's less about volume than it is about a full connection with your body and breath, and the ability to land your words on the intended listener.

Here are some options:

1)  “I'd like to jump in on that.”
2)  “I've been doing some research and here's what I'm seeing.”
3)  “What a great point Mark!  My observation is that . . .”

      The Last Word

Try these tips out next time you get Kanye'd; not only will you be using your voice to make an impact, but you’ll also be teaching the offenders that you won’t be silenced.  

A final note: All of us -- interrupters and interruptees, men and women, introverts and extroverts alike -- can work to create a conscious meeting culture where voices and ideas get heard.  Conversation is a dance: stay experimental, observe what works and feels right for YOU, and keep practicing!

Casey Erin Clark is a professional actress who, after 18 months on tour with Les Mis, read the book “Half the Sky” and got very fired up about issues facing women in the world today.  The answer to “what can I do?” came out of her passion for the human voice.  Casey co-founded Vital Voice Training, a voice and speech coaching company (whose public speaking clients include C&C keynote speaker Piera Gelardi!) on a mission to change the conversation about what women are “SUPPOSED” to sound like. Forget masks or imitation: this is your voice amplified -- not just louder.  Casey sang her first solo at 4 and was branded “bossy” back in kindergarten — she can recommend the best breakfast in most major cities in the US — and is happy to demonstrate the Lafayette speed rap from Hamilton. @vital_voice

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The One Thing That Held Kristen Bell Back

photo credit: Brian Bowen Smith 

Despite the unfolding drama over a Lazy Boy in the Bell/Shepard household, Kristen Bell's life in Hollywood is refreshingly not dramatic. 

Sure, she can play a woman who accidentally winds up in a heaven-like afterlife, a cut-throat emotionally stunted employee, voice a Gossip Girl and a princess Frozen into our hearts, and find time to work alongside her hubby in the soon-to-be-released CHIPS, but she's also the woman who surprises her older sister, Sara (+ fam), with a basement renovation, has everlasting and true love for sloths, fiercely protects her daughters' privacy, and dedicates her time to organizations like This Bar Saves Lives. She's the kind of woman you want to grab fro-yo with and then let in on your plans to take over the world. She's the kind of woman you'd want around in a crisis. And you know what? She'd probably show up with a pickaxe, extra batteries, and some space blankets. 

We caught up with the actress and activist to chat aging in Hollywood, dealing with the girth and grit of social media, and what she's so damn excited about.

Social media wasn’t around when you were a kid, but you definitely seem to have a healthy relationship to it now. What advice to you have for young girls dealing with the pressures of social?

My hope for young girls in regards to social media is that they are able to discern the difference between actual reality and presentational reality. Once you acknowledge that everything you see is precisely curated and tailored to perfection, you are freed of the futile need to “keep up”. Social media can be super fun, but when taken too seriously, it breeds feelings of false inadequacy. It makes people, young and old, feel as if their life isn’t show worthy enough. And conversely, while you shouldn’t feel less than because of social media, you also shouldn’t feel more than. Don’t let your feelings of self-worth come from detached clicks. My fear is that young people conflate Facebook likes with human affection. They confuse the heart on Instagram for a beating one. My advice is to let social media be fun. Don’t let it be important.   

"Let social media be fun. Don’t let it be important."

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Who are some women you admire either in your professional or personal life? And why?

There are many women in my life I look to as examples of good, but one that stands apart is Shannon Sedgwick Davis. She is an attorney, a philanthropist, and is currently the CEO of the Bridgeway Foundation, an organization devoted to ending atrocities around the world.  I am in constant admiration of her ability to balance humanitarian and for-profit work, and her unwavering commitment to kindness. She is a model of compassion and my personal yardstick for righteous human conduct. She rules. 

How, as a woman have you thought about growing older and is that any different than how you’ve thought about it as an actress?

As I’ve gotten older, my life experiences have only gotten better. Age has brought me a newfound confidence, appreciation and peace that were previously missing. In regards to work experiences, I think the common sentiment is true: work becomes more challenging as an actress as you grow older. I have been very lucky in my career opportunities, but objectively age limits the roles you play. I can no longer play a 20 year old. It’s not ageism; it just wouldn’t reflect reality, and the entire profession is predicated on creating convincing realities. So, yes, I think there are professional challenges that come with age, but I also believe thoughts control your language and your language controls your life. Negative thoughts attract and self-fulfill a negative outcome, so I do my best to re-frame the picture and not allow future limitations to become my present ones. 

You’ve said that you “shatter” a little bit when people don’t like you. How have you balanced this feeling with a career where, at least initially, you’re hearing “no" a lot?

I, often find that many of the people pleasers I know are artists in some capacity. Yet, there is no other industry more fraught with no’s; death to someone who is always searching for a yes. When I was younger, I found this juxtaposition very hard to reconcile. But, I reached a point where I learned, out of necessity, to divorce my need to please from my career. It was the only way to survive the rejection and ultimately it was the key to success. There is a lot of excess noise that comes with allowing everyone to have a say in your self-worth. Once you shed that, you instantly become (ironically) a more likeable version of yourself. 

Plates are spinning around you all the time: actress, activist, mom, wife, friend. What’s your strategy for when you drop one? 

Gentleness. It’s impossible to complete life’s balancing act with a perfect record. You are bound to wobble or misstep or even fall. It’s just part of the game. But dwelling in temporary defeat is what causes more permanent ones. So, it’s very important to be kind to yourself, shake it off and move forward. 

"It’s impossible to complete life’s balancing act with a perfect record."

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What are you most excited about?

I’m excited about the near future when today’s girls are running the show. I attended the Women’s March in Los Angeles and was in awe of how many young faces were amongst the crowd. It was inspiring to see youth in action; 5th grade faces demanding equality and showing a mental strength beyond their years. When I was young, society asked its children to be polite, to follow the rules, and to stay in line. This new group has thrown all of those commandments away. Young girls are now being raised to ask questions, they are being taught to know the difference between “what is” and “what should be,” and they are learning how to demand fairness at a very young age. It brings me peace to know our future lies in these hands.  

Join us and Kristen Bell at SXSW where she'll be joining us on stage as our featured speakers. RSVP here. First come, first serve.

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How to Make Money on Your Social Channels

Whether you are an entrepreneur launching the next great news content site or a blogger with a huge social following, making recommendations for things on your social platforms encourages your audience to click and buy. We covered the basics of affiliate marketing in an older post, but for a short refresher, affiliate marketing means you can earn revenue by placing trackable links to get paid when your users shop. But once you’ve got the basics down, what’s next?

Know Your Platform!

Social media is arguably the most challenging way to convert users to make a purchase. Why? While perusing Instagram and Snapchat, users want to be inspired and see their friends and family alongside inspiring images. When users are in the mindset to consume content on these platforms, they don’t always want to be immediately directed to a new page to make a purchase. With that in mind, using social media to direct people back to your site is a great way to drive traffic and allow the user to know where to shop a little later.

Instagram Posts: Include “Shop link in bio” in your caption and direct your followers back to a page featuring Instagram posts tagged with the products you are featuring. ShopStyle Collective has a tool called Looks & Collections which makes it simple! The best part? You can link to multiple items, making it even easier for fans to shop your entire look.

Instagram Stories: Swipe up to Shop! For those that have the ability to link in stories, it’s simple to create a shortlink via ShopStyle Collective and direct users to swipe to shop. ShopStyle’s tools auto detect that the user is coming from Stories and offers them the option to enter an email to get a link to shop, or to shop immediately. We’ve seen a huge increase in conversion on “Swipe up” by giving users the option to enter their email and stay within Instagram, or to shop immediately.

Facebook: Yes, that’s right: Facebook. It’s may not be as cool as Instagram, but Facebook is the silver bullet of driving shopping through social. It’s easy to link out and engage with your community — and it’s easy to do targeted advertising to get links in front of the right people. Focus on building your Facebook community by engaging users and seeing what works organically in order to diversify ways to monetize through social.

Hilary Sloan is a director of business development at ShopStyle, the leading fashion search destination, in charge of ShopStyle Collective, the fastest growing network of top fashion and lifestyle influencers worldwide, currently 14,000 strong. Sloan’s team works closely with influencers to successfully monetize their digital shopping content. In addition, Sloan works closely with ShopStyle’s product team, identifying and innovating against future trends and new platforms to create proprietary tools that influencers can use for revenue generation and brand building. When not at ShopStyle, Hilary can be found applying all her skills to her own mini influencer, her dog, Ella Bean.

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Create & Cultivate 100: Entrepreneur: Jeni Britton Bauer

THE UNICORN.

Jeni Britton Bauer makes life taste good.

And the founder of Jeni's Splendid Ice Creams says that if her business was a flavor it would be Dark Chocolate: "Complex and game-changing, hard to replicate."

That's not to say others haven't tried.

But with over two decades dedicated to the scoop game, Jeni knows a thing or two about packing a pint, finding new flavors, and running a team. She started in her car, so hitting the sweet spot didn't come easy. There were learning curves, major lessons and hard, trailblazing work.

But life right now is sweet-- and well deserved. 

More from the Ice Cream biz's master maker below.  

First things first. Pink hair, don't care?

My outward expression of myself has played a big role in my career and success. I quit art school to start my first ice cream business back in 1996. I had very pale pink hair back then (I mixed Manic Panic Flamingo Pink into my conditioner to dye my platinum blonde). I always loved it— should have been born with it. I also used to wear thrifted clothes back then and punky outfits. It was all part of my thing. What I didn’t realize until I closed that business and wanted to start again is that your look can unintentionally alienate a lot of people. I was not portraying a person in charge. I simply wasn’t. We can debate about it all day, and I wish I could say that it didn’t matter, but it did. When the food critic came over, he had no reason to believe I was the one in charge, and, believe it or not, how you look helps set the tone of the conversation. That first impression is everything, and it will make the ice cream taste better or worse. Believe me. Also, your own perspective is altered by what you believe about yourself. I believed I was a counterculture artist, or wanted to be—and that isn’t very warm and welcoming to the rest of the world. Even more, I had not even done the work to earn that reputation! It was all a bullshit exterior. I was identifying with others’ work, not my own. And that is so transparent. When I started my second business, after my first failure, I wanted to convey personal strength, professionalism, humility, and self-control (literally the opposite of my former self). The ice cream was the same, but I had changed. This time the same food critic loved the same ice creams he’d written off before. I took all emphasis off of me and put it on my ice creams, and more importantly, the wide array of wonderful human beings who were potential customers. By cutting my hair short, dying it back to dark blonde, and choosing to wear a starched white shirt and apron as a uniform every day, I got into character. I was an ice cream maker and shopkeeper in a busy market. This helped me fit into the vibe there and be accepted into the community—and begin to build a brand and a company that means something to people. I put a lot of credit on this transformation for my success. It got me the important first impressions I needed to build a trusted small business in my city and beyond. It was how I put myself aside and truly got into the spirit of service. It has made all the difference in my life.

But now is different. I’ve put in the time (22 years, half my life), laid the groundwork and foundation for what I do.

"I can take risks and not risk my own credibility. I’ve earned it." 

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So the pink hair is back—so are my outfits. The lesson to me, and advice I give as I look back on two decades of hustle is to get into the character you are trying to convey— nerdy as it may be. And let it start with humility. Make the character about the work, and then focus on the work. Build equity and trust and credibility in your name, not your clothing or hairstyle. It’s the only thing you actually own.

Now. The way you talk about flavor profiles is like the way people talk about great loves. Do you think loving what you do is an important part of being an entrepreneur?

Being an entrepreneur, and more importantly, a maker is an emotional endeavor. It’s like listening to a singer delivering a beautiful song. You either feel the melody in your soul or it falls at. That comes down to whether the singer is emotionally into it enough to care about the tiniest details, and whether they are brave enough to put themselves out there—put everything on the line for it. That comes from experience, of both love and, to some extent, suffering. Making things, communicating with people, and building a culture of service is emotional just like a beautifully delivered song. It’s about making people’s lives better, even for a moment. And it’s about every perceivable detail.

For me, it isn’t that I love what I do. I am obsessed with it. I care so deeply that it feels good and also it hurts. I love being in it every day, and when I’m not, I crave it. I know it sounds ridiculous, but that is the thing. It’s emotional. You cannot build a community unless you care so deeply that you will risk everything for it. That’s not dramatic. That’s what it takes (at least for me). And no money in the world can buy that passion. You get it by building slowly on a shoestring and truly getting to know what you do and who you do it for and why. By making decisions every day based on what you believe is right. It’s about staying true to your ideas and building upon them as you learn. And never taking things at face value. You can’t teach it or explain it. You get it or you don’t. And it’s everything

What are the common challenges you've seen among female business owners and entrepreneurs?

They don’t trust themselves. But the great thing is that, as a collective, we do trust ourselves. And together we are such an incredible force. We encourage each other and inspire each other. So we can overcome our insecurities together.

Where do your drive and passion come from?

Honoring the work that I and countless others laid in those early years and that continues all over our company. When I was young and trying to figure out who I was going to be I didn’t have a strong family to fall back on. I was either going to make it or I was going to end up like so many others I knew— without power and hope. So I decided I wasn’t going to live in a basement my whole life. And I wasn’t going to blame others. And I wasn’t going to ever say, “Why me?” I was going to fight like hell and make it out or go down trying.

It literally was life or death to me. And I am grateful for it. Many kids I grew up with had safety nets and what ended up happening is that they took no risks! I had nothing. So I had nothing to lose. The jump off the cliff without a parachute was safer than the wolves on the other side. But I owe my passion and success to all of that. And I am grateful for it.

When you run into a career obstacle or a speed bump, how do you find new roads?

I nd a way over them. I like to say: “Those are not bumps in the road. They are the road.” But it’s not exactly a perfect metaphor. Roads are too predictable to be a good metaphor for a life of entrepreneurship. They are at and, once laid, they are relatively easy to travel even with the bumps.

The truth is that every entrepreneur I have ever met is really good at going up against the odds. It’s the only thing that gives you your edge over anyone else. When most people see bumps or brick walls, they turn and run. But not entrepreneurs. They are too curious about the “what if” to turn around. And, often it’s actually not that treacherous. Sometimes it is, but you just go. The hard thing is when everyone else in your life wants to jump in and save you from YOURSELF! Don’t do it Jeni! It’s too dangerous! Get back on the easy path. Nah. There is no easy path. But there are some that are greater adventures.

Speaking of roads, I've probably told a hundred women your "these aren't bumps in the road, this IS the road," quote about running a company. Have any more gems you'd care to share?

Lately, I prefer a sea analogy. To get to point B you’ve got to be brave. You’ll swerve up and down, in and out, go all topsy-turvy and still when it’s all added up, you’re moving toward your North Star. Everyone will think you’re fucking nuts. And by their definition, you are.

But remember you are the captain of your ship. You did your homework, built the ship, got to know its power. Now convince people to get on your boat and help you. And trust yourself that no matter what storm hits, you are good enough to correct course, figure it out, fight through it. Learn. Pretend you are the only one who has ever done it. Do not compare your work to others.

Don’t expect certainty. The people I know who are the most certain are the least likely to get anywhere interesting because they can’t learn and adjust and freestyle. So much of this is training yourself to be good enough to not have to think but to act correctly without thinking. That’s Jedi shit, and it only comes from testing yourself.

What are your biggest fears about running a business?

I have no fears in business anymore. I have battled the Balrog of the Misty Mountains and won. I am a white fucking wizard. My only fears are as a parent. That said, I work every day to be better, and if that’s not enough then it’s not enough.

What's the Jeni's legacy you hope to leave behind?

You know this is something we, as a company, are thinking about more and more. We want Jeni’s Splendid Ice Creams to be the next great American ice cream company. In other words, an ice cream company that sets the standard for service, integrity, transparency, and deliciousness for generations to come. As Jeni the person, I just want to have a good time and make people’s lives better while I’m here.

What's something you'd like people to know about your job that they probably don’t?

I work constantly. I’m never not working. And I’d rather be doing that than just about anything else. For me it all starts from a place of love.

I grew up making things with my artist grandmother. While she always moved on to the next thing, I wanted to get so good at the rst thing that I could make dozens. Build inventory. Then sell them. Baskets made out of dried and dyed weeds, doll sweaters. And I was always the neighborhood organizer. We’d have a fundraiser or something. It was all play.

I’m still doing that every day now. Exactly the same feeling. Still just as fun.

Photo Credit: @davisfactor

Hair & Makeup: @SmashboxCosmetics @TheGlamApp @TheOuai

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8 Ways to Motivate Your Monday, Sunday Night

So many of us experience Monday blues comes Sunday night. But taking small steps Sunday night to prep for the week can make all the difference. 

We're not saying you'll love going back into the office first thing Monday, but you might have a different feeling about your week by hump day. 

Plan your meals. 

This is a simple step to saving time during the week. Food preparation allows for easy grab-and-go lunches that are healthy. They save you money (which, saves on stress) and, according to the World Health Organization, with the right ingredients you can boost your brain power by 20%. And who doesn’t need an extra brain boost? Dark leafy greens, salmon, and nuts all boost cognitive function. Plus you won’t waste 30 minutes trying to decide what to Postmates to your desk. 

Fill in your calendar. 

Filling in your calendar frees up a lot of space in your head. If you start Monday AM knowing exactly what you have to tackle, you can jump right in, instead of spending the morning trying to get organized. Moreover when we handle tedious tasks during down time, instead of during a stressful morning, we’re less likely to make errors. 

Draft emails. 

OK. While this may feel like “working” on Sunday, spending 30 minutes to an hour to draft important emails you want to go out Monday morning can help you sleep soundly on Sunday night. If you find that you toss and turn all night because you’re stressed thinking about Monday morning, this small step that feels like work, ends up working for your sleep habits. 

And a good night sleep should be top priority on Sunday. 

Write a Monday to-do list, broken down by hour. 

This is a trick that very busy people use. You don’t have to plan the whole week— in fact working just one day in advance has shown to make workers more productive. Chart your Monday by the hour, and as each 60 minutes passes, check it off. The momentum of productivity (i.e. crossing something off a list) has a very positive effect on your work and how you feel about the work. 

    For example: 

• 9am. Answer emails
• 10am. Meeting with team
• 11 am. Come up with creative ideas for Thursday pitch
• 12n. Draft interview questions for X 

Declutter your space. 

Change your sheets, make the bed, organize your mail. Studies show that clutter undermines your productivity, so don’t let this happen to you. 

This includes YOUR CAR. Most of the time we talk about decluttering space, people think about their home, especially a home office or their bedroom. But if you commute to work, and your car looks like the inside of frat house, that’s the FIRST space that’s on your mind when you get to the office. And it can effect your work. 

Collect those old Kind bar wrappers, the coffee cup in the center console, and the shoes and jacket you tossed into the backseat. The cleaner the space, the clearer your mind. 

Pay any outstanding bills, fill prescriptions, and go to the market. 

These are the kind of tasks that stress anyone out, especially when their work week is jam-packed. And small tasks that float around in the back of your head take up BIG amounts of space. Check them off and get ready to check-in to Monday. 

Work out. 

It’s one of the best ways to get your week off on the right, healthy foot. Working out has been proven to improve concentration and mood, both of which are in hot demand come Monday. 

Have a glass of red wine, read a book, have a meal with friends… 

Whatever works best for you to relax, with Monday on the horizon, it’s too easy to slip into a negative state of mind. But that not only effects your sleep it also effects which side of the bed you wake up on Monday AM. 

Your mood matters, so do something to put your mind at ease. Oh and did we mention that red wine significantly improve memory and motor skills. Cheers to you Sunday night! 

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How to Show Jet Lag Who's Boss

photo credit: El Camino Travel

I own an international travel company so naturally, I travel a lot for work. There are months where I spend more nights in hotel beds than my own. However, I am not one to complain. Traveling for work has afforded me great opportunities; I have met some incredible people in other countries and I have spent way too many boisterous nights dancing and sipping on national liquors all in the name of work. I have been able to keep up with a transcontinental schedule by creating a routine out of the chaos. I also called on some of my other globe trotting lady friends to get their input on how to stay balanced when traversing so many time zones. 

ON JET LAG

This might be the worst aspect about travel. Jet lag can lead to fatigue, anxiety, insomnia, irritability, and digestive upset. Basically, it sucks. My friend Kalsoom, who travels to Pakistan on a regular basis highly recommends taking natural melatonin supplements that help control your sleep. I always use the long plane rides and overnight flights as an opportunity to start to get my body adjusted to the time zone I will be landing in. Neck pillows, eye masks, large scarves that double as a blanket, and noise canceling head phones (per Kalsoom’s suggestion) make the process of avoiding jet lag much easier. 

ON STAYING HEALTHY

Exercise and being active is of high importance to me and it is what helps manage my stress levels. Before I take off, I usually check to see if there is a gym near where I am staying and particularly, the classes they are offering. Classes are a great way to immerse yourself in the local community and culture. For example, I have taken champeta and zumba classes in Colombia, yoga in Mexico City, and signed up for beach boot camp on the shoreline of Copacabana Beach in Rio de Janiero. Beyond that, I use running as a way to see the city or roam new neighborhoods. There is no better way to explore a city than by foot.

"Keep up with a transcontinental schedule by creating a routine out of the chaos."

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If time is tight and I have to do a quick HIIT (high intensity interval training) workout in my hotel room, I use apps like Nike Fit Club and ProDay. All will make you sweat and often no equipment is needed. 

ON LIVING OUT OF A LUGGAGE

As soon as I arrive to my hotel, I unpack my luggage and organize everything. It takes a quick fifteen minutes, but allows me feel more settled in rather than on-the-go. Beyond that, I treat myself by bringing along some sort of luxury item so it feels special. For example, when I am home, my body wash is basic, but when I travel, I splurge on Malin Goetz Rum Body Wash. It might seem simple, but for whatever reason it works for me and gets me excited about my trips. It is all about the mental games you play with yourself when you are traveling so much. 

On a practical level, I always take my time when preparing for my trip. Being rushed or anxious that I forgot to pack something important is not worth the stress for me. Rather, I block out a few hours in my calendar, use it as an excuse to catch up on podcasts and do it with calmness. I always try to pack a fun wardrobe where pieces can be mixed and matched and be used for all types of occasions. Jewelry (which, barely takes up any space) is an easy way to take an outfit from day to night as well as a bold lip color. Because I love exploring a location by foot, comfortable, but stylish shoes are the first items I pack. A similar pair to these or these, have worked really well for me. 

ON MAINTAINING RELATIONSHIPS

I get asked about this a lot. My husband and I both travel a ton for work and this year has been particularly intense. We have had several occasions where I will be flying in and he will be flying out the next day. We are both at a point where we are hitting major strides with our careers, in our early thirties, and have both worked hard to get where we are. In short, travel is not slowing down for either of us. We are fully supportive of each other going big or going home for the next few years. That being said, our relationship is of high priority and we have seen (and felt) what happens when we are not proactive about maintaining it. One of the biggest challenges is communication and starting to feel disconnected. When he is sometimes sixteen hours ahead or I am not getting back to my hotel room until one in the morning, hopping on a call is difficult and sometimes the last thing either of us want to do. However, we make texting each other the best thing that happened to us every day a priority. That makes us feel like we know what is going on in each other’s lives and it keeps our work travel positive. 

"We make texting each other the best thing that happened to us every day a priority."

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Maintaining relationships with friends and family can also be difficult when you are on the road. My friend Corey -- who has lived in Nairobi, Kenya for the past few years and is often traveling to very remote and rural areas of the country-- uses technology and social media to her advantage. Although she has tried to keep a blog, send long email updates to friends, or schedule the habitual Sunday night Skype call with her parents, she has found that social media makes it easier (and faster) to maintain relationships while abroad. Whether posting an Instagram picture of your travels, sending a Snap Chat of your commute to work, or even playing a quick round of Words with Friends, you can use the breadth and ease of technology to stay connected to those you care about. While no substitute for in-person catch-ups, these short, virtual "touches" help maintain the foundation for long-term, quality relationships. And that's #nofilter. 

Sticking to the above allows for work travel to continue to feel fun and exciting instead of starting to have it feel burdensome. 

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Katalina Mayorga is the CEO and founder of El Camino Travel. El Camino was featured in AFAR in their 2015 Vanguard Issue under, "Surprise Is the New Luxury" category, as well as Mashable, the Guardian, Marie Claire and Forbes for their innovative approach to travel. El Camino works closely with local tastemakers to curate off-beat experiences for small groups of people to unique locations. The trips all come with a creative photographer in tow, so that their travelers can thoroughly enjoy their experiences while ensuring that their memories are captured and that they will have great social media content. In addition, a percentage of profits are donated to a local social entrepreneur working to better his or her country.

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6 Ways to Get Back on Business Track

June gloom brings more than cloudy, grayish weather. It’s also the year’s mid-way point, the pit stop on our journey to NYE that reminds us of those lofty goals we set on Jan 1. And that can make some of us as gloomy as the weather. In part because we’re looking at everything we’ve yet to accomplish, leaving us feeling like tail chasers. 

But let’s make this a coffee cup half full situation and get back on the grind. Here’s how to set yourself and your business goals right once more. 

REVIEW

Where’s that list you wrote? Whether scribbled on paper, the notes section in your phone, or stored in your memory bank, it’s time to review. Look at what you have accomplished and what you haven’t. Do a brutally honest assessment of where you are. Reflection is a fundamental skill set of successful people. This time put it to paper-- if it’s not already.

 "Reflection is a fundamental skill set of successful people."

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WHY WORDS ON PAPER? 

Two words: Accountability and commitment. Though many sites report the findings of the “1953 Harvard study” or the “1979 Yale study” both said to have found evidence correlating the act of writing down goals and the long-term performance of people, neither such study ever took place. However, putting your goals to paper does make you more accountable. For your mid-year review put your goals in two columns: A and B. In column A write down what you’ve already accomplished. In column B write down what you want to or have yet to accomplish. Notice if one column greatly outweighs the other. If the scales are tipped in favor of column B, consider creating a third column: C. Column C should be the space where you really hone in on what is realistic and important. Ask yourself if your goals have changed. Moving forward focus your efforts on C, instead of feeling overwhelmed by B.

WRITE DOWN THE HABITS YOU NEED TO NIX

Is there a side hustle you’ve been putting off because you’ve grown complacent/sucked into a Netflix hole? Have you stopped learning and listening and thereby found yourself in a creative rut/sucked into a Netflix hole? Chances are you’ve picked up a new bad habit or two in the last six months. They’re kind of like gophers that way-- always popping up in unexpected places. You don’t have to wait until New Year’s to reset. Use the start of summer (this coming Thursday, June 21st) to get the habits off your plate that are crowding out the other important and sustainable items.

CONSIDER USING A VACATION DAY OR TWO

This may feel counter-intuitive, but If you’ve been hitting it hard since the beginning of the year, that's counter productive. It could be time for a break. If you think of your brain like your computer, you know that you have to shut it down every now and again, otherwise it will start crashing. Endless spinning wheel of death where creativity ceases to flow and information exchange comes to a halt. You don’t have to hit professional rock bottom before you crawl back out. In 2014 42% of working Americans didn't take a single vacation day. Not one. In 2013 Americans collectively squandered 169 million vacation days. Yet this pattern is taking its toll on workers, proving to have a negative ripple effect on employee mental health, productivity, even the economy.

REACH OUT TO THAT *ONE PERSON*

This is an easy step to take, and yet we all know that the easiest step is often the hardest. There’s always that *one professional person* you keep meaning to reach out to, but never do. Maybe it’s a cold call or maybe you even have an introduction, but for some reason you can’t bring yourself to follow through. It may not be career changing-- for now-- but it could be the one domino that sets the others on a roll. As soon as you finish reading this, go write that email and send it off.

LET GO AND LET GO (FOR REAL, LET IT GO)

Have you heard that spring cleaning closet rule? That if you haven’t worn it (leopard print body con dress) in a year, it’s time to donate? Well, the same goes for your to-do goal list. If there is a goal that’s been lingering, weaving its way from one year to the next, without much progress, it's time to let it go. Holding onto something we can’t commit to takes up valuable space in our brains. Much like that one person, you know what the one goal is. We’re not telling you to give up on your dreams, but if you’re not working toward it, maybe it’s not your dream?

And remember: Sometimes yes, you have to look back in order to look forward, but once you have your sights set firmly ahead, hold eye contact with the future. It’s your best bet.

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This L.A. Streetwear Designer Changed The City's Retail Game

Source: Behind The Hustle

LA-native, streetwear, footwear, and jewelry designer, Melody Ehsani was going to be an attorney. "I always knew I was really passionate about justice," she says a few days following a return from the United State of Women Summit in D.C., convened by the White House where leaders and influencers gathered to enact change for the #stateofwomen. "But I thought that the only way to work toward justice, was through the legal system." 

In the early 2000s, Melody completed a variety of internships in legal fields. She worked on Capitol Hill, on human rights campaigns, and at private law firms. "I couldn't see myself," she says, "doing that for the long haul." So she dropped out of law school after a week and had the ubiquitous 'who am I' conversation. She didn't land immediately on designer. Instead she took her love for basketball and tried to turn it into a career. “I knew wasn't good enough to be a player, but I played growing up and in college and I thought, maybe I can represent players." But the internships she took did not live up to her fantasy. "Growing up, these were my idols," she says. "Michael Jordan and Magic Johnson-- and I was in this fantasy land about what the business would be." What she found was an incredibly misogynistic environment that didn't vibe well with her. Nor did what she calls "the negative side of the business." 

She left the sports world and recalls feeling "super depressed during that time." Until a friend referred Melody to a "medical intuitive." She had no idea what that meant, but she made an appointment. "It was the first time in my life," she says, "when someone said, 'you're a product designer.'" At first Melody rejected everything the woman told her and was unable to see herself as an artist or a designer.  

Both of her parents were artists and she says the rejection of the notion had to do with them. "They didn't want me to be an artist," she says, "because neither of them had succeeded.”

"I grew up thinking art doesn't make money, it's not practical, it's cool to have as a hobby, but it's not lucrative. So I never viewed it as an option.” But she also said the woman "struck something deep." 

"I grew up thinking art doesn't make money, it's not practical."

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She ended up researching product design and found that the number one program in the country was at the Art Center in Pasadena. The first night she showed at class "every star in the sky aligned."  

"I knew," she says, "this is what I should do." 

***

Source: The Hundreds

Melody's eponymous flagship shop is in the illustrious strip of Fairfax Ave. populated by streetwear brands like New York’s iconic Supreme, which was among the first to open in 2004, and the (now-closed) Odd Future store. Its a block that plays host to pop-up shops from moguls like Drake, who opened a temporary OVO store in December 2015, and Kanye, who most recently hosted a surprise “Life of Pablo’”merch store in May. When *something* happens on the block, the lines twist and turn as far as the eye can see. It is highly dude trafficked.  And it's a strip of street that's been described as intimidating for those not in the know. 

But when Melody moved in a little over 3 1/2 years ago she didn't feel that vibe. "I think all of the guys on the block were dying for some female energy. I don't think the general online culture of streetwear is a direct reflection of many of the brands."

"I don't think the general online culture of streetwear is a direct reflection of many of the brands."

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She started around the same time as Lanie from HLZBLZ and Married to the Mob in 2008, though Melody's store remains the only female-owned on the block. "We didn't know each other that well, but there was still a sense of community. I've always felt encouraged and welcomed by this space." 

"We are all actually connected," she says, "it's not just a saying."

Source: The Hundreds

The Melody Ehsani brand is about female empowerment and not being defined by your past. When you first walk into her Fairfax location you're greeted by a large print of the famous Fred W. McDarrah photograph taken during a women’s liberation demonstration in New York in August of 1970. The women hold a banner that reads: Women of the World Unite.

It’s a feeling that emanates through Melody’s work, which is in part influenced by her Persian roots, her passion for women’s advocacy and justice, and her American upbringing on hip-pop, punk, and basketball.   

For the United State of Women Summit, a female-owned company was commissioned to organize all the creative materials and they reached out to Melody to create custom letterman jackets for both the President and First Lady.  "The majority of times I get opportunities like this it's from other women who are familiar with the brand. Women who are paying it forward." 

She's of the camp that believes there is enough space for everyone to succeed and never felt in direct competition with other female streetwear brands. "Even if we're all doing the exact same thing, it's actually impossible for us to do it the same." This was not an innate feeling however, and she says it took her a minute to realize this. 

"When I first started, my pieces were getting knocked of, super early on, not brands but by mass market Chinese distributors and it was really bumming me out." She thought her business was going to fold because she couldn't compete with Chinese prices. "They were making the same thing for four dollars." But then she had an epiphany after seeing a Jean-Michel Basquiat exhibit in LA. "It was the first time I had seen that many of his pieces in person. After the exhibit I went to buy a print." Looking at the print however, “I realized, ‘I don’t want this.’” 

"When someone makes something it contains a part of that person, it contains what they put into it-- essentially the love is there. You can make a perfect copy, and there's a market for that, but there are people who will always want the original."  

It was in that moment she says she understood, "there's even room for the knockoffs. There's something for everyone, at every price point." 

The store itself is a hang spot for kids who attend local Fairfax high. "There's no prerequisite here," she says. Girls from the school will come and ask for advice or hang out until their parents can pick them up. 

"There are girls that are skaters that don't really fit in anywhere else so they hang out here." It's a positive and empowering space for young women."

"There's no one that's writing the script for us now," she says. 

"I try to use a lot of language and emblems that have never been used in this context before." She doesn't want to rewrite history, she wants to make it. Rather than asking about a past, she wants to know "Who are you now? Who are you today?"

Melody today is a far cry from attorney. She's venturing further into apparel as well as continuing her collabs with Reebok, the first of which launched in 2012. "The business grew in a way I was able to scale it slowly," she says. ME has no investors. 

As for the summit? ”It was eye-opening," she says, noting being excited about how much has changed even in the last ten years. "When I first started everyone told me I needed a business plan, so I did a bunch of research and every business plan I found was created by a man, and none if it worked for my brand.”

She knows how special it is to not be attending these events as a lawyer, but as a creative, and the odd cyclical nature of where she started and where she is now. 

"I always bug out. When you're working in the legal field your goal is to be invited to events like that. But as corny as it sounds, I believe in the power of fitting in where you belong." 

" I believe in the power of fitting in where you belong." 

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"You start to realize everything you're invested in will weave into your life. I really didn't see how justice could be a part of design. The way it's weaved into my work through the years, it's magical," she says. "There's no other word for it. It's divine."  

Melody Ehsani is located at 424 1/2 N Fairfax Ave, Los Angeles, CA 90036

Arianna Schioldager is editorial direction at Create & Cultivate. You can find her @ariannawrotethis and www.ariannawrotethis.com

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The Career Tactic That Will Get You One Step Closer to Becoming A Boss

(Credit: #WOCinTech)

“They” say those who can, do; those who can't, teach.

We’re flipping the script and calling BS on this one. Because those who “teach” in a mentorship role are doers and next-level leaders. So much so, they serve as role models to the eager protégées who learn from their wins and their fails. 

We know that having a mentor (or four) is a critical component to success. It’s a two-way street, really, because becoming a mentor and imparting your wisdom on the lucky candidates under your wing will serve you in more ways than you know. 

Mentorship has always been an important tenet at Create & Cultivate; in fact, the mentor sessions are a key component of the Create & Cultivate conference. And while the Bosses imparting their truths to keen attendees are at the top of their game, they are clearly honored and stoked to be advising the ladies in their mentoring sessions. 

So if you’re looking to take your career to the next level, it might be time to consider becoming a mentor. 

Here are 6 reasons why:

IT MAKES YOU AN EXPERT

Whether you’re meeting with your mentee(s) on the regular or serving as their mentor on the phone or via Google Hangouts, they will try to absorb every tidbit of wisdom you’re sharing. And when you’re focusing on your trade, you’re becoming an expert on the topic as a result -- whether you realize it or not. 

So if the pesky feeling of Imposter Syndrome creeps its way into your psyche every now and then, kick it to the curb with your renewed “expert vibes.” 

After all, even though you’re slaying career-wise, every now and then you might second-guess your path, passion or purpose. This is normal! 

Sometimes our inner critic / doubter / hater gets the best of us and makes us wonder, “Have I got what it takes?” Being a mentor and the ensuing validation it offers might just be enough to give you the confidence boost you need. 

IT CAN OPEN YOUR EYES TO A WHOLE NEW PERSPECTIVE

Imagine being a mentor to the next Uber founder? They might be right there, in the next batch of millennial leaders. And if you are currently mentoring a high school student, then you are likely gaining amazing insight into the generation younger than millennials, dubbed Generation Z (a.k.a. Gen Edge).

You’re getting direct access to these brilliant and ultra tech savvy minds, and this can open your eyes to a whole new business idea or new way of doing things. So enjoy and stay dialed into these a-ha moments. 

YOUR PUPIL MIGHT JOIN YOU ON YOUR QUEST FOR WORLD DOMINATION (#SQUADGOALS)

As you impart your truths and help pave the way for the bright young leaders of tomorrow, you might spot a spark in one of them and realize they should join your team. 

Whether they join you on a freelance or full-time basis, imagine the magic that can be created when you find the right people who share your vision and complement you in the best ways possible. 

IT'S REWARDING AND FULFILLING

Throwing it back to Create & Cultivate Los Angeles this past May, where kindness was one of the key themes. All the keynote speakers emphasized the importance of being nice, and Rachel Zoe shared her open-door philosophy as a boss. 

Helping someone else make the most of their career is the ultimate way of paying it forward. When you feel fulfilled and happy to help an up-and-coming dynamo, it adds to your gratitude bucket, which is a popular element in becoming successful. So make karma your kween and pay it forward by helping others as a mentor. 

"Make karma your kween and pay it forward by helping others as a mentor."

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Eventually the student might even become the teacher -- the ultimate “yaaasss!” moment. 

IT KEEPS YOU MOTIVATED 

When someone is looking to you for advice and wisdom, you need to make sure you’re up for the challenge. This is the perfect motivation to keep your expertise sharp, on-point, and always ahead of the game. After all, if they’re looking to you for inspiration, you need to make sure you’re worthy of their spotlight. 

IT KEEPS YOU GROUNDED

The appreciation your mentees experience when receiving your expert advice and dedication is enough to light up your day, and give you all the feels.

Remember that you can be a mentor to different people, at different stages of their careers. This is a great way to stay on your toes and be reminded of what it’s like to be in the very early stages of your business. 

As well, online platforms like Glassbreakers allow you to sign up as a mentor to modern women from diverse backgrounds, and you get matched up with women with common career goals. 

READY TO MENTOR? 

The whole “mentor-mentee” relationship requires chemistry, kind of like finding a partner. So try to be in tune with the people you encounter throughout your day-to-day, who might just become your protégées, pretty organically. Or seek out some lucky candidate(s) to take under your wing, with a local “Big Sister” program or mentoring organization.

However you go about it, embrace it, because being a mentor is the gift that keeps on giving. 

Karin Eldor is a coffee-addicted copywriter, with a long-time love for all things pop culture, fashion and tech. Ever since she got her first issues of YM (remember that one?) and Seventeen in the mail, she was hooked on the world of editorial content. After earning her Communications degree, she spent 6 years honing her craft as a Senior Editor for AskMen.com. More recently, Karin enjoyed gramming and strategizing as Social Media Manager at ALDO. Today, she is Chief Content Writer at 818 Agency and a social media consultant.  

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Be a Business Wildflower: How to STAND OUT in Your Next Meeting

You’ve heard of FOMO— Fear of Missing Out, but what if you’re missing out in a meeting or at a company event because you’re a bit of a business wallflower? 

We’ve all seen and heard of wallflowers- standing alone on the back wall at the dance, getting picked last for sports teams or formal dates. And you may be thinking, ‘That’s totally not me…I’m queen of the social scene!’ But are you queen of the boardroom? Or do you get too shy to speak up when you’re face-to-face with a big client or the company CEO?

Don’t fret. It’s normal and it’s a part of growing yourself as a business woman. You’re a wildflower at heart; you just need a little water and the chance to bloom.

That’s why we’ve teamed up with our friends at Wildflowers Skincare to show you not only how to put your best face forward with some of their amazing products, but also how to make sure you’re seen, heard, and presenting yourself with the most girl boss confidence. 

MAKE AN IMPRESSION 

You’ve heard the saying a million times- ‘you only get one chance at a first impression.’ And while your first instinct may be to knock ‘em dead with the killer outfit you just bought (can we get an amen for suede being the ‘it’ fabric this season?), but it may leave your client or potential business partner turned off. Remember, you’re dressing to impress the client you want! The best thing you can do to make that leap from wallflower to wildflower is to follow classic business dress rules for your first meeting or two to gauge the situation. Start with a fresh face (Wildflowers Gentle Cleansing Powder is our go-to travel friendly formula) and apply natural looking makeup. Craving a little bit of bold? A classic red lip is a great way to add a little sass! Next, use basic wardrobe pieces to create a strong foundation for your outfit. A pencil skirt paired with a buttoned up white top and a cool statement necklace makes a feminine, but classic statement. Just can’t kick the urge to accessorize? Throw on a fun statement heel. It’ll up your confidence knowing you’re rocking your favorite shoes.

GET OUT OF YOUR HEAD

There are some overlapping techniques between public speaking and speaking up at a conference table. The first is that the person who cares the most— is you. 

You’ve seen the graphic. There are two bubbles— one stating “Where the magic happens,” and the other “Your comfort zone.” It shouldn’t come as a surprise that they don’t overlap. The first step to getting out of your comfort zone is the hardest one. Next time you’re in a meeting and you have an idea, write it down. 

Writing it down serves as a constant reminder any time you look down to take notes that you have a great idea for the topic at hand! Send a follow up email after the meeting, thanking everyone for their time and quietly sneak in your suggestion. This takes a little bit of the pressure off, so you can feel more comfortable to bring it up again, out loud, in your next meeting.

The first time you do it is the scariest, but 2016 is all about growth!

PRACTICE, PRACTICE, PRACTICE, MAKES PERFECT

OK. There is no such thing as perfect, but there are vast improvements— the likes of which you will never see if you don’t work on it at home. You’re not going to wake up one day and be a clutch public speaker. And, contrary to what you may think, not even the very best public speakers were simply born with the knack. 

There are plenty of famous known introverts that have had very public careers— Steve Jobs and Sheryl Sandberg to name two. You might be thinking, what? How?! They’ve been able to get up in front of millions of viewers to give speeches on television and at conferences. It’s true, but it also goes to show that if you want something bad enough, nothing will hold you back. Practice every day until you feel like you’ve got the hang of it, then stand up in the boardroom and knock it out of the park!

FAILURE ALSO MAKES PERFECT 

You probably just read that title and thought “Um, what?!” But, hear us out. Every business woman you know has had a flop idea, been shut down in a business meeting by an unprofessional colleague, or has totally botched their presentation to a client. Failure is an important part of the process because it teaches you how to navigate those awkward and uncomfortable moments so you can come out on top next time! When these things happen, take a bit of a breather. Splash some water on your face or relax with a nice face mask (hint: the Wildflowers Detoxifying Clay Masque does the trick for us every time) and go over what happened.

"Failure also makes perfect." 

Tweet this. 

How can you be better prepared? What steps can you take to diffuse a situation? How can you transform your idea to better fit your client’s needs? Then the next time you’re faced with potential setback, use what you’ve learned to kick butt and take names!

The transition from business wallflower to #beawildflower is a process, but it’s totally worth it when you’re becoming your best boss girl self. There’s enough success to go around, so practice your pitches, dress to impress, and don’t be afraid of failure. Every experience gets you one step closer taking over the world!

Exclusive Report: We Polled 400 Working Women & This Is What We Found Out

We spend our days around hard-working, motivated women. But we wanted to know how they really felt about their careers, their futures, the state of the world-- all of it. 

So with the help of Buzz MG, we surveyed over 400 working women. We talked social, savings, and the every day hustle. One of the biggest takeaways was the 83% of the women surveyed said that they want to own their own business. Entrepreneurship is ON THE RISE (and hey ladies, the highest wave floats all boats). 

If this sounds like you, check out our new video series for branding and building your own side hustle.

Here our some of our favorite takeaways. You can download the full report below! 

graphic credit: Chloe White

Knowing your audience is key. Deep dive into the full report featuring 5 full pages of stats and info including: work habits, career status, media preferences, wants and goals, saving abilities, and political leanings.  

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The Trick to Avoiding Burnout Isn't Delegating or Meditating

photo credit: Memorandum 

This whole business of building your dream career is not for the faint of heart; we know this. 

Delegate! The productivity hackers command. Automate! The digital marketing experts implore. Meditate before meetings! Suggest the self-care gurus. And yes, a healthy mix of all of the above will go far in helping to grow and expand one’s professional empire. The problem is that in the quest to outperform, overdeliver and yes maybe even overachieve, we often miss out on a powerful, potentially easier way.

What if I told you there was a nearly foolproof, feel-good tactic available to you? Right now. Something basically guaranteed to activate a serious mood-boost, along with a burst of motivation, creativity and enthusiasm for yourself and your team? A strategy that will help to drive demand for your products and services, build extreme team loyalty and attract your right people and opportunities your way, like a magnet.

So what is this powerful career cocktail?

Professional recognition.

Employees who do not feel adequately recognized are twice as likely to say they’ll quit in the next year, which seems likely as a Gallup poll conducted in 2016 found that employees often feel their best efforts are routinely ignored. In fact, the number one reason Americans leave their jobs is that they don’t feel appreciated. And yet, the Aberdeen Group found that only 14% of organizations provide managers with the necessary tools for rewards and recognition.”

Seriously.

So how do we turn this around? Here are 3 ideas: 

Seek out PR opportunities for your experts

The standard protocol is often to have the CEO act as the mouthpiece for a company, whether or not she is intimately involved in the subject matter at hand. Instead, make company PR a group effort. Encourage your team to seek out opportunities to write articles, contribute expert quotes, submit for career interviews, apply to speak on panels, heck, give a keynote speech. Share the spotlight with the experts who are helping you succeed and everyone wins. If you’re an employee, being opportunities like this to the table and argue your case.

Earmark budget (and-time) for awards and celebrations

Every cent matters, particularly in a startup environment. But take note of a World at Work study that found 46% of senior managers view recognition programs as an investment rather than an expense. From that perspective, consider putting money aside for external and internal recognition opportunities. Whether you apply for industry awards, incentivize an employee of the month program with a half day of paid-time-off, or host a quarterly peer-recognition love fest complete with seasonal snacks, ensure everyone knows these programs (and the core value of appreciation) are a company priority. 

Write love letters

One of my career maxims is to ‘lead with generosity.’ This idea aligns well with one of my favorite quotes by the French philosopher Simone Weil, particularly apt in our multi-platform, multi-distraction world: “Attention is the rarest and purest form of generosity.” (It's also free.) 

One of my favorite strategies to bust through my own burnout is to send out emails of appreciation. I send them to people I know and complete strangers, anyone whose work I am inspired by, anyone who has gone above and beyond for me in a meaningful way.

No matter where you are at in your career, you have every opportunity to build yourself up - and those around you - through a heartfelt note of appreciation. 

By adopting formal-or even informal-recognition practices for yourself and your team, you’ll enjoy perks like an improvement in outside perception, an easier time attracting top talent, higher customer satisfaction, lower turnover, less frustration, a more highly engaged workforce and better business results overall. 

Now that sounds like something worth celebrating.

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Crosby Noricks is the founder and director of PR Couture, the sourcebook for fashion and lifestyle communicators. As part of the site’s own 10-year anniversary celebration, Crosby launched The Bespoke Communication Awards, a global online award program established to recognize excellence among agencies, in-house teams, individuals and brands. The BCAs include a free “Favorites Category” nomination form for 6 awards, including ‘Breakout Lifestyle Brand’ and ‘Favorite Industry News Source/Publication’ - submit your faves today!

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This Major Factor Is Costing Employers Over $50 Billion Annually

Patti Murin, who plays Anna in the Broadway production of Frozen took to her Instagram in April to address "calling out" of the previous night's show. 

"So last night I called out of the show because I had a massive anxiety attack in the afternoon. It had been building up for a while, and while the past month has been incredible, all of the ups and downs and stress and excitement really takes a toll on my mental health. I’ve learned that these situations aren’t something to 'deal with' or 'push through.' Anxiety and depression are real diseases that affect so many of us. It requires a lot of rest and self care to heal every time it becomes more than I can handle in my daily life. While I hate missing the show for any reason at all, Disney has been nothing but supportive of me as I navigate my life and work, and I’m so grateful to them.  Just remember that you’re not alone, your feelings are real, and this is not your fault. Even Disney princesses are terrified sometimes."

Nor are "Disney princesses" alone. 

Millennials report higher rates of depression than any other generation and are now the biggest sector of the workforce, creating new challenges in work culture and mental health treatment. To boot, recent research shows depression is becoming more prevalent in younger women.

These mental health struggles are extending themselves into the workplace, with millennial and Gen Z women far more likely than their male counterparts to experience burn out and depression. It's both emotionally and financially costly. 

Depression costs the U.S. economy more than $51 billion a year in absenteeism from work and lost productivity and $26 billion in direct treatment costs, according to mental illness nonprofit Mental Health America.  

We tapped Dr. Lauren Hazzouri, Licensed Psychologist & Founder of The Practice, a foundation revolutionizing the way girls and women care for their emotional health, for her insight and she reminded that, "it's important to look at the entrepreneurial lifestyle. Millennials changed what the workplace looks like." 

"Recognizing that entrepreneurship is a lifestyle rather than a job is an important part of understanding the pros and cons that come with the lifestyle. One of the most exciting yet often, detrimental parts of being an entrepreneur is the obsession that comes with putting all you’ve got into an idea of your own. That obsession can be isolating and harmful in multiple ways. Many entrepreneurs work alone much of the time. It’s hard to connect with others in a meaningful way when hyper-focused on a singular vision and purpose. Time is scarce for entrepreneurs, so self-care suffers. Financial insecurity often increases stress levels." 

"With that said, entrepreneurial lifestyle patterns certainly do not cause mental health concerns, though they may contribute. As a community, we can offer discounts on gym memberships and sports leagues for entrepreneurs, taking a lead from the education system. For example, when children or adolescents are home schooled, they are encouraged to engage in the extra-curricular sports, arts programs, clubs, and other school activities provided by their home school district. Once we graduate, our human need for connection doesn’t decrease yet organized opportunities do. So, it’s important for entrepreneurs to integrate being human and being successful, according to society’s standards." 

So what's a woman to do? 

Get help. It was widely misreported that the late designer Kate Spade did not seek treatment out of fear that it would hurt her brand. However, according to a statement released by her husband, Andy Spade, that was not the case. "Kate suffered from depression and anxiety for many years. She was actively seeking help and working closely with her doctors to treat her disease, one that takes far too many lives," he wrote. 

Educate yourself. During a 2009 lecture at Stanford University, Professor Robert Sapolsky told the room, "Depression is absolutely crippling. Depression is incredibly pervasive, and thus, important to talk about." He makes the argument that depression is "the worst disease you can get." 

"It is bad news and it is becoming more common," he shared. "If I had to define major depression in one sentence, I would say, it's a biochemical disorder with a genetic component and early experience influences, where somebody can't appreciate sunsets." The room laughs. But, he says, "When you think about it, that is a very sad thing." 

He explains that though, "we all get depressed," not everyone feels lousy and then copes. "There is this lurking sense given that all of us have periods of being depressed and come out the other end. When you look at people who go down and stay down.. there's always this little voice between the lines there--'Come on get better. We all deal with this sort of thing.'" 

He furthers, "I will make the argument that depression is as real a biological disorder as is juvenile diabetes. And you don't sit down a diabetic and say, 'Oh come on, what's with this insulin stuff, pull it together.'"

Pull it together. It's probably a pep talk you've given yourself in a mirror. Pull. It. Together. Sometimes you can't. 

Connect IRL. Dr. Lauren explains, "The increase in mental health concerns for millennials and Gen Z can be attributed to evolved gender expectations, increased screen time, and interpersonal stress perpetuated by social media. We mustn’t confuse connected ( via social media) for connection. As human beings, we need to connect with others in a meaningful way. We are social beings having a human experience, not visa versa. 

She suggests, "that entrepreneurs work in community spaces, such as WeWork or my personal favorite, The Wing. Even without significant engagement with those around us, being in the company of others often feels better than being alone day-in and day-out. We are social beings having a human experience, not visa versa. We need each other to feel good." 

Written By Arianna Schoildager

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Guess How Often This Beverage Company Debuts A New SKU

Everyone is on the hunt for the next buzzy beverage to sip on. Companies like Suja know all about this. 

The beverage brand is always working on its next product innovation. And in building Suja from a cold pressed juice company to a healthy beverage “master brand,” CEO and co-founder Jeff Church has instilled in the Suja team the importance of taking chances.

Over the company’s six years in existence, that bias toward risk-taking has become Suja’s calling card. Fueled by an innovation pipeline that debuts a new SKU every nine days on average, Suja has extended beyond its core juice line into categories like probiotic beverages, kombuchas and most recently making its debut with plant-based milks. Dedicated to consumer needs and demands, the company is setup to quickly adapt its offerings post-release based on consumer feedback and, in doing so, has learned a great deal about how to win-over fans with each new product they introduce to the market.

Innovation is the name of their game. Here are a few ways they stay in front of the market. 

Probiotic Beverages: Probiotic functional beverages were first introduced to the market as a way to promote gut health but have since evolved to support overall wellness. As a response, Suja created Probiotic Vinegar Juices and Pressed Probiotic Waters to introduce their consumers to a new facet of beverages that the brand had yet to tap. The Probiotic Vinegar Juices (formerly Drinking Vinegars that launched in Sept. 2016) were born from Suja’s obsession with nutritious cold-pressed juice and digestive health and includes blends of organic Apple Cider Vinegar or Coconut Vinegar with the mother still intact, plus four billion live probiotics in every bottle. For a lighter option, in early 2016 Suja opted for Pressed Probiotic Waters enhanced with nothing but organic fruits, vegetables and vegan probiotics. At ten calories and one gram of sugar or less per bottle, Suja Pressed Probiotic Waters offer a subtle sweetness with no additives of any kind. 

Kombuchas: While the brand was a bit late to the kombucha market, in September of 2017 Suja made up for it with the introduction of first-of-its-kind adaptogenic Organic Kombuchas boosted with functional adaptogens like reishi, ashwagandha and moringa. Combined with cold-pressed juice and 5 billion CFUs of vegan probiotics, these powerful herbal adaptogens are found in Suja's six varieties of non-alcoholic kombucha that are also organic and non-GMO with just 30 calories and 7 grams of sugar per serving.

Plant Milks: For the first time, Suja is entering the plant milk category with its latest innovation - Organic Plant Protein Milks. Suja’s new organic plant protein milks offer a comparable nutritional profile to dairy milk, but with more fiber and 50% less sugar. This premium, nut-free alternative features a creamy blend of pea protein, sunflower seed butter and flax seeds with no artificial or natural flavors. Enjoy straight from a glass or as a plant-powered base for cereal or smoothies.

What sounds good to you?

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This One Is For the Nice Girls At Work

Attention all nice girls, let’s really talk. Being the nice girl is honestly nothing nice. Both in our personal lives and on our grind (a.k.a our work life) we get treated as outsiders. Before I get into this, let me describe what a nice girl is: the girl who puts their best self forward every day with a positive attitude and tries their best to avoid the negativity that surrounds them. We are the opposite of the girl who always gives you an attitude, has nothing nice to say, and well— somehow finds the wrong way to talk to you.

In this new age of social media people are continuously trying to put each other down, and somehow it is all becoming normal. With all of the conflict around us, I’d rather be the light at the end of the tunnel. There is no reason to feed into all the negativity, but instead, I believe it’s important to put my best foot forward each day with positive affirmations and a level head. Someone needs to be the positive one in the friend group, right?

Growing up through adolescence and now in my adult life, people have always tried to take advantage of my nice girl attitude and have attempted to discredit my ability to get things done (as if being nice would ever prevent me from being successful anyway). I’ve had friends who have teased me for not being “tough” enough and coworkers who’ve advised me to be more “stern”. A message to everyone out there: my presence of niceness does not mean the absence of a backbone. It also definitely does not mean you can run over me; I can and will speak up for myself when I feel I need to and not when you feel I should - I can do that with a smile, too.

The nice girl side effects don’t stop in your personal life, however. Like I’d mentioned, you’re expected to be even more stern in the workplace. Personally, I’ve been told several times to be tougher, and worse - it’s often been implied directly or indirectly that I might not make it far. Question is, what’s so wrong with holding on to good character? Are we really a little too positive? Does not conforming to the ideal “boss attitude” intimidate you? Do you feel that you can take advantage of me? Does my good character offend you? All hell no’s!

There has been several (and I mean several) instances in the workplace that has really made me rethink if I should shift my attitude - should I conform and be rougher on the edges? I’ve had a boss feel that she could scream at me. I’ve even had a coworker be rude to me daily (and we all know that’s uncalled for). I felt that I got those responses because somehow being nice meant, “I am less than and I don’t deserve to be respected.” Don’t get me wrong though, as I said before, I will speak up for myself, but somehow when you show too much niceness people forget what respect is even on the days you demand it. Even if you speak up when needed, it’s somehow laughable and isn’t taken seriously because you’re “just the nice girl”.

Somehow the nice girls get painted as a villain. I’ve had people get irritated with me because I’m too nice. We even get victimized for following our authentic behavior because we don’t want to be the “mean” girl everyone else wants us to be— well, at least I do. It’s a double edged sword - a lose-lose game.

You know what— yes, I am the nice girl and I am proud of it. I’d rather spew positivity into the workplace and in my personal life. I’d rather respond with a smile and a nice comment. I really want to help you, and no I don’t want to be lunged into any work drama. No, I am not faking any of it. I’m beaming with the utmost sincerity.

You know what— yes, I am the nice girl and I am proud of it. I’d rather spew positivity into the workplace and in my personal life.

Advice to those telling us not to be who we are: let us, the nice girls, speak our truth. We are nice but that is not a green light to take advantage of us - we’re human just like you. We decide to pick positivity over negativity because we believe it makes a better atmosphere for everyone. We decide to treat others the same exact way we want to be treated. Most importantly, we decide to not emerge ourselves into drama. We will not stoop down to some petty level of negativity because we will kill with kindness (a skill few can master and most are fearful of). We like the nice girl that we are and man, it feels good to be nice. What can we say, we’re living our best life. Nice girls are total badasses.

Guess what? We don’t have to turn into this grumpy person to be successful. We can greet you with smile. We can be morning people. We can be okay with someone you may not be okay with. You know it’s acceptable to be likable, right? Sometimes it’s not necessary to have something mean and criticizing to say.  Ladies, you don’t have to be this mean girl to get ahead, because guess what - men definitely don’t have to follow the same standards as we do to reach the same end goal.

Listen ladies, don’t be afraid to be exactly who you are. There will be people will try to put you down or cramp your style, but you are a special kind of person. Find your place at work and don’t move for no one. Trust me, I know, you are the positive person everyone wish they could be. Continue to live your truth. Continue to be that light wherever you can be. This world needs more of us, more nice girls.

Written by: Epiphany Ciers. Follow her here: Online Portfolio. 

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5 Women Share When They Feel the Most Fearless

Fear is normal. It keeps us safe. It can even motivate us to get our ducks in a row.

But every woman knows that moment, when you hit your stride, and a surge of fearlessness surges through you. The moment where you know, “I got this.”

It’s a get up and go after it feeling that is empowering. And contagious.

So we asked five women to share when they feel the most fearless. We encourage you to do the same in the comments and pass on the good vibes.

Allie Greenberg, Senior Brand Marketing Manager, Richer Poorer

“This is corny,” says the Marketing Manager at LA’s favorite inner-wear company, “but after a really good, sweaty workout.”

“Or,” the new mom says, “when Sadie [her daughter] and I take a stroller walk around the neighborhood-- I’m so overwhelmed with happiness that nothing can touch me.”

She adds, “Wine also does the trick.”

Paige Bowen, co-founder of Bowen House

Known for their one-of-a-kind furniture pieces, the “daughter,” behind the mother-daughter team at Bowen House, says she feels the most free and fearless after delivering a custom piece to a client.

“Whenever we create really custom pieces for clients I’m always really inspired,” Bowen says. “Then, fear sets in right before it’s delivered.” Luckily that feeling doesn’t last long. “It’s probably right after I see how perfect it looks and the client loves it that I’m the most fearless. It’s like a mini-high.”

Adri Contreras, Senior Events Director, Create & Cultivate

“Fresh out of the salon,” Adri says, “is when I feel the most fearless. I color my hair. I get highlights and when they are glossy and everything is blown out, I feel unstoppable.” However the event director knows that there isn’t always time to hit up the salon, especially before traveling for big conferences. So she keeps things spruced with Moroccanoil Color Complete Collection. The Protect & Prevent Spay super easy to bring along in her suitcase. By shielding hair from environmental factors including UV rays, pollution and thermal damage, Protect & Prevent Spray helps reduce brassiness and fading at the source. And it’s proven to work. After 10 washes, the Moroccanoil Color Complete Collection is scientifically proven to extend color life and vibrancy by 100%. Those are the kind of numbers we like over here.

“Look good, feel good,” says Contreras.

Aideé Chavez, Founder @MexicanYogaGirl

Friends and fam do it for this writer and content creator.

“I feel the most fearless around the people I love and love me back,” Aideé says. “My family and friends are such a sweet place for me. When I am around them I love how I laugh and the stupid stuff I feel open to say, how all my insecurities can be on blast for them to see and yet in that, there is this power where we connect with each other in a way that gives me the energy to go out into the world feeling and loved.”

Can we get a #same?

Brittany Littleton, Activist, Rescuer & Rehabilitator @LitteLoveRescue

“I feel the most fearless right after getting through hard situations. Any time I feel afraid or unsure of myself I remember those times and look at how far I’ve come. Last year was truly the hardest year of my life,” the single mama shares. “I thought I wouldn’t get through it. Then I had my son and I felt-- fearless isn’t even the word for it. I felt invincible.”

What makes you feel fearless? Share below!!

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Women Aren't Just Running for Office, They're Winning

Women across the country are rising up to run for office in record numbers. 

Since the 2016 election, 36,000 women have contacted Emily's List about running for office, and 417 women have filed to run for the U.S. House of Representatives in 2018. 

This May, 2018, Maggie's List, a federal political action committee (PAC) dedicated to electing fiscally conservative women to federal office and statewide executive office, announced that they are endorsing 49 candidates for United States Senate, United States House of Representatives races and state-wide offices.

According to CNN, "In 1970, there was just one female Senate candidate. Today, there are 49 to 54 women running, depending on whether and which third-party candidates you include. There are 394 women running for the House and 56 in governor's races (including third-party candidates), as of May 23."

CNN also reports that Arizona has never had a woman in the Senate, making it a hotly contested seat. There are multiple women running for both the Republican and Democratic nominations in a primary on Aug. 28.

According to the Center for American Women in Politics, the number of Democratic women running for House seats this year increased 146 percent over 2016 (to 351), while the number of Republican women running for the House increased just 35 percent (to 99); on the other side of the Capitol there are only 14 Republican women running for Senate compared to 27 Democratic women.

This wave of female candidates is groundbreaking, making clear that women will be the foundation of change in 2018. 

After this season’s first batch of primary races, we know women aren’t just running; they’re winning. Specifically Democratic women are winning. 

Approximately one-third of the way through primary season, here’s a look at where Democratic women candidates are by the numbers:

• 289 Democratic women remain in the running for the U.S. House of Representatives. Meanwhile, 29 Democratic women remain in the running for the U.S. Senate, and 43 remain in gubernatorial contests.

• In the 65 contested Democratic races between men and women without an incumbent candidate, women won 45.

• In the May 8 primaries in Ohio, Indiana, North Carolina, and West Virginia, 22 of 31 Democratic omen wo their races.

• In the Texas primaries, 24 Democratic omen either won or made it into the top two spots for runoff elections out of 32 congressional districts.

• In first big primary night, of the 27 female House candidates who were successful, nearly 30 percent were women of color.

• Tomorrow’s California primaries, a record 57 women will be on the ballot for the U.S. House of Representatives.

Women are paying attention, and they’re rising up to make their voices heard. Who is excited for this sea change?

Photo by Mirah Curzer on Unsplash

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The Most Inspirational Thing You'll Read All Day

Mel Robbins used to work all day long. She never set a stop time and so, she never stopped. But the renowned motivational speaker, creator of The 5 Second Rule, and a best-selling author and Audible Original host, is on a new track-- one that took her many years and 5 seconds to figure out. 

At 41 her life was a mess. (Self-admittedly.) She couldn't get out of bed. She was unemployed. And then she changed her life with the 5 Second Rule. Laying in bed Mel counted backward from 5 to zero. 

In that blip of time she activated her prefrontal cortex, which, according to Mel (and science) "is the part of the brain in charge of decision making, strategic thinking, acting with courage, learning new behavior, and working towards goals."

She's now the host of the Audible Original, "Kick Ass with Mel Robbins," where she talks to real people with real problems. Sound like you?  

Read on. 

You've said that dreams deserve 5 minutes in the morning before you let the world in. Can this kind of thinking be applied to any point during the day and have the same effect?

Most of us live our day-to-day in a reactionary mindset. We’re rolling through our to-dos, firing out emails, doing the daily chores and tasks, and getting what needs to be done finished.

And, as long as you’re putting out fires, you aren’t moving the ball down the field on what matters most to you. We knock things off of our to-do lists because that feels productive, but because we never actually make any real progress on the things that matter, we often still feel a void in our lives.

Your dreams will never come to life if you’re checking boxes off your to-do list. Instead, you need to take deliberate time each day to make meaningful progress on your goals.

I do this by carving out 30 minutes each morning of protected time to work on my goals.

There’s a reason the morning is the best time to work on your goals–and it lies in neuroscience.

According to Duke University professor and researcher Dan Ariely, we all have a two or three hour window of peak productivity every single day–and it starts an hour after you wake up.

So, if you pop out of bed at 6 a.m., your peak thinking and productivity window is 7 a.m. – 9 a.m.

I do whatever it takes to find 30 minutes before 7:30 a.m. to plan out my day and spend some time on a project that matters to me.

Why else is it important to plan and do the most important stuff first thing? Because it’s the best time for the brain to focus on the tasks or goals that advance your own personal or professional goals.

Answering emails, taking phone calls, sitting in meetings have a way of taking over your schedule and rarely lead to making major improvements in your life.

The concept of “30 before 7:30” cannot be done once you walk into the office. You must do this at home, at your favorite coffee shop, on the train, or sitting in your car in the parking lot.

Do not try to do this at work. The moment you walk into your office, answer that first email, or take that first call–your day is gone. Your attention is no longer being focused on your own goals and dreams.

For your own happiness and to protect the time necessary to focus on the deep work, the first two hours of your day must be grabbed by you. Now, if every once and a while you’ve a morning in which it’s impossible to take 30, you can leave it until the evening. But I’ve found that most of the time “later” becomes “not today.” At night, you’re tired–and you’re about 12 hours past your peak thinking window.

If you are making progress on projects that matter, even if for just a few minutes a day, you are winning the long game.

For our readers who have a hard time setting professional boundaries-- they're burnt out, they're replying to emails constantly, they never say no, they work weekends-- what's your advice?

When I find myself working around the clock, I remember Parkinson's Law.

Parkinson’s Law states that work expands to fill the amount of time given to it, which means that if you never set your own boundaries, you'll literally ALWAYS be working.

And that not only wears you down–it wears other people in your life down, too. A recent study found 33% of people answer messages in the middle of the night. And you don’t need me to tell you that checking your emails at 3 AM puts you at risk for burnout and emotional exhaustion.

Instead of endlessly working and being addicted to your phone from sunrise to sunset, try this: Set a time today that you will absolutely stop working.

As someone who used to work all day long, I was amazed what happened when I started setting a quitting time, something I now do every single day.

Instead of becoming less productive, I actually got more done. With my quitting time in mind, I was more focused, concentrated, and made even more progress.

A quitting time is the difference between an unfocused 12 hours of work or a productive, distraction-free 8 hours–in which you get the same amount of work done.

If you can get serious about managing distractions and removing them, you will find your productivity is off the charts. Every interruption takes 25 minutes to fully recover from and get back into focus mode.

If signing off at 5 PM makes you nervous, try this method for just one day. Before you get to work, take your 30 before 7:30 and plan out your day. Once you get into the office, write your quitting time down and start on your #1 project of the day before you check your email. Keep your phone on silent and your computer’s notifications off. If you find yourself getting tired, get up and walk for 5 minutes.

By 5PM, you will have most likely accomplished as much as you would working even longer.

Try this one day at a time and you’ll find that the extra time to recharge at night actually makes you even more productive the next day!

On a related note, the art of managing distractions is one of the superpowers of the 21st century. If you can tune out the notifications, the noise, and the chatter, you will get twice as much work done in half the time–allowing you to have quality time with your family and loved ones at night.

For young working women there are fear-based thoughts that if they don't do all of the above (are the last one the leave the office, say no to answering emails on the weekend, etc.) there will be someone behind them happy to take their place. What do you say to that?

The key word here is “value.” There’s a major difference between showing up at work (no matter how many hours you are online) and providing real value.

If you make your boss’ life easier and you further your boss’ strategic objectives, you are providing an incredible amount of value–and your boss will not think about firing you, even if you set clear boundaries around your time.

The secret to providing value is to ask yourself one question every day.

It’s to put yourself in your boss’ shoes and ask: What is the most valuable thing that I can do for him/her?

When you choose which projects to work on, you should actively seek to align your workload and your priorities with your boss’ objectives. While it may be more fun for you to work on projects that are not as important, when you become a proactive strategic contributor, you become an invaluable asset to your team.

If you’re currently not a huge value-add to your company, you can change that starting now. Tomorrow, ask your boss to talk and find out his or her strategic objectives–and start to align your work in this direction.

This question also gives you a formula for how you will answer other people who ask for your time and energy at work.

Many of us, especially women, want to please everyone in our lives, and it’s no easier to say no to a colleague or your boss as it is to say no to a friend or family member.

At work, you need to get clear on your priorities. And then, when someone asks you to do something that you don’t have time for or that would hurt your work on your most important projects, here is how to say no without feeling guilty:

First: understand that you are not saying NO to the person. You are saying it to the task. You are also saying YES to prioritizing your own time. If a colleague asks you, acknowledge the request and thank the person for thinking of you, explain why you don’t have the time due to your other projects, and then offer a lifeline by helping them brainstorm another person or offer guidance if they need help.

Second: if your boss is the one to ask for a request, use it as a strategic, high visibility moment. Listen to the request and then say that you are aiming to help them with strategic priorities and ask what is most important for you to focus on: this new project or your current work.

Remember: if you don’t prioritize your time and learn to say no, someone else will be the one to dictate your priorities, which is not the key to making progress at work.

It’s not just important to “say no” to projects that don’t align with your strategic goals. It’s also important to “say no” to being available all the time. If you don’t take care of yourself, it’s impossible show up as your best self. Research shows that today’s pressure to always be accessible has left more than half of workers feeling burned out and in desperate need of a reset button. In the United States alone, 200 million days are lost from work each year due to mental health issues, which is costing employers over $100 billion.

Researchers believe that one reason women are not promoted at the same levels men are is because of burnout. Women face high expectations in the home and at work (especially be having to be “always on” even after work hours).

Being “always on” is impossible. Make sure to prioritize things like sleep, getting time outdoors, exercising, not sitting all day, and spending time with friends.

And, if you’re actively aligning your workload with your company’s top priorities and getting more done in less time by managing distractions, you will become an invaluable employees who can set boundaries–and not have to worry about being replaced by someone else.

Sign up for Audible today! And listen to Kick Ass with Mel Robbins. Change your life already. 

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4 LGBTQ Female Entrepreneurs Changing the Game

At C&C we're constantly talking to trailblazers. Women who champion others because they champion themselves first. In honor of Pride Month, we're highlighting some of our fave openly out female entrepreneurs.

Left: Gigi Gorgeous, Right: Nicolette Mason

Tim Cook might be the first name that comes to mind when you think openly gay CEO. In fact, before Cook came out, there were no openly gay CEOs in the Fortune 500. But there are countless other women (and men) challenging the status quo of what it means to be an entrepreneur. We love the below women who have forged their own path. Created their own careers. And continue to fight for the rights of the LGBTQ community. 

GIGI GORGEOUS 

Being inspired keeps up alive. And YouTube star Gigi Gorgeous, currently clocking 2.2 million followers on the video platform and 2 million on Insta, is nothing short of inspiring. Born Gregory Lazzarato, the middle of three brothers, Gigi began sharing YouTube videos from her bedroom in Toronto in 2008. They were confessionals, makeup tutorials, and normal goofy videos with high school friends. At the time Gigi identified as a gay male, receiving support from both her parents. Her brothers appeared in videos alongside her as well. It was after losing her mother to cancer that Gigi posted a video officially identifying as transgender. That was December 2013. 

She’s spent almost a decade in front of the camera. She edits all her own videos. She's taken acting classes and made a few moves in the world of cinema. As to who she wants to work with? "Any major star would be amazing," she says. "I really love acting." But she's also broken barriers, working with major brands like Pantene and Crest- what she calls “pinch me moments.”  "When I signed the deal for the Crest campaign for 3D White, I bawled my eyes out to my dad, but it shows what you put in, is what you get out.”

"Being a transgender woman I know the hardships that the people in my community go through," she says. "I think it's important to get my story out there for the world to see. We saw this with Caitlyn Jenner and Laverne Cox-- they're huge media icons but they made transgender a household topic and that's really powerful. It changes people's perspective." 

For our full interview with Gigi click here. 

INGRID NILSEN

In the world of YouTube there are those considered to be “top of their game.” Beauty blogger Ingrid Nilsen is one such name. Her charm and smile are infectious. As is her honesty.

In her coming out video titled, “Something I Want You to Know,” Ingrid told her subscribers the she was gay. The video has over 15 million views to date. "I'm gay," she tells the camera, laughing and crying, "it feels so good to say that." 

Though it felt “natural and important" to her, it was also "a big step in bringing my audience closer and letting them in. I didn’t want to hide. I didn’t want to shut them out."

"YouTube has been a space where people can be themselves, and be themselves in whatever light that is that day and receive acceptance," she says. "I think that’s why it’s why it’s so accepting of the LGBQT community. It’s rooted in authenticity and acceptance at its core." For our full interview with Ingrid click here. 

Left: Ingrid Nilsen, Right: Rachel Berks

NICOLETTE MASON

We think it's maybe a little too obvious about how much we fan girl over writer and influencer Nicolette Mason, but the sharp-witted bloggers is the real deal. "I never thought working for a fashion magazine was ever in the realm of possibility for me," said blogger and writer Nicolette Mason. "I had the education and the background, but there was no one who looked like me. No one I could look to as an example," she shared. "When Vogue Italia reached out to me and asked if I would be a contributor and a year from that point Marie Claire asked me to come in as a columnist and I penned a column for five years-- it was so amazing and surreal to know that my voice did have the potential and ability to be part of the mainstream." 

Nicolette says, "It's the job of content creators and media creators to reflect our real world." For more on Diversity and Representation in Media click here. 

RACHEL BERKS, FOUNDER OF OTHERWILD

Otherwild Founder Rachel Berks didn't set out to open a boutique shop slash graphic design studio (making her an official slashie), but when the graphic design world and a brief stint at William Morris designing presentations for fast food companies didn't align with the vision she had for her future, she shifted gears. Otherwild was born in LA in 2012 and just opened a second location in New York this past May. 

Now she's focussed less on fast and more on building community and offering an inclusive space for the LGBTQ population. It's the glue that binds Otherwild's followers together and also sets her apart as a business owner. You might recall Rachel as the unapologetic force that brought back "The Future is Female" shirt after seeing the image on HerStory's Instagram, which focusses on the herstory of lesbian imagery. She's also committed to representing the multi-dimensional and expansive queer community.  For our full interview with Rachel click here. 

Who are some women you admire? Share in the comments below!

Cover photo credit: Thornspike

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