Business Ashley Banayan Business Ashley Banayan

This One Tool Will Help You Meet All Your Marketing Goals Next Month

Mood boards = marketing goals.

When you’re thinking about marketing for your business, you have to start with aligned goals. How many followers do you want to have by the end of the month? How many people do you want your content to reach? What time of day should you post to get the most impressions? The list goes on and on.


Think about it; when was the last time you revamped your marketing strategy for your business? There are over 100 billion ideas on Pinterest, and the vast majority come from both companies and blogs. Whether you’re selling ice cream or writing personal development blogs to inspire your audience, Pinterest can help you grow your business.


If you haven’t even begun to think about using Pinterest for your business, you should definitely start today. Pinterest just reached 250 million monthly active users, and over half are from outside the US. If one of your marketing goals is to build your audience and increase distribution for your content this year, you better put a pin in it. (Get it?)

Keep on reading for tips on how to leverage Pinterest to meet your business marketing goals.


Pinterest Best Practices


Get a Pinterest Business Account


Getting a business profile is your signal to Pinterest that you are on the platform to be discovered, so they take steps to distribute your content. A business account on Pinterest will let you see the analytics behind your content and help you measure your success in order to meet your goals. Upgrade your profile or sign up for a free business account here.


Claim Your Website

Linking your website (or Instagram, YouTube, or Etsy) to your Pinterest profile signals that it’s a trustworthy source. It also allows unlocks pro tools like PinStats, and gives you attribution. This means your profile picture will show up on every Pin that comes from your website, no matter who saves it.

Create Pins Often

Consistency is key on almost every social media platform, including Pinterest. Consistent, daily activity on Pinterest is better than a once-a-week flurry. Be sure to create pins that link back to your website in order to give followers a fresh feed of content. Since Pinterest works like a search engine, the reach of your content will continue to grow over time.


Use Data and Insights

PinStats are an easy way to see how your Pins are performing at a glance. Just tap any Pin from your profile for a quick view of its impressions,  saves, close-ups and clicks. For a deeper dive, visit Pinterest Analytics on desktop.


Look Forward

People on Pinterest plan ahead. As a general rule of thumb, start creating Pins that are relevant to trends, seasons, and holidays 45 days before the event.

Optimize Your Website

Add the Save button to your website so that it’s easier and faster for people to save your content to  Pinterest. It can increase your saves up to 5x.

People are in a unique mindset with they use Pinterest. They aren’t coming to see what their friends are up to or what’s happening in the latest news cycle. They are literally coming to Pinterest to discover things they will love and make them a part of their life. This means your content is the feature on Pinterest, not the distraction, which is a powerful place to be when growing your business.  

Do you use Pinterest for your business? Let us know your best practices in the comments!

Pinterest for Business Site: Read up on best practices, how to get started, and more.

Pinterest for Business Newsletter: Sign up up to receive tips and tricks for success, delivered straight to your inbox.

Creator Support: Have questions or need help? Email our dedicated Creators Support team: creators-support@pinterest.com.

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Digital Jenay Ross Digital Jenay Ross

Making the Most Out of Pinterest

Just thinking of the word “Pinterest” elicits a mental moodboard of hosting hacks, dreamlike bridal showers, recipes for the perfect chocolate chip cookies, and DIY projects that elevate any standard living space to Apartment Therapy status. As we enter the age of the “buy it” button, these once distant, aspirational products and lifestyle brands have become that much closer (read: one click away).

My personal insufficiencies in the DIY and party planning departments aside, Pinterest is making huge strides. The social network is valued at $3.8 billion, and is becoming a smarter investment for brands, pending they commit to maximizing the platform’s functionality and strengths.

Below is a quick list of Pinterest hacks to help jumpstart new Pinterest community growth and lay the foundation for monetization.

How to Hack Your Presence & Make the Most out of Pinterest 

by Dana Kelly

 

Just thinking of the word “Pinterest” elicits a mental moodboard of hosting hacks, dreamlike bridal showers, recipes for the perfect chocolate chip cookies, and DIY projects that elevate any standard living space to Apartment Therapy status. As we enter the age of the “buy it” button, these once distant, aspirational products and lifestyle brands have become that much closer (read: one click away).

My personal insufficiencies in the DIY and party planning departments aside, Pinterest is making huge strides. The social network is valued at $3.8 billion, and is becoming a smarter investment for brands, pending they commit to maximizing the platform’s functionality and strengths.

Below is a quick list of Pinterest hacks to help jumpstart new Pinterest community growth and lay the foundation for monetization.

 

Content Creation

Pinterest content plays by its own set of visual rules. Did you know that vertically oriented visuals go viral at a higher rate than horizontally oriented visuals? Or that showing a person’s entire face often restricts an image from going viral? Are you up to date on the functionality nuances of hashtags on Pinterest? While these details can seem arduous, creating and sticking to a design and copy style guide will help your pins work harder with Pinterest’s Smart Feed. Staying up to date on high performing pins and content best practices can lend itself to platform growth and increased content exposure by means of the visuals themselves.

 

Content Cadence

Pinterest demands more content than other platforms, and relies heavily on both original and crowd-sourced assets. Per Pinterest best practices, brands see the most success by pinning at least 5 times every day. The platform’s algorithm encourages daily brand publishing, and that’s a lot of content! If you’re pinning a range of visual content at least 5x a day, every day, that’s 1,825 pins minimum in one year. For many companies, this is not a feasible commitment to one small piece of the business. The short-term solution? Start slow, test, and scale up. Consider starting with 15 pins a week, and slowly build up your target audience. At 15 pins a week, that’s 780 pins for the year. When considering production, identify how many pieces of original content you can create in order to meet your goals. A good benchmark that is the oft thrown around ‘80/20 rule’ or, in other words, create conversation about your brand in 20% of your posts, and dedicate the other 80% to genuinely engaging content for your consumers.

"if you're pinning content 5x a day, every day, that’s 1,825 pins minimum in one year." 

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The Ecosystem

The majority of Pinterest content is pinned from across the World Wide Web. You know - blogs, editorial sites, shopping hubs, etc., rather than uploaded directly. This is an indicator that Pinterest should be represented across your brand’s digital footprint. Making your website’s content pinnable is a crucial first step, and verifying your Pinterest account with your website allows for much more detailed analytics and conversion analysis. Employing Rich Pins, which are pins that contain more detailed information than a standard pin, should absolutely be built into your ecosystem if your brand or blog falls into one of the following categories: app, movie, recipe, article, product, or place. You can learn more about implementing these free tools on Pinterest’s Business hub.

 

The Community 

This should not come as a shock, but interacting with the Pinterest community at large is the only way to truly understand your demographic and their content aesthetics. Like, comment, repin, and follow away! You’ll create a more meaningful user experience for yourself and your potential consumers.

 

Content Distribution

Content creation and engaging with your community are the fundamentals, but how do you get new eyeballs on your content? You’ve spent a lot of time and effort on these assets! You deserve some validation! Building distribution tactics into your overall Pinterest strategy will ensure that your content gets the visibility you’re looking for. Working with influencers to curate and host group boards around moments or occasions is an extremely effective way at achieving organic growth and impressions, as well as providing the added value of more original brand content. Pinterest also has a range of new promoted pin options and more traditional media buying capabilities if you are looking for more guaranteed results and hard data.

 

If e-commerce is an extension of your business, it’s time to consider Pinterest. It’s the digital DIY cult we all deserve, even if you've been hesitant to dive in.

 

Follow @createcultivate on Pinterest. We just got started, so we're taking Dana's advice to heart! 

 

Dana Kelly is a content strategist by trade and subscribes to the notion that life, lifestyle, and the left coast are what matter most. The California native spends most of her days at Mistress, and has a deep love for words, wine, and great in-flight entertainment.



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