Reliving Our Favorite #LadyBoss Moments at Create & Cultivate Dallas

#CreateCultivateDallas was only two weeks ago, but we're already looking back at some of the amazing moments and people we met on-site. To get you buzzing for our next city announcement on Monday, here's a little taste of what went down in Dallas!

Don’t fret if you missed out. We've got so much more in store for our next city! Sign up for our newsletter to be the first to know Monday AM where we're headed to next!

Meet the Boss of the Floral Business: Bess Wyrick of Celadon and Celery

Serial entrepreneur Bess Wyrick is not only our MF BOSS Senior Event Producer at Create & Cultivate, she also runs Celadon & Celery Events, her fourth business venture which has been successful and profitable since 2008. This doesn't come as a surprise to us at C & C (did you see the florals and stages in Dallas?). Bess' work ethic is imbued with a Millennial spirit, the kind that's convinced it's possible to be an effective part of something bigger. The kind that believes we can create our own change and be disruptive in our own niches. So that's what she's done-- created the change herself (and it's blooming beautiful). 

Basically for Bess, the world is her Oleander. 

Tell us a little bit about your background, and how you found yourself in the floral and events business.

During college I spent some time working on the catering side of events and always loved when the events we worked on had the budgets to hire florists. I thought they were magicians!  So after college I spent some time freelancing as a florist with a slew of the best San Francisco Event Designers. I started out on the production floral side which meant early morning flower market runs, long hours of processing flowers, cleaning buckets and vases, cleaning out the cooler, and then sweeping. My god I was always sweeping since florists make a huge mess. It didn't take long before I was picking up all the insider tricks. Before long I was designing weekly flowers accounts, working on weddings, and being hired as a freelance designer. 

Plants, nature, soil it all made sense to me and working with it every day was second nature at that point.

What has been the biggest discovery you’ve made about yourself as a small-business owner?

You have to have more than passion to keep you motivated and driven. I have found that the crew you hire is the key to success. I am only as good as the team around me and I am better with a team that works independently, creatively, and passionately. As a creative I am always finding new ways to encourage and inspire my team to work harder but smarter. Luckily we are surrounded by beauty all the time so I have to remind them to not take advantage of it!

"Work harder but smarter." 

Tweet this. 

What was your biggest fear in launching your own business?

Running out of MONEY! This is my third business and unlike my last two I was launching without a business partner, in a new city, and I was still green! It was 2008 and I had just landed in NYC before the economy tanked and before too long my job, housing, and the life I had built was pulled out from under me. So I took my skill set, got a part time retail flower job and started hustling. I also took a studio in the NYC flower market where I converted it into a live/work loft and started to make the dream happen. 

I never ran out of money because I did three things that I think were critical to my success:

1. Freelance, if I did not have my own gig, I was working for someone else.

2. I lived and breathed flowers, marketing, networking. I was ruthless when it came to promoting myself and the brand I was building.

3. I was the first company to ever offer Flower Workshops on sites like Groupon and Living Social. They were a huge success and sold out every time I did an offer. They became so huge I started doing them in other markets: LA, Miami, Dallas.

By year two I was already becoming a nationwide brand name that people recognized. While that type of marketing had its downfalls it propelled the business to get through the years where wedding and event budgets were scare.

People see pretty. But behind the scenes is a lot of tough work and labor. What are some other elements people would find surprising about event and floral production?

I started my business on the ethos of buying only local flowers, which means grown and shipped in the US only.  In 2007 this was a very hard thing to do and meant I had to find these farmers myself. I would spend hours and days driving around to meet farmers and understand what they grew and what their capabilities were. It set my business apart in NY since the market was used to importing from Holland or Asia. Having spent four years of my life as a marijuana farmer I knew how important it was to find flower farmers who took the time to grow seasonal and sustainably. It is what my brand is all about!

In addition, the physical labor that goes into creating flowers for events is hard on the body, very time consuming, and tedious. Florists work long hours, in extreme conditions and it is a constant balance of heavy lifting and stretching to reach large installations. But it's a high to work long days and then step back and see the beauty you've created. I am addicted to that feeling; it is why I keep at it.

There’s a time frame when you’re working with flowers that’s a little… scary. How do you make sure things happen in crunch time?

Ahh, yes this is a secret language between the flowers, the environment, and the style of the event. The way flowers look at an event are leaps and bounds above how they look when I receive them. Most people would be surprised to know that I often get flowers five days before an event so I can work on changing their shape, opening them up, or allowing them to bloom so they are at their peak on event day. I am not a nervous person so this process is more like a dance between me and the flowers.

During Create & Cultivate Dallas I got all the soft flowers on Tuesday (ed note: the event was on Saturday) and spent the time to process them, heat them up so they would open, then stabilize them in a cooler when they were perfect. It is an art but comes with all those years I worked production and stuck it out in rooms with heaters and trucks with coolers!

What are the long term goals for Celedon and Celery?

The beauty about being in the event world is that you can be as transformative as a space. CC has become a resource to so many other florists on large floral build outs, destinations flower planning, and sourcing flowers in regions. I continue to see it be a design house that consults with agency on larger activations, and brand ideation. We are more than florists here at CC and that is why it has been so successful in so many markets. We are creatives, designers, producers, and most of all collaborators, and I hope to see it become a staple platform for  future visual artists to come.

15 of the Most Quotable Moments from Create & Cultivate Dallas

There are so many brilliant moments at each Create & Cultivate, it's hard to pick our favorites. So we're rounding up a few that we couldn't not share. Click through to be inspired by the very best. 

Press Play: Create & Cultivate Dallas 2016 Asks 'What's Your Business Resolution?'

At Create & Cultivate Dallas we wanted to know about resolutions. Everyone from Annie Lawless to Julia Engel shared what they want to do better and more boss in 2016.

Press Play: Create & Cultivate Dallas 2016

Create & Cultivate is an online platform and conference series for female entrepreneurs in the digital space. On January 30th, 2016 we brought our first show of the year to Dallas, TX! We hosted our keynote speakers Emily Schuman of Cupcakes & Cashmere, Co-founders Hillary Kerr and Katherine Power of Who What Wear, and Co-founders Julie Rice and Elizabeth Cutler of Soulcycle, alongside amazing female entrepreneurs like Julia Engel, Danielle Duboise of Sakara Life, Whitney Wolfe of Bumble, Katherine Schwarzenegger, Haylie Duff, Natalie Suarez of Natalie Off Duty, Christina Caradona of Trop Rouge, and many more! 

8 Insider Moments at Create & Cultivate Dallas Speaker Dinner

Create & Cultivate Dallas is officially here. We can't believe it either. And while attendees were busy mixing and mingling at Common Desk Happy Hour, Fossil hosted a ombre tabled Speaker Dinner at the W, where drinks were had, old friends mingled, new friends met, and a snapchat maven gave a few rookies a schooling in the app. Here are a few of our favorite moments from the night's festivities. 

1. To start the night, self-professed elevator- phobic Julie Rice of Soul Cycle fame, kicked off her heels and hiked 33 flights up to dinner. Which, is badass and equals buns of steel no matter how you spin it. (S. Cycle puns, you get it.) 

2. Create & Cultivate Founder Jaclyn Johnson giving everyone a warm welcome to Dallas. "This is our biggest event yet, and this room couldn't be filled with more talent," she told the room. Creative truth bomb. 

3. Katie Rodgers of Paper Fashion busting out the Sharpie and drawing at dinner for Claudia Naim Burt of The Boss Aesthetic. Because you can't have a blogger event without at least one sharp-doodling blogger. Check out her illustration here. 

4. Tina Craig of Bag Snob and Hillary Kerr of Clique Media giggling by the bar and lighting their Snapchat story on their own. Because who needs a lighting crew? 

5. Betches Aleen Kuperman and Jordana Abraham getting caught taking selfies at dinner and giving no bones about it. Naturally. 

6. Haylie Duff and Katherine Schwarzenegger cozying up like old besties. 

7. Emily Schumann, self-professed technology genius putting her money where her mouth was, by teaching Haylie Duff all about snapping. "It's cute when I use the slow filter on my daughter," she said-- to which, everyone cooed. Because it's cute as hell. And as of tonight, Haylie Duff has a Snapchat. 

8. Tina Craig admitting that earlier in the day she chopped off her own hair in her hotel room. For real. The Bag Snob took a pair of Japanese scissors and snipped off more than an inch. 

7 Ways to Make the Most of Your Create & Cultivate Break

We can't believe that C & C Dallas is right around the corner. Last week we shared what we'd be bringing in our bag for the day, and today we're detailing how to make the most of the breaks in the day. 

You come to be inspired, get that know-how, drink some killer cocktails, and make new friends. But the breaks are equally as amazing as the panels. From getting a makeup touchup to learning how to flat lay, be sure to check out these popups when onsite.  

1. Snag an amazing IG moment in front of our big Dallas sign using #CreateCultivateDallas. We regram our favorites.

2. Bar III popup is hosting a Flat Lay Tutorial with Lauryn Evarts of The Skinny Confidential. If you've always wondered how to create this indispensable marketing tool, grab a drink and head over. 

3. Stop by the Jergens Bar Rehydration Session with *we can't tell you quite yet,*but it's good, and oh-so-hydrating because you can't survive on coffee and cocktails.

4. There's a ribbon art installation that can't be missed. It's another Instagrammable photo opportunity that we'll be regramming. 

5. We've got the exclusive! Who What Wear is giving you a peak at their new line with Target. Check out their lounge and be ready to oogle and aahhh this much awaited collection before it's available to shop at Target January 31st.

6. Look your best the whole day long. There are hair and makeup touch ups in the Beauty Lounge with beGlammed, Matrix, Fromm Beauty. 

7. The Vaseline popup will live sketching with Katie Rodgers of Paper Fashion. 

And when the day is over, join your fellow attendees for a celebratory cocktail, a snap in the Photo Booth, and grab an amazing gift bag before you head home to put into practice everything you've learned. Only t-minus 8 days 'til the big day! 

Our Favorite Dallas Finds! Highland Park Village

One of the many amazing perks of traveling for Create & Cultivate is learning about must-shop stops in the various cities. Highland Park Village is one such find— it also happens to be America’s first outdoor shopping center. 

Talk about entrepreneurial spirit! Highland Park Village became the prototype for retail destinations all over the country, when it opened in 1931. Originally conceived to be a town center, it’s now a bustling hub for all things fashion and food. 

Check out some of our favorite stores below, and if you’re heading to C & C Dallas, be sure to pop over to HP Village and get yourself something nice. We think you deserve it. 

Starbucks.

You cannot fathom how many amazing luxury stores are in one place. Highland Park Village is like Disneyland for the fashionable girl. So grab a latte, java-up, and get ready to shop. 

Chanel.

The bags. The shoes. It’s every girls dream store and it so happens to be right next to Starbucks. Why not start your Highland Park Village experience off with the best that high-fashion has to offer? Chanel is fashion candy at it’s most delicious. Just be careful where you put that latte. 

Anthropologie.

Maybe your #girlboss dreams of purchasing your first 2.0 Classic Chanel Flap are still only dreams, but that’s OK. 2016 is goals year. And there is plenty of casual but upscale fashion and home goods at Anthropologie. Be welcomed in by the large glass and doors framed in reclaimed wood and pick out a little treasure to take home.

St. Michael Woman’s Exchange.

More than just a gift shop, this store has raised over $4 million dollars for social service agencies and organizations through the world. Originally called The Women’s Exchange, which opened in 1939, it’s a store that gives back, which is the Texan way. 

Alice + Olivia.

Next door to the Exchange is the established brand which opened its very first Texas store in Highland Park this past October. With clothes that cater to the working girl who goes from lunch meetings to drinks, Alice + Olivia is a perfect blend of flirty and sophisticated.

Balenciaga.

Next head to Balenciaga. With its high-polished black and white checkered floor, the store itself is something beautiful to marvel at. With a mixture of classic marble and modern chrome, it might be more stylish than you. But not for long. The Balenciaga Mini City bag never goes out of style. Or opt for the Papier A4 or A6 Zip Around bag. It’s a classic bag that delivers on form, function, and making you feel powerful. 

Harry Winston.

Just a quick stop into the fine jewelry house that’s famous for acquiring some of the world’s most famous gemstones. You may not be able to walk out with a ring on your ringer, but a little window diamond shopping never hurt anyone. 

Jimmy Choo.

After you visit Harry, pop over to Jimmy. That master shoemaker who can transform any outfit. Get ready to swoon. The Hart 95 boot is the perfect ankle bootie for winter to spring transition, and can be worn to the office and out at night. 

Kiehl’s.

Après- shoe, head into Kiehl’s— it’s right next door— and test products from the skin care line that’s been serving up fine formulations for almost 160 years. Create & Cultivate is a long day and the Midnight Recovery Oil will do wonders. 

Bistro 31.

If you’re getting hungry, we don’t blame you. Everything has been a feast for your eyes, but now it’s time to grub. At Bistro 31 brunch is a celebration of lemon ricotta pancakes, short rib hash, and a full bar, so you can enjoy an afternoon cocktail or an orange juice— your call. 

Highland Park Village is located at 47 Highland Park Village, Dallas, TX 75205. On over 10 acres of land, it’s the premier shopping experience in Dallas. 

Rent the Runway Offering 15% Off to C & C Dallas Attendees!

You plan outfits for dates, interviews, work drinks, and more. Create & Cultivate is no different. You're going to meet tons of people and you should want to dress to impress. First impressions and whatnot. (Charm them with your brain next). And packing for Create & Cultivate Dallas just got a little easier the help of our friends at Rent the Runway. 

Be on the lookout for an email offering codes to all Dallas attendees to take 15% off anything on the site. 

We look forward to seeing you-- and your outfit-- in Dallas! 

6 Ways to Maximize Your Create & Cultivate Experience

We can’t believe it’s here again. Create & Cultivate Dallas is only two weeks away. As our team nails down last minute preparations, you can also begin preparing, especially if you’re a first timer. We want you maximize your C & C experience, so here are our six tips on how to make that happen.

Pack Right

You don’t need a lot for the conference, a weekender bag is enough, but Saturday is a jam-packed day. (Ahem, wear flats.) Which means you should have a bag big enough for a notebook, Mophie power pack for your phone— you don’t want to miss all those powerhouse #createcultivatedallas IG moments, and business cards.

Pick Your Mentors Now

The mentor experience makes Create & Cultivate one-of-a-kind. If you’ve had your eye on a mentor and don’t want to miss the opportunity to get one-on-one time with her, don’t wait until the last minute. 

Stay in Your Happy, Power Place

Girls compete, women empower. You are going to be surrounded by a lot of women, some of whom are trying to create a brand the same way you are. Don’t get stuck in the competition, bur rather use this as an opportunity to network, make friends, and potential business partnerships. There is enough success out there for everyone, so stay open to the possibilities.  

Get Prepped

One of the hardest questions to answer is, “What do you do?” especially when you’re starting your own business. Have this nailed down so that you are confident when meeting new people. Beyond that, look over the panelist list and have questions ready. There are Q & A sections after every panel, and if you have something you’re dying to ask, have it prepped. The better the questions, the better the panel— so be specific. Plus, if someone takes interest in the kind of question you ask, you never know who will end up approaching you. 

Take Advantage of Everything on Site

Be sure to check out and check in to all the pop-up shops on site. We recommend getting your hair braided, makeup retouched, your portrait sketched by Paper Fashion’s Katie Rodgers at Vaseline’s pop-up, and snapping a photo in the Framebridge photobooth. The options are endless. Mix, mingle, create, cultivate and shop. (And maybe eat a cupcake while you’re at it.) 

Get Out of Your Comfort Zone 

There is a social happy hour the night before the conference that we highly recommend you attend. Create & Cultivate is not the time be a wall flower. We know it’s hard to be bold, put out your hand and yourself on the line, but it’s worth it. You’re here for a reason, you paid for a reason. So If need be, give yourself a little mirror pep talk in the mirror before you leave your hotel room. If you don’t know where to start, say hi to our founder, Jaclyn Johnson, or any of the Create & Cultivate team. We are here to make sure your conference experience is an engaged and wonderful experience. 

5 Tips on Landing The Job You Want (& Then Keeping It!)

Soniya Monga is busy. After helping launch LinkedIn Canada in 2010, she was named one of Marketing’s 2013 Top 30 Under 30. Now based in New York, she's been with the networking company for five years, successfully growing her own brand within its ranks. She's now working on global agency partnerships and spent time cultivating and growing global experience based out of Hong Kong for LinkedIn North Asia. From Day 1 (which she spent grabbing office supplies) to Day RN, Soniya's professional triumphs are impressive including speaking at the internationally recognized One Young World (Davos for the cool kids). Which is why we wanted to find out from her just how to land that dream job-- because she's got know-how in spades.    

Be sure to check-in with Soniya at Create & Cultivate Dallas, where she'll be a mentor and panel moderator.

PICK WHICH GAME YOU'RE PLAYING

A big part of success is picking which game you’re playing. In the tech industry people refer to this as pivoting, but I think it can apply to careers. If your current plan or company isn’t working for you, pivot to a new one where you can win. Choose to be somewhere where you’ll be valued.

"Choose to be somewhere where you’ll be valued."

Tweet this. 

BE UN-CONFIDENT WHEN TRYING SOMETHING NEW 

Let yourself see how things become less scary through experience. When I was working at LinkedIn in Asia, doing business in Korea felt scary and was the definition of being outside of my area of comfort. I didn’t know the language, understand the cultural nuances, or frankly feel qualified to have a seat at the table. But trip after trip, the challenge became subsequently less intimidating. It taught me to always to consider your audience and who you’re talking to, and to respect that audience immensely. 

CRAFT A CAREER ACCORDING TO YOUR STRENGTHS

Growing up, I always thought that having a profession was the ultimate pinnacle of success. By calling myself a doctor, lawyer, etc., I was under the assumption that this would be most fulfilling. For some, this is true, and that’s wonderful, but I quickly realized that following passion projects, thinking about ideas and finding a way to package that into a job I love, has been most gratifying. 

DON'T BE AN IDEA STEALER OR KNOW-IT-ALL

Instead be a question asker – asking questions is simply the best way to break through, challenge yourself and the environment around you. I think the art of inquiry is often the most underrated form of expression. Whenever I've asked the most questions being new to a job, team or country, I've found it helpful in breaking barriers and learn 10x faster. Also, know-it-alls aren't fun to be around or work with - give credit wherever you can. 

"The art of inquiry is often the most underrated form of expression."

Tweet this. 

WHETHER YOU REALIZE IT OR NOT, YOU'RE SELF-EMPLOYED

Think about picking a career where growth is dependent on the quality of your decisions – this can ensure you’re positioning yourself to over-index for skill vs. time, and can potentially generate a higher pay off. At my time at LinkedIn specifically, I’ve been fortunate enough to work in multiple “start-up like” environments, which meant doing everything from ordering envelopes to talking to CEOs of global companies in the same day. You may not be an entrepreneur in the traditional sense, but it’s important to act like one.

Whether you want to lead and build a company some day or make high impact in your current job, self-improvement is for everyone. There are clearly more than five things you can and should do to optimize for career success, however, making intentional choices throughout your career will hopefully help you land the job you want...and keep it!

Since 2010, Soniya Monga's career journey with LinkedIn has grown exponentially. The maven built their presence in Canada and took the helm as the company's global agency partnership lead. She was also named Marketing's Top 30 Under 30 when she was regional account director for LinkedIn, North Asia. Hear some of Soniya's best tips for building strategic partnerships and how she's been able to expand the brand internationally at her mentor session at Create & Cultivate Dallas.

#CreateCultivateDallas: First Gift Bag Sneak Peek

Tote bag by Shabby Chic

We are gearing up for Create & Cultivate Dallas. Part of that process is assembling gift bags that make up for the not-so-stellar holiday presents you received from relatives. (Hey, it happens.)

The gift bags introduce you to new companies, and make you fall head over heels with brands you already love. 

From custom framing and calligraphy services to the best of fashion and beauty products to services you need to build your brand, here is a sneak peek at the companies you can expect to find:

Shabby Chic

Fossil

Mira

Madewell

Kopari Beauty

U Brands

Margaret Madeleine Calligraphy

Leah Alexandra

The Seaweed Bath Co. 

City Seat

Organic Bath Co. 

Trust Fund Beauty

Framebridge

RFLKT Eyewear

Vaseline 

Sprinkles 

Meri Meri

VNYL

Rachel Ashwell Shabby Chic Couture

+ many more!

It's a gift bag the size of the Lone Star state itself. Which is rather fitting because we cannot wait until you join us Dallas! Tickets are on sale now for January 30, 2016. 

Dallas: How to spend the perfect Sunday

If there’s one city that puts the oomph in Sunday Funday, it’s Dallas. Forget lazy days that help you recover from the weekend and properly prepare for the Monday ahead – Dallas uses Sunday as a kickoff (literally) to the rest of the week. Dallasites take their Sundays seriously. They’re celebrations. They’re connection. They’re very little work and a whole lot of fun. Everything really is bigger in Texas, including the magic of a Sunday well spent.

When you walk around the city, particularly the energetic area of Uptown, you’ll notice killer street style from the women and men—hello Southern chic. You’ll hear business deals brokered over lunch, Texans rock on with those they can toast a marg with. And prepare yourself for sharing plenty of smiles and hand waves with strangers—Southern hospitality is a very real thing.

As a girl who was raised just north of Dallas and who spent the beginning of my career living in Dallas’ hottest young neighborhood, Uptown, I catch myself reminiscing on the buzzing Sunday energy. If you only have one free day in Dallas, make it this perfect Sunday (perhaps post Create + Cultivate Dallas in January!)

MORNING

Get your tired booty up and head to Exhale Spa for a yoga class that will speak to your bumping Missy Elliott soul. The Hip Hop Flow will get you moving through that weekend hangover and put a pep in your step. It wouldn’t be a bad idea to get a massage post-class, either. It’s the perfect place to pamper yourself.

After class, meet your gal pal for the best coffee in Dallas at Pearl Cup. Whether you opt for their signature Pearl Cup blend that shines with cinnamon and cocoa or head for a full on almond-milk latte, coffee snobs won’t be disappointed.

With the coffee in your system, it’s time to head to everyone’s favorite meal: Sunday brunch. You can go home and sussy up or head there in your workout clothes. It doesn’t matter as long as your bring the southern smile and energy that shows you’re jazzed. The best spot for a killer brunch is Breadwinners Cafe on Mckinney Ave. Whether you’re brunching with four or 14 of your closest Dallas friends – get in the mimosa spirit and prepare to have a good time.

AFTERNOON

Afternoons in Dallas are known as the time after brunch but before football. It’s your time to do whatever it is you want.

Is that shopping? Try cute boutiques like y&i, Haven, or Krimson and Klover for the intimate, curated experience. If you want the everything is bigger in TX experience, head to NorthPark Center for everything from luxury designer brands to affordable fashion. They have it all. If you make it there and hyperventilate from the insane crowds, Quatro Leches Cake at La Duni will fix that.

If your perfect afternoon involves some true Dallas history lessons, you can’t go wrong visiting the JFK Museum. It’s riveting. Make sure and get the guided audio tour.

Want more food and a little activity? Company Cafe will make you feel like you’re in some sort of foodie heaven plus it’s a perfect place to pop open your computer and work on next week’s blog post. Try the location on Katy Trail so you can people watch all of the runners, walkers and bikers or go for a beautiful stroll yourself. Katy Trail is a nature haven groomed through the middle of the concrete jungle.

Sunday evenings are for the Dallas Cowboys. This isn’t about being a sports lover, it’s a Dallas lifestyle.

tweet this

EVENING

Sunday evenings are for the Dallas Cowboys. This isn’t about being a sports lover, it’s a Dallas lifestyle. So whether your favorite team is one of Dallas’ biggest rivals or whether you couldn’t tell the difference between a football and a basketball, get yourself in on the football action.

If you want to stay in the city, you can literally head into any restaurant to get a sense of the football fun. Three Sheets or Katy Trail Ice House will have you right smack dab in the football frenzy. If you really want to get crazy (and have your life changed) get a cheap “standing room only” ticket to Cowboy Stadium if the game is home. You’ll never look at Dallas the same way again.

BUT, if you detest the idea of immersing yourself in the Dallas Cowboys experience OR if the cowboys are done with their season by the time you get into town, head to Javier’s with your sweetheart for mexican food that will change your life and margaritas that will make you never want to leave.

You’ll love Sundays in Dallas. It just may be the best weekend you’ve ever had.

Maxie McCoy is the energy designer of Maxie, where she shares soul wisdom on the digital video series #maxie and her weekly writings. Maxie offers soul sessions, workshops, one-on-one coaching, and words of wisdom you really shouldn't miss. If you want your spiritual and emotional IQ shooting to the stars, follow along at maxiemccoy.com.

Good Vibes Only: Lauryn Evarts on staying positive & building a brand

Spend more than a few minutes on Lauryn Evart's blog The Skinny Confidential, and you will want her to be your best friend. She's smart, relatable and has a girls-night-out sense of humor. She's also drop-dead gorgeous with a passion for healthy living. Lauryn will be speaking at Create & Cultivate Dallas on our Brand Vibes: How to create a brand that lives beyond the blog bubble panel, so we caught up with her in advance here. 

You recently did a post about focusing on positivity on social media. What tips do you have for using social media in a positive and proactive way, as opposed to just using it to wallow in FOMO?

I think it’s really important to follow people who radiate positivity. I like my daily social feeds to consist of inspiring entrepreneurs, people I look up to, specific charities, business tips, and people in my industry. If you follow negativity on social media, you subconsciously absorb that downer vibe, even if you don’t notice. I love waking up to a positive and motivating social media feed in the morning. It starts my day off on the right foot.

You’re very open on your blog about sometimes not having great days. How do you decide how much and what personal information to share?

I would say that I share 45% of my life on The Skinny Confidential and the remaining 55% of my life I keep to my family, my friends , and to myself. I have always referred to The Skinny Confidential as my alter ego and my alter ego is not every single part of me. Overall I’m very private in many ways; I don’t show my bedroom, family stuff, my whole relationship, etc. I think it’s really important to differentiate work life and personal life. And as a blogger that can get tricky, but I make a conscious effort to keep them separate.

I think of the blog as the meat & bun in my hamburger. The rest is just added touches.

tweet this

How do you define TSC brand and how have you worked to build it outside of the blog?

I have always viewed the blog as the platform for the brand. When I first started blogging, I knew that the blog was the foundation of the brand. I think a lot of people go into blogging thinking of starting a brand, but I have always gone back to the blog, and grew the brand from there. I think of the blog as the meat & bun in my hamburger (if the hamburger was my brand, LOL ). The rest is just added touches.

How did TSC book come about? What tips do you have for other people who want to take their blog into a book format?

"The Skinny Confidential Book" was a natural extension of the blog. Before I started the blog, I laid out a map of where I saw my brand in two years. A piece of that was a book so that's always been a goal of mine, to write a book. It was the next natural step. Ultimately it was really exciting to extend the blog into a book, and share fresh new content in the book that I had saved up over time.

If you are a blogger looking to get a book deal, I’d say it is important to keep your posting consistent ( at least 5 times a week ), find your voice, and make sure you're posting quality. Also, I think it’s also a good idea to go into blogging with the idea of eventually writing a book—that way you will know what to share on the blog and keep separate tidbits for your book. Since I knew I wanted to write a book, I was very careful about scheduling my content accordingly. As you can imagine, my iPhone notes app is FULL!

What would you say are the three keys to a successful blog?

The first key to a successful blog is to grow with your readers. The readers are what make the blog and you always want to gauge what they like and what they don't like. You also want to respond and engage with the readers. I see a lot of bloggers that get so big and don’t have time to interact with their readers. The readers are what make the blog, so I’ve always put a major effort into interacting with them. Without them, The Skinny Confidential wouldn't exist.

You list perverted humor as one of your likes. Can you tell us a dirty joke? ;)

I have a veryyyyy dirty sense of humor so I definitely wouldn’t call myself a conservative blogger. I like to tell it how it is, even if that means it’s disgusting/weird/inappropriate. Some people don't like to share that side online, but I feel like life is too serious sometimes so you should have a little fun. I also think that humor makes dry, uncomfortable subjects more interesting. If you want a dirty joke, read my posts on: camel toes, organic tampons, boob jobs, vagina steaming, and Kegels.

What tips/tricks/tools do you use to manage your time while working for yourself?

I have a lot of ideas & can sometimes be all over the place, so I rely on my team to keep me on track & help me stay focused. For someone who just started blogger, I'd recommend setting a time every day to JUST DO IT. It is kind of like brushing your teeth - you just do it. Blog every day. Even if you're sick, tired, hungover, whatever. Excuses are like assholes, everyone has one. Really though, no one is going to hold you accountable but yourself, so staying on track when it comes to blogging is so important.

What is the biggest thing you’ve learned from blogging?

The biggest thing I have learned from blogging is authenticity is golden. I've also learned how many women there are all over the world that want to connect and tell their story. Everyone truly has a story to tell. I’ve learned to step out of myself and learn from other people's experiences; I’ve learned a lot about other people’s spirituality, holistic experiences, wellness journey, boyfriend problems, life struggles, & much more. The Internet makes it possible to connect with anyone, anywhere. It's great.

How do you build a community with a blog? With readers and with other bloggers?

I love to interview other women. I am a big fan of collaborating and not competing. Supporting one another in the blogging community is so important. And really, there is no need to tear each other down; there's plenty of room for all of us. I also like to build a community with my readers. When I created TSC Bombshell Body Guide, I listened to my readers and I created the guide based on their requests/questions/suggestions. Engaging is key, the reader will tell you the right direction. Listen to them & engage.

What has been your proudest moment with your career?

The proudest moment of my career thus far is probably the launch of my book. I've also been able to work some brands that I absolutely love, which is awesome because they're organic, authentic partnerships. And stay tuned because I'm working on an upcoming project that's totally different for me. Very excited! The ultimate goal though is to continue to inspire and motivate women from all over the world.

Giving Back: Lauren Scruggs Kennedy on building philanthropy

Lauren Scruggs Kennedy, the founder and editor of Lolo Magazine, is truly a beautiful person. And no, we're not just talking about how gorgeous she is. She recently started The Lauren Scruggs Kennedy Foundation with a mission to help provide prostheses to women in need, and, alongside Bethany Hamilton, she co-founded a yearly retreat for girls with missing limbs. We caught up with Lauren—who'll be speaking at #CreateCultivateDallas and also just happens to be a Dallas native—to talk about building philanthropy, her own story, and where to get Dallas's best almond latte. 

How did the idea for Lolo come about and how did you want to differentiate it from other fashion websites? 

Ever since I was little, I have been very artistic and was always so enthralled by beautiful editorials. To me, style has always been more than appearance; I see it as a reflection of personality as well as a depiction of how you view yourself. After interning for the Gossip Girl wardrobe department and the Michael Kors showroom in New York, I truly gained an understanding of what I enjoyed specifically in the fashion industry. To keep myself challenged and infused with creativity in Texas, I decided to start my own blog. It kept me very engaged, and for the first time I had an interest in dissecting fashion into words. At the same time, my good friend connected me with a woman in Dallas who had her own online fashion magazine, and she took me under her wing. She introduced me to the Fashion Week world, and I became enthralled with reporting on shows in NYC, Paris, and Montreal. After graduating college, I wanted to encompass my love for people, business, and creativity into one. That’s what led me to starting my own website.

How did you meet the other Lauren of Lolo and how did you decide to work together? 

So it's kind of crazy, but I had just moved to California when a mutual friend introduced me and Lauren. We immediately connected over the phone, and she was running the mag for a year before we finally met in person!

Can you tell us a little bit about your story that inspired some of the philanthropic work you do now? 

Almost four years ago, my life took a big shift. My calendar paused, my career path changed, and my platform increased after a night of injury, or what my subconscious defined as a 'depletion of beauty.' I was sucked into a plane propeller; the blade cut into my brain and the left side of my body, resulting in the loss of my left eye, left hand, and half my head of hair post-surgery. I have realized brokenness can be so beautiful even amidst the unexpected suffering. I feel like I relate so much more to pain now after experiencing it, and that has led me to want to give and pour specifically into young girls about the aspect of beauty.

I have realized brokenness can be so beautiful even amidst the unexpected suffering.

tweet this

How did you meet Bethany Hamilton?

She reached out to me shortly after my accident, and we connected instantly on Skype! It was one of those "friends for a lifetime" moments that happened initially. I am so grateful for her. She has the most precious heart! Her life, perspective, and ambition is such a picture of beautiful hope! Working with her has been such an amazing experience. We have learned so much, and it's such a joy to work together to encourage girls who have been through similar life-altering experiences.

What has been one of your most memorable experiences from the retreat that you put on?

Watching the girls surf is so moving. It represents something so much more than the action; I watched so much fear diminish as almost every girl entered into the circumstance thinking it would be impossible to accomplish. It was empowering to see the excitement pouring out of the girls, and watching them work together represented how much close community can change our lives.

How did you decide to start your foundation?

After my accident, I was in the rare situation of my insurance covering the entire cost of my prosthetic arms. I thought this was typical until I started meeting precious girls who either heavily disliked their fake-looking prosthesis, could not get one because of the high cost, or were unaware of where to go to receive a beautiful customized prosthesis. I developed a huge burden after hearing so many stories, especially after knowing the wholeness and healing my prosthetic arms brought me. Soon after, I partnered up with a wonderful mentor of mine and a dear friend who each had a similar story and an identical vision! After much research, we recognized that there was no organization that provided the beautiful coverings to the prostheses, and that is one of the most important parts for women! We want to bring hope, restore dignity, and ignite faith in young women with limb loss by providing beautiful prostheses. I am so excited to build relationships with these women and stand alongside them in their journey. 

Why is it important to you to give back? 

I want to share the same comfort I received and still receive from others! I am still overwhelmed as I reflect on how people close and far encouraged and provided for our family in every imaginable way!

What advice would you have for women who are looking to add a philanthropic element to their work? 

I believe it's so important to be involved in something you feel deeply passionate about. It causes you to fight harder for the cause and encourage giving so much more if it stands as a personal element in your life! 

Finally, what are your favorite spots in Dallas and where do you recommend people visit when they’re in town for C+C? 

R + D Kitchen is my second home...the food is insane and the service is beyond and has become like family. My other all-time-love is the almond milk latte from the T room at Forty Five Ten. Nothing compares! La Duni on McKinney Ave is so adorable and delicious for brunch too + you can walk around the cute shops after!

Catch Lauren in Dallas speaking on our panel Style Vibes: How to define your personal brand, manage transparency and define your voice.

Meet the Speaker: Emily Schuman of Cupcakes & Cashmere

We're not ones to pat ourselves on the back, but sometimes we can't help it—and this is one of those! Our lineup for #CreateCultivateDALLAS is already killer and is only going to get better. To get you all worked up and as excited as we are, we're going to introduce some of the awesome women who'll be there. Here, Cupcakes & Cashmere founder Emily Schuman, who'll be speaking in our keynote conversation. Get to know her here, and IRL in January!

Your first job: Camp counselor

Your first girl crush: Anna Chlumpsky in ‘My Girl’

Favorite form of exercise: Dancing

Which Disney character are you? Abu from ‘Aladdin’

In high school, you were voted: “Most likely to play a professional sport.”

Last thing you do at night before you go to bed: Listen to an audio book.

Thing you can’t resist buying in the checkout line: Mentos. I pretend they’re just mints, even though the strawberry flavor is simply candy.

Your local coffee spot: Go Get Em Tiger

Go-to cocktail: Hendricks martini, a little dirty

Favorite time of year: Fall, October specifically

Best gift you’ve ever received: My push present, a beautiful Anita Ko ring

Next thing on your to-do list: Get through my inbox

Proudest moment: Becoming a mom

Favorite quote: Work hard, be nice.

This or that:

Your wallet: Totally organized, or packed with ATM receipts? Packed with ATM receipts (and gum wrappers, rubber bands, etc.)

Chocolate or Vanilla? Chocolate. For everything but ice cream/shakes, then I prefer vanilla!

Saturday morning or Sunday night? Saturday morning!

Dinnertime responsibilities: Cooking or doing the dishes? We switch off, day to day.

Karaoke: In the crowd or on the stage? If on the stage, what song? On the stage, if I have enough liquid courage. Then I’m singing/butchering a classic, something like ‘American Girl’ by Tom Petty.

Shopping: In store or online? Online

In flight: work, nap or movie? Work while watching a movie.

At parties: On the dancefloor, deep in conversation, by the snacks? Eating snacks on the dance floor.

Buy tickets for #CreateCultivateDALLAS here!

Ask Camille Styles: How Do I Build My Following?

On Instagram, we asked what you wanted to learn from the lovely Camille Styles and your questions came pouring in. Camille is a blogger and party stylist living in Austin, Texas, and the author of the book Camille Styles Entertaining. As her name would suggest, she has an impeccable eye and is known for transforming a space and making the whole thing seemed effortless. Below, she answers a question that we're sure tons of you are wondering about, and this is just a taste of her wisdom! Catch Camille live at #CreateCultivateDALLAS, where she'll be speaking on the panel Brand Vibes: How to create a brand that lives beyond the blog bubble.

Casuallydisheveled: As a new blogger, how do you build a following outside of your friend's group?

Creating a blog requires energy, resources, creativity, and most of all, time, so it’s natural that we all want an audience reading and appreciating our efforts. However, the first thing to realize is that building a following is usually a slow process—one that I’ve been working on for the last seven years, since I launched my blog. The second most important thing to keep in mind is that your audience will only stick around if you’re creating great content. So while it’s important to strategize about your promotional efforts, creating high quality original work should always be first and foremost.

While it’s important to strategize about your promotional efforts, creating high quality original work should always be first and foremost.

tweet this

With that being said, there are a few strategies I’ve used over the years that have significantly helped to build my following and get the word out about CamilleStyles.com. Here are the most successful ones: 

• Just say yes to collaborations. This is probably the most important one, especially if you’re a new blogger. In the early days of my blog, I jumped on every opportunity to be interviewed, featured, or contribute to another site, even if it required an outlay of time and energy on my part and I wasn’t getting paid for it. Remember: value doesn’t have to come in the form of cash. Exposure and promotion can be an incredibly valuable way to grow your readership, so look for any opportunities and say “yes” to any that come your way. 

• Be proactive about getting what you want. Even if tons of opportunities aren’t coming your way, you can be proactive about going after them! Think about what unique point-of-view you have to offer as a blogger, whether it’s in fashion or food or lifestyle, then offer to contribute to sites that are bigger than yours in exchange for promotion. I can’t tell you how many times I styled photo shoots, wrote stories, and pitched new ideas to larger media outlets just to keep getting my name out there in front of their audiences. Over time, that exposure adds up.

• Brand yourself on social. It probably goes without saying that you should have a strong social media presence if you’re hoping to grow your audience. But have you spent time thinking about and cultivating your unique personal brand on your channels? Every tweet, Instagram, and Facebook post is a building block that defines your brand message. Take some time to articulate what sets you apart as a blogger and determine your brand vision, then write it down. Now you’re ready to be strategic in the messaging that you put out there on social, and this is what will make you memorable and build a following that keeps coming back for more. 

When it comes to building your brand, start with these small steps, but don’t be afraid to dream big! It may seem like a daunting task at the beginning of your journey, but if you keep at it, before you know it you’ll have built something great. And since being a blogger is all about having the opportunity to do what you love, don’t forget to enjoy the process!

Tomboy KC's Guide to Living It Up In Dallas

Lynsey Eaton traded a life of practicing law in Los Angeles for one of blogging in Dallas, where she's the executive editor of Tomboy KC, a fashion and lifestyle site she co-runs with actress Katie Cassidy. You can catch Lynsey at #CreateCultivateDALLAS, speaking on our panel The Art of the Pitch: How to Present, Sell and Negotiate your Big Idea. In the meantime, we caught up with her and got her to give us some of her favorite places in her adopted city—because we know that if she loves them, we'll love them too (and so will you, obvi.)

"Both my husband and I were working as attorneys full time in Los Angeles and we were looking to make a transition.  Because Katie and I had plans for Tomboy KC and I could work from anywhere, we made the decision to move to any major metropolitan city that had the right job for my husband.  Dallas just happened to be it. When I first moved to Dallas, I wasn’t sure what the culture would be like.  With so much going on, moving from Los Angeles to Dallas didn’t automatically resonate as the right move for someone working on a lifestyle/fashion site.  But over the last two years, so much has changed in Dallas. It is growing in ways I never could have imagined and gaining a lot of national attention from the fashion industry—and for good reason.

Dallas style is evolving. There is still a very classic preppiness and Southern femininity that permeates the City.  That said, there is this strong undercurrent of a cool, self-expressionist vibe that has really started to take hold.  I’m excited about that. The work culture is supportive and Forbes recently put it on its list of “Best Places for Business and Careers.” And aside from having some of the best food in the country (you don’t know BBQ until you’ve stepped foot in Texas), Dallas has some amazing transitional neighborhoods (like Lower Greenville and Bishop Arts) that are really giving the city a new cool culture."—Lynsey

On date nights, hit Gemma.

Best coffee shop: Magnolias Sous Le Pont

Best brunch spot: Henry’s Majestic

Best romantic restaurant: Gemma

Best clothing store: Forty Five Ten

Best neighborhood for strolling around on a Saturday afternoon: Bishop Arts

Best neighborhood for bar hopping on a Saturday night: Lower Greenville

Favorite place to pamper yourself: ESPA

Best place to go for an iconic ‘Texas’ experience: The Rustic

The first place you take an out-of-town visitor: The rooftop at HG SPLY CO

A Berry Bramble at HG SPLY CO

Meet the Speaker: Katherine Power & Hillary Kerr, Co-Founders of Clique Media Group

Major news today: At #CreateCultivateDallas, our featured keynote speakers will be Katherine Power and Hillary Kerr, the fashion and business powerhouses behind Clique Media Group. Katherine and Hillary founded their first media outlet, Who What Wear (yeah, we think you've probably heard of that one ;) almost 10 years ago and have since grown their company into a full-on empire that includes the websites MyDomaine and Byrdie, as well as talent management. We caught up with them to get a mere sliver of all the wisdom they're sure to drop on January 30th.

With almost a decade of running Clique under your belt, what do you think is the biggest lesson you’ve learned?

Never underestimate the importance of hiring correctly, delegating appropriately, and communicating effectively and clearly. It’s a big lesson—okay, lessons—that we continue to work on every single day.

What do you wish you had known in the beginning?

I wouldn’t trade our experience for the world. Sure, it might be nice to have some foresight into industry trends, but truthfully, hands-on experience is the best way to learn anything. 
 

Los Angeles isn’t known as a powerhouse of fashion media. How do you think that has benefited Clique?

There’s a benefit to being an outsider, in the sense that when you’re operating outside the industry, you get to make more independent decisions and not worry about what everyone else is doing. I think that certainly benefited Clique, especially in the early days. 

How have you seen the L.A. fashion landscape change since you started?

The L.A. fashion landscape has changed tremendously since we started. In 2006, the industry didn’t pay much attention to Los Angeles; now the world recognizes our incredible homegrown talent, and designers are embracing the city in a whole new way. It’s no longer seen as simply the land of denim and red carpets, but rather a place of inspiration and artistry, and an essential piece of the fashion world. We’re thrilled about it! 

What has been your proudest moment with the business?

We’ve had so many milestone moments over the past nine years, but getting to announce our debut Who What Wear collection, which will be available at Target stores and Target.com starting in February 2016, certainly is at the top of the list.

Knowing grammar is like having good manners; it makes you feel more confident and at ease in any situation.

tweet this

As writers, what books (business or other) are in your forever library?

KP: Venture Deals by Jason Mendelson and Brad Feld. I listened to this audiobook before doing our Series A fundraise. I recommend it to any entrepreneur; it’s a quick way to learn the language and basic principles of the venture capital world. Also, Scaling Up Excellence is a must-read for anyone building a team or expanding a business.

HK: The Elements of Style by E.B. White and William Strunk Jr. Everyone needs to be able to write well, even if it’s just emails, which is why this classic guide is a must-read book! After all, knowing grammar is like having good manners; it makes you feel more confident and at ease in any situation.

What is the biggest lesson you have learned about being a boss and leader?

The importance of being organized, both in the short and long term. On a day-to-day basis, organization is important because it helps you manage your time and delegate effectively, both of which are key when leading a team. It’s equally important in the grand scheme of things, because if you’re organized, you’ll have enough breathing room to be able to think about the future of your industry and company, which is a big part of leading a company effectively.

What qualities do you look for in the people you hire?

People with an entrepreneurial spirit are really important to us, because we value resourceful problem-solvers who aren’t afraid to tackle projects outside the scope of their day-to-day work.

Three essential characteristics of successful brands:

• They always have a strong identity and point of view.

• They’re always evolving in an organic way.

• They’re not afraid to embrace technology. 

What is next for Clique?

We are expanding internationally, launching products lines based on our core brands, and tackling mobile commerce.

Meet the Speaker: Jenna and Lisa of Lunchpails & Lipstick

We're not ones to pat ourselves on the back, but sometimes we can't help it—and this is one of those! Our lineup for #CreateCultivateDALLAS is already killer and is only going to get better. To get you all worked up and as excited as we are, we're going to start introducing some of the awesome women who'll be there. First up: Lunchpails & Lipstick founders Jenna Crandall and Lisa Allen, who'll be speaking on our panel $$$: Monetizing across different channels and strategically growing your following. Get to know them here, and see them IRL in January!

Your first job:

Lisa: Abercrombie and Fitch

Jenna: Really? I'm so embarrassed to say, but for two months in the summer I worked the drive-thru at Boston Market when I was 15 . I wanted a job sooooo bad, and my mom finally agreed. All my friends from school drove-thru all day long. Let's just say I increased sales for those two months.

Your first girl crush:

Lisa: I wanted to be Blair from Facts of Life. She wore nude pumps and I thought it was just so cool.

Jenna:  I never had a girl crush until I started Soul Cycle last year. I've been pushed and inspired which I think is a pretty amazing quality. Not to mention my instructor's eight-pack of abs. I love her!

Favorite form of exercise:

Lisa: Orange Theory. A mix of cardio and weights.

Jenna:  Soul Cycle. Pilates with the reformer. Walks with my family.

In high school, you were voted “Most likely to ________________.”

Lisa: Haha, I lost 'Best Dressed' by four votes my senior year and I’ve always wondered what happened to the girl who beat me...

Jenna:  My cheer squad said Jenna is .... "the biggest health nut and most likely to own a gym."

Last thing you do at night before you go to bed:

Lisa: Kiss my husband.

Jenna:  Pray for my kids

Thing you can’t resist buying in the checkout line:

Lisa: A Red Bull

Jenna:  Cherry Chapstick and Mentos gum

Your local coffee spot:

Lisa: n/a

Jenna:  I don't drink coffee but I drink the Strawberry Acai refresher from Starbucks almost every day.

Go-to cocktail:

Lisa: n/a

Jenna: I get a virgin coconut mojito at a local Mexican restaurant that I can't resist.

Favorite time of year:

Lisa: Spring. Everything is in bloom. The days are warm and the nights are cool. It’s my favorite.

Jenna:  Spring

Best gift you’ve ever received:

Lisa: Ever? Last year Jeff made me a table and benches out of 200 year old wood from an abandoned ship. He’s really talented.

Jenna:  On my 35th birthday (last year) my husband arranged a hotel for four nights with my best girlfriends in NYC and arranged activities for the entire trip. He sent me the biggest bouquet of flowers I had ever received. I felt so much love that week. It made me cry with how much he loves me.

Next thing on your to-do list:

Lisa: Today? Get my oldest ready to leave for Science Camp.

Jenna: Order Halloween costumes!

Proudest moment:

Lisa: First thing that comes to mind is my wedding day this past September. Surrounded by family, my three daughters and my husband in a place I took a big risk on moving to. Seeing all my blessings together in one spot made me very proud.

Jenna : Becoming a mother. I've never felt more proud of a decision I've made, or felt more proud of my body.

Favorite quote:

Lisa: What you do speaks so loudly that I cannot hear what you say.—Ralph Waldo Emerson

Jenna:
I have two: "Those who are happiest are those who do the most for others"—Booker T. Washington, and "Good timber does not grow with ease. The stronger the wind the stronger the trees"—Thomas S. Monson

This or that:

Your wallet: Totally organized, or packed with ATM receipts?

Lisa: Totally organized, I’m OCD about clutter. It makes me crazy.

Jenna:  Ha! Packed with receipts. Oops!! I can't throw things away. I have issues with keeping everything.

Chocolate or Vanilla?

Lisa: Both. Side by side.

Jenna:  Chocolate anything.

Saturday morning or Sunday night?

Lisa: Saturday morning. I love sleeping in after a week of getting kids up and off to school.

Jenna:  Saturday mornings are my favorite. Sleeping in never felt so good. My husband gets up and makes breakfast. It's the best day!

Dinnertime responsibilities: Cooking or doing the dishes?

Lisa: Cooking, I LOVE to cook.

Jenna:  Neither. I like to bake and eat out. :)

Karaoke: In the crowd or on the stage? If on the stage, what song?

Lisa: Crowd. I have a fear of being in front of people with all eyes on me.

Jenna:  On stage. Anything Madonna or Salt and Pepa

Shopping: In store or online?

Lisa: Both. I prefer in-store but sometimes the best deals are online!

Jenna: In store if I have a friend with me. Online if I'm alone.

In flight: work, nap or movie?

Lisa: Work. Always working. I take breaks to people watch. I love to observe others.

Jenna:  Work & a movie

At parties: On the dance floor, deep in conversation, by the snacks?

Lisa: A healthy mix of all three. I like to make my rounds.

Jenna:  On the dance floor laughing my head off.