Create & Cultivate 100 Arianna Schioldager Create & Cultivate 100 Arianna Schioldager

Create & Cultivate 100: Beauty: Kristen Noel Crawley

MOGUL IN THE MAKING.

MOGUL IN THE MAKING.

Kristen Noel Crawley does not crawl. She sprints.

On her resume: beauty columnist, jewelry designer, and entrepreneur. After a trip to Tokyo with Dior, Kristen stumbled upon what would be her next big venture: lip masks. 

From her eyes to our lips, she founded KNC Beauty, her now Insta-famous brand with a focus on all natural lip masks. Not only is she CEO to KNC, she's also a mother to two babes, and co-owner of a gallery space (Chicago's RSVP Gallery). She's an open and shut #boss. No jury deliberation. 

Try and keep up below.

Name: Kristen Crawley

Instagram Handle: @kristennoelcrawley

Business Instagram Handle: @kncbeauty

What does beauty mean to you?

Feeling comfortable in your own skin, loving yourself and treating yourself right.

Do you remember a moment when you first felt beautiful?

When I was about 11 I plucked out ALL of my eyebrows so that I could look like my mom (it was the style back then) I thought I was so beautiful because I looked like her. She wasn’t too happy about it (laughs).

Where do your drive and passion come from?

Definitely from the strong women in my family! My grandma raised 5 kids on her own. My mom raised two. My sister is an attorney. With examples like that, how could I not have passion and drive?

What made you decide to launch KNC Beauty?

I needed a product like a lip mask so I created it. There were times I didn’t think it would be a good idea but I’m glad I kept pushing and believed in myself.

Did you ever imagine such a massive response to your lip mask?

Not at all! I still at times can’t believe how amazing the response has been. I definitely have to credit my lovely girlfriends that have supported me. I couldn’t have done it without them. It’s proof that when we as women support each other that we can accomplish anything!

"When women support each other we can accomplish anything!"

Tweet this.

What are your biggest fears about running a business?

I think failure, in general, is a fear of mine or people not liking my product.

What's something you'd like people to know about your job that they probably don’t?

In the beginning, it was just my intern and I. Now I have a full team of women- sales director, creative team, assistant. It’s cook to work with so many ladies.

IYO-- How can we stay original when we are so saturated with other people's work?

Logging off of social media is always inspiring for me. It can get redundant and cloud your mind if you’re not careful. I try to take a weekly and monthly break. It always makes me feel so much better and my creative juices start owing when I’m not being fed other people’s ideas.

What about your career makes you feel the most complete?

Well, I really feel like I’m just starting in the beauty space. I have so many ideas that I can’t wait to get out there. Finding a niche where I can be creative while still making something cool and accessible has been a great accomplishment for me.

If you had to trade jobs with anyone else in the world, who would it be and why?

I’d be a professional equestrian. I loved riding when I was younger and to experience that every day as a job would be the most fun!

At what point in your career did you find the confidence to really take charge and become the woman you are today?

I remember when I was about to put my lip mask out and another company beat me to the punch. I felt so defeated. I talked to my friend about it and she encouraged me to keep pushing and I’m so glad I did. That was a turning point in my confidence that I needed to go after my goals!

What's the best advice you've ever been given? Or your favorite piece of #realtalk?Just do it!

Because if you don’t, someone else will.

When you hit a big bump in the road, how do you find a new road or a detour?

I try to look at all of my options and weigh them out. There is ALWAYS a solution so don’t get frustrated, just get going!

What song do you sing in the shower when you’ve had a bad day?

"Hallelujah" by Jeff Buckley. It fills my soul with happiness.

Photo Credit: @davisfactor

Hair & Makeup: @SmashboxCosmetics @TheGlamApp @TheOuai

TO SEE THE FULL CREATE & CULTIVATE BEAUTY LIST CLICK HERE. 


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Create & Cultivate 100: Beauty: Pat McGrath

THE VISIONARY. 

THE VISIONARY. 

Pat McGrath's mother told her she can do anything. And thank goodness for badass mothers. 

They were wise words that clearly stuck. As the beauty industry's go-to, British make-up artist Pat McGrath has created the world's most celebrated editorial and runway makeup looks. Find a trend, you can trace it back to Pat. #BacktoPat. Vogue has called her the most influential make-up artist in the world.

Yes, world.

But what she creates is truly out of this one. Defiant and decadent, Pat's artistry has never played by the rules. Which, is something she's excited to see from her industry, recently telling GQ, “The world of makeup is becoming increasingly more diverse and less about rules, which is absolutely divine." 

D-I-V-I-N-E.

They write, "If there is an equivalent to Supreme in the cosmetics world, it would be McGrath’s beauty line Pat McGrath Labs, which she started in 2015. Stoked by cultish cosmetics culture, almost every lip stick, eye shadow palette, and Versace show face kit sells out almost instantaneously." No offense to Supreme, but Pat McGrath is way more original.  

And seeing as Pat's entire spirit and character is set to "destroy convention and embrace cautionless self-expression," we say, let the destruction commence. 

More from Pat below. 

What is your earliest memory of beauty and makeup?

I mean, really, my earliest memory was watching my mother do her makeup. She was obsessed with beauty and collected makeup and experimented with it. I think it’s a lot of young men and women’s experiences, growing up, watching the ritual of what their mothers would do. 

The beauty industry has been under construction for a while. Do you think there have been significant improvements?

Yes! While there’s always room for improvement, I really think that it’s great to see that it’s getting better, but I myself know that I can go even further and I’m really excited about that.

With the Internet and social media, there’s been real growth in terms of beauty knowledge and beauty communities. Do you think it’s changed the way we approach beauty?

Of course! It started out with magazines and all those incredible articles and no matter how steeped in beauty I would be, I would read a magazine and tear the page out and go straight to the store to buy exactly what I’d seen. With Instagram, it’s taken it to a whole new level. You can see every minute, every second in your scroll, new ways of how to apply makeup, it’s so entertaining and it’s so inspiring.

Who are your muses as you create beauty looks and products?

They’re infinite! From Kim [Kardashian West] to Naomi [Campbell] to Paloma [Elsesser] to Duckie [Thot], Miss Fame, I love them all! All these beautiful, formidable, strong, courageous women and men of all colors and sizes. Beauty has nothing to do with one's age, gender, body size, socio-economic status, race, religion or culture. Social media really opens up the whole world to you, you can cast from everywhere. I remember seeing Paloma on Instagram many, many years ago and I remember thinking, “I’ve never seen such beauty!”

"Beauty has nothing to do with one's age, gender, body size, socio-economic status, race, religion or culture." 

Tweet this.

Who do you think your biggest beauty icon is?

Just one? There are so many! I always do Grace Jones and my mother, two beautiful Jamaican women.

How hectic is it backstage doing beauty at a runway show?

The fastest I've ever had to do beauty for a show was 50 models in one hour. Typically, I have a minimum of 23 people working with me. When I started, there would be 18 girls in a show, now there are shows with 150 girls, which means you just need a bigger team. And the timing of there being so many shows and so many girls arriving late, you need to have lots of hands backstage. Of course, that’s why I live on a motorbike during Paris Fashion Week, it’s my happiest time. We have a whole fleet of motorcycles because the cars are stuck in traffic and sometimes we’ll have to send motorcycles to the cars and my team loves it, they feel just like James Bond.

What do you splurge on when it comes to beauty?

The moment I get off the plane, anywhere in the world, I go straight to a drugstore and get all the latest balms and creams and everything. I especially love getting lashes. Eyelashes back in the day, they would have amazing eyelashes in the drugstores! For my beauty splurge, I go to amazing spas around the world. I’m a spa-holic.

What was your biggest fear in launching your own brand?

I felt uncomfortable doing something that everyone’s already done. I didn’t want to be boring.

"I felt uncomfortable doing something that everyone’s already done. I didn’t want to be boring."

Tweet this.

What’s the best piece of #realtalk you’ve ever received?

I was brought up by a mother that taught me, “You can do anything.”

This interview has been edited and condensed from multiple sources. 

TO SEE THE FULL CREATE & CULTIVATE BEAUTY LIST CLICK HERE. 


 

 

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Create & Cultivate 100: Beauty: Cara Santana

THE BOLD BEAUTY.

THE BOLD BEAUTY. 

Cara Santana is keeping it real. 

Though she lives her life under a microscope, she's never shied away from speaking her mind, telling her truth, or posting a make-up free shot on her Instagram, which boasts over 820k followers. 

To point: After the most recent Golden Globes weekend, Cara posted a photo showing half of her face "done," and the other half completely make-up free. "It’s a glamorous weekend..but don’t forget, when the make up comes off, we are all the same and every single one of us, just as beautiful. #nofilter #noretouching #truebeauty#beautyexpectations," she captioned the photo

Though the beauty influencer and actress recently bid farewell to The Glam App, an on-demand beauty service she co-founded in 2015, she told her IG followers, "Thank you all for your amazing support and contributions to this incredible journey I have taken. A special debt of gratitude to the amazing team, the fantastic stylists, to all of you who supported the company and the amazing partners." 

 She's a woman who took a risk and launched a very successful biz. Not every actress and influencer has the ability to say that. Nor does every actress and influencer have the ability to say they shaved their head. Yep, Cara's done that too and it helped shaped her relationship to beauty. 

Read more from the bold Cara below. 

Name: Cara Santana

Instagram Handle: @CaraASantana

Being surrounded by an industry that puts such an emphasis on "beauty." What has that word come to mean to you?

Beauty to me is the ability to exude confidence and empowerment.

Do you remember a moment when you first felt beautiful?

When I was 18 years old I shaved my head 5 days before my brother's Bar Mitzvah, much to my mother's chagrin. It was for a project I was doing. It was scary. So much of my femininity and beauty was wrapped up in my appearance and the superficial aspects of my aesthetic. I remember vividly having a moment after I had done it, standing in the mirror at 18 years old and saying to myself this is you - no hair, no make-up, - nothing. Love yourself now or you never will. And I was suddenly empowered and felt beautiful. That doesn't mean I don't appreciate hair or make up - obviously, but I am not hostage to it. My beauty comes from being me.

"Love yourself now or you never will." 

Tweet this. 

How has your relationship to beauty changed as you've gotten older?

It's love/hate. Kidding. Listen, honestly, it's a battle. Your face changes. Some of those changes, I love. For instance, the loss of my baby fat. My cheek bones are in full view. Some of those changes I hate, like fine lines. I just remember that 18-year-old girl in the mirror and tell myself to embrace who I naturally am. And now there is a larger budget on skincare and make up.

Where do your drive and passion come from?

My mom. She taught me the value of hard work, of being a strong, independent woman. She is 60 and still works 80 hours a week. And she never compromised, she has it all - a 38-year-old marriage, 2 awesome kids (lol), a successful career and the respect and admiration of her colleagues. She is perseverant, doesn't conform, and has paved her own way. She would work a full week, be at every family dinner, have date night with my dad, run the Junior League and show up at every extracurricular activity we had. She basically never slept and still doesn't, but I suspect she likes it that way. And I am glad I had that example.

IYO-- How can we stay original when we are so saturated by other people's work?

Knowing who you are and what separates you from everyone else and focusing on that. There is only one you, so be you.

What about your career makes you feel the most complete?

Candidly, I don't really feel that complete at this moment, which I am okay with. I am 32 and I think it's probably premature to feel complete. I enjoy the struggle, the grind and putting in the work and I feel like I have a lot more of that to do before I feel complete professionally.

I enjoy the struggle, the grind and putting in the work and I feel like I have a lot more of that to do before I feel complete professionally.

If you had to trade jobs with anyone else in the world, who would it be and why?

I don't think I could choose a person, but I can say if I wasn't an actress, an influencer and business owner, I'd probably do something in social justice or law.

At what point in your career did you find the confidence to really take charge and become the woman you are today?

You know it's funny, for me the biggest challenge is finding the balance of being a strong assertive woman who is likable and effective. Taking charge isn't important to me, you can lead in a variety of ways, my confidence is built for sure - but the issue for me is really identifying the woman I want to be and how to navigate THIS world in a way I am proud of. It's really been hard for me, I am still figuring it out.

What's the best advice you've ever been given? Or your favorite piece of #realtalk?

Take your criticism seriously, but not personally.

When you hit a big bump in the road, how do you find a new road or a detour?

I couldn't answer this question so I asked all the people in my office from my Executive Assistant to my COO and they all said, I just go over the bump, hit the bump, swerve the bump or go straight through it. Apparently, I am not very malleable.

What song do you sing in the shower when you’ve had a bad day?

Eric Clapton's "Pretty Girl". It's my fiancé and I's song and he proposed to me while it was playing. It always makes me smile.

Photo Credit: @davisfactor

Hair & Makeup: @SmashboxCosmetics @TheGlamApp @TheOuai

TO SEE THE FULL CREATE & CULTIVATE BEAUTY LIST CLICK HERE. 


 

 

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How CRWN Magazine Founder Is Changing the World by Being Herself

Real Queens fix each other's CRWNs.

Real Queens fix each other's CRWNs.

“Don’t touch my hair! “ Many of us have heard Solange Knowles sing about it, but Lindsey Day co-founder of CRWN magazine is doing something about it.  Lindsey launched CRWN, a hair and lifestyle magazine for black women, with longtime collaborator, Nkrumah. It’s no secret that women of color go to inexplicable lengths to transform their natural hair to Caucasian standards of beauty.  It’s an arguably negative cycle of self-denunciation with a great financial and cultural burden.  However, in this age of information saturation, there has been a surge of natural hair influencers on social media and a boom in Black hair care products.  Both Nkrumah and Day felt compelled to contribute to this movement, finding that the one thing missing was “a premium magazine documenting the phenomenon, or authentically portraying our narrative”(Day). And thus, CRWN magazine was born, a culturally aware art platform that prides itself on showcasing only NATURAL Black hair. 

Day is no stranger to running magazines, uplifting social morale, or being on the cusp of innovation, but the road to her existential success was not direct.  She landed her first full time job at Interscope Records, while also editing a blog called “livelevated.com” with collegiate friend and creative director Nkrumah.  At the time they were working in the corporate music industry and found a little haven in this side project.  During Lindsey’s six years with Interscope, she witnessed the economic crash and the corporate industry flip inside out due to expanding technology.  This uncertainty drove Day to crave ownership.  And in 2009, she co-founded “Made Woman,” “an online magazine that helps young professional women connect and learn from each others’ careers.” 

She quit Interscope, worked full time at MW, and took some freelance gigs along the way.  One of which turned into a full time position with Intern Queen, doing content, business, and project management, honing in on her digital marketing skills.   

As she was approaching 30, the wordsmith needed a change.  She reconnected with Nkrumah on a Brooklyn rooftop in 2014, where they reflected on ownership, career, and voids in the marketplace, but most importantly “what life would look like if we could sustain ourselves by serving our people.” That was the beginning of CRWN.

CRWN is a quarterly print magazine with an e-commerce offering.  It is 100% independent and self-funded, and has built successful advertisement relationships based on its ability and promise to stay true to its core message of authentic Black culture.   This authenticity is what drives the owner. Lindsey says it’s her “love of my people, and the work,” it’s about seeing “a woman or girl flip through CRWN and her eyes light up…or when a sister confides in me about her hairstory and how CRWN is a place where she can finally see herself…These are the reminders that CRWN is so much bigger than Nkrumah and myself.”  A profound feeling that most of us hope to evoke at some point in our life.   

CRWN is culture. It is the Black musicians, painters, photographers, writers, activists, and visionaries of a culture that have never been honestly represented in the media, nor maybe even to it themselves.  It is healing Black people in America by saying ‘it is beautiful to be you.’  The team at CRWN feel a moral obligation to tell their story and document their culture.  In years to come, Lindsey sees CRWN growing into a “true media platform and hub for the culture,” where creatives and business people alike can come and “cut their teeth,” as she says. 

CrwnMag Issue no. 01; CrwnMag Issue no. 02. 

The co-founder's ability to show up, persevere, work hard, and trust her gut instinct, has brought her to a place of ownership, pride, humanitarianism, and cultural revival.  She has created a tangible change in the Black community, and most importantly, an awareness of truth and self-love.  In a world where African Americans have been systematically misrepresented, discredited, and traumatized throughout the course of history, Lindsey Day and CRWN have created a haven of acceptance, beauty, self-love, and open conversation.  The powerhouse tells it like this, “This is the first time in my life I’ve known I’m walking in my true purpose.”     

Arianna Schioldager is Editor-in-Chief at Create & Cultivate. You can follow her @ariannawrotethis. 

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Celebrating 60 Years of Redefining Beauty

Free to be beautiful. 

The last 60 years have been a daring exploration in change. We’ve witnessed the rise of the female entrepreneur. Birth control was approved. We marched and made some noise; some of us burned bras and set fire to the world in the process. Females now outpace males in college enrollment. And we have more women of color in the Senate than ever before. We changed history. We made history.

It’s because we care. We care about our future and the future of generations to come. We care about the world and how we move within it. We care about ourselves and each other.

And for over 60 years, Dove has been providing the same great superior care and championing real beauty for generations of women. Your grandmother who never thought she’d vote for a female president. Your own mom who fought the stigma of being a working mother. And now you. You’re part of a generation that is redefining everything, especially beauty standards.  

When it comes to beauty over the last 60 years, just about everything has changed. Trends have come and gone (so long 1980 and everything you brought), hairstyles coiffed, curled, and then chopped, but some beauty essentials are as relevant now as they were half a century ago. This month, Dove is celebrating the 60th anniversary of its iconic Dove Beauty Bar, which has remained unchanged since its launch in 1957.

To commemorate this milestone, Dove released a new video showing a retrospective of iconic beauty moments and the Dove brand’s heritage of featuring real women in its ads and caring for their skin.  Women have redefined beauty, built confidence, and challenged stereotypes, and it is the brand’s honor to have been by their side since 1957, caring for them every step of the way, and making way for a new norm to be established: one that focuses on redefining beauty.

We are excited to have partnered with Dove to not only bring you a list of 10 groundbreaking women in the beauty industry, but to celebrate their 60 years of superior care. For a limited time in January and February, 2017, the Dove Beauty Bar will be engraved with the word ‘care.’

It’s one of the most important words when it comes to beauty. Self-care. Carefree. It also just so happens to be the first four letters of one of our favorite words as well: career. Coincidence? We think not.

Together, we can keep redefining beauty for the next 60 years. Share how you will continue to redefine beauty and #RaiseTheBeautyBar on Facebook, Instagram, or Twitter. And click here to read the list of our 10 amazing Create & Cultivate 100 Beauty honorees who have been catalysts for change and inspiration.

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Beauty: Jackie Aina

The glow get 'em goddess. 

This article is part of our Create & Cultivate 100 List created in collaboration with Dove, you can view the full Beauty List Here

The glow get 'em goddess. 

Beauty Youtube star Jackie Aina’s mission is to encourage those “often overlooked on social media.” As a woman of color, she was invigorated to start her YouTube channel in 2009 after looking for both a creative outlet and online community to “learn about new makeup techniques for darker skin.” 

She says it was challenging to “get people engaged in my content as a darker skin-toned woman.” Explaining that “Most people naturally just assumed I only do makeup tutorials for African American women, not realizing that we come in so many different shades and you don't have to necessarily look exactly like someone to learn a new tip.”

However, her followers and subscribers quickly loved the message she was sharing. Now Jackie’s turned her “hobby and side-hustle” into her “baby and passion,” boasting over a million subscribers. 

“You don't have to look exactly like someone to learn a new tip.”

Tweet this. 

The woman is also hilarious (her Twitter bio lists her as "Le Bronze James), unafraid to go barefaced, and often addresses the diversity issue the cosmetic industry faces, calling out brands that are “the worst EVER for POC.” Saying as a beauty vlogger it’s her job to side-eye what’s not working. 

Her fans are constantly championing Jackie to have a line of her own, something that she’s set as a career goal for herself. 

She’s weathered the troll storm on social media a couple of times, recounting a particularly dark time in her life. While in trade school, one of Jackie’s best friends and roommate was killed in a car accident. “Since she lived with me at the time and we shared rent, I had to figure out how I was going to afford rent for the month while being on unemployment and collecting limited earnings from YouTube,” she shares. “I mustered the courage to start a GoFundMe account to get support outside of my closest friends and family and the support my followers was tremendous, but the hate was too.” She says people accused her of using both her friend’s death and her schooling as a way to exploit money from her followers. Both of which were “grossly untrue.” 

“I was used to troll comments, but that was on a different level and it was very hard to not to take it really personal. Not only did I lose my friend, but to also be accused of it for personal gain was really hard to deal with at the same time. I think that was the first and last time I got a real taste of just how ugly people on social media really could be, but it made me tougher and I got through it! Luckily the support and encouragement of my real supporters kept me going and I will never forget the way they all rallied together to help support me.”

Now she advises to use prayer and positive affirmations to hoof it (with the help of God) through the hard times. “Do not go out of your way to read negativity about you,” she says. “Block out negative energy as best you can. The people who truly love you are there to criticize you when need be, not random trolls on the internet.”

“Block out negative energy as best you can."

Tweet this. 

That experience likely shaped how she feels about female empowerment: “It means uplifting one another before we assume the worse about each other; having each other’s backs!”

She also says that nine times out of 10 she would support a female-owned business before a male-owned business. “Women are just easier to work with and get the job done!” she says. “And we're so used to being pre-judged we are rarely ever given a chance to prove our worth.”

Adding, “I love and value myself a lot more to ever go back to where I was when I first started my channel. I was so, indecisive, easily triggered by things, and not as confident in my career as I am now!”

Styling provided by Reservoir LA. Hair and makeup provided by Glamsquad. Photography courtesy of Light Lab and Woodnote Photography.

 

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Beauty: Streicher Sisters

Triple threat. 

This article is part of our Create & Cultivate 100 List created in collaboration with Dove, you can view the full Beauty List Here

Triple threat. 

Kristie Streicher, the middle of the beauty industry trio known as The Streicher Sisters, has been trying to convince her clients to lean in to a fuller brow since 2001. It’s a more natural approach to beauty favored by all three, who co-own STRIIIKE Salon in Los Angeles, focusing on their individual strengths and talents, while managing the challenge of working alongside siblings. (Which includes therapy sessions.)  

Ashley is the hair guru. Kristie, the eyebrow genius. And Jenn, the mom and makeup maven. 

All three got their start young. Jenn manned the Estee Lauder counter straight out of high school in Northern California. Kristie began selling cosmetics at a Clinique Counter “pretty much straight out of high school,” where she enjoyed engaging with women, educating them on skincare and makeup. It was this experience that inspired her to become an esthetician, officially making it her career choice. Ashley, who says she “will forever be the ‘little sister,’ skipped the counter and hopped on a flight to NYC instead, where her older sisters were living and launching their careers. 

While working with Warren Tricomi, Kristie received a “Best Of” award for eyebrows by New York Magazine. She went from an average of five clients per day to 35. “I made it my duty,” she says, “to break the habit and trend of the over-contrived, over-waxed eyebrow style.” 

This non-industry approach is in part shaped by their youth. “I grew up in a very small town that is very opposite of LA or any big city for that matter,” shares Ashley. “I did not grow up thinking that people were beautiful or not; I’m so happy for this. I have always known that everyone has beauty… god that sounds so cheesy but it’s really true. I think that everyone has features and attributes that really work for them, sometimes it’s just finding them and accentuating them.”

“I think we are all the same on a basic, human level,” says Kristie. “We tend to compare ourselves to one another or think that someone else has it better than us, when really, we all are struggling with one thing or another.” There's no need to compete with other women, sisters included. 

Kristie is wearing Keds' Kickstart Mono.

Jenn has her own beauty routine nailed down to five minutes and rocks her grays. Which we see as both a polite middle finger to beauty standards and a big hug to women everywhere that says beauty can be anything and you don’t need to cover up what others perceive as flaws. “What angers me the most,” says the makeup artist, “is that grey hair on a man is ‘handsome and distinguishable’ but on women it makes them look ‘old.’ I think that is just shit! We just never see women with their natural color.  I also think sitting in a salon for hours at a time every six weeks is shit too!” She didn’t grow up with makeup, despite her chosen career, and believes it’s helped her approach of focusing on accentuating her clients' natural beauty.  “I think we have just grown accustom of feeling like we are not ‘put together’ without a full face of makeup,” she adds, but notes women like Alicia Keys and Gwyneth Paltrow who are going barefaced and deepening the convo. 

All three see industry standards changing, but Kristie says that “People have different ideas on what looks beautiful,” mentioning that she sees it “almost like religious or political beliefs,” with “one not more right than the other.” Whether it’s a natural look or a heavily-contoured faced, Kristie thinks “both focuses will become more extreme.” Her focus now is to “bring back the uni-brow!” 

Jenn is the only sister with a child, and because the STRIIIKE also serves as a creative space (where they host wine tastings with Helen Johannessen of helen's), she says “Fuck yes,” balancing it all is “always a challenge.” She swears by her ZIIP and done in a flash beauty routine. Kristie, who with sister Ashley witnesses the firsthand battle of being mom and business woman, says it’s surprising how everything always works out. “There’s never a ‘good’ time to start a family” and while she’s “acutely aware that it’s a major game changer,” she believes everything falls into place as it should be. This approach matches her favorite life advice: “This too shall pass.” 

What’s not passing is their success. With their individual focuses and STRIIIKE, it’s funny to know that dear old dad told his bunch to not go into business together. Kristie, Jenn, and Ashley are proof that sometimes sisters know best.

Styling provided by Reservoir LA. Hair and makeup provided by Glamsquad. Photography courtesy of Light Lab and Woodnote Photography.

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