Calling All Shapes and Sizes! Here's What to Expect at Our Inclusively You Summit With QVC

Photo: Create & Cultivate

On September 29th, we’re teaming up with QVC for our Inclusively You Virtual Summit. Join us for an amazing evening of fashion and fun, conversation and inspiration, and to celebrate the unique beauty in each of us, no matter our shape or size. For the past three decades, QVC has been setting the standard for how retailers should address size inclusivity and making shopping fun and enjoyable for all women. Because size doesn’t matter, what matters is you!

We’ll be joined by the likes of Hunter McGrady, model, activist, and founder of All Worthy Hunter McGrady at QVC, Tanesha Awasthi, founder of Girl With Curves, Sarah Nicole Landry, founder of The Birds Papaya, and more inspiring women in fashion to chat about the future of inclusivity in the ever-evolving fashion industry, the importance of cultivating communities that rally around the rejection of conventional beauty standards, and so much more! 

Scroll on to discover everything we have in store for this inspiring day, and if you haven’t already, be sure to RSVP for free (yes, you read that correctly, FREE!) ASAP!

THE DATE & TIME

Tuesday, September 29th, 2020
5:05 pm - 8:20 pm EDT | 2:05 pm - 5:20 pm PDT

To find out what time a session is happening in your time zone,
use this handy time zone converter.

TUNE IN FROM HOME

First things first! On Tuesday, September 29th, you’ll receive an email with the link to access the exclusive Inclusively You site. Inclusively You is made up of live video sessions streaming via Zoom and pre-recorded video sessions hosted via Vimeo.

We recommend that you have a strong WiFi connection and update to the latest version of Zoom for the best experience. Inclusively You is optimized for desktop, so it is best viewed via a computer or laptop, rather than a tablet or phone.

THE SCHEDULE

Inclusively You is built just like our in-person conferences, which, of course, you all know and love. We have a stacked schedule with an A-list line-up of speakers so we suggest taking notes along the way. 

Want the full lineup? Check out the play-by-play schedule to map out your big day. Please note, all times are listed in EDT (Eastern Daylight Time) and PDT (Pacific Daylight Time). To find out what time a session is happening in your time zone, use this time zone converter. 

It’s going to be HUGE so we recommend getting a head start on planning out your day now.

THINGS TO PREP AHEAD OF TIME

Here are a few things to prep before the big day so it goes off without a hitch:

• Make sure you have a strong WiFi connection.

• Install Zoom on your desktop computer or laptop and test it out.

  • Zoom tips:

    • Find a quiet place to tune in. Try to situate yourself in a small room that does not have an echo. 

      • Try and stay away from noisy electronics and silence your cell phone and computer notifications for an optimal experience.

    • When possible, limit your internet connection to solely the device you’re using for the Zoom conference.

      • Set your phone to airplane mode, pause your television connection, ask others in your home to pause anything that may require a strong internet connection, etc. 

GET SOCIAL

Stay tuned for exciting announcements and updates by following along on our social at @createcultivate. Get social and share that you’re joining us by tagging @createcultivate and @QVC with the hashtag #InclusivelyYou on Twitter, Instagram, and Instagram Stories! 

NETWORK

Networking is a huge part of our event and our C&C Inclusively You Attendees Slack Workspace is a great place to mix and mingle with your fellow Create & Cultivators before, during, and after the big day. We’ve created channels for every workshop and panel, as well as channels for international attendees, networking, and more! 

Attendees will receive a link to access our Create & Cultivate Inclusively You Attendees Slack Workspace in our What to Expect newsletter. This Slack channel will remain accessible until Tuesday, October 6th at 3 pm EDT (12 pm PDT). Not familiar with Slack? Here are a few tips to get you started:

1. Download the Slack app to your phone, computer, or both

2. Complete your account profile with a profile photo, your name, and what you do

3. Public conversations will happen in the channels (ex: #networking) and are located on the left-hand side of the app. You can also start direct messages with others in the Slack workspace

4. Hit send too early on a message? Slack has an edit feature! Click the three-dot icon located on the right side of the message to open the drop-down of message options

5. We’re all about GIFs at C&C! Here are instructions on how to integrate GIPHY into your Slack account.

6. Our Slack workspace is a busy, happening place on the day of the event. Streamline the notifications you receive by using the “mute” feature on channels that don’t pertain to you. To mute a channel, simply open up that channel, click the three-dot icon labeled “more,” and select the mute option

7. Most importantly, be kind and respectful of others. If you don’t follow this rule, you will be removed from the Slack group

If you have any questions on the day of the event about navigating the schedule, accessing the workshop downloads, or anything else, you can drop them into the customer service channel in Slack.

VIRTUAL GIFT BAGS

We know you want ‘em! Complete our post-event survey to receive an email packed with promo codes from some of your favorite QVC brands. You’ll receive the survey in your inbox on September 30th.

TECHNICAL DIFFICULTIES?

Live chat with a C&C specialist on CreateCultivate.com. You’ll see a “Chat With Us” pop-up in the bottom right corner of your screen. 

While the live content is specifically designed to be watched in real-time, you’ll be able to access and view it until Tuesday, October 6th at 8 pm EDT (5 pm PDT). You’ll be able to RSVP up until October 2nd at 8 pm EDT (5 pm PDT). 

WE ARE SO EXCITED TO SEE YOU ONLINE! Who are you most excited to hear speak? Which workshop are you looking forward to most? Tell us in the comments below!

MORE ON THE BLOG

"Self-Care Isn't Selfish" and More Boss Quotes From Our Digital Beauty & Self-Care Summit

Photo: Create & Cultivate

On Saturday, July 25, we hosted our Digital Beauty & Self-Care Summit presented by Mastercard. Thousands of attendees from all around the world (India! Puerto Rico! South Africa!) joined us for a day of networking (our Slack channel was hot), learning new skills (search engine optimization, anyone?), and listening to thought-provoking conversations with a diverse lineup of leading industry disruptors.

We touched on everything from bootstrapping a business to developing a marketing strategy to growing a podcast. Miranda Kerr, Tyra Banks, Tia Mowry-Hardrict, Michelle Pfeiffer, and more bosses taught us a thing or two about scaling a business, raising capital, and being an entrepreneur. If you missed out or if you just want to relive the highlights, scroll on because we captured the most memorable moments for you!

(Psst… If reading this is giving you serious FOMO, join Create & Cultivate Insiders to get unlimited access to all of our Digital Beauty & Self-Care Summit content, including video recordings of every panel and workshop download in C&C history.)

Morning Keynote: A Conversation With Miranda Kerr & Sacha Strebe

“

If you’re not able to give 150% then you shouldn’t even think about having your own company.”

—Miranda Kerr

Panelist:

Miranda Kerr | CEO & Founder, Kora Organics

Moderator: 

Sacha Strebe | Editorial Director, Create & Cultivate  

On launching a clean skincare line...

“Certified organic skincare is so much more than just clean skincare—it’s more potent, powerful, and results-driven.” 

“I don’t want to put something on my face just because it’s clean. I want to put something on my face because it’s really going to fill my skin with nutrients to be healthy and glowy and full of vitality. That’s why it’s important for me to be Certified Organic.” 

On focusing on your strengths…  

“You can’t be everything so it’s important to focus on your strengths.”

“One thing that is not my strength is finance—putting a P&L together, understanding cash flow, making projections, and re-adjusting our revenue is something I’ve had to learn.”

“Still, to this day, I haven’t taken a cent out of the company.”

On self-funding over investors…

“I want to keep it as my baby for as long as I can because I’m very specific about the way I want it to be. I didn’t want anyone else coming in to water down my ideas or make the products less potent.” 

On raising money…

“I’ve always been open to those conversations and I might need it at some point but I’ve been lucky that I haven’t yet. Hopefully, I won’t.”

“Our team understands that for us, this is more than just selling skincare. This is about helping people build their confidence—it’s a holistic perspective.”

 “I lead with my heart. When I’m in that heart space, all the answers come.” 

On being an entrepreneur...  

“It’s a full time job plus plus. It’s like raising a child. You love and care about your business just like you do your child. It requires consistent love and nurturing from you, the founder.”  

 “If you’re not able to put that in and give 150%, then you shouldn’t even think about having your own company. It takes a specific type of person who is willing to give that without expecting much in return—just giving it for the love of it.”

“It’s not easy and there are things you have to do that you don’t like doing like hiring and firing or going through each line of the P&L—it’s a lot! You can’t turn a blind eye to anything when it’s your own company.”

Small Biz, Big Dreams: Meet the Women Building the Next-Gen of Beauty & Wellness Brands, Powered by Mastercard

“There’s a big difference between starting a business and running a business.”

—Africa Miranda

Panelists: 

Shontay Lundy | Founder, Black Girl Sunscreen

Tai Beauchamp | Co-Founder & CBO, Brown Girl Jane

Rochelle Graham-Campbell | CEO & Co-Founder, Alikay Naturals

Africa Miranda | Author, Host, & Founder, Beauty by Africa Miranda

Moderator: 

Ginger Siegel | North America Small Business Lead, Mastercard

On disrupting an outdated industry…

“A cosmetic product is supposed to make you feel good and look good.” - Shontay Lundy 

“There is a myth that Black people don’t need sunscreen and we’re here to bust that myth.” - Shontay Lundy 

On finding whitespace in a market…

“Pivoting is never easy, but oftentimes it’s about recognizing a void in the market and an opportunity to have an impact.” - Tai Beauchamp

On finding your purpose…

“Passion is not enough. Passion is necessary. Passion helps fuel the energy that you need to go at times when you don’t have the resources, capacity, or bandwidth. However, what should inspire you is finding your purpose and being clear about your intention.” - Tai Beauchamp

“The same way that a business has a manifesto and a mission statement,you should have your own personal mission statement, you should have your own personal manifesto, and then align that as you’re looking for opportunities in the market to build.” - Tai Beauchamp

On building a community…

“If you remain authentic with your audience and take them along on the journey with you, I believe that it builds a loyalty that cannot be broken.”  - Rochelle Graham-Campbell

“I’ve shared my wins, I’ve shared my pitfalls. We’ve cried together, we’ve celebrated together. It’s a “we.” It really is a community.” - Rochelle Graham-Campbell

“If you are a business owner or a brand owner, you have to figure out if you want the responsibility of a community because you owe them more. You have more of a social responsibility to them and you have more of a responsibility to make sure that the actions that your brand is taking are not just a reflection of your own beliefs but also the beliefs of the community as well.” - Rochelle Graham-Campbell

On finding a whitespace in the market… 

“Create something with your story and your approach. That does not exist. There will always be a space for that if you stay true to that.” - Africa Miranda 

On learning along the way…

“Respecting the process is a big part of the entrepreneurial journey. If you don’t respect the process, then being an entrepreneur may not be for you.” - Shontay Lundy 

On breaking into a controversial category…

“Being a Black-owned business focused on centering Black and Brown women, there are so many stigmas that exist within our community around CBD and a lack of knowledge and education.” - Tai Beauchamp 

“A part of our business model is that a portion of all our proceeds go to support nonprofit and for-purpose organizations that center women of color around their mental health and wellness and the over criminalization of Black and Brown people who have been incarcerated because of cannabis and marijuana.” - Tai Beauchamp  

On running a business… 

“There’s a big difference between starting a business and running a business.” - Africa Miranda 

On raising money for your business from your network...

“Utilize your network. There may be someone in your circle of family and friends who has been watching your journey and may be very willing to give you a small loan or a small gift to help you get started.” - Africa Miranda 

“We think that we need $10,000 or $100,000 to get started, but sometimes $1,000 or $500 can be the difference between an idea and actually starting a business. Be open to nontraditional sources of support.” - Africa Miranda 

On just going for it…

“I didn’t overthink the process and I didn't focus on my launch needing to go the perfect or traditional route, I just went for it.” - Rochelle Graham-Campbell

On running a self-funded business…

“We decided that, instead of focusing on what we couldn’t have, let’s focus on what we were making and just make sure that we manage our business finances just as strictly as we do our personal finances.” - Rochelle Graham-Campbell

“For every dollar that we spend, we have an ROI.” - Rochelle Graham-Campbell

“Every dollar I spend, I need it back.” - Rochelle Graham-Campbell

“If anyone is considering starting a business and self-funding, understanding your cash flow management is something that is extremely important. As early as you possibly can, hire an accountant or a CFO.” - Rochelle Graham-Campbell

On prioritizing e-commerce and DTC channels…

“A mistake that a lot of product-owned businesses make is they focus more on the retail channels and then they neglect their e-commerce. Your e-commerce is your direct connection to your people—to your customers and to your tribe—and you have to make sure that you’re nurturing that because retail can disappear at any time.” - Rochelle Graham-Campbell

On their Priceless money tip for small business owners…

“The first hire is a bookkeeper, accountant, or CFO.” - Tai Beauchamp  

“Know what you’re spending and be very intentional about it even as you’re building a business.” - Tai Beauchamp 

“You should be very dangerous in every department, so know a little bit about a lot of things.” - Shontay Lundy 

“Fire yourself from every position other than CEO. Once you get your company to the point that you’re able to, it’s really important to take a step back and delegate to other people on your team.” - Rochelle Graham-Campbell

“As CEO you need to focus on money-making or brand-building and driving activities and not answering an email or filling out a form.” - Rochelle Graham-Campbell

“Prioritize. If you know you don’t have a large pot to pull from, then really look at where your dollars can go the furthest.” - Africa Miranda 

A Conversation With Glow-Getter Courtney Shields, Powered by TULA

“You can have it all, but you can’t have it all at once.”

—Courtney Shields

Panelist: 

Courtney Shields | Founder, CourtneyShields.com

Moderator: 

Maya Allen | Digital Beauty Editor, MarieClaire.com

On launching a beauty blog… 

“I love helping women feel more confident.” - Courtney Shields 

On cultivating inner beauty…

“Inside out, outside in.” - Courtney Shields

On the importance of getting started... 

“You can always pivot as you go, but just start.” - Courtney Shields

On forging ahead during COVID…

“You can look at 2020 two ways. One way is you can choose to complain and feel stuck and frustrated, or you can use 2020 as an opportunity for growth.” - Courtney Shields

“There’s power in our perspective.” - Maya Allen

On not paying attention to the number of followers, likes, or comments…

“If you are seeking outside validation, you’re never going to be happy.” - Courtney Shields

On seeking work-life balance… 

“You can have it all, but you can’t have it all at once.” - Courtney Shields

On prioritizing self-care…

“Go for the walk, take the bath, do whatever fills you up, otherwise you’re pouring from an empty cup.” - Courtney Shields

On standing out in a saturated space…

“You have to do what you’re passionate about.” - Courtney Shields

“Standing out in a saturated space is all about being yourself and being authentic.” - Courtney Shields

“If you start trying to emulate what everyone else is doing, you’re on an uphill battle.” - Courtney Shields

“Looking inward, figuring out what feels good to you, and then doing that full-force is so important.” - Maya Allen

On navigating negativity and naysayers…

“I’m not a jar of Nutella, I can't please everyone, no matter what I do.” - Courtney Shields

On the best advice she’s ever received…

“Don’t procrastinate. You’ve got to get it done eventually, so might as well do it now.” - Courtney Shields

On her purpose…

“Walking through hard shit and showing people that you can still do hard things with a positive attitude and come out on the other side.” - Courtney Shields

The New Disruptors: Meet the Women Shaking Up the Beauty, Fashion, & Wellness Business

“To follow your passion, sometimes you have to make really difficult decisions.”

—Babba C. Rivera

Panelists: 

Monique Rodriguez | Founder & CEO, Mielle Organics

Lauren Chan | Founder & CEO, Henning

Babba C. Rivera | Founder, ByBabba

Beatrice Dixon | CEO & Founder, The Honey Pot Company

Barbara Paldus | Founder & CEO, Codex

Moderator: 

Ashley Dunn | Host & Entertainment Journalist

On switching lanes after establishing a career…

“I worked as a registered nurse for 8 ½ years before stepping out on faith and starting something that I love and that I was truly passionate about.” - Monique Rodriguez 

“Even though I always had the burning desire to be an entrepreneur, I never thought that it was something that was attainable.” - Monique Rodriguez 

“You can’t be what you can’t see.” - Monique Rodriguez 

“My vision was not to create a hair care brand. I was looking to just talk about something that I love and am passionate about with other women who look like me.” - Monique Rodriguez 

On launching a size-inclusive fashion brand…

“I was surrounded by fashion all the time and I wanted to participate but I couldn’t because I had a bigger body than everyone else.” - Lauren Chan

“I grew sick of the disadvantage for being plus-size. I grew sick of being unequal.” - Lauren Chan

On leaving a steady paycheck…

“To follow your passion, sometimes you have to make really difficult decisions.” - Babba C. Rivera

“Not making a decision is also a decision.” - Babba C. Rivera

“I couldn’t stand to continue as an employee because of this inner voice.” - Babba C. Rivera

“I had to just do it and trust that I would figure it out.” - Babba C. Rivera

On launching a brand with confidence...

“The reason I started the company is because I had issues with my own vagina. The mother of invention is often necessity.” - Beatrice Dixon

“I always knew that Honey Pot would be a household name, as synonymous as Tampax and Kotex and Summer’s Eve and Vagisil.” - Beatrice Dixon

On scaling quickly and sustainably…

“You want to be efficient in everything that you do because, at the end of the day, you want to make sure you’re having profits in your business.” - Monique Rodriguez 

“Make sure your books are in order and make sure you understand your margins and profits.” - Monique Rodriguez 

“You have to know your numbers. You have to know what you’re bringing in and what you have to spend.” - Monique Rodriguez 

“Every challenge is an opportunity to rise higher.” - Monique Rodriguez 

“You’re going to have obstacles, you’re going to have challenges, you’re going to not know, and you’re not going to have anybody to ask those questions to, and you've just got to figure it out and do it afraid.” - Monique Rodriguez 

“No successful person has made it to the success or level that they have without making stupid mistakes—but they didn’t give it up.” - Monique Rodriguez 

On bootstrapping over seeking venture capital…

“I thought I could do it better and faster if I had no one to answer to but myself.” - Lauren Chan

“I set the prices. I set what we pay for cost of goods to insure that it is high quality.” - Lauren Chan

“I went out and proved that there is a plus-size luxury market. My average customer spends $2400 dollars with us in a few seasons. Our average order value is $750. Now I have that to back me up.” - Lauren Chan

“I was being told that you can’t make things that expensive for this market, that the customer does not exist.” - Lauren Chan

On hiring and managing a team as your grow… 

“Management skills have expiration dates. As we face new generations, we have to adapt our management skills.” - Babba C. Rivera

“Everyone is different and the only way to figure out what drives them is to have those conversations on an ongoing basis.” - Babba C. Rivera

“For each piece of negative feedback you give someone, you have to give them more positive ones.” - Babba C. Rivera

“My time as a boss is better invested in focusing on what they are doing really well and how can I create a greater space for them to do more of that.” - Babba C. Rivera 

“When people get the space to focus more on the things that they’re really good at, they tend to have more fun at work, they tend to become more loyal, they tend to stay longer, they tend to recommend their friends to come and work for you, it has so many trickle affects and it becomes more than just a job.” - Babba C. Rivera

On giving back during COVID and beyond…

“My philosophy is: To whom much is given, much is required.” - Monique Rodriguez 

“One of the key things that defines success is: How many opportunities do you create? How many people do you build up? How many people do you motivate, do you inspire?” - Monique Rodriguez 

“People first, then product.” - Monique Rodriguez 

On launching new product despite the pandemic...

“We wanted to keep fighting. We didn’t want to lay down.” - Lauren Chan

“If the independent’s don't survive, then consumers will lose many a plus-size option and they will lose mostly the options that are well-made, high-quality, ethically made, fairly sourced, sustainably minded, and what we’d be left with is the giant corporation that could stand to survive this time and i just couldn’t stomach that regression in size-inclusive fashion that we’ve been building on for a decade plus now.” - Lauren Chan

On being in the midst of planning a product launch during COVID…

“My team and myself have been hard at work during the lockdown prepping for a big launch we have coming up this fall. We are in the process of launching a clean hair care brand rooted in Latin heritage.” - Babba C. Rivera

“For me, it’s much more than a business, it’s part of a mission that I’ve been on throughout my career to create space for women, and in this particular case, really bringing up the Latin woman.” - Babba C. Rivera

“We live in a world where the Latinx community accounts for 20% of the country yet most brands are speaking to a predominantly white demographic.” - Babba C. Rivera

“Latinas spend the most on hair care products. They spend 46% more than their white counterparts, and I’m like, ‘Where are the brands that are talking to me and my friends and my family?’” - Babba C. Rivera 

“Only 0.4% —less than half a percentage—of venture funding goes to Latina founders.” - Babba C. Rivera

“Only 58 Latina women have ever raised $1 million in capital.” - Babba C. Rivera

On expanding to markets beyond the U.S.… 

“By going outside of the U.S., we can set the new standard for what natural, effective, sustainable, and ethical beauty should be.” - Barbara Paldus

On seeking the right investors for your company…

“As an investor, you can be a partner to that entrepreneur for five to seven years. It’s like a marriage and you really need to have a relationship that is like a two-way street.” - Barbara Paldus

“Make sure you really want to go the VC route and then really figure out which VCs you want to work with.” - Barbara Paldus

“See if the VC really understands the business and you because they’re going to make or break your company.” - Barbara Paldus 

Work It Out: A Conversation on Why Brands and Consumers Are Jumping on the Health, Wellness, & Fitness Boom

“If you’re not uncomfortable, you’re not growing.”

—Maryam Ajayi

Panelists:

Katie Dunlop | Founder & CEO, Love Sweat Fitness

Zehra Allibhai | Founder, The FitNest

Lora Haddock DiCarlo | Founder & CEO, Lora DiCarlo

Maryam Ajayi | Energy Healer, Entrepreneur, Writer, Activist, & Speaker

Devi Brown | Wellness Educator, Energy Healer, Author, & Founder, Karma Bliss

Remi Ishizuka | Founder, Rrayyme

Moderator: 

Faith Xue | Editorial Director, Byrdie

On cultivating a thriving community… 

“Everyone’s journey is unique. I want to help inspire and empower other women to figure out and create what healthy looks like for them because it’s very personal.” - Katie Dunlop

On overcoming feelings of self-doubt… 

“Who cares what other people think as long as I'm helping the people that I set out and have intention to help, that really gave me a sense of belonging.” - Zehra Allibhai 

On driving innovation in the sexual wellness industry… 

“I wanted to change the conversation around mastrubation.” - Lora Haddock DiCarlo

“Disruption was a part of the business plan very early on.” - Lora Haddock DiCarlo

“There are almost 250 parts in our product, whereas most products in the sex-tech space have about 20 to 30 parts.” - Lora Haddock DiCarlo

On producing products to help people feel more confident… 

“Our mission is to strive for a world where folks can feel more comfortable in their identity and their sexuality.” - Lora Haddock DiCarlo

“Confidence is what empowers the greatest of us to go out and change the world each in our own way.” - Lora Haddock DiCarlo

On changing the narrative of the wellness industry… 

“We’re in real time changing the trajectory of the wellness industry and making it one that’s inclusive for everybody, for BIPOC, for LGBTQIIA+, for people that are differently abled.” - Maryam Ajayi 

“If you’re not uncomfortable, you’re not growing.” - Maryam Ajayi 

“Growth is messy and hard, but on the other side of that is fulfillment.” - Maryam Ajayi 

On navigating self-acceptance… 

“Your level of self-acceptance is what informs every other relationship you have in your entire life and what informs everything that you do in the world.” - Devi Brown

“We are the stars of our own life. The point of being here is finding yourself, remembering yourself, coming into a space of wholeness. There is nothing more important you can be doing with your life. No work is more important than the work of you.” - Devi Brown

On starting the journey to self-acceptance…

“If you find yourself not able to do a lot of self-care, investigate why. Is it because it’s uncomfortable to be in the mirror with yourself? Is it because it’s uncomfortable to touch your own self? Or to just spend time in your own body without outside stimulation or conversation?” - Devi Brown

On being consistent…

“You need to be consistent to see improvement in your fitness, your nutrition, your wellness, and it’s the same in business. You have to show up consistently and know what it is that drives you and motivates you.” - Remi Ishizuka

On championing diversity in the wellness industry…

“People of color created wellness. All of the things that we do in the wellness industry—every technique, every time you’re doing breathwork, every time you’re doing a yoga posture—it was all created by people of color in different cultures, globally.” - Devi Brown

“It’s really dangerous when we’re learning to democratize and decolonize our wellness practices from other white individuals—that only upholds white supremacy.” - Maryam Ajayi 

“For any wellness leader, influencer, company, step one is hiring black indigenous women of color to help them unpack the systems of oppression that they’ve learned to uphold.” - Maryam Ajayi 

“Start to decolonize your individual wellness practices and how you spend your dollars.” - Maryam Ajayi 

“White people can act in solidarity by supporting BIPOC businesses in wellness.” - Maryam Ajayi 

“If we’re going to champion diversity and inclusivity, we also need to understand that intersectionality involves diverse passions, preferences, anatomies,  regardless of gender, identity, expression, sexuality, ethnicity, age, relationship status, disability or even socioeconomic status.” - Lora Haddock DiCarlo

On working with brands…

“I probably end up working with10% of the brands that reach out.” - Katie Dunlop

“It’s really important that the product is something that I personally already use and love.” - Katie Dunlop

“Following your intuition is so important. If something feels off, it’s probably off for a reason.” - Maryam Ajayi 

“Make sure you know what you stand for and why you stand for it. Integrity goes a really long way. You may have to say no to a lot of money and a lot of deals, but in the long run, you’re going to be ahead of the game if you’re a person of integrity who’s putting yourself and your community first.” - Maryam Ajayi 

“Once I accept a brand deal, I put as much value into it as possible so that my audience is getting the same amount of value from a branded post as an organic post.” - Remi Ishizuka

Mid-Morning Keynote: A Conversation With Tyra Banks & Jaclyn Johnson

“Different is better than better.”

—Tyra Banks

Panelist:

Tyra Banks | Entrepreneur & Supermodel

Moderator: 

Jaclyn Johnson | CEO & Founder, Create & Cultivate 

 On being an entrepreneur… 

“I’m such an entrepreneur at heart.” 

“For me, if it doesn’t hurt, it’s just not worth it.”

“I’m a business person. I want to own something. I get so much pleasure being in a meeting with my team. I love the process.”

On finding whitespace in a crowded market…

“Different is better than better.”

On doing the research and putting in the work…

“When you are trying to get that job, do as much research as you can about that company.” 

On being the first Black woman to appear on the cover of Sports Illustrated Swimsuit Issue… 

“I went from being a well-known model in the fashion industry to a household name walking down the street.”

“I did know that it was bigger than me. I did understand that being a Black woman on that magazine cover was impactful.”

“I think that it did some things for the industry but a lot more for public perception of Black women's sexuality and beauty. That we can be the girl next door who just happens to be Black. That we are American.” 

On knowing the difference between hate and healthy critique… 

“Hurt people hurt people.”

“Is this hate, or is this healthy critique? You have to learn the difference.”

On managing finances…

“Cash flow is everything.”

“It is so important that, if you are starting a business, to be as modest as you can.”

On navigating COVID-19…

“Don’t stop thinking about different things that you can do.”

“If the dream is there, you can get there.”

“If your business went away, that doesn’t mean you can’t start another one.”

“Investors always say they don’t invest the product, they don’t invest in the idea, they invest in the person.”

On making an impact…

“How many People of Color can I give an opportunity to that not just changes their life but changes the trajectory of their legacy for generations?” 

On being an entrepreneur and a mother during COVID…

“I have so much respect for stay-at-home moms and I have so much respect for teachers because this is no joke. The only thing that helps me is I know we’re all in this together and trying to figure this out because it’s not easy.”

Holding Space: The Women Leading the Way for WOC in the Health & Wellness Industry, Powered by Califia

“The answer to wellness is not always a purchase.”

—Gianne Doherty

Panelists:

Latham Thomas | Celebrity Doula, Maternity Wellness Expert, Author, “Own Your Glow”

Koya Webb | Founder, Get Loved Up Holistic Health and Yoga School

Gianne Doherty | Co-Founder, Organic Bath Co. and Founder, WELL Summit

Jenné Claiborne | Vegan Chef, Author, YouTuber, and Founder, Sweet Potato Soul

Moderator: 

Sonja Rasula | CEO and Founder, Unique Markets

On making space for WOC and BIPOC in wellness and beyond… 

“Amplifying our voices and coming together to make a change is the way we’re going to see massive change in the future.” - Koya Webb

On rest as a form of resistance…

“Rest is how we reclaim our peace, it’s how we reclaim our mental health and no matter what you’re passionate about and what you stand for, if you are not well rested you are going to drive yourself into the ground.” - Gianne Doherty

On diversifying wellness…

“There is a misperception that wellness, and wellness as most of us think of it now, is for people who have more money, for white people, for women and that leaves a lot of people out of the conversation, and out of wellness.” - Jenné Claiborne

On improving health outcomes…

“It doesn't just affect Black people, but it affects Black people disproportionately, so if we focus our energy on solving the problem for Black folks first, everybody’s going to improve.” - Latham Thomas 

“We’re serving everybody, but we’re especially equipped to serve those who we know may fall through the cracks.” - Latham Thomas

On visibility and representation in wellness…

“We’re creating our own spaces and those spaces are allowing us to heal from the trauma that we’ve experienced from living in a world that’s cloaked with white supremacy and oppression.” - Koya Webb

“When we take care of ourselves, we can start change, we can start getting out there to vote, changing the systems, and coming together to make change that we want to see in the world.” - Koya Webb

On cancel culture…

“I’m not a fan of cancel culture. I don’t really think that helps people evolve and I don’t think it solves a lot of problems. I think we need to invite people to the conversation and we can’t shy away from these conversations.” - Gianne Doherty

On voting with your wallet…

“As consumers, we vote with our dollars, we have so much power.” - Gianne Doherty

“I think it is important to actively divest in brands who are not part of this conversation. Not just spend your money over here, but stop spending your money over here.” - Latham Thomas

On creating wellness brands and spaces that reflect the community…

“Hire the people who are in positions of leadership in their communities, in organizations doing this incredible work already. Bring them in to help so that you don’t make mistakes and you don’t misstep and then when you’re designing spaces you’ll be designing for who’s most marginal, who’s going to benefit the most.” - Latham Thomas

“If we’re designing from our space of privilege, then we’re never going to consider the needs of people who are underserved or underestimated.” - Latham Thomas

On making space at the table...

“I hate this metaphor about bringing people to the table. I don’t need that. I don’t need people to bring me to a table. I can build my own stuff. We need to expand that table so it can fit everybody or we need to completely dismantle it and build something new that is actually inclusive of the needs of everybody who’s involved, especially the most marginalized.” - Latham Thomas

On finding your place…

“Just me being me, my presence, is a protest.” - Koya Webb

“Me dealing with all of the pain and trauma is worth it because it’s inspiring other women to do the same,  that they can do it too.” - Koya Webb

“Just show up the best that you can, being the best version of yourself, and knowing that that is enough.” - Koya Webb

On coming together to make change…

“Together we can make a difference but it can’t be all put on Black people—we all have to bond together and really change the systematic racism and systematic oppression that we see in the world today.“ - Koya Webb

On wellness for all…

 “Wellness is what you need, where you are, with what you have.” - Gianne Doherty

“The answer to wellness is not always a purchase.” - Gianne Doherty

On self-care doesn’t cost money…

“It’s part of our culture to think that we need to buy something to satisfy. You don’t really need anything. Really take an honest look at what you’ve got around you and what you can utilize.” - Jenné Claiborne

On ending systemic racism in wellness and beyond…

“I’m not in resistance, I’m in a dance with joy towards liberation.”  - Latham Thomas

“What we are calling for is people who are non-Black to show up in a bigger way with dollars, with access, pick up the phone and make the calls, get out to vote, but stop putting the burden on us.” - Latham Thomas

Self-Care Nation: Why Taking Care of Yourself Has Cultivated a Major Following

“Confidence isn’t an end point. Confidence is something you have to chip away at daily.”

—Hunter McGrady

Panelists:

Coco Bassey | Content Creator

Hunter McGrady | Model & Designer

Christina Grasso | Content Creator & Co-Founder, The Chain

Candice Nikeia | Content Creator & Motivational Influencer

Candice Kumai | CEO, Writer, NYTimes Bestselling Author, and Chef

Moderator: 

Kristina Rodulfo | Women's Health Beauty Director

On slowing down and making time for rest...

 “It’s important to make sure that you’re okay, that you are taking care of you before you take care of other people.” - Candice Nikeia

On confidence... 

“Confidence isn’t an end point. Confidence is something you have to chip away at daily.” - Hunter McGrady 

On self-love…

“Self-love to me looks like peace. I think being at peace with yourself no matter where you are in that journey, no matter what your size is, no matter what you do, being at peace with you in that moment.”  - Hunter McGrady 

On the power of vulnerability…  

“If we don’t share our story in the most authentic way with others then we’ll never actually be able to connect.” - Candice Kumai

On her approach to wellness...

“Just understanding that we are enough as we are, no matter what it is that we’re wearing, no matter what we have on our skin, or whatever people are selling to us.” - Coco Bassey

On supporting women...

 “I would love for more women to support more women and love women.” - Candice Kumai

“We have to stand up for each other and learn to love a little bit deeper and practice empathy, compassion, kindness. Those are the three most important things in wellness.” - Candice Kumai

On her #AllWorthy movement…

“We’re all worthy of success, of feeling beautiful, of feeling valued, of feeling important, we’re worthy purely because we exist.’  - Hunter McGrady 

“It’s about holding brands accountable and saying this is what I want to see, this is what I’m going to support, and I’m not going to support this, my dollar doesn’t go there anymore and then the domino effect can happen.” - Hunter McGrady

On the self-care movement…

“When you look at the voices now in social media, they’re really breaking ground, making changes, and really being raised up.” - Coco Bassey

“It’s okay to show your less perfect days, it’s okay to show that even if you’re trying out a skincare brand that your skin isn’t perfect but that you're a work in progress just like every other person.” - Coco Bassey

On the comparison trap…

“Comparison is the thief of all joy”  - Candice Nikeia 

On ending the shame…

“It’s okay to not be okay, and it’s okay to love yourself as you are and if you gained 10 pounds you gained 10 pounds, it’s not the end of the world.” - Hunter McGrady

On getting out of the negativity spiral...

“When someone is in that realm of tearing someone else down, they’re really projecting that they haven’t healed yet.” - Candice Nikeia

 “What you see in other people is really what you see in yourself.” - Candice Nikeia 

“The best thing for me to do is figure out who I am, the things that I love about myself, and use them to heal and to develop myself instead of looking at the lacks in my life.” - Candice Nikeia

On striving for change…

“We’re seeing that when you’re loud, things can change—so, stay loud!” - Hunter McGrady

On being yourself and telling your story…

“Regardless of who you are or what you look like, your own story matters.” - Coco Bassey

“Be yourself. You are enough, you are interesting as you are.” - Coco Bassey   

Beyond the Filter: How to Launch, Scale, and Grow a Brand from the Ground Up

“

We don’t sell diversity and inclusivity, we sell authenticity and self-love.”

—Sharon Chuter

Panelists:

Lauren Bosworth | Founder & CEO, Love Wellness

Katie Sturino | Founder, Megababe

Sharon Chuter | Founder & CEO, UOMA Beauty

Courtney Adeleye | CEO & Founder, Mane Choice

Bobbi Brown | Founder and CEO, Beauty Evolution

Moderator: 

Kayla Greaves | Senior Beauty Editor, InStyle

On turning a home-based hobby into a thriving beauty empire…

“The biggest form of marketing you can receive is customer service and word of mouth. So, for me it was always about exceeding the customer expectations. If that’s the foundation of your company, it’s much easier to grow.” - Courtney Adeleye 

On ditching the fear to start all over again… 

“Anything you do as an entrepreneur you could either look as scary or as an opportunity.” - Bobbi Brown

“I am incredibly naive, I’m not afraid, and I don’t think what I’m going to do is necessarily going to be a success but I don’t worry that it’s not going to work out.” - Bobbi Brown

On ditching unrealistic beauty ideals to redefine beauty…

“We don’t sell diversity and inclusivity, we sell authenticity and self-love and the ability to be unapologetically yourself and that’s what makes us different.” - Sharon Chuter

On the challenges that come with scaling a business…

“If you want to scale your business, the entire thing is a challenge so what are you going to do about it? Not everyone is built for it. But you have to roll right through it, and learn from your mistakes, and keep rolling.” - Courtney Adeleye 

On the challenge of being an “overnight success”... 

“It takes 14 years to blow up overnight.” - Sharon Chuter

On hiring the right team… 

“Hire slowly and fire quickly as you build your team because team is everything.”  - Sharon Chuter

“Everything is a challenge but I would urge every entrepreneur to not underestimate the value of the right people around you, especially when you are in the fast growth phase.” - Sharon Chuter

“The strength of our business is that the people who are in it are the brand.” - Sharon Chuter

On following your own path...

“I will never do what’s popular, I will always do what’s right to me.” - Sharon Chuter

“Be strong enough to defend the values of the business because, at the end of the day, throughout whatever growth and as you scale, if the foundation is not right the house is going to collapse.” - Sharon Chuter

On tapping into her community for R&D...

“We take the feedback from our community and we put that back into the research and development and we evolve. We give the people what they want.” - Katie Sturino

On raising capital…

“Talking about capital and raising money has really been romanticized over the past few years. There’s this element of glamour. But it’s really important to realize that you don’t have to go out and raise money like that.” - Lauren Bosworth

“If you are starting a business, I would really think about exploring traditional, old-school routes of raising money, which is a bank loan, or raising from friends and family instead of being convinced that you have to go down this investment path.” - Lauren Bosworth

““If you choose to bring on investors and bring people into your business it’s like a marriage and a lot of people raising for the first time don’t quite realize the depth of those relationships with these people.” - Lauren Bosworth  

On starting The Generational Advantage Fund...

“When I started my company with $500 we went from zero to 60,000 doors within two or three years. No credit card, no line of credit, no loan, no investor, it was, literally grow as you go.” - Courtney Adeleye  

“Here I am, having sold over $100 million worth of products and I still have to prove myself in the finance world. There’s still a lot of discrimination that’s going on. We can’t get the funding, we can’t get a loan, we can’t get a line of credit. There’s no one speaking up for us as an African American—as a business owner we are automatically exiled out of things, there are grants that don’t apply for us, so for me this really hit home.” - Courtney Adeleye 

On creating a diverse brand…

“It was really important to me that there was a color for every woman that came to the counter.” - Bobbi Brown

“We should always have room for diverse people because it makes the conversation richer, it makes your products stronger, it makes your management approach better and overall it creates a healthier business.” - Sharon Chuter

“Diversity is reality, at the end of the day. It’s what makes the world turn.” - Courtney Adeleye 

On switching career lanes…

“First and foremost, you have to make peace with how you feel about yourself and how you feel about how other people perceive you. And then it’s figuring out how you tell your story. You have to figure out how to market yourself.” - Lauren Bosworth

Redefining Beauty: A Conversation With Self-Love Advocate Nabela Noor, Powered by OGX

“You are beyond any size, measurement, tag, label, or anything that’s trying to put you into a box.”

—Nabela Noor

Panelist:

Nabela Noor | Content Creator, Founder of Zeba, & OGXpert

Moderator: 

Jaclyn Johnson | CEO & Founder, Create & Cultivate 

On launching her YouTube channel...

“When I started to make videos, it was really because I saw other people doing it and felt so inspired by them and they represented so many beautiful diverse communities.” 

“I realized that I can do this for my community. I can do this for Brown girls everywhere. I can make videos about my complexion and share tips for people like me and anybody who wants to celebrate beauty.”

“It all started from seeing that there wasn’t something there yet for people like me and then making it happen.”

On embarking on a self-love journey…

“I grew up, and still live, in a very conservative, predominately white town, and I did not see myself represented in the world around me. Not just in the media, not just in entertainment, not just in beauty and fashion, but also physically in the world around me.”

“I grew up with a lot of insecurities and not feeling beautiful in my own skin and not knowing that I am beautiful and that those differences that I’m reminded of daily actually are beautiful and should be celebrated.”

On being a champion for diversity and inclusion…

“This isn’t something that’s a fad right now, this is our truth. We have, for our entire lives, wanted to be seen and represented.”

On navigating negativity in the comments…

“If you are happy and successful, the likelihood of you going online and saying horrible things to someone else is very small.”

“Happy people don’t say hurtful things. With joy comes kindness. It’s offered me peace in times when I’ve wanted to cry and believed the things that people say about me.”

“It’s helped me, it’s freed me, because there was a time where I was constantly shaping my understanding of myself based on what other people were saying about me.”

On collaborating with Elf Cosmetics…

“I’ve had opportunities to do other collaborations but I chose Elf for my first-ever collaboration because I come from very humble beginnings, I'm a daughter of immigrant parents who came to this country with nothing, and I know what it’s like to want to look and feel your best but not have a big budget.”

On choosing which brands to partner with...

“A brand that loves and values me and has an incredible product is a brand that I’m going to want to work with.”

On being an OGXpert…

“I started my self-love journey by picking up a bottle of OGX shampoo and deciding I’m not going to listen to what other people say about me and my body, I’m going to try to find the things I love about myself and start there—and it was my hair.”

On holding brands accountable... 

“I’m really looking for people and brands who are championing diversity from the ground up, from their business internally outward.”

“Are you actually doing the things internally within your company and with your actions to really reflect what you’re saying to the world?”

“We want to feel seen and heard in a way that’s authentic and in a way that includes us.”

“If we’re not having diverse people in these conference rooms, if it’s just a bunch of white people talking about how they can be more diverse, how is that actually authentically seeking diversity?”

On becoming the first-ever Bangladeshi-American cover star for a major magazine...

“Me having the Glamour UK cover, hopefully inspires another brown girl—another Bangladeshi girl—to reach for her dreams to try something because she saw that somebody can do it too.”

On cultivating confidence…

“When you make a conscious effort to be in love with yourself, it really helps you be more confident and feel like you can take on things that are tough or difficult or uncomfortable, because you know, at the end of the day, you can sit with yourself and be proud.”

On launching Zeba, a self-love movement and a size-inclusive brand…

“We are challenging the idea that beauty is something that can be defined by one institution or by society and we’re constantly encouraging others to redefine beauty standards to include them rather than changing themselves to fit within someone else’s standards of beauty.”

“You are beyond any size, measurement, tag, label, or anything that’s trying to put you into a box.”

On creating an inclusive community online…

“When you’re building your own community, really figure out ways to champion conversation rather than you on a stage—that’ll make the difference.”

“Are you talking at people or are you talking with them?”

“I create posts that I think invite people to share their stories—and people want to share their stories.”

WorkParty Podcast: Tia Mowry-Hardrict on the (Many) Benefits of Having More Than One Career

“Don’t be afraid to stand up for yourself. Don’t be afraid to get the answers that you’re looking for.”

—Tia Mowry-Hardrict

Panelist:

Tia Mowry-Hardrict | Actress, Author, Producer, Co-Founder, Anser Supplements

Moderator: 

Jaclyn Johnson | CEO & Founder, Create & Cultivate 

On believing in yourself…

“You have to ignore the naysayers.”

“It starts with you believing in yourself, believing who you are.”

“When you know who you are and you believe in who you are, then you become this strong pillar, and the outside noise or wind or turbulence doesn’t affect you because you’re strong in who you are.”

On listening to your body and navigating a broken healthcare system… 

“Don’t give up. Don’t listen to one doctor. You know your body, you know what’s going on, and don’t give up the fight.”

“Don’t be afraid to stand up for yourself. Don’t be afraid to get the answers that you’re looking for.” 

On taking care of yourself… 

“Self-care is not selfish.”

“How can you be the best mom, how can you be the best sister, how can you be the best entrepreneur, how can you be the best friend, if you do not take care of yourself?”

“It’s okay to take care of yourself.”

On launching her wellness brand Anser…

“I wanted to encourage women to take charge of their health and wellness.”

“When I was on my personal wellness journey, I did not see representation. I did not see Women of Color, I did not see women of diversity, and that bothered me. I wanted to change this narrative. That’s why it was so important for me to come out with a brand that spoke to consumers that did not feel involved, that did not feel included.”

“DNA doesn’t vary when it comes to ethnicity, but where it does vary is with lifestyle, culture, awareness, and education.” 

“My goal with this brand is to continue to educate, to continue to bring awareness, to continue to inspire, and to encourage people to reach their potential when it comes to their wellness. You deserve it!”

“You are in control of your health and your wellness. You have that responsibility, don’t put that responsibility just on a doctor.”

On selling products at affordable price points… 

“It hurt me to the core when I was out there on my personal journey and I saw that wellness was only designed or made for one type of customer. That’s not fair; I wanted to change that narrative.”

“My goal is definitely to make sure that Anser is accessible without sacrificing the quality and the integrity of the product.”

On where entrepreneurs should focus their financial resources… 

“Product, product, product is the most important thing.”

“You want to make sure that you put a lot of your coins on the product.” 

On carrying a business through COVID-19…

“The key to being a great entrepreneur is learning how to pivot, learning how to adjust.”

“The key in times like this is to communicate with your audience—what are they thinking, what do they want from you, what’s going in their minds—and deliver.”

On leading a team…

“You can’t do everything on your own.” 

“I look at it like a song. You cannot have a beautiful song with just one person, or one instrument, one note.”

“Trusting your team and building a team that knows how to take care of your weaknesses—because we all have weaknesses—you start to build this beautiful symphony and the music is harmonized and it’s beautiful.”

“You have to be very vocal in vocalizing what your goals are and what your vision is, unapologetically.” 

On the advice she’d give to her younger self…

“You are enough. You can do anything that you put your mind to.” 

“Make sure that you continue to stay steadfast, believe in yourself. Trust the journey.”

“Look at yourself in the mirror every single day and tell yourself, ‘I love you! You are worth it.’”

Evening Keynote: A Conversation With Michelle Pfeiffer & Jaclyn Johnson

“When you start a business, you want to serve a need that nobody else has served.”

—Michelle Pfeiffer

Panelist:

Michelle Pfeiffer | Actress & Founder, Henry Rose

Moderator: 

Jaclyn Johnson | CEO & Founder, Create & Cultivate 

On moving past the negativity and forging ahead… 

“Initially, it was a lot of ‘no,’ ‘this will never work,’ ‘you’re going to fail,’ ‘nobody’s going to buy genderless fragrances,’ ‘nobody wants to hear about celebrity fragrances.’”

On launching a business in a brand-new category… 

“I am equal parts naive and courageous. Often, I’ve thrown myself into a situation without really thinking it through because of my courage and then I find myself in the deep end and I can’t swim.” 

“When you start a business, you want to serve a need that nobody else has served.” 

 “The problem is, because no one has treaded that path yet, there are no guidelines for you and you have to make it up as you go along.”

On developing a clean fragrance line… 

“Between IFF’s restrictions Cradle to Cradle’s restrictions EWG’s restrictions, our perfumers went from a typical palette of 3,000 ingredients to 250.”

“Everybody put their egos aside and set about making this happen.”

“Throughout the process I learned that there are some safe synthetics that are safer for the general population than these concentrated plant-based materials.”

On pursuing 100% transparency… 

“When I went to the cosmetics industry to develop this with them, it was much too soon. Nobody was willing to look at the safety at a deeper level in the products that they used and nobody wanted to be 100% transparent.”

“Everybody’s afraid of trade secrets and getting their formulations ripped off, which I understand, but with reverse engineering you can pretty much find out what’s in anything.”

On navigating COVID-19…  

“We’ve had to pivot along the way and the good thing about being a direct-to-consumer product is you aren’t really affected by retail closing down and you can pivot quickly.”

“We had our supply chain disrupted a couple of times and we had our labs closed down in the middle of working on things for holiday, so there are some things that won’t happen this year that we wanted to happen, but at the same time, we still have so much work to do on awareness of our fragrance line.”

On finding the right partners… 

“The hardest thing is finding the right partners, whether it’s your partners in developing your product, doing your packaging, your PR, and building the business.”

On advocating for environmental health… 

“The consumers really believe that whatever is on those store shelves is safe because they believe that their government has looked at the ingredients and know them to be safe, and they have a right for that to be true.” 

“The FDA right now doesn’t have the authority to demand to know what’s in the product, to demand to recall the product, they have no jurisdiction.”

Don’t miss Sophie Monet, Steffi Lynn Tsai, Blair Armstrong, and more at our digital Making It With Madewell summit on Saturday, August 15. RSVP for free here.

MORE ON THE BLOG

Hey, Glow Getters! Here's What to Expect at Our Digital Beauty, Self-Care, and Wellness Summit

Photo: Smith House Photography

Taking care of your mind, body, and spirit has become a trillion-dollar industry, and we’re coming straight to your home to tackle it all. From energy healing and acupressure sessions to informative workshops and inclusive conversations with leading industry disruptors, our Digital Beauty Summit presented by Mastercard has it all—and we’re not holding back. Prepare yourself for a jam-packed day full of panels, keynotes, live podcasts, wellness experiences, and everything else you’ve come to know and love about our Create & Cultivate digital events.

As always, our lineup for Saturday, July 25 is stacked. Pound Fitness is kicking off the day with a heart-rate-raising cardio class, then Miranda Kerr (yes, THE Miranda Kerr!) is taking the virtual stage to talk about switching lanes from supermodel to clean beauty entrepreneur, Nabela Noor is taking the mic to share how she’s redefining beauty and launching a self-love movement, and Tia Mowry is sitting down with Jaclyn Johnson to discuss managing a multi-hyphenate career for a live episode of WorkParty. Trust us, you won’t want to miss out!

Read on to discover everything else we have in store for this jam-packed day, and if you haven’t already, be sure to buy your digital pass ASAP!

THE DATE

Saturday, July 25th, 2020

TUNE IN FROM HOME

First things first! On Saturday, July 25th, you’ll receive an email with your link and password to access the exclusive Digital Beauty Summit site. Please note: All content will go live on Pacific Daylight Time (PDT), including the launch of the exclusive Digital Beauty Summit site. To find out what time a session is happening in your time zone, use this handy time zone converter.

Digital Beauty Summit is made up of pre-recorded video sessions hosted via Vimeo and live video sessions streaming via Zoom. We recommend that you have a strong WiFi connection and find a comfortable place to tune in from home. Digital Beauty Summit is optimized for desktop, so it is best viewed via a computer or laptop, rather than a tablet or phone.

While the live content is specifically designed to be watched in real-time, you’ll be able to access and view it until Friday, July 31st at 5pm PDT (Insiders, you have all-access even after the cutoff via your C&C Insiders dashboard!). Tickets will be available to purchase until July 29th at 5pm PDT. 

THE SCHEDULE

Digital Beauty Summit is built just like our in-person conferences, which, of course, you all know and love. We have a stacked schedule with an A-list line-up of speakers so we suggest taking notes along the way. 

Want the full lineup? Check out the play-by-play schedule to map out your big day. Please note, all times are listed in PDT (Pacific Daylight Time), as C&C headquarters is located in sunny Los Angeles. To find out what time a session is happening in your time zone, use this time zone converter. 

NETWORK

Networking is a huge part of our event and our Create & Cultivate Beauty & Self-Care Summit Attendees Slack Workspace is a great place to mix and mingle with your fellow Create & Cultivators before, during, and after the big day. We’ve created channels for every workshop and panel, as well as channels for international attendees, networking, and more! 

Attendees will receive a link to access our Create & Cultivate Beauty Summit Attendees Slack Workspace in our What to Expect newsletter on Monday, July 20th. This Slack channel will remain accessible until Friday, July 31st at 12pm PDT. Not familiar with Slack? Here are a few tips to get you started:

1. Download the Slack app to your phone, computer, or both

2. Complete your account profile with a profile photo, your name, and what you do

3. Public conversations will happen in the channels (ex: #networking) and are located on the left-hand side of the app. You can also start direct messages with others in the Slack workspace

4. Hit send too early on a message? Slack has an edit feature! Click the three-dot icon located on the right side of the message to open the drop-down of message options

5. We’re all about GIFs at C&C! Here are instructions on how to integrate GIPHY into your Slack account.

6. Our Slack workspace is a busy, happening place on the day of the event. Streamline the notifications you receive by using the “mute” feature on channels that don’t pertain to you. To mute a channel, simply open up that channel, click the three-dot icon labeled “more,” and select the mute option

7. Most importantly, be kind and respectful of others. If you don’t follow this rule, you will be removed from the Slack group

If you have any questions on the day of the event about navigating the schedule, accessing the workshop downloads, or anything else, you can drop them into the customer service channel in Slack.

THINGS TO PREP AHEAD OF TIME

Here are a few things to prep before the big day so it goes off without a hitch:

• Make sure you have a strong WiFi connection.

• Install Zoom on your desktop computer or laptop and test it out.

  • Zoom tips:

    • Find a quiet place to tune in. Try to situate yourself in a small room that does not have an echo. 

      • Try and stay away from noisy electronics and silence your cell phone and computer notifications for an optimal experience.

    • When possible, limit your internet connection to solely the device you’re using for the Zoom conference.

      • Set your phone to airplane mode, pause your television connection, ask others in your home to pause anything that may require a strong internet connection, etc. 

• Set aside your athletic gear and your mat (or towel) and fill up your water bottle for our morning moves session with Pound Fitness.

• Be sure to download the workshop assets so you can follow along with the expert in real-time. Note: Your exclusive workshop downloads will be available starting Saturday, July 25th via the exclusive Digital Beauty Summit site. 

• Dance along with the NetWerk Dance Movement instructors during a special NetWerk Dance Movement Session. Don’t forget to network with your fellow Create & Cultivators via our exclusive Digital Beauty Summit Attendees Slack Workspace.

• Don’t miss the opportunity to get real-time advice from small business owners, venture capitalists, and other experts during Mentor Power Hour presented by Mastercard.

  • Join the Mentor Power Hour Slack Channel and peruse the list of mentors who will be answering questions in real-time in hour-long Zoom webinars and choose your mentor(s). 

    • We have experts in everything from raising money to creating engaging content to growing a dedicated following on social media. If there’s more than one mentor you want advice from, don’t worry! You can hop from session to session over the course of the hour if you’d like. 

    • Don’t forget to jot down any questions you have for the mentor sessions ahead of time! You’ll be able to ask your Qs in real-time by typing them into Zoom’s Q&A feature.

GET SOCIAL

Stay tuned for exciting announcements and updates by following along on our social at @createcultivate. 

To access our custom Digital Beauty Summit IGS filters, head to @createcultivate on Instagram and click on the smiley face icon beneath our bio, or open your camera in Instagram and click on “browse effects” and search with keyword “createcultivate.” You can also search “ccselfcarebeautysummit” on Instagram to use our custom GIFs. 

Don’t forget to tag @createcultivate and use the hashtag #CCSelfCareBeautySummit for the chance to be featured in our Instagram Stories throughout the day!

C&C INSIDERS’ PERKS

Our Insiders get a ton of perks at all our events—and our Digital Beauty Summit is no exception. As an Insider, you get discounted ticket rate of $29.99 and you’ll have access to all of the panels and keynotes after the Friday, July 31st 5pm PDT cutoff via your C&C Insiders dashboard. Not an insider yet? Well, don’t miss out—you can sign up here. 

VIRTUAL GIFT BAGS

We know you want ‘em! Complete our post-event survey to receive an email packed with promo codes from some of your favorite brands, including OLLY, Codex, GOODFISH, NetWerk Movement, House of Lashes, The Perfume Bar, Vie Healing, the Honey Pot Co., and more. The survey will be sent out to all attendees on Friday, July 31st.

GIFT BOXES

Plus, the first 250 ticket purchasers will receive a gift box the week of event date featuring the following products:

• Pound Fitness RIPSTIX

• Juvéderm Lipstick Kit

• SheaMoisture 100% Virgin Coconut Oil Body Lotion & Body Wash

• Purely Elizabeth Strawberry Cauli Hot Cereal Cups

• Enavant Active Sports Bra

• House of Lashes Lash + Glue Set

• ECO Therapy CBD Mint Box

• J.R. Watkins Cleansing Hand Elixir

• Each & Every Lavender & Lemon Deodorant

• Juna Hemp Drops

• Mane Club Dry Shampoo

• Lora DiCarlo promo card

• Califia Farms Nitro Latte Oatmilk

Note: If you are one of the first 250 ticket purchasers, the C&C team will reach out to you prior to the event.

TECHNICAL DIFFICULTIES?

Live chat with a C&C specialist on CreateCultivate.com. You’ll see a “Chat With Us” pop-up in the bottom right corner of your screen. 

WE ARE SO EXCITED TO SEE YOU ONLINE! Who are you most excited to hear speak? Which workshop are you looking forward to most? Tell us in the comments below!

MORE ON THE BLOG

How to Cultivate Confidence and Self-Love Inside and Out During the Social Media Age

Photo: Create & Cultivate

Despite the fact that it’s 2020 and the beauty industry has made major strides in ditching unrealistic standards, our appearance and our mental health are still very much intertwined. Of course, in the era of the selfie, it’s no surprise that social media has a lot to do with it. 

In recent years, frequent use of social media has been linked to increased feelings of loneliness, depression, anxiety, and envy. In fact, according to a recent survey, 60% of people using social media reported that it has impacted their self-esteem in a negative way.

But there’s good news: Beauty brands like OGX are putting out positive messages and prioritizing not only self-care but also self-love. With their campaign “Uncap the Love,” OGX is inspiring people to remove their self-imposed limits on love and let go of the things that are holding them back.

So, how exactly do you “uncap” your self-love and cultivate confidence inside and out during the social media age?   

To help us answer that question, Create & Cultivate along with our friends at OGX brought together a panel of powerhouse women for a candid conversation on uncapping self-confidence and self-love at our recent Digital Summer Camp summit.

Ahead, we’re sharing all the mic-drop moments from the conversation with Jessica Franklin, Kandee Johnson, and Melissa Alatorre. Prepare to write these down.

On tapping into your voice on social media...

“Always talk like you’re talking to your best friend. When you’re your most comfortable, when you’re your quirky, weird, unique, different self, that is going to be the you that people will fall in love with.” - Kandee Johnson

On getting real with your audience… 

“Other people are going through it too.” - Jessica Franklin 

“From posting my struggles, I realized everyone has them and people want to relate.” - Jessica Franklin 

“People can relate and feel like they’re not alone.” - Jessica Franklin

On being vulnerable with your followers...

“As long as my content is helpful, I’m willing to share it, even if it’s embarrassing.” - Melissa Alatorre

“I recently started opening up about my struggles with IBS and the response has just been incredible. I don’t mind sharing something embarrassing as long as it helps someone.” - Melissa Alatorre

On having grace for yourself during COVID-19…

“Go easy on yourself. If you have a day where you’re not productive, that’s okay.” - Kandee Johnson

“It’s okay to feel stuck. It’s okay to feel some type of way about this situation because we’re all going through it together.” - Melissa Alatorre 

On monetizing your account without alienating your audience…

“I have to genuinely like and use the product.” - Jessica Franklin

“If you don’t love the product and it’s not a genuine review and something that you would actually use, it’s not going to resonate with your audience.” - Jessica Franklin

On dealing with negative comments…

“You can get thousands of people saying wonderful things to you all day long, and it’s the one awful one that just gets to you.” - Kandee Johnson

“A miserable person—whether they’re upset, stressed out hurt—whatever the content of their heart is, that’s what’s going to spew out of them.” - Kandee Johnson

“If I’m going to reply, it’s going to be a reply with a lot of love. It’s never going to be a snapback or a clap back.” - Kandee Johnson

“It’s usually better to ignore it and leave that alone and go about your day and focus on the people that love you and do have positive things to say.” - Kandee Johnson

“If you’re following me just to be negative and give negative energy to my page, there’s no point. If I can, I’ll just ignore it, block, and just keep moving.” - Jessica Franklin

“You need boundaries on social media because everyone thinks they have privilege and access to you and that they can say whatever they want and that you’re not human.” - Jessica Franklin 

“Your platform is like your house, and you wouldn’t invite these people to come into your house and say these disrespectful and rude things.” - Kandee Johnson 

On finding the silver lining…

“When you’re at your worst, at your most rock bottom, you have nothing to lose, so you can start any new ideas.” - Kandee Johnson

On cultivating confidence…

“Confidence comes from knowledge.” - Melissa Alatorre

“Knowledge is power and that gives you confidence.” - Melissa Alatorre

MORE ON THE BLOG

“Knowledge Is Your Power”—and More Memorable Moments From Our Digital Summer Camp Summit

Photo: Create & Cultivate

On Saturday, June 13, we hosted our second digital stay-at-home summit, Summer Camp. Thousands of attendees from all over the world joined us around the virtual campfire for a jam-packed day of networking (Slack was on fire!), learning new skills (hello, content marketing funnels), and listening to inspiring conversations from a diverse range of CEOs, entrepreneurs, content creators, small business owners, and experts in their fields.

We covered everything from launching a product to starting a podcast to jumping onto TikTok with some of the best in the biz. Trinity Mouzon Wofford, Farnoosh Torabi, Melanie Elturk, Brittany Xavier, Brad Goreski and more bosses dropped some serious knowledge throughout the day. If you missed out on the fun (or if you just want to relive the magic), you’re in luck because we captured the most memorable moments for you, so read on!

(Psst… If you’re having serious FOMO, join Create & Cultivate Insiders to get unlimited access to all of our Digital Summer Camp content including video recordings of every panel and workshop download in C&C history.)

How Danielle Fishel Karp Went From Entertainer to Clean-Beauty Entrepreneur

“

I really am behind the keyboard the way it appears that I am. It’s my picture, my name, and my voice—it really is me.”

—Danielle Fishel Karp

Panelist:

Danielle Fishel Karp | Actor, Director, Producer, & Entrepreneur

Moderator: 

Sacha Strebe | Editorial Director, Create & Cultivate 

On becoming a director...

“I didn't know I wanted to be a director until we went back to Girl Meets World and I realized I felt very, very protective of the kids on the show.”

“Kids relate to me in a way that they wouldn't a director that had never been an actor.” 

On launching a transparent beauty brand…

“Authenticity is really important to me. It always has been, so anytime I've partnered with a brand it's either been a product that I really do love or use or it's something that really resonates with me.”

On her relationship with beauty...

“I was never really much into beauty. I'm just not. I have a few products that I love and I use them consistently and unless somebody really says, ‘No stop using that thing, use this,’ I'm going to keep using the same products I know and love. I don't like a lot of change in that regard.”

On launching a beauty brand...

“I didn't ever think I was going to do anything in the hair—or beauty world, for that matter—and then I got pregnant and I went to my first doctor's appointment and I heard my son's heartbeat.” 

“All of a sudden, I really understood why women who are thinking of having a child start looking at everything they're consuming and start looking at it from the standpoint of is this good for me? Is this good for my child?” 

“I went home and downloaded the Think Dirty app, and for the first time ever, I scanned all of my beauty products.”

“From the ground up, I have been involved in every step of the way.”

On being an entrepreneur...

“Acting and directing is an art form, so everything about them is subjective. It's not that way in business. Things aren't subjective.”

“I think I underestimated how much it really takes energy-wise and time-wise to launch a brand.”

On making a clean but efficacious beauty line...

“If I felt the need and a lack in the space, then other people did too.”“When I was trying to create the line, I wanted something that was as natural as it could possibly be, while also not losing any of the efficacy.”

On misinformation in the beauty world...

“Figure out what your comfort level is. Just because I'm comfortable with a product that falls somewhere on the three to four scale, doesn't mean that you are.”

On launching before COVID-19…

“We had planned five new products for this year. A lot of things have changed in 2020. I'm not sure how many of those products we’re going to be able to roll out now.”

On being close to the customer... 

“One of the things I realized very quickly is that I wanted to hear everybody’s feedback, and I really wanted to take their thoughts into consideration because I'm not just making this product for myself.”

“I rely so much on being able to have a direct conversation with consumers about what to do.”

“I respond to a lot of comments and like comments through direct messages.” 

"I have personally responded to I don't even know how many emails, so I am as involved as I can be without having to run every single aspect of it myself.”

“I like people to know that I really am behind the keyboard the way it appears that I am. It’s my picture, my name, and my voice—it really is me, and I think that goes a long way.” 

Let's Grow: How to Build Your Following While Creating a Dedicated Community

“How can I get the right people who are very entrepreneurial excited about my brand from a very early point? And, hopefully, how can they continue to grow with the company?”

—Trinity Mouzon Wofford

Panelists:

Trinity Mouzon Wofford | Co-Founder and CEO, Golde

Mandy Ansari | Digital Influencer & Entrepreneur

Jera Bean | Social Media Strategist and Creator, The Social Media Saloon

Aysha Harun | Content Creator

Chinae Alexander | Content Creator and Social Entrepreneur

Moderator: 

Maxie McCoy | Author of "You're Not Lost"

On the phrase content is king or queen….

“What is going to get me to double-tap? We are all also consuming content as well, even if we are a content creator.” - Mandy Ansari

“Is my content inspiring? Is it empowering? Is it educating and is it entertaining? It doesn't need to be doing all of those, but the more it is doing at one time the better.” - Mandy Ansari

On identifying a need and mapping out a content strategy….

“Businesses need to think of Instagram as a business card. When a friend recommends something, one of the first things we do is go to Instagram. I like that Instagram shows more than just the highlight reel. It shows the journey and the process.” - Jera Bean

On building an engaged online community requires consistency…

“As a content creator, your personal life is your business in a sense, so taking the time to slow down is important to keep that consistency.” - Aysha Harun

“As a creator and as someone that works alone the majority of the time, to admit to themselves that, yes, I do need help.” - Aysha Harun

On building a social media following organically, without putting many resources toward marketing...

“How can I get the right people who are very entrepreneurial excited about my brand from a very early point? And, hopefully, how can they continue to grow with the company?” - Trinity Mouzon Wofford

“Surrounding yourself with those people who believe in it just as much—if not, some days, more than you do—was really my key to getting this far without taking much money.” - Trinity Mouzon Wofford

On growing your community and reaching a wider audience…

“Having a little prescriptive is helpful in moving past criticism.” - Chinae Alexander

“We can show up as humans. I haven't always had a perfect response to people who say rude things. I also have a zero-tolerance policy for it, but that's just how I am as a person. I’m just actually living my truth.” - Chinae Alexander

“My most successful content—and not in likes or comments, but in that it has moved the needle for other people—has been the days where I get up and I’m about to write something and I write it, look at it, and it makes my stomach hurt. It makes my stomach hurt because I’m scared to post it, I’m scared to say it, and I’m like, Oh, God, and I know I got something good. I know I went there, and I’ve never had someone negative attack when I went there. Because of its vulnerability.” - Chinae Alexander

Mental Health Meeting of the Minds: How to Tackle Your Anxiety and Live a Happier Life

“Rejection is objective. Rejection is from the outside. It comes from someone else saying no to you, but rejection is not failure—failure is what we think.”

—Stacy London

Panelists:

Erica Domesek | Founder, P.S. I Made This

Stacy London | Style Expert and New York Times Best-Selling Author

On collaborating...

“It's important, in my adult life, to make sure that the people around me aren't competing but are collaborative and supportive, and I think that we all need that—we need it for life in general, but we certainly need it now.” - Stacy London

On creating connections… 

“To really be able to really create connection, I think it requires agency.” - Erica Domesek

On making self-care a priority… 

“I just have to go back to the OG reference of when you’re on the airplane and the mask comes down and you put it on yourself before you can put it on anyone else. I just realized that I have to take care of myself before I can take care of other people.” - Erica Domesek 

On dreaming big… 

“This moment is the moment to dream big, in my opinion. The reason I feel that way is it does a lot to mitigate anxiety and depression—again, if you feel you have agency. Instead of feeling helpless, like the world is happening and there's nothing you can do to stop it, what I love to think about is what it's like to dream big, right now.” - Stacy London

On navigating social media right now...

“Social media has created moments of such anxiety, that is paralyzing—pre-COVID! You can mute people right now.” - Erica Domesek 

On achieving personal success… 

“Personal success—small, medium and large—is just as important to me.” - Erica Domesek

On handling rejection… 

“Rejection is objective. Rejection is from the outside. It comes from someone else saying no to you, but rejection is not failure—failure is what we think.” - Stacy London

“We forget that rejection, for every door closed, means the door that we are supposed to go through remains open.” - Stacy London 

On not comparing yourself to others...

“We forget that our scale doesn't have to be somebody else’s, and we forget our own lives because we get so involved in scrolling through other peoples.” - Stacy London 

On finding real connections… 

“Whether it's your business or your personal life, connection is essential, and it's not just networking to me that's not enough.” - Stacy London

“Real connection, people who you know you can count on regardless of whether you feel like a success or a failure.” - Stacy London

“Those people who see you for who you are—for the good, the bad, and the ugly and they don't turn away and they stick by you—those are the people who you are going to need throughout your life.” - Stacy London 

How to Leverage Podcasting to Build Your Brand With Farnoosh Torabi

“

You have to be your biggest fan and your biggest advocate

.”

—Farnoosh Torabi

Panelist:

Farnoosh Torabi | Host of the Webby-Nominated Podcast, “So Money”

Moderator: 

Sacha Strebe | Editorial Director, Create & Cultivate 

On not needing to do it all… 

“As someone who is in charge of your own brand, you have to think about it, I think it's worth experimenting, but you can't do it all.” 

“There are a lot of things that I don't do. It feels like I do it all, but there are also so many things I don't do, which are conscious because it doesn't spark joy.” 

 On talking about money… 

“Everybody has a story, and that story ultimately shapes how we relate to money.” 

“I wanted to have bigger conversations about money that nobody would give me the bandwidth to have elsewhere because they just didn't think it was interesting, so a podcast gives me the opportunity to expand on topics that you really can't find elsewhere.”

On tapping into your audience…

“You don't know what you don't know so ask your audience, they will tell you.”

“You have to be your biggest fan and your biggest advocate.” 

“That's the secret, don't pretend like you have to know the answer, your listeners will tell you what they want.”

On launching a podcast...

“You have to be really clear on your editorial hook, What is the voice? And part of that exercise is listening to a lot of other shows in your category.”

“The key to make this really easy is streamlining as much of the process as possible.”

On staying informed...

“Knowledge is your power. If you have answers to your questions, then you will know where to go next.”

On getting down to business...

“This is not just a passion project, it’s a growth engine for your brand and your business.”

TikTok 101—Everything You Need to Know About This Buzzy New Platform

“Do what you like to do. Don’t feel pressured to do what everyone else is doing.”

—Kiitan Akinniranye

Panelists:

Brittany Xavier | Global Style Influencer

Kiitan Akinniranye | Content Creator & Founder, Atarah Avenue

Blanca Garcia | Beauty & Lifestyle Influencer

Joyce Chun | Creator Marketing, TikTok

Moderator: 

Reesa Lake | Partner and Executive Vice President, DBA

On following trends… 

“You should pay attention to trends, but don’t let them rule your content creation.” - Kiitan Akinniranye

On jumping onto the platform… 

“It’s an outlet for me to express different parts of my personality that I don’t express on Instagram and YouTube.” - Kiitan Akinniranye

On just having fun… 

“Just have fun with it—that’s what TikTok’s all about.” - Kiitan Akinniranye

“I think the reason TikTok has taken off is because people are just being themselves, having fun, and not taking it too seriously.”  - Kiitan Akinniranye

“Just have fun and don’t think too much about it.” - Blanca Garcia

On staying true to yourself… 

“Anyone can tell the difference between someone trying to be someone else versus someone really being their authentic self.”  - Joyce Chun

“Do what you like to do. Don’t feel pressured to do what everyone else is doing.” - Kiitan Akinniranye

“It’s really important to stick to what you want to do and show your personality. That way, whatever views a video gets, you’re still proud of that piece of work.” - Brittany Xavier

On creating content… 

“The most important thing is that you enjoy what you’re creating.” - Joyce Chun

“No matter what anyone else does, you can have your own unique spin on it.” - Kiitan Akinniranye

“Create content that you enjoy, and most likely, other people will enjoy it as well.” - Kiitan Akinniranye

“When creating my videos, I try to have a take-home value or some resource that they can get from the video.” - Brittany Xavier

On turning TikTok into a revenue stream…

“Start creating content, and the revenue will come.” - Brittany Xavier

On checking metrics… 

“I always remind creators that TikTok is a video-based platform. It’s built to democratize content so that anyone who has 0 followers to a million followers can have a chance to be seen no matter their size.” - Joyce Chun

“It really is a quality over quantity game.” - Joyce Chun

“Videos don’t ever expire, so you’ll notice that older ones are continuing to be spread and that’s a good indicator of what other content you can do going into the future.” - Brittany Xavier

“I check watch time to see when people are dropping off and that helps me figure out what I’m doing wrong in a video.” - Kiitan Akinniranye

“I try to take myself out of it, so that I'm not super invested in the outcome because it takes away from how I feel about content creation.” - Kiitan Akinniranye

Uncapping Your Self-Love: A Candid Conversation With Today's Top Beauty and Lifestyle Experts on How to Cultivate Confidence and Self-Love Both Inside and Out During the Social Media Age

“Knowledge is power and that gives you confidence.”

—Melissa Alatorre

Panelists:

Kandee Johnson | Creator, Beauty Authority, & OGXpert

Jessica Franklin | Lifestyle Influencer & OGXpert

Melissa Alatorre | Beauty & Lifestyle Influencer

Moderator: 

Jaclyn Johnson | CEO & Founder, Create & Cultivate

On tapping into your voice on social media...

“Always talk like you’re talking to your best friend. When you’re your most comfortable, when you’re your quirky, weird, unique, different self, that is going to be the you that people will fall in love with.” - Kandee Johnson

On getting real with your audience… 

“Other people are going through it too.” - Jessica Franklin

“From posting my struggles, I realized everyone has them and people want to relate.” - Jessica Franklin

“People can relate and feel like they’re not alone.” - Jessica Franklin

On being vulnerable with your followers...

“As long as my content is helpful, I’m willing to share it, even if it’s embarrassing.” - Melissa Alatorre 

“I recently started opening up about my struggles with IBS and the response has just been incredible. I don’t mind sharing something embarrassing as long as it helps someone.” - Melissa Alatorre

On having grace for yourself during COVID-19…

“Go easy on yourself. If you have a day where you’re not productive, that’s okay.” - Kandee Johnson

“It’s okay to feel stuck. It’s okay to feel some type of way about this situation because we’re all going through it together.” - Melissa Alatorre

On monetizing your account without alienating your audience…

“I have to genuinely like and use the product.” - Jessica Franklin

“If you don’t love the product and it’s not a genuine review and something that you would actually use, it’s not going to resonate with your audience.” - Jessica Franklin

On dealing with negative comments…

“You can get thousands of people saying wonderful things to you all day long, and it’s the one awful one that just gets to you.” - Kandee Johnson

“A miserable person—whether they’re upset, stressed out hurt—whatever the content of their heart is, that’s what’s going to spew out of them.” - Kandee Johnson

“If I’m going to reply, it’s going to be a reply with a lot of love. It’s never going to be a snapback or a clap back.” - Kandee Johnson

“It’s usually better to ignore it and leave that alone and go about your day and focus on the people that love you and do have positive things to say.” - Kandee Johnson

“If you’re following me just to be negative and give negative energy to my page, there’s no point. If I can, I’ll just ignore it, block, and just keep moving.” - Jessica Franklin

“You need boundaries on social media because everyone thinks they have privilege and access to you and that they can say whatever they want and that you’re not human.” - Jessica Franklin 

“Your platform is like your house, and you wouldn’t invite these people to come into your house and say these disrespectful and rude things.” - Kandee Johnson 

On finding the silver lining…

“When you’re at your worst, at your most rock bottom, you have nothing to lose, so you can start any new ideas.” - Kandee Johnson

On cultivating confidence…

“Confidence comes from knowledge.” - Melissa Alatorre

“Knowledge is power and that gives you confidence.” - Melissa Alatorre

Design Darlings: How These Design Enthusiasts Are Inspiring Millions

“If your heart is pulling you in one direction, go for it.”

—Christina Martinez

Panelists:

Breegan Jane | Interior Designer

Monika Hibbs | Creative Director and Founder, Monika Hibbs

Christina Martinez | Life and Style Blogger, New Darlings

Angela Tafoya | Editorial Director, Lonny

Moderator: 

Sacha Strebe| Editorial Director, Create & Cultivate

On diversifying your revenue streams…

“When you chase these passions with purpose, it can lead you to the openings that the universe is trying to create for you, even when the world says, Don't do it, put your energy here.” - Breegan Jane

“My life, and a lot of my goals, come from wanting to empower other people and being an employer.” - Breegan Jane

“It's really important to me to give other girls, women, men, anyone, the opportunity to try something, be good at it, fail at it, enjoy it.” - Breegan Jane

On taking a leap of faith…

“If your heart is pulling you in one direction, go for it.” - Christina Martinez

“It works as long as you are willing to put in the work.” - Christina Martinez

On growing an audience authentically…

“I think the honest voice is really the true voice of what people wanna hear and they wanna hear your story.” - Monika Hibbs

On how content strategy has pivoted…

“What can we offer people right now that feels like it's a definitive resource for what they’re going through?” - Angela Tafoya 

“It's not solely providing aspirational content—which we still do, obviously—but thinking about how we can be there for our audience in a way that feels cognizant of what’s going on.” - Angela Tafoya 

On staying true to who you are but also building a business that makes money…

“Look at your audience like a friendship. Some of your friends know everything, right? You’ve got that girlfriend you can call that you’re like, This is what's really happening. Then, you have other friends that are parents at school that kind of know your life and don’t know your middle name. And so, where your comfort level is with social media I think you can kind of filter it that way and each friend can be different. FB is different than IG, different than TikTok.” - Breegan Jane

On knowing when it’s time to make your first hire..

“I started to realize that I was missing partnership opportunities in my email because I just couldn't get to them. I realized really quickly that I was actually losing revenue and beating myself up and really working myself down.” - Monika Hibbs 

“Once you release and know that you can't do it on your own, that's really where the growth comes in.” - Monika Hibbs 

On the best design tip… 

“Zero in on how a room makes you feel, even digitally when you’re looking at a space. Really try to dissect what it is that you like about that space.” - Angela Tafoya

Ready, Set, Launch: How to Strategize a Perfect Product Launch

“You have to think very long term on how you want the brand to evolve but also stay the same over the years.”

—Melanie Elturk

Panelists:

Dianna Cohen | Founder and CEO, Crown Affair

Janessa Leone | CEO and Designer, Janessa Leone

Abigail Cook Stone | Founder and CEO, Otherland

Éva Goicochea | Founder & CEO, maude

Cass Dimicco | Founder, Aureum Collective

Melanie Elturk | CEO & Co-Founder, Haute Hijab

Moderator: 

Sacha Strebe| Editorial Director, Create & Cultivate 

On launching a product...

“Anytime that you're looking to launch a business or a product, it's so important to know in your gut that you cannot be everything to everyone.” - Dianna Cohen  

On building communities alongside customer bases…

“More than ever, we are realizing the power of niche audiences and people being genuinely passionate not only as a community member but also as a customer.” - Dianna Cohen

On reaching your target audience…

“I think the best things come out of natural, organic, real relationships with people” - Janessa Leone

On how to match an unmet need…

“The extra verve of the added touch is all about a little bit of extra effort that you put into something that takes it from good to great and elevates the everyday.” - Abigail Cook Stone

On the buying journey…

“We went through a really big exercise on who the audience was and how we speak, look, act, feel.” - Éva Goicochea

On validating and testing your audience…

“It's so important that you really can build an entire persona of what your brand represents—without even showing the product—months before you're about to launch.” - Cass Dimicco

“Your customer and your audience will tell you what's working and what's not.” - Cass Dimicco 

On having a clear brand story…

“I know what the product is, I know that there is this highly underserved market, so what’s the brand story going to be around this product?” - Melanie Elturk

“We want this to be a legacy brand and not just spur of the moment, emotional decisions yet these are very important—down to color—that you have to think very long term on how you want the brand to evolve but also stay the same over the years.” - Melanie Elturk  

On challenges…

“During challenging times and previous recessions, people do tend to go to brands that they already have an emotional connection with. That being said, in the land and world of new consumer brands, you don't have to scale back if you have not scaled.” - Dianna Cohen  

On launching small…

“You want to see how your customers are buying things, so it's helpful to have an edit at first and then be able to iterate upon that.” - Éva Goicochea

“If founders are just trying to get their footing and understand if this is something they want to do, I suggest you really incorporate creative problem solving into every single roadblock that you see in front of you and smash through that to the next one. Use it as an opportunity to learn, to delegate, to outsource.” - Melanie Elturk 

On building brand loyalty…

“At the end of the day, that is going to be what your business is: your customers, your community. If you can build that, they will buy whatever you're selling.” - Dianna Cohen  

How to Lead With Resilience and Empathy

“Even if you’re afraid, speak up. Use your voice. Keep raising your hand.”

—Julie Smolyansky

Panelist:

Julie Smolyansky | CEO, Lifeway

Moderator: 

Jaclyn Johnson | CEO & Founder, Create & Cultivate

On stepping into the role of CEO… 

“Failure was not going to be an option.”

“I worked really hard. I used the business as a place where I could put my mourning and grieving pain and do something with it.”

“I wanted to prove to myself that I could do it.”

“Tough times are where you’re called to rise—and you either rise or you don’t. Sink or swim.”

On honing her vision for the company…

“Educating people around gut health has been my mission from day one.”

“You have to tell your story over and over again. You have to tell the marketplace over and over again.”

“We’ve doubled down on advertising and marketing during some of the more troubling moments of crisis like 2008 for example when the economy was flattering, we saw that as an opportunity and we doubled our advertising and that paid off. Some of our biggest growth happened during the recession.”

“We’ve adapted at every point in time and every point in our history.”

“We’re constantly learning and adapting and evolving.”

“What I know for sure is that what everyone wants is health. They want health, they want wellness, they want to feed their families good, nutritious food.”

On scaling a team…

“If I can delegate and let other people take the plan and execute it, it’s much more empowering for them and more fun, and then I can focus on the big picture.”

“It was a slow process of giving up that control because I was so used to doing it all myself.”

“It’s about working on your business, not in your business.”

On her advice for fellow female leaders...

“Even if you’re afraid, speak up. Use your voice. Keep raising your hand.”

“No one gives you power, you just have to take it.”

“If you’re not at the table, you’re the meal.”

“Keep being brave. Bravery is a muscle. It’s like your gut, it’s like your bicep—you keep using it, you keep getting stronger.”

On doing good during COVID-19...

“Lifeway was originally started with this idea to feed people.”

“My family survived war and famine and disease and all sorts of things in the Soviet Union during a painful time in history, so feeding people has always been super important to us.”

“30% of kids in the Chicagoland public school system are food insecure and rely on the school system’s lunch as their one nutritious meal a day—and suddenly they weren’t going to have it overnight.

“We immediately started unlocking and deploying our emergency response plan to reach those communities most impacted.”

“There is no more sacred purpose than to feed people and bring them wellness.”

“We’ve been working 24/7 just to keep food on people’s tables.” 

On finding the silver lining through COVID-19...

“This crisis has shown us how vulnerable we are and how in-lock and connected we are to each other. Our safety and security and health depend on each other. We are interlocked with each other.” 

“We’re starting to see that we are all really in it together and that we can show up for each other.”

On advice for anyone struggling during COVID...

“Don’t stop. Keep going. Hold your head up high. Find moments of joy for yourself. Trust the process, trust the universe. Trust that all of this is happening not to you but for you.”

Evening Keynote: A Conversation With Brad Goreski & Jaclyn Johnson

“

From my experience, starting at the bottom and learning everything was so valuable.”

—Brad Goreski

Panelist:

Brad Goreski | Celebrity Stylist and TV Personality

Moderator: 

Jaclyn Johnson | CEO & Founder, Create & Cultivate 

On falling in love with fashion from an early age…

“Fashion was my way of communicating who I was.”

On interning for Vogue and W…

“Interning was the most valuable experience I ever had.”

“From my experience, starting at the bottom and learning everything was so valuable.”

“I learned so much because I was responsible for so much.”

On starring on The Rachel Zoe Project…

“That show was the first of its kind. It was the first time that the curtain had been pulled back on the world of celebrity styling.”

“I almost didn’t take the job because I didn’t want to be on the reality show.”

“People were watching me learn the job.”

On taking the leap to start his own business…

“I got Jessica Alba as my first client, but there were two months where no one was calling, no one was asking me to style them.”

“One of the best pieces of advice I got was, ‘The only way you’re going to have a successful business is if you learn how to delegate.’”

“I literally didn’t make any money for my first two years.”

“Most of my business has been through word of mouth, so it’s always good to be easy to work with and it's always good to be available.”

On earning accolades and taking them in stride...

“In any job, you want to be on some sort of best-dressed list of whatever you do.”

On developing the traits to succeed as a celebrity stylist...

“You have to learn how to work under pressure really fast and you need to be a quick problem solver.”

On overcoming shyness...

“My shyness is overcome because I remember that kid who so desperately wanted to be here. Now that I’m here, I don’t want to squander any opportunity.”

On his best advice for his younger self…

“Continue following your heart no matter if you think it’s going to lead where you think it’s going to lead.”

“Let the script play out the way it was written and not try to interfere with it too much.” 

Don’t miss Michelle Pfeiffer, Miranda Kerr, Beatrice Dixon, and More at our Digital Beauty Summit on Saturday, July 25.

MORE ON THE BLOG

Hey, C&C Campers! Here's What to Expect at Our Digital Summer Camp

Photo: Create & Cultivate

Here at Create & Cultivate, we know the importance of some good old-fashioned fun—but we also know that you’re always looking for ways to further your career and build your business, whether you’re soaking up the sun on the beach or leading a meeting in the boardroom. That’s why we’re redefining the meaning of a working vacation with a jam-packed digital summit filled with real-talk panel discussions, impactful workshops, virtual networking with fellow C&C campers, and a mentor power hour with the best in the biz.

As you know, we always bring our A-game but our lineup for Saturday, June 13 is stacked. BK Yoga Club is kicking off the morning with a live yoga session, Danielle Fishel Karp is taking the virtual stage to talk about switching lanes from entertainer to clean beauty entrepreneur, Chloé Watts of cholédigital is leading a must-watch workshop on building content marketing funnels, Farnoosh Torabi is sharing tips for leveraging a podcast to build a brand, and Brad Goreski is pulling back the filter on the fashion industry. Not to mention, nostalgia-inducing workshops that’ll enable you to stretch those creative muscles, real-time digital networking opportunities, and so much more. You don’t want to miss this one!

Read on to discover everything we have in store for this jam-packed day, and if you haven’t already, be sure to buy your ticket ASAP!

THE DATE

Saturday, June 13, 2020

TUNE IN FROM HOME

First things first! On Saturday, June 13, you’ll receive an email with your link and password to access the exclusive Summer Camp site. Please note: All content will go live on Pacific Daylight Time (PDT), including the launch of the exclusive Summer Camp site. To find out what time a session is happening in your time zone, use this handy time zone converter.

Summer Camp is made up of pre-recorded video sessions hosted via Vimeo and live video sessions streaming via Zoom. We recommend that you have a strong WiFi connection and find a comfortable place to tune in from home. Summer Camp is optimized for desktop, so it is best viewed via a computer or laptop, rather than a tablet or phone.

While the live content is specifically designed to be watched in real-time, you’ll be able to access and view it until Friday, June 19 at 5pm PDT (Insiders, you have all-access even after the cutoff via your C&C Insiders dashboard!). Tickets will be available to purchase until June 19 at 5pm PDT. 

THE SCHEDULE

Summer Camp is built just like our in-person conferences, which, of course, you all know and love. We have a stacked schedule with an A-list line-up of speakers so we suggest taking notes along the way. 

Want the full lineup? Check out the play-by-play schedule to map out your big day. Please note, all times are listed in PDT (Pacific Daylight Time), as C&C headquarters is located in sunny Los Angeles. To find out what time a session is happening in your time zone, use this time zone converter. 

It’s going to be HUGE so we recommend getting a head start on planning out your day now. Download this handy checklist to keep track of the pre-recorded video sessions and this checklist to keep track of the LIVE video sessions to make sure you don’t miss anything.

THINGS TO PREP AHEAD OF TIME

Here are a few things to prep before the big day so it goes off without a hitch:

• Make sure you have a strong WiFi connection.

• Install Zoom on your desktop computer or laptop and test it out.

  • Zoom tips:

    • Find a quiet place to tune in. Try to situate yourself in a small room that does not have an echo. 

      • Try and stay away from noisy electronics and silence your cell phone and computer notifications for an optimal experience.

    • When possible, limit your internet connection to solely the device you’re using for the Zoom conference.

      • Set your phone to airplane mode, pause your television connection, ask others in your home to pause anything that may require a strong internet connection, etc. 

• Set aside your athletic gear and your mat (or towel) and fill up your water bottle for our morning moves session with BK Yoga Club. No equipment needed!

• Gather the ingredients you’ll need to make an immunity-boosting smoothie during the breakfast workshop with Weelicious. Get the ingredients list and the recipe here!

• Purchase the supplies you’ll need in order to follow along with the workshops in real-time if you’d like! You can find shoppable supplies checklists for each workshop here. Scroll down to The Schedule and click on the “Supplies Checklist” below each workshop to open up PDFs with shoppable links.

• Download the workshop downloads so you can follow along with the expert in real-time. Note: Your exclusive workshop downloads will be available on Saturday, June 13 via the exclusive Summer Camp site, which you will gain access to on the day-of. 

• Take the What Is Your Instagram Content Creator Type Quiz prior to the Content Coordination: How to Plan Your Content and Build Instagram Workflows for Your Creative Type workshop powered by Tailwind.

• Peruse the list of mentors who will be answering questions in real-time in hour-long Zoom webinars and choose your mentor(s). 

  • We have experts in everything from raising money to creating engaging content to growing a dedicated following on social media. If there’s more than one mentor you want advice from, don’t worry! You can hop from session to session over the course of the hour if you’d like. 

  • Don’t forget to jot down any questions you have for the mentor sessions ahead of time! You’ll be able to ask your Qs in real-time by typing them into Zoom’s Q&A feature.

GET SOCIAL

Stay tuned for exciting announcements and updates by following along on our social at @createcultivate.

To access our custom Summer Camp IGS filters, head to @createcultivate on Instagram and click on the smiley face icon beneath our bio, or open your camera in Instagram and click on “browse effects” and search with keyword “createcultivate.” You can also search “ccsummercamp” on Instagram to use our custom GIFs.

Don’t forget to tag @createcultivate and use the hashtag #CCSummerCamp for the chance to be featured in our Instagram Stories throughout the day!

NETWORK

Networking is a huge part of our event and our Create & Cultivate Summer Camp Attendees Slack Workspace is a great place to mix and mingle with your fellow Create & Cultivators before, during, and after the big day. We’ve created channels for every workshop and panel, as well as channels for international attendees, networking, and more! 

Attendees will receive a link to access our Create & Cultivate Summer Camp Attendees Slack Workspace in our What to Expect newsletter on Wednesday, June 10. This Slack channel will remain accessible until Friday, June 19 at 5 pm PDT. Not familiar with Slack? Here are a few tips to get you started:

1. Download the Slack app to your phone, computer, or both

2. Complete your account profile with a profile photo, your name, and what you do

3. Public conversations will happen in the channels (ex: #networking) and are located on the left-hand side of the app. You can also start direct messages with others in the Slack workspace

4. Hit send too early on a message? Slack has an edit feature! Click the three-dot icon located on the right side of the message to open the drop-down of message options

5. We’re all about GIFs at C&C! Here are instructions on how to integrate GIPHY into your Slack account.

6. Our Slack workspace is a busy, happening place on the day of the event. Streamline the notifications you receive by using the “mute” feature on channels that don’t pertain to you. To mute a channel, simply open up that channel, click the three-dot icon labeled “more,” and select the mute option

7. Most importantly, be kind and respectful of others. If you don’t follow this rule, you will be removed from the Slack group

If you have any questions on the day of the event about navigating the schedule, accessing the workshop downloads, or anything else, you can drop them into the customer service channel in Slack.

C&C INSIDERS’ PERKS

Our Insiders get a ton of perks at all our events—and our Digital Summer Camp is no exception. As an Insider, you get free admission and you’ll have access to all of the panels and keynotes after Friday, June 19 at 5pm PDT via your C&C Insiders dashboard. Not an insider yet? Don’t miss out—you can sign up here. 

VIRTUAL GIFT BAGS

We know you want ‘em! Get your inbox ready for gift bags and promo codes from some of your favorite brands, including The Sill, Janessa Leoné, Golde, Be Free by Danielle Fishel, Weelicious, Atarah Avenue, Style Rituals, and more.

TECHNICAL DIFFICULTIES?

Live chat with a C&C specialist on CreateCultivate.com. You’ll see a “Chat With Us” pop-up in the bottom right corner of your screen.

WE ARE SO EXCITED TO SEE YOU ONLINE! Who are you most excited to hear speak? Which workshop are you looking forward to most? Tell us in the comments below!

MORE ON THE BLOG

Hey, Tech Savvy Self-Starters! Here's What to Expect at Our Money Moves Digital Summit

Photo: Angelica Marie Photography

One word we've heard a lot over the last few weeks is PIVOT! The world has changed, the way we do business has changed, and now, more than ever, we need to come together as a community. We’ve been spending a lot of time at Create & Cultivate brainstorming ways we can show up and support you during this uncertain time. Community is at our core, and connecting with others through one-of-a-kind experiences is what we love to do. 

And while the world has changed, our mission has not. We’re committed to helping women create and cultivate the career of their dreams, which is why we’re proud to host Money Moves Summit, our first-ever digital conference to help small business owners build, grow, and pivot in the new normal. We always bring our A-game but our lineup is stacked—Chelsea Handler is taking the virtual stage to buoy our spirits and get real about her career highs and lows, staying positive in a pandemic, and why humor is the best coping mechanism. You don’t want to miss this one! 

Read on to discover everything we have in store for this jam-packed day and get your ticket ASAP!

THE DATE

Saturday, May 2nd, 2020

TUNE IN FROM HOME

First things first! On the morning of the summit, Saturday, May 2nd, an email with your link and password to access the exclusive Money Moves Summit site will be waiting in your inbox. 

Money Moves Summit is made up of pre-recorded video sessions and live video sessions that will be hosted via Zoom. We recommend that you have a strong WiFi connection and find a comfortable place to tune in from home. Money Moves is optimized for desktop, so it is best viewed via a computer or laptop, rather than a tablet or phone.

While the live content is specifically designed to be watched in real-time, you’ll be able to access and view it for 72 hours after the event (Insiders, you have all-access even after the 72-hour cutoff!).

C&C INSIDERS’ PERKS

Our Insiders get a ton of perks at all our events—and our Money Moves Summit is no exception. As an Insider, you get free admission to our Money Moves Summit and you’ll have access to all of the panels and keynotes after the 72-hour cutoff via your C&C Insiders dashboard. 

Not an insider yet? Well, don’t miss out—you can sign up here. 

THINGS TO PREP AHEAD OF TIME

Here are a few things to prep before the big day so it goes off without a hitch:

• Install Zoom on your desktop computer or laptop and test it out

  • Zoom tips:

    • Find a quiet place to tune in. Try to situate yourself in a small room that does not have an echo. 

      • Try and stay away from noisy electronics and silence your cell phone and computer notifications

    • When possible, limit your internet connection to solely the device you’re using for the Zoom conference.

      • Set your phone to airplane mode, pause your television connection, ask others in your home to pause anything that may require a strong internet connection, etc. 

• Make sure you have a strong WiFi connection.

• Download the workshop downloads so you can follow along with the expert. Your exclusive workshop downloads will be available on Saturday, May 2. Be sure to download them ahead of the workshops so you can follow along in real-time.

• Grab a notebook and a pen—and keep your headphones handy just in case your roommate has other plans for the day!

• Jot down any questions you have for the live workshops and mentor sessions.

• Set aside your athletic gear and your mat (or towel) and fill up your water bottle for our morning moves session with Melissa Wood Health. (No equipment needed!)

• Gather the ingredients for the happy hour cocktail workshop. (Recipe in the section below!)

THE SCHEDULE

Money Moves Summit is built just like our in-person conferences, which, of course, you all know and love. We have a stacked schedule with an A-list line-up of speakers, so we suggest taking notes along the way. 

Want the full lineup? Check out the play-by-play schedule to map out your big day. It’s going to be HUGE so we recommend getting a head start on planning out your day now. 

Morning Welcome with Jaclyn Johnson, CEO and founder of Create & Cultivate 

8:50 AM - 9:00 AM PDT

Get Up & Go: A light workout to get your morning moving

9:00 AM - 9:30 AM PDT 

*Watch whenever*

Expert:

Melissa Wood-Tepperberg | Founder, Melissa Wood Health

Morning Moves: Intention setting for the day ahead

9:00 AM - 9:30 AM PDT 

**Watch LIVE**

Expert: 

Koya Webb | Celebrity Holistic Health Coach and Author of “Let Your Dreams Make You Fierce”

Morning Keynote Conversation

9:30 AM - 10:00 AM PDT 

*Watch whenever*

Panelist:

Payal Kadakia | Founder & Executive Chairman, ClassPass

Moderator: 

Jaclyn Johnson | CEO and Founder of Create & Cultivate

Financial Workshop Powered by SoFi

Get Your Money Right™: Financial Strategies That Aim to Help Your Business Thrive

10:00 AM - 11:00 AM PDT 

*Watch whenever*

Expert:

Lauren Anastasio | Financial Planner, SoFi 

Your exclusive workshop download will be available on Saturday, May 2. Be sure to download it ahead of the workshop so you can follow along in real-time.

Mid Morning Keynote Conversation

10:30 AM - 10:50 AM PDT 

*Watch whenever*

Panelist:

Shay Mitchell | Founder and Chief Brand Officer, Béis 

Moderator: 

Jaclyn Johnson | CEO and Founder, Create & Cultivate

Roundtable Conversation

The state of content creation in COVID-19: How brands and creators are pivoting in this new era of marketing

10:50 AM - 11:35 AM  PDT 

*Watch whenever*

Panelists:

Marianna Hewitt | Co-Founder, Summer Fridays

Lauren Bosworth | Founder & CEO, Love Wellness

Courtney Quinn | Content Creator, Color Me Courtney

Marie Forleo | CEO & #1 NYTimes Bestselling Author, Everything is Figureoutable

Moderator: 

Reesa Lake | Partner and Executive Vice President, DBA

Roundtable Conversation Powered by Mastercard

Small Business Brainstorm: A meeting of the minds to chat through the state of being a biz owner

10:50 AM - 11:35 AM PDT

*Watch whenever*

Panelists:

Sonja Rasula | Founder, Unique Markets

Sarah Larson Levey | Founder and CEO, Y7 Studio 

Tonya Rapley | Entrepreneur & Bestselling Author   

Paige Midland | Owner and Buyer, Midland

Ginger Siegel | North America Small Business Lead, Mastercard

Moderator:

Sacha Strebe | Editorial Director, Create & Cultivate

Fireside Chat Sponsored by Dell Technologies

Post COVID-19: How do we lay down the foundation for success moving forward

11:35 AM - 12:05 PM PDT

*Watch whenever*

Panelist:

Cyndi Ramirez | Founder & CEO, Chillhouse

Moderator: 

Jaclyn Johnson | CEO and Founder of Create & Cultivate 

 Workshop

Organization tips for WFH while in quarantine to stay productive and focused

11:45 AM -12:15 PM PDT

*Watch whenever*

Experts:

Clea Shearer and Joanna Teplin | Founders, The Home Edit

Your exclusive workshop download will be available on Saturday, May 2. Be sure to download it ahead of the workshop so you can follow along in real-time.

Fireside Chat Powered by Bümo

Mama to Mama: Surviving and thriving during the stay-at-home order

12:05 PM - 12:30 PM PDT

*Watch whenever*

Panelist:

Chriselle Lim | Influencer & Entrepreneur, Bümo

Moderator:

Sacha Strebe | Editorial Director, Create & Cultivate

Mentor Session

Live mentor sessions with experts who will be answering your questions in real-time via Zoom webinars

12:30 PM - 1:30 PM PDT

**Watch LIVE**

Mentors:

Arian Simone | Founder & CEO, Fearless

Maxie McCoy | Author, "You're Not Lost"

Jaime Schmidt | Founder of Schmidt’s Naturals and author of “Supermaker: Crafting Business on Your Own Terms”

Carolyn Rodz | CEO and Founder, Alice

Ginger Siegel | North America Small Business Lead, Mastercard

Katia Beauchamp | Co-Founder, Birchbox

Kristin O’Keeffe Merrick | Financial Advisor at O'Keeffe Financial Partners LLC

Wellness Session

Vision boarding and goal-setting for post-quarantine

1:30 PM - 2:00 PM PDT

*Watch whenever*

Expert: Camille Styles | Founder and Editor-in-Chief, CamilleStyles.com

Your exclusive workshop download will be available on Saturday, May 2. Be sure to download it ahead of the workshop so you can follow along in real-time.

Pitch Competition

Three finalists pitch to win $10,000 for their small business. Each finalist gets 6 minutes to pitch and 4 minutes to answer questions from the judges—ready, set, go!

1:35 PM - 2:05 PM

**Watch LIVE**

The Finalists:

To be announced!

The Judges:

Maxie McCoy | Author, "You're Not Lost"

Jaime Schmidt | Founder of Schmidt’s Naturals and author of “Supermaker: Crafting Business on Your Own Terms”

Alli Webb | Founder, Drybar

Arian Simone | Founder & CEO, Fearless

Ginger Siegel | North America Small Business Lead, Mastercard

Financial Workshop Powered by Ally

Plan It Forward. Prepare For Your Best Financial Future.

2:15 PM - 3:15 PM PDT

**Watch LIVE**

Experts:

Lindsey Bell | Chief Investment Strategist, Ally Invest

Emily Shallal | Sr. Director for Consumer Strategy and Innovation, Ally Bank

Your exclusive workshop download will be available on Saturday, May 2. Be sure to download it ahead of the workshop so you can follow along in real-time.

Roundtable Conversation

A conversation on how brands should be spending their marketing dollars during this time

3:00 PM - 3:30 PM PDT

*Watch whenever*

Panelists:

Tera Peterson | Esthetician & Co-Founder of NuFACE

Mari Mazzucco | Influencer Marketing & PR, OLLY

Steph So | VP of Digital Experience, Shake Shack

Nancy Twine | Founder & CEO, Briogeo

Cheryl Guerin | EVP, North America Marketing and Communications, MasterCard

Moderator:

Sherry Jhawar | Co-Founder and President, Blended Strategy Group

Workshop

From 0 to 100k: How to grow your following on a platform quickly and with authenticity

3:25 PM - 3:55 PM PDT

*Watch whenever*

Expert: 

Natalie Ellis | CEO & Co-Founder of BossBabe

Your exclusive workshop download will be available on Saturday, May 2. Be sure to download it ahead of the workshop so you can follow along in real-time.

Afternoon Keynote

On pivoting and remaining positive as a business owner

3:30 PM - 4:00 PM PDT

*Watch whenever*

Panelist:

Bobby Berk | Interior designer and star of Netflix’s “Queer Eye”

Moderator:

Sacha Strebe | Editorial Director, Create & Cultivate

Digital Deep Dive

A conversation on the 5 things you need to know when transitioning your business to digital with Jenna Kutcher

4:00 PM - 4:30 PM PDT

*Watch whenever*

Panelist:

Jenna Kutcher | Podcaster and Virtual Business Coach

Moderator: 

Jaclyn Johnson | CEO and Founder of Create & Cultivate 

Wellness Session

Staying sane in small spaces and the hacks you need to thrive

4:05 PM - 4:35 PM PDT

*Watch whenever*

Expert:

Whitney Leigh Morris | Creator, Tiny Canal Cottage

Your exclusive workshop download will be available on Saturday, May 2. Be sure to download it ahead of the workshop so you can follow along in real-time.

Roundtable Conversation

The Three Rs: How to respond, recover, and reset to emerge stronger through the COVID-19 crisis

4:15 PM - 5:00 PM PDT

*Watch whenever*

Panelists:

Rachel Tipograph | Founder and CEO of  MikMak

Sarah Kunst | Managing Director, Cleo CapitalJeni Britton Bauer | Founder and Creative Director of Jeni's Splendid Ice Cream

Denyelle Bruno | President and CEO of Tender Greens

Babba Rivera | Founder of ByBabba 

Moderator:

Sacha Strebe | Editorial Director, Create & Cultivate

Roundtable Conversation

How the C-suite is coping with COVID-19 and what their strategy is for moving forward

4:15 PM - 5:00 PM PDT

*Watch whenever*

Panelists:

Ariel Kaye | Founder & CEO, Parachute

Alli Webb | Founder, Drybar

Morgan DeBaun | Founder & CEO, Blavity

Rebecca Minkoff | Founder, Rebecca Minkoff & The Female Founder Collective

Moderator: 

Jaclyn Johnson | CEO and Founder of Create & Cultivate 

Evening Keynote

5:00 PM - 5:30 PM PDT

**Watch LIVE**

Panelist:

Chelsea Handler | Comedian, Bestselling Author, & Activist

Moderator: 

Allison Statter | Co-Founder & CEO, Blended Strategy Group

Cocktail Workshop

Time to celebrate your successes! Join us for a cocktail workshop with one of your favorite influencers.

5:30 PM - 5:40 PM PDT

*Watch whenever*

Experts:

Adrianna Adarme | Founder, A Cozy Kitchen

Cassie Winslow | Founder, Deco Tartelette

Recipe: Pink Grapefruit and Chamomile Palomas from Floral Libations by Cassie Winslow

Makes 1 Cocktail

Ingredients:

½ tsp Rose Salt (recipe below) or coarse salt

1 lime or grapefruit wedge

Ice Cubes

¼ cup [60 ml] fresh Ruby Red grapefruit juice

2 Tbsp Chamomile Simple Syrup (recipe below)

¼ cup [60 ml] tequila

Splash of soda water

½ tsp freshly grated orange zest

Fresh organic chamomile flowers for garnish (optional)

1 grapefruit slice for garnish (optional)

Rose Salt

Makes approximately ¾ cup [5 g]

Ingredients:

¼ cup [5 g] dried rose petals

½ cup [100 g] fine sea salt

Directions:

In a food processor or spice grinder, grind the rose petals for about 10 seconds until the rose petals resemble small flakes. Be sure not to grind them into a powder.

In a small bowl, stir together the salt and rose petals. For optimal flavor, wait about 1 week before use. Store in an airtight container at room temperature for about 1 year.

Chamomile Simple Syrup

Makes approximately 1 cup [240 ml]

Ingredients:

1 Tbsp dried chamomile flowers (or 1 bag chamomile tea)

1 cup [200 g] cane sugar

½ cup [120 ml] filtered water

Directions:

In a saucepan, stir together chamomile flowers or 1 tea bag, sugar, and water, and cook over medium heat. Simmer until the sugar has completely dissolved and the mixture has thickened into a syrup, about 5 minutes. Remove from heat and allow to cool.

Strain the mixture through a fine-mesh sieve set over a bowl, then transfer to an airtight container. Store in the refrigerator for up to 1 week.

Recipe: Frozen Strawberry Margaritas from A Cozy Kitchen by Adrianna Adarme

Serves 2  

Ingredients:

1/4 cup water 

1/4 cup granulated sugar  

Kosher salt, for rim 

6-8 ounces tequila blanco 

2 ounces triple sec  

2 ounces lime juice  

2 cups frozen strawberries 

1 cup ice  

Directions:

In a small saucepan, set over medium heat, add the water and sugar. Mix and warm until the sugar has dissolved. Remove from the heat and allow it to cool, about 5 minutes. 

Add about 2 to 3 tablespoons kosher salt to a shallow plate. Run a lime wedge around the rim of both of your glasses. And then dip them in the salt and set aside. 

In a blender, add the simple syrup, tequila blanco, triple sec, lime juice, frozen strawberries and ice. Blend until smooth, about 1 minute. Divide amongst the two glasses and serve. 

Recipe Notes: 

Tequila: Use 6 ounces of tequila if you’re a lightweight and don’t love the flavor of tequila. If you’re a tequila lover, use 8 ounces in this recipe. 

Strawberries: You can use fresh strawberries if you like. Freeze them on a baking sheet for at least 2 hours. And then you can transfer them to a freezer-safe bag/container until you’re ready to use them. 

Music Session

10-minute Q&A followed by an exclusive three-song live performance!

5:40 PM - 6:10 PM

**Watch LIVE**

Artist:

Lennon Stella | Singer & Actress

Thank You & Pitch Contest Winner Announcement

6:20 PM - 6:30 PM PDT

GET SOCIAL

Stay tuned for exciting announcements and updates by following along on our social at @createcultivate. Tag @createcultivate and use the hashtag #CCMoneyMovesSummit for the chance to be featured in our Instagram Stories throughout the day!

Networking is a huge part of our event and our Create & Cultivate Money Moves Summit Attendees Slack Workspace is a great place to mix and mingle with your fellow Create & Cultivators before, during, and after the big day. We’ve created channels for every workshop and panel, as well as channels for international attendees, networking, and more!

TECHNICAL DIFFICULTIES?

Live chat with a C&C specialist on CreateCultivate.com. You’ll see a “Chat With Us” pop-up in the bottom right corner of your screen.

WE ARE SO EXCITED TO SEE YOU ONLINE! Who are you most excited to hear speak? Share in the comments below!

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2020 Vision: How 4 Women Are Approaching Wellness in the New Decade

This post is in paid partnership with iHerb.

It’s hard to believe that a decade ago, Google search interest in “self-care” was at its lowest. Now, the most popular buzz word of 2019 is feeling, well, a little burnt out. Ironic, isn’t it? But just because the word is a little overused, doesn’t mean the physical act of it is. In fact, self-care has largely contributed to the wellness market boom which is now valued at a whopping $4.2 trillion, having grown 12.8% in the last two years. And it’s not just outside of work either. The global corporate wellness market is also estimated to reach $66 billion in 2022 because news flash: healthier workers are more productive. Who knew?

Thanks to more people choosing to pursue activities that promote physical and mental well-being, self-care is now being seen as a form of necessary healthcare and not a selfish behavior as it was once viewed in the past. After all, if you don’t put your oxygen mask on first, you can’t help others. 

But it’s not always easy to find the time and wellness can be expensive. iHerb understands the challenges that come with navigating the winding road of wellness. That’s why they provide wellness solutions for all the key aspects of your life, including supplements and vitamins, sports nutrition, herbs and homeopathy, and self-care essentials like skincare and body care, at prices we can all afford.

We partnered with iHerb for our 2020 Vision panel at the recent Los Angeles Conference and asked four women—Britney Vest, Dr. Deepika Chopra, Lauren Kleban, and Kirbie Johnson—to share their thoughts on wellness in the new decade.

Read on to hear some major realness from the conversation and be sure to comment below to share your thoughts on wellness in 2020, too.

2020 Vision: A Conversation on Wellness in the New Decade Powered by iHERB

On body positivity…

“For me, body positivity is truly learning to love yourself every day exactly as you are in this moment” - Britney Vest 

“The movement has really blown up, but there is still so much to be done.” - Britney Vest  

On weight loss and body positivity...

“They can exist together, it is not a bad thing to want to improve and want to change.” - Britney Vest 

On work as self-care… 

“Work, for me, is self-care. It makes me feel valued and valuable.” - Kirbie Johnson

On taking work home...

“You're devaluing yourself because you are only paid to work from 9 to 5.” - Kirbie Johnson

On change in the beauty industry...

“We’re switching from, ‘You need this to look beautiful,’ to, ‘This will make you feel good or will help someone in need.’” - Kirbie Johnson

On partnering with brands authentically...

“No matter what it is, I typically only work with brands that I already have in my home that I am already using that I am authentically connected to.” - Britney Vest 

On wellness on social media…

“Being able to celebrate yourself on social media is so important.” - Britney Vest 

On improving… 

“Remember: It is not a bad thing to want to improve yourself and want to change.” - Britney Vest 

On not taking on too much...

“The way you can achieve wellness is by realizing that you can’t do everything at once.” - Dr. Deepika Chopra

On being an optimist… 

“Being an optimist doesn’t mean skipping around fields or always having a perfect day, it’s about being someone that sees setbacks as temporary and knowing you have the power to overcome them.” - Dr. Deepika Chopra

On mental health…

“I learned very quickly to keep blinders on—don’t be in a position where you compare yourself to others.” - Lauren Kleban

“We have our physical health and our mental health to take care of. It's what makes us all human.” - Dr. Deepika Chopra



We Asked 15 NYC Attendees What They're Cheersing to This Summer

This post is in paid partnership with Ketel One Botanical.

If you’re anything like us, you love celebrating the wins of other women. That’s why we teamed up with Ketel One Botanical to find out what our C&C family is “cheersing” to this summer! We polled our community and are so impressed by what you’re planning this season—from business anniversary celebrations to new ventures, exciting travel plans to pursuing new opportunities.

We’re raising a glass to each and every one of you this summer! Join us in cheersing our C&C community with a glass of Botanical Spritz. It’s sugar-free and the perfect way to kick off your happy hour—scroll down for the recipe!

🍹 WHAT ARE YOU CHEERSING TO THIS SUMMER? 🍹

“I’m cheersing to finally decreasing my work hours at my full-time job so I can ramp up my hours for my side hustle blog!” - Diane

“I’m looking forward to squeezing in some R&R around my day job and planning the next half of the year.” - Kate

“Traveling and finding new spots to collection inspiration!” - Brandi

“I’m looking forward to working with my first client.” - Moliehi

“I’m working on a lifestyle reset as a rediscovery of myself.” - S. Angelique

“I’m so excited to be almost done with my rebrand that will launch this summer!” - Harmony

“I’m excited to launch my startup and get my name out there!” - Michelle

“A week-long vacation in Canada. First time I’ll be able to unplug in months!” - Tory

“Finding a new role where I can feel invigorated and ready to take the next step in my professional journey.” - Amberli

“Streamlining and automating most of my process—I am starting finally have a legit design process that is great for myself and my clients!” - Ally

“Getting to feature my designs at a local popup!” - Kait

“Working on a script for a web series and starting a blog!” - Deme

“I’m excited to travel to Spain for the first time!” - Heldine

“Getting traction and press for my company!” - Michelle

“Celebrating our second business anniversary!” - Gina

KETEL ONE BOTANICAL SPRITZ

1.5oz Ketel One Botanical

3oz club soda

Fruit or herb garnish

Combine in a wine glass over ice and enjoy!



This post is sponsored by Ketel One Botanical. PLEASE DRINK RESPONSIBLY. 

KETEL ONE BOTANICAL.  Made With Vodka Distilled With Real Botanicals And Infused With Natural Flavors.  30% Alc/Vol. © Double Eagle Brands, B.V.  Imported by Ketel One USA, Aliso Viejo, CA.

Ketel One Botanical is a first-of-its kind spirit made from vodka distilled with real botanicals and infused with natural fruit and botanical essences. Made with 100% non-GMO grain, this 30% ABV spirit is an exceptionally smooth, fresh-tasting drink with no carbs, no artificial flavors, no added sugar and no artificial sweeteners. Ketel One Botanical is available nationwide in three varietals: Peach & Orange Blossom, Cucumber & Mint, and Grapefruit & Rose. For more information please visit www.ketelonebotanical.com.

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