Scene & Overhead: Exclusive BTS of Our Kickoff Create & Cultivate NYC Brunch
The conference was a smashing success. But first, we brunched.
photo credit: Tory Williams
We kicked off our magical #createcultivateNYC week with a boss brunch in the city thanks to our friends at Tinder. There's nothing quite like coffee, mimosas, and stacks of Little Park pancakes to get the conversation going.
Create & Cultivate CEO and founder, Jaclyn Johnson, kicked off the morning festivities with a personal tidbit-- the newlywed met her (now) husband on Tinder. Which, of course, brought up the changing times and success stories!
Lauren Probyn, Tinder's Director of Marketing Events, chatted about the increasing rate of success stories and how the company is starting to see the first wave of what they've dubbed "Tinder Tots." (AKA kids born to Tinder matches.)
Naomi Hirabayashi, co-founder of Shine, which recently announced it's surpassed half a million users in its 1-year and finished a successful 2.5 million dollar seed round, has seen the firsthand benefits of making wellbeing accessible. (Interpersonal relationships being an integral part of the well-being train.) "I think we're at a tipping point in society," she said to the table, which included Forbes' Emily Drewry and Olivia Rose Wright, founder of Rallier. "The old model of meeting a person ONE way was so isolating. It's now more in your power to figure out what you want."
"The old model of meeting a person ONE way was so isolating. It's now in your power to figure out what you want."
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Speaking about figuring out what you want, Brand Strategist and Maude co-founder, Eva Goicochea shared a bit of advice. "My mom always used to say, 'your job doesn't exist yet.'" Noting that we don’t know what the future of the workplace looks like (so look out!)
Florals from Urban Stems adorned the tables where NYC-based blogger Rach Martino joked about Twitter's emergence as a comedic platform, noting that her boyfriend and his friends screenshot tweets and send them back and forth. "It's like the guys version of Instagram," she laughed.
And NYC-based blogger Noelle Downing dropped this little anecdote about dealing with the ever-changing blog world. "I was in Germany and did an Instagram Live from a hot tub wearing a bathing suit," she said. During the Live Steam there were plenty of commenters throwing shade about how the brunette beauty shouldn't be live streaming in a bikini. Post-stream, Noelle said she received lots of DMs from her followers asking, how she deals with rude comments. She told them, "I don't spend my time on negativity."
We call that something to toast to.
Be sure to click through the above gallery to see all the gorgeous images from the event!
MORE FROM OUR BLOG
The 5 Ways to Pitch Your Boss to Attend Create & Cultivate
It's not even a hard sell.
photo credit: Tyler Joe for Elle
Tickets for C & C NY are about to SELL OUT, which means it's time to act.
That might mean pitching your boss to foot the bill. This is a smart move, and we are here to tell you how to sell your boss on it.
Some companies have established budgets for job-specific and career advancement training. Some don't. Either way, here are our 5 top reasons to get your capital B Boss to send you to NYC.
RELATIONSHIPS THAT COUNT
The connections and relationships you have access to at C & C are unparalleled. Where else can you interact with #squadgoals and #bossgoals on such an intimate level? Sure, it's easy to ignore an email. A follow-up email. Even a voicemail. But if you take advantage of the golden opportunities in New York, whether through our mentor sessions, it could open a myriad of doors-- not only for you, but for your company as well.
Not to mention, the mentor sessions are heralded by our attendees as some of the useful stepping stones they've ever had.
GETTING A FOOT IN THE DOOR EARLY
Big relationships and partnerships matter, but so does having your finger on the pulse. This is something that Create & Cultivate and our team members excel at. Sure, our past keynotes like Jessica Alba, Rachel Zoe, and Chelsea Handler have seen huge success, but there are smaller, lesser known (though on the path to blowing up) women who your boss might not be aware of… yet.
The conference is your foot in the door, to introduce you to a wide array of valuable partnerships. Round up a list of all potential female entrepreneurs changing the game and brands that will be onsite, research their stats and why you think it would be good to get on their radar now, and sell your boss.
DIGITAL EDUCATION BOOTCAMP
Sure there is fun to be had-- goodie bags and a power cocktail hour, but C & C gets down to brass tacks. The panel discussions, from putting brand before business to why content will always be Queen, gives attendees direct takeaways. You're learning from the best in the biz, like Rebecca Minkoff, Aimee Song, and CEOs who are sharing how they built their businesses. They're there to pass on how they did it, while also encouraging you to forge ahead.
IMPORTANCE OF GETTING OFFSITE
The work environment has changed, and working from a mobile office is one tenant of the new working world. However, beyond working on-the-go it's important to get out of the office and put your skills to good use. As they say, if you don't use it, you lose it. If you spent most of 2016 behind a computer or in an office, explain the benefits of hands-on experience. Whether you want to use C & C to work on interpersonal skills-- like sticking out a hand and introducing yourself to a stranger-- or as the first place to make your mark in the business world, there is nothing like practical application.
"To make your mark in the business world there is nothing like practical application."
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CONFIDENCE BOOSTING
In the same way that a wellness retreat works to revitalize your body, a conference like Create & Cultivate works to boost your brain power, which in turn gives you a confidence jolt like no other. When you leave New York you'll feel energized and ready to dive back into your job with more fervor than ever. Which isn't to say you don't give it your all now, but there is something about the energy generated at C & C that gives attendees the focus and confidence to really assess and hone their strengths.
BONUS: TELL YOUR BOSS YOU'LL BRING HER HOME YOUR VIP SWAG BAG...
And remember when you're presenting this to your boss, it's crucial to nail down specifics that are relevant to your job. Find the speaker, panelist, or mentor that is most beneficial to you, your current position, and your company as a whole. Elaborate on how building a relationship with this person will be of merit to all three. Give your boss deliverables. If you tell her you're going to have a conversation with , make sure you're breaking down why this is relevant. Bosses are interested in ROI.
So get to pitching and follow these words to tickets here.