In Her Shoes: This Fashion Blogger Shares Why You Should Treat Your Side Hustle Like a Full-Time Job

Coco Bassey’s life has been anything but typical. The Nigerian-born New York- and Atlanta-based content creator spends her days in the corporate marketing world and her nights and weekends hustling away on her fashion blog, Millennielle. As a cancer survivor who grew up in Canada, Czech Republic, Nigeria, Germany, and the USA, she’s got a world view most millennials don’t, and it shows. We partnered with Jessica Simpson to chat with Coco on her personal style and professional pursuits—check out the Q&A below!

What do you wear when you want to feel most confident (shoes included)?

Even though I love a dressed-up moment every now and then, my everyday personal style is all about comfort and elevated basics! To me, nothing beats a pair of flattering jeans and a crisp white button-up shirt, especially when worn well. I gravitate towards comfort when it comes to footwear too, my shoe collection is full of statement sneakers, flatforms and block heels!

The only way a creative idea becomes a full-fledged reality is when you dedicate enough time to it to help it grow.

If you could walk in someone else’s shoes for a day, who would it be?

It would easily, hands-down, be Rihanna’s.

Describe your style in 3 words.

Elevated, feminine and effortless.

You balance a job in corporate marketing with your work on Millennielle. What advice would you give to women who want to pursue a creative idea while working full-time?

Treat your creative endeavor as professionally as you do your full-time job — that means monthly planning, reporting, pitching new business… and delegating tasks that you simply cannot take on yourself. It can be really easy to get home from a full day of work and want to turn off your brain for the day, but the only way a creative idea becomes a full-fledged reality is when you dedicate enough time to it to help it grow!

Love Coco’s style? Shop her look from Jessica Simpson below, and get $10 off any purchase of $50 or more with code create10! One use per customer.

Adored Wide Leg Crop

Moya Lace Trim Knit Top (similar)

Caiya Block Heel Sandal