In Her Shoes: How This Style Influencer Rebranded Her Blog

Ashley Torres isn’t one to shy away from a challenge. While working as an accountant several years ago, Ashley launched a fashion blog, Pursuit of Shoes (now Everyday Pursuits)—and scored a ticket out of finance and into the fashion industry because of it! Today, she works on her Everyday Pursuits full-time and is proof that if you dream it, you really can do it. We partnered with Jessica Simpson to ask Ashley about her style, blog rebrand, and secret to success—check out her interview below!

What do you wear when you want to feel most confident (shoes included)?

Although I’m in flats and jeans most of the time, I do love to get glam. There’s nothing like dressing up for a black tie wedding and looking in the mirror thinking “I clean up nice!”  A well fitted dress and a great pair of heels always makes me feel 100!

If you could walk in someone else’s shoes for a day, who would it be?

Michelle Obama - girlfriend is GOALS. She is so driven and confident, not to mention funny. After reading her book BECOMING I developed a total girl crush on her. I’d love to see a day in her life post presidency.

Describe your style in 3 words.

Boho, Beachy, Glam

You rebranded your old site, Pursuit of Shoes, to Everyday Pursuits. What was the impetus for the rebrand, and what is the mission of your new site?

What started as a ridiculous obsession with shoes continued to evolve into fashion, beauty, travel, entrepreneurship, and relationships… i.e.: pursuing ALL.THE. THINGS. The older I got the more I wanted to have REAL daily discussions with EDP followers. Enter: Everyday Pursuits.

Love Ashley’s look? Shop her style from Jessica Simpson below, and get $10 off any purchase of $50 or more with code create10! One use per customer.

Kora Pants

Viva Smocked Short Sleeve Top (similar)

Flutter Sleeve Knit Top (similar)

Plunging Strappy One-Piece Swimsuit

Braelyn Leather Flat Sandals

Aprille Espadrille Flatform Sandals