Big Apple, Big MOOD! We cannot wait to get to the city that never sleeps for Create & Cultivate NYC and we hope you’re just as excited as we are! Before we pull up, we wanted to give the play-by-play of what to expect during the big day. Besides the jam-packed speaker lineup and beautiful ambiance, the day is full of Instagrammable moments, shopping, food and drinks, and tons of inspiration. Get ready!
ALL DAY FUN
First things first: You should be receiving your welcome box with your badge in the mail by April 25th (if you’re an international attendee, your box will be available for pickup the morning of the conference)! Your box will have your badge with a lanyard dictating your track and your mentor power hour selections. Upon arrival, you will receive your C&C NY conference notebook from At-A-Glance! If you’re a VIP, you’ll get some additional swag & opportunities as well, including access to the Alaska Airlines VIP lounge access and your own beauty bar!
You’re in for one amazing day. We’ve organized every detail of the day for you below, so all you’ll need is your badge, schedule, and your best IG-worthy outfit—we’ll take care of the rest (we’ve even got the Poo-Pourri, everyone’s favorite bathroom bestie, covered)!
Keep reading to plan your day!
LOCATION
Industry City
220 36th St, Brooklyn, NY 11232
Enter on 2nd Ave. between 36th and 37th St.
C&C INSIDERS PERKS
Are you a C&C Insider yet? Grab your membership card and meet us at the Insiders pop-up to learn more about your membership perks and get your free Insiders PopSocket! If you’re not a member yet, don’t worry—we can give you run down and sign you up at the booth! Insiders will be able to meet and greet some of our amazing speakers during the day, including:
Jaclyn Johnson, founder & CEO of Create & Cultivate
Anastasia Soare, founder & CEO of Anastasia Beverly Hills
Michelle Lee, editor-in-chief of Allure magazine
Rebecca Minkoff, founder of Rebecca Minkoff
Sharifa Murdock, co-owner of Liberty Fairs & founder of ENVSN Festival
SHOPPING, FOOD, & FUN
We’ve partnered with some of our favorite brands to bring you amazing shopping experiences, to-die-for photo ops, and delicious food and drinks! Peruse each booth to find your new go-to brands for home, beauty, and fashion! Shop ‘til you drop, girl!
LIFESTYLE
As our presenting partner for the conference, Mastercard will be serving up the knowledge during our panels. Stop by the Mastercard Small Business Marketplace during breaks to meet some amazing local boss lady businesses and support their vision. It doesn’t stop there—looking for a new creative headshot? Swing by the Mastercard sketch studio to get your portrait sketched live in their studio and share what sparked your career for another photo inspo pic!
Mastercard Small Business Marketplace businesses include:
Bliss Lau | East Olivia Creative | YES I AM | Coco and Breezy | Teressa Foglia
GET PUMPED FOR SOME PTO! We’re so stoked to have our team’s go-to travel partner, Alaska Airlines, on-site at the conference giving out round-trip flights to our hard-working attendees. Head to their booth to enter to win your next Out of Office trip on the house. We will be announcing the 10 lucky winners throughout the conference, so listen up!
Want a behind-the-stage look at how the C&C team puts on events using Microsoft Teams? Lucky for you, we filmed it all! Stop by the Microsoft booth to watch a minidoc that shows how we use Teams to bring all our events to life…and see how you can use Teams in your office, too!
Welcome to the future, where you can now get a car on your phone. Meet the future of mobility at the Fair booth and learn about their car subscription app that’s disrupting the auto industry—plus, hear from their female execs on the Raise Up panel!
As we love to say at WorkParty, behind every great woman are strong women. Pick the perfect card, write a love note, and send your mom a special moment for Mother's Day at the Hallmark pop-up and see what a card can do.
Ready for a road trip? Feel the wind in your hair, girl! Stop by the Volvo booth to check out one of their newest models and live out your best road trip moment in their amazing video booth.
We all know the importance of a killer to-do list, and your notebook is a major player in your productivity. That’s exactly why we bring our team’s favorite notebook brand At-A-Glance to our conferences for all of our attendees. At the NYC conference, you’ll be able to customize their notebooks thanks to an onsite calligrapher. Love a monogram moment!
Need a quick and easy way to up your content game by 100%? *Everyone simultaneously raises their hands* We’re so happy to have PicMonkey on-site with an amazing animated portrait booth! We’ll have a photographer on site to capture your best lewks. Plus, you’ll be able to learn more about how the app can help your personal + brand content without paying for extra graphic design help. Dream come true!
Be inspired by the lives, work, and stories of powerful women thanks to GoDaddy. They’re highlighting Icons of Our Tribe in their IG-worthy setup—stop by to see what makes YOU an icon!
It’s your time to shine, girl! Stop by the QVC recording studio for your very own five minutes of fame and try your hand at selling a beauty product on camera. Who knows? You could be their next on air host!
The 2018 midterm elections had the highest youth voter turnout in the past quarter century—and a record 102 women were elected to the United States House of Representatives in the 2018 elections. Our voices are not only important, they’re necessary. Turn into our afternoon keynote for I AM A VOTER activist Mandana Dayani’s conversation with Amber Heard. Not registered to vote? Stop by the I Am A Voter kiosk, and make a difference!
HEALTH & WELLNESS
#LoveYourMarks! We’re all about authenticity, and what’s more authentic than celebrating who you are in this exact moment? Check out the Bio-Oil pop-up to learn about and sample Bio-Oil—and embrace all your marks with us by snapping a pic at their fun photo booth!
Lola is helping women live their best lives—period. This is a pop-up you do not want to miss. Head over to the Lola booth to learn more about everything this organic tampons brand is doing for women right now.
FOOD & BEVERAGE
Keep scrolling to find out all your food and drink options while you’re enjoying the big day!
Stop by the main bar to grab a Ketel One Botanical cocktail—or their floral bike cart for a Botanical Spritz!
Need an afternoon pick-me-up? Chameleon will be serving organic cold-brew coffee to keep your day going strong!
Stay hydrated with bottled water from CORE—you’ve got a day full of panels to attend! Grab them at any of our bars all day long, plus show us your balance by snapping a pic in their upside-down pop up booth.
Everyone’s favorite 100% natural sparkling water is at it again with a super ‘grammable pop up experience. Snap some IG-worthy pics in LaCroix’s interactive booth and (duh) pick up your favorite flavor to take with you to the next stop.
Glasses up, girls! It’s time for more bubbly. Visit the Chandon pop up to grab a mini bottle of Chandon (another super ‘grammable moment) and get your new girl gang together for an IG worthy boomerang!
Cheers! You got through spring cleaning and now it’s time to drink to the summer sunshine! Stop by the New Belgium Brewing pop-up to try their new (PINK) Mural Agua Fresca Cerveza. It’s tasty and it’s chic.
Natalie's Orchid Island Juice Company
With all the fun of the day, you’re sure to need a quick refresher. Grab your new friends and juice up between panels with a stop at the Natalie’s Orchid booth, where they’ll be serving delicious juices all day long!
Need a break? Head on over to the bar and grab a glass of Santa Cristina wine. Or two! ;) You’ll have your choice of a Pinot Grigio Delle Venezie DOC, Cipresseto Toscana IGT Rosato or Rosso Toscana IGT! Learn more about their wine selection and find your fave.
It’s time to get crafty (and full) at the Navitas Organics pop-up. Check your schedules, because during break you’ll be able to have a hand at a DIY station and mix your own nuts & berries snack—plus, you can sip on a matcha, turmeric, or cacao latte while you get your ‘gram on in a Insta-worthy photo booth!
The now-famous pasta sauce came from humble beginnings, co-founded in 1937 by Assunta Cantisano, who sold the iconic sauce straight from her front porch. Snap a pic on the RAGÚ porch, and don’t miss some of their tasty recipes available during break.
FASHION & BEAUTY
Everybody freeze! We’re heading all the way back to the 90s with this one. Head on over to ShopStyle’s pop-up with your new girl gang to snap a good photo and relive your yearbook moment. Hands up if you’re well overdue for a reshoot?
Truth is, all this work deserves some relaxation. Take a moment for yourself and visit the Moroccanoil pop up to get a hand massage and have your hair styled at Moroccanoil’s beauty bar (and if you’re a VIP, you can get glammed up in the VIP booth, too!).
As a 100% plant-based skincare line, Biossance is giving us sustainable beauty through biotechnology. Head to their booth to stop & smell the roses! Hop in the photo booth then shop till you drop with a special gift with purchase (pro tip: the rose vitamin C mask & rose oil are a C&C team fave!).
Sunscreen, anybody?! We’ll answer for you: Yes. Everybody. Join Supergoop! in a pop experience for Skin Cancer Awareness month in their booth. Hop in the time machine and flashback to the 90s while you snap a pic at their nostalgic photo op.
Wellbeing is shaped by the air we breathe, the light, dust, and allergens we’re exposed to, and more. These affect our bodies, skin, hair and sleep quality. Stop by the Dyson booth to experience the newest Dyson machines that support your wellbeing by empowering you to control and personalize the elements that affect your daily life—for a healthier home & happier you.
Shop the latest clothes & accessories from Dynamite, then get your ‘gram on in their gorgeous pink couch photo booth!
Who run the world? Curls. Get your curls poppin’ and don’t stop ‘em at the DevaCurl pop-up. Head on over to experience their styling station and learn more about their top-of-the-line products, then show off your look in the photo booth for an IG worth photo moment.
If you’re in major need of a good hair day, you’re going to want to head on over to the ghd pop-up. Their styling pros will be touching up that fabulous hairstyle you put all that work into—and they’ll be their all day to help keep you picture perfect.
OK, who doesn’t want flawless, vibrant skin? OLLY is here to make your skin dreams come true, amongst all your other dreams! Sampling their famous beauty supplements, the OLLY booth is not to be missed. Check out their Instagram to see all the ladies who swear by the vitamins for their wellness and beauty fills.
New color, who this? Need some tips and product tricks for that new hair color? Look no further. The Living Proof pop up booth has what you need. Stop by to check out their new color care line and snap a pic in their IG photo booth!
GIVEAWAY alert! Want a year’s worth of shoes? Obviously—you do. Tamara Mellon is hosting a giveaway you won’t want to miss! Stop by the booth and enter for a chance to a year’s worth of new shoes, then snap a pic at the booth photo op. If you like what you see, check out the booksellers during break to buy Tamara’s book!
SCHEDULE
FRIDAY, MAY 3
ATTENDEE HAPPY HOUR | 6:30 - 8:30PM
SERAFINA LUDLOW
98 Rivington Street (at the corner of Ludlow)
Join us on Friday, May 3rd, at Serafina Ludlow for our pre-conference happy hour to meet your fellow attendees.
SATURDAY, MAY 4
All that ‘grammin got your phone short on battery? Charge your phone up at charging stations presented by STAMBA Superfoods, located throughout the venue.
Feeling thirsty? Stop by the bar and our popups to grab a beverage in an Instagrammable (duh) Tossware glass—you deserve it!
TRACK 1
BREAKFAST | FOOD HALL | 8:00 - 9:15 AM
Energy up with a delicious breakfast, get that photo opp, and introduce yourself to your fellow C&Cers!
PANEL: RAISE UP | SECOND STAGE | 9:20 - 10:05 AM
On Venture Capital, Negotiation, & Bootstrapping Your Biz
Panelists: Yasmin Moaven, Angela Du, Ginger Seigel, Jordana Kier, Marah Lidey
Moderator: Sherry Jhawar
PANEL: IN GOOD COMPANY | MAIN STAGE | 10:10 - 10:55 AM
The Women Creating, Collaborating, & Cultivating Community
Panelists: Marie Forleo, Gabby Bernstein, Katie Sturino, Pauline Lhote, Suzy Batiz, Betsy Patel
Moderator: LaTonya Yvette
PANEL: LAUNCHPAD | SECOND STAGE | 11:00 - 11:50 AM
How to Build Your Brand & Bring It to Market
Panelists: Carmen Tal, Robert Schaeffler, Fiona Parkin, Sharifa Murdock, Asa Siegel
Moderator: Maxie McCoy
LUNCH | FOOD HALL | 12:00 - 1:00 PM
Nom alert! Grab your lunch, hydrate, and be sure to hit the popups! We’re halfway through the day!
MENTOR POWER HOUR | SECOND STAGE | 1:10 - 2:10 PM
Meet with your mentors for two 30-minute “pick your brain” sesh!
Mentors: Nicole Tollefsrud, Erin Silver, Tracy G., Nita Mann, Gail Nichols, Francey Grund, LaTonya Yvette, Caroline Vazzana, Maxie McCoy, Jessy Fofana, Mandy Ansari, Cynthia Andrew, Tamara Mellon, Eva Goicochea, Rachel Martino, Hunter McGrady, Sherri Haymond, Christina Vongas
AFTERNOON KEYNOTE | MAIN STAGE | 2:20 - 2:50 PM
Powered by I AM A VOTER
Mandana Dayani in conversation with Amber Heard
PANEL: BRAND LOVE | SECOND STAGE | 2:55 - 3:40 PM
How To Build Companies With Kindness At Their Core
Panelists:
Camilla Ruth Marcus, Teressa Foglia, Kristy Lewis, Katie D’Amato,
Moderator: Amina Smith
PANEL: PRICELESS CONVERSATIONS | MAIN STAGE | 3:45 - 4:30 PM
Powered by Mastercard
Meet the Women Making an Impact
Panelists: Kelsea Olivia Gaynor, Bliss Lau, Breezy Dotson, Piera Gelardi, Jaclyn Johnson
Moderator: Cheryl Guerin
PANEL: CHANGEMAKERS | MAIN STAGE | 4:35 - 5:20 PM
The Women Breaking Boundaries & Building Businesses
Panelists: Tamara Mellon, Rebecca Minkoff, Gwen Whiting, Jaime Schmidt, Deepica Mutyala
Moderator: Annie Fulenwider
BREAK | 5:20 - 6:20 PM
Grab some yummy beet chips and chocolate bark from west~bourne, then stop by the food hall to get book signed by your favorite female authors—and meet actor, model, and activist Hunter McGrady at the Bio-Oil booth!
KEYNOTE | MAIN STAGE | 6:25 - 6:55 PM
Michelle Lee in conversation with Rosie Huntington-Whiteley
HAPPY HOUR | FOOD HALL | 7:25 - 8:25 PM
Powered by Alaska Airlines
Cheers to you! Let’s toast to taking on the world!
KEYNOTE | MAIN STAGE | 8:25 - 8:55 PM
Jaclyn Johnson in conversation with Martha Stewart
TRACK 2
BREAKFAST | FOOD HALL | 8:00 - 9:15 AM
Energy up with a delicious breakfast, get that photo opp, and introduce yourself to your fellow C&Cers!
PANEL: MODERN ACTIVISM | MAIN STAGE | 9:20 - 10:05 AM
Exploring the Role of Diversity, Inclusion & Politics in the Workplace
Panelists: Nabeela Noor, Halima Aden, Hunter McGrady, Denise Bidot, Lindsay Peoples Wagner, Nikki Ogunnaike
Moderator: Heather Records
PANEL: POD SQUAD | SECOND STAGE | 10:10 - 10:55 AM
Meet the Ladies Killing the Podcast Game
Panelists: Noor Tagouri, Becca Tobin, Julie Kramer, Emma Diamond, Mamrie Hart, Grace Helbig, Ahyiana Angel
Moderator: Tyeal Howell
PANEL: THE PERSONAL IS PROFESSIONAL | MAIN STAGE | 11:00 - 11:50 AM
How to Build a Personal Brand You Love That Brands Want to Work With
Panelists: Mari Mazzucco, Justine Marjan, Laura Minch, Wendy Nguyen, Dr. Dendy Engelman
Moderator: Tiffany Reid
MENTOR POWER HOUR | SECOND STAGE | 12:00 - 1:00 PM
Meet with your mentors for a 30-minute “pick your brain” sesh!
Mentors: Nicole Tollefsrud, Erin Silver, Tracy G., Nita Mann, Gail Nichols, Francey Grund, LaTonya Yvette, Caroline Vazzana, Maxie McCoy, Jessy Fofana, Mandy Ansari, Cynthia Andrew, Tamara Mellon, Eva Goicochea, Rachel Martino, Hunter McGrady, Sherri Haymond, Christina Vongas
LUNCH | FOOD HALL | 1:10 - 2:10 PM
Nom alert! Grab your lunch, hydrate, and be sure to hit the popups! We’re halfway through the day!
AFTERNOON KEYNOTE | MAIN STAGE | 2:20 - 2:50 PM
Powered by I AM A VOTER
Mandana Dayani in conversation with Amber Heard
PANEL: MARKETING MASTERCLASS | MAIN STAGE | 2:55 - 3:40 PM
Showing Up in the Social, Offline & Online World
Panelists: Tezza Barton, Cynthia Andrew, Hilary Sloan, Rachel Curry, Jacey Duprie, Naomi Jacobs
Moderator: Reesa Lake
PANEL: MEET THE MOGULS | SECOND STAGE | 3:45 - 4:30 PM
Meet the Moguls: The Women Dominating the Fashion & Beauty Game
Panelists:
Lilit Caradanian, Lisa Price, Kate Walsh, Holly Thaggard, Anastasia Soare
Moderator: Cyndi Ramirez
PANEL: CHANGEMAKERS | MAIN STAGE | 4:35 - 5:20 PM
The Women Breaking Boundaries & Building Businesses
Panelists: Tamara Mellon, Rebecca Minkoff, Gwen Whiting, Jaime Schmidt, Deepica Mutyala
Moderator: Annie Fulenwider
BREAK | 5:20 - 6:20 PM
Grab some some yummy beet chips and chocolate bark from west~bourne, then stop by the food hall to get book signed by your favorite female authors!
KEYNOTE | MAIN STAGE | 6:25 - 6:55 PM
Michelle Lee in conversation with Rosie Huntington-Whiteley
HAPPY HOUR | FOOD HALL | 7:25 - 8:25 PM
Powered by Alaska Airlines
Cheers to you! Let’s toast to taking on the world!
KEYNOTE | MAIN STAGE | 8:25 - 8:55 PM
Jaclyn Johnson in conversation with Martha Stewart
GIFT BAGS
We know your want ‘em! Gift bags are only available at the end of the night and will be handed out in exchange for your badge. If you have to jet early, you will be forfeiting your right come back in...but we doubt you'll want to do that!
WE ARE SO EXCITED TO SEE YOU IN NYC! Who are you most thrilled to see? Share in the comments below!
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