Around 2.5 billion photos and videos are liked on Instagram every day. It is the ruling King, Queen, and Court Jester of social media. And if you have a public Instagram, you have a brand-- whether you are conscious of this or not. Your brand is who you are to the world. Now whether you choose to market this-- AKA tell people what you do, is a personal choice. However if you want to be successful on Instagram you have to understand your engagement.
It is the best way to build awareness, drive traffic to your blog, brand, or brick-and-mortar, and ultimately, grow your business. Figuring out your engagement is what separates successful grammers from the mediocre, and there's a new tool simplifying the process.
Peoplemap is an Instagram marketing tool that features: profile analysis, list building, campaign tracking, and statistics. If you are an individual with multiple accounts you can manage all accounts on a single platform; if you are a brand or a company, your entire team can access the account and information.
You can search groups, communities within a specific geographical region, and it exposes engagement numbers that are important to brands and individuals.
WHY IS THIS USEFUL TO BRANDS?
One: list building. Peoplemap has created a way to analyze Instagram marketing efforts and strategically build a targeted community. They make it easier to sort, filter, and analyze any user so you can create "the most comprehensive and strategic Instagram rolodex for your company".
Now let's chat about exposing engagement. Say you're building a list of beauty influencers, but you want to filter those with the highest engagement, you can do that. If you want to only hire influencers who have 2% engagement and up, you can do that. There is also an option to "analyze" a profile. If you click "analyze," in about an hour Peoplemap will send you a report that highlights who recently, liked, commented, or who was tagged. It's a way for brands (as well as individuals) to really understand the audience.
These are tools to really help brands understand the who, what, and why of the influencers they're hiring.
WHY IS THIS USEFUL TO INDIVIDUALS?
As with brands, understanding what performs well and what doesn't is key to growing and engaging your followers. When you analyze the posts that are not performing well vs. those that are, it will help you create a more robust, comprehensive strategy. The higher your engagement, the more money you'll make from brands who are looking for influencers.
It also helps you easily compare your engagement to others. While they say comparison is the thief of joy, in this instance it could also be a thief... of dollars. When you understand your engagement in comparison to others who are working in similar categories, you might be able to charge more. Let's say you have 200k followers less than an Insta-famous fashion blogger, but they have a .89% engagement and you're clocking in at 5%. You may have fewer followers, but you can make the case to a brand that the ROI is better with you.
You can also build a "competition" list in Peoplemap and compare your engagement to others. If your engagement is lower, use this as a means to analyze your content vs. someone who has high engagement and change your strategy.
When it comes to IG, knowledge and understanding is power. Peoplemap is putting the knowledge in your hands. It's up to you to understand your engagement, the numbers, and ultimately, your business.
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