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In demand CEO for on demand beauty. 

When the time came for veteran fashion executive Amy Shecter to hunt for a new role that would bring her closer to family, she never could have predicted that her very first call would be for her dream gig. But that’s exactly how it happened for the Glamsquad CEO, who previously held top posts at Diesel, DKNY, Cole Haan, Tory Burch, and Elie Tahari, and most recently spent the last two years commuting between New York and Denver as CEO of Core Power Yoga.

“I was a ‘power user’ of GLAMSQUAD, and, to be honest, rather obsessed with the company,” explains the glam fan-turned-head-honcho. “I spent a lot of time talking to the beauty professionals who came to my home about their jobs and the company. I thought it would be an incredible opportunity to be a part of a place that is so disruptive and relevant to the 21st century.” Now, here’s where it gets interesting. “Once I decided to look for a new role in NYC, I got a call from a recruiter who was looking to fill the CEO position for GLAMSQUAD. I actually dropped the phone when she told me. I knew I had to have this position."

Not being afraid to fail has given me the confidence to succeed.

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That Shecter manifested this career pivot is a testament to her spirituality, focus, and dedication. The longtime retail vet credits yoga, running and veganism for her good health, positive attitude, and boundless energy, as well as her father for instilling in her a strong sense of self-confidence and a fearless attitude toward change. “I have taken many risks in my career, all of which have helped me get to where I am today,” says the family-first CEO, who attributes spirituality with allowing her to live in the moment and see beyond the many ‘what-ifs?’ life and business inevitably bring. “As a marketer, I always thought of myself as a brand. Having that approach gives you the freedom to try new things that align and build your brand, as well as your career. Not being afraid to fail has helped me try new things and have the confidence to succeed." 

As Shecter settles into this still-relatively-fresh role as GLAMSQUAD CEO, she’s eager to propel the emerging beauty behemoth forward; to help it seize its status as the destination for on-demand beauty services. “I am totally passionate about what I do. I love building brands and I love to succeed! I am motivated by the potential that I see with GLAMSQUAD and excited about building a company, a team and a brand that resonates with so many women of different ages.”

While Shecter certainly has much to boast about professionally — not least, pulling off a transition from fashion to fitness and then swiveling to tech-based beauty — it’s a desire to be close to family that precipitated her latest power move in the first place, something all of us entrepreneurs would do well to remember. “I don’t think you should leave the house without kissing your family goodbye. I do so for a trip to the grocery store or business trip out of the country,” advises the CEO of today’s hottest beauty start-up. Her modest piece of life advice? “Appreciate what you have, live in the moment, and make sure you make time for family.”