The last 60 years have been a daring exploration in change. We’ve witnessed the rise of the female entrepreneur. Birth control was approved. We marched and made some noise; some of us burned bras and set fire to the world in the process. Females now outpace males in college enrollment. And we have more women of color in the Senate than ever before. We changed history. We made history.

It’s because we care. We care about our future and the future of generations to come. We care about the world and how we move within it. We care about ourselves and each other.

And for over 60 years, Dove has been providing the same great superior care and championing real beauty for generations of women. Your grandmother who never thought she’d vote for a female president. Your own mom who fought the stigma of being a working mother. And now you. You’re part of a generation that is redefining everything, especially beauty standards.  

When it comes to beauty over the last 60 years, just about everything has changed. Trends have come and gone (so long 1980 and everything you brought), hairstyles coiffed, curled, and then chopped, but some beauty essentials are as relevant now as they were half a century ago. This month, Dove is celebrating the 60th anniversary of its iconic Dove Beauty Bar, which has remained unchanged since its launch in 1957.

To commemorate this milestone, Dove released a new video showing a retrospective of iconic beauty moments and the Dove brand’s heritage of featuring real women in its ads and caring for their skin.  Women have redefined beauty, built confidence, and challenged stereotypes, and it is the brand’s honor to have been by their side since 1957, caring for them every step of the way, and making way for a new norm to be established: one that focuses on redefining beauty.

We are excited to have partnered with Dove to not only bring you a list of 10 groundbreaking women in the beauty industry, but to celebrate their 60 years of superior care. For a limited time in January and February, 2017, the Dove Beauty Bar will be engraved with the word ‘care.’

It’s one of the most important words when it comes to beauty. Self-care. Carefree. It also just so happens to be the first four letters of one of our favorite words as well: career. Coincidence? We think not.

Together, we can keep redefining beauty for the next 60 years. Share how you will continue to redefine beauty and #RaiseTheBeautyBar on Facebook, Instagram, or Twitter. And click here to read the list of our 10 amazing Create & Cultivate 100 Beauty honorees who have been catalysts for change and inspiration.