Leveraging a Long-Term Tenure with Who What Wear's Kat Collings & Brianna Mobrem
LISTEN TO THE EPISODE
ABOUT THE EPISODE
Hey listeners, welcome back to WorkParty! I’m so excited for today’s episode—I’m chatting with not one but TWO trailblazers in fashion media who have played integral roles in shaping fashion’s digital presence.
Kat Collings, editor in chief of the premier fashion website WhoWhatWear.com, and Brianna Mobrem, President and CFO at Clique Brands, are at the helm of their industry, changing the way women feel about fashion and beauty.
Under Kat’s leadership, Who What Wear received Digiday's most innovative publisher award, readership grew 117%, and sales driven from content had a meteoric rise of 230%.Top line revenue grew 1500% over the course of Brianna’s tenure, while her financial expertise and deep knowledge of the business has been instrumental in leading multiple fundraising rounds for Clique Brands.
Both lead the company and its goal of championing the idea that style is inclusive and attainable by all. Today we’re talking about their path to success in style, and the moves that set them ahead of the rest.
IN THIS EPISODE WE TALK ABOUT:
A day in the life working in a major leadership role for Clique Brands / Who What Wear
What steps each of them took to land their dream jobs in fashion media
Why patience is so crucial when it comes to planning the trajectory of your career
How to take a non-traditional approach to breaking into the fashion industry
How to get exposure to emerging brands and industries early on
Importance of employee personal brands and social media presence in the digital age
How to cultivate company loyalty and the perks of staying in it for the long-haul
Why you should always go where you are valued, and leave where you are tolerated
The essential questions you need to be asking yourself before fundraisinig for your biz
RESOURCES
To connect with Kat Collings click HERE
To connect with Brianna Mobrem click HERE
To connect with Jaclyn Johnson click HERE
To follow along with Create & Cultivate click HERE
To follow along with Who What Wear click HERE
To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789)
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